this man is not calm

Chapter 196 The Importance of a Good Reputation

The problems of the old Huang family have reached a point where they are irreversible. Huang Zhengkuo is trying his best to maintain the minimum dignity of this thousand-year-old family. Coupled with the protection of "Golden Finger", he should be able to suppress conflicts while he is alive. Once it is gone, it will fall apart quickly.

There are not many successful people in future generations. Some people hope that he will kick off his career early so that he can share the family property. Some hope that he will live a long life and receive a few more years of living allowance and various subsidies.

For an old man over 90 years old, it is a very sad thing to watch the family fortune deteriorate and be unable to do anything.

Huang Zhengkuo also thought about asking the Jin family and his son to help guide him. Unfortunately, those idiots who can't hold up the wall are just like guarding against thieves. They always think that he is an outsider who is trying to get close to Huang Zhengkuo and defraud Huang Zhengkuo's small treasury. There are benefits. But you can take it and show your presence with a shy face.

This shameless energy does have some merits, but unfortunately, it is powerless to the outside world and only able to act internally, which is really depressing.

The moral corruption of such a large family and the loss of the foundation for their conduct in the world began when Jin Shang's biological grandfather Huang Xiumin was born. The society was in turmoil and materialistic. The heir who had high hopes had not yet achieved success. After taking turns to suffer blows, Huang Zhengkuo, who died early and was sent to the black-haired man by his white-haired man, is also much less energetic than before. People's hearts are scattered, and it is difficult to gather them together again.

It was precisely because he saw the situation of the old Huang family that Jin Shang realized that "Golden Finger" is not omnipotent, and different heirs have different characteristics. Huang Zhengkuo's destiny candlestick is obviously a maintenance type, settling down in prosperity. In troubled times, it is the last resort. Jin Shang's "Golden Broom" is obviously much more proactive. He is not a steady and steady type. When encountering a storm, he is expected to ride on the wind.

Of course, the higher you fly, the harder you fall.The risks brought by the Golden Broom are obviously much greater than the Destiny Candlestick. If used improperly, even Huang Zhengkuo will not be able to survive.

After Li Xuan left, Jin Shang played with the "golden broom" decoration in his hand. As the company grew bigger, its role became more and more obvious.

As the total number of employees increases, management and operating costs become higher and higher, and work efficiency becomes lower and lower. This is almost inevitable. No matter what kind of enterprise or business model, they only try their best to balance efficiency and profit. Find the best balance.

Assume that when the number of employees is 300, the average work efficiency index is ten, and the "gold finger" increases by two, which is an increase of 20.00%; If the blessing is two, the increase is [-]%.

The above example is just a superficial metaphor. It does not mean that when the number of employees is 20.00, the work efficiency of Jinxi Culture is [-]% higher than that of its peers. When the number of employees increases to [-], the work efficiency is twice as high as that of peers. It is just to illustrate. , as the business grows bigger and bigger, more and more people will be affected, operating costs will rise, and efficiency will drop rapidly, which will make the advantages of the "Golden Broom" important.

Of course, this premise is that Jin Shang wants to make the "Golden Broom" continue to become stronger and use it rationally.

Let alone twice the work efficiency, 20.00% is already an extremely exaggerated gap. Only small, sophisticated and super-high-quality companies can widen this gap.

At the level of a group company, a community of interests, or even a chaebol alliance, the efficiency gap between two points is enough to determine the rise and fall of the company, and even determine life and death.

"If it weren't for the support of the "Golden Finger", with the non-stop buying, buying, buying, and rushing gameplay in the past two months, the capital chain might have been broken and bankrupt.Even so, the second uncle Mei Yingnian also helped a lot, allowing the faltering Jinxi Culture to go through the most bumpy road. 』

Jin Shang is self-aware. Even with the "Golden Finger" by his side and the knowledge of a time traveler, if he hadn't come from a wealthy family, he would have been able to worry about the source of the "first pot of gold" for a long time.

In addition, several of my relatives are not poor. They either have a small family business or have deep connections. They usually don't show off, but it doesn't mean they can't be used.

Starting a business from such a starting point, although it was a few years early and the software and hardware conditions could not keep up, overall, it was much better than the "second horse", Dong Ge and most of the previous successful people in the IT industry.

As time goes by, the advantages of Jinxi Culture will become greater and greater. The previously messy business layout, with the return of the "backbone" instant messaging software - Jinxi, has produced a series of reactions, and the advantages of the "ecological chain" have gradually emerged. .

Last week, Jin Shang received news that Wenhua Online imitated the Jinxi game platform and also set up an online casual chess and card room. At first, there were people who came to support it, but within three days, problems arose.

The vast majority of online game users are now active in Jinxi Culture's products. There are too few people on the start-up game platform, and it is difficult to set up chess and card games. The waiting time is too long, and the game experience is extremely poor. Some customers who have finally developed it, After trying Jinxi Chat and Jinxi Games, I decisively abandoned the cultural online game battle platform.

It’s about to happen!

Jin Shang was not ready to fight back yet. Netizens voted with their feet and chose the best network service products. Jinxi Culture won without a fight.

Before leaving get off work, Jin Shang finished reviewing all the official documents on the table, distributed them, and was about to pack up and leave. Qi Zhaoyun from the Legal Department came to the door with a stack of investigation reports.

Jin Shang patiently took the document and after looking at it, he couldn't help but frown.

"Is this the end result?"

Qi Zhaoyun nodded,
"There may be room for discussion on the details, but the general direction should not be any different."

"That's a pity!"

The document in hand was the result of Jin Shang asking Qi Zhaoyun to read the relevant laws and regulations and register as many patents as possible for the Jinxi chat software to dig deep into the moat.

The results were somewhat unsatisfactory.

Judging from the existing reports, it is impossible to register the concept of "instant messaging" as an exclusive innovation patent, just like it is almost impossible to patent the gameplay in the game field.

Just like the game "King of Fighters 1995" just developed by Jinxi Culture for the Venus console, whether it is the game background story, characters, soundtrack, etc., it has exclusive rights and cannot be used by others without permission.

However, fighting battles, three-on-three group battles, and the gameplay mechanism itself cannot be patented. Even the source code of the game only enjoys copyright protection. Even if others plagiarize it, if it does not meet the legal infringement standards, It can only be regarded as a reference.

Jinxi Chat has many patents, but it is difficult to form a solid moat.

What is really as stable as Mount Tai are the classic emoticons, big yellow faces, stick figures and other characteristic innovations, such as interface layout, chat implementation principles, record recovery, multi-device sharing, etc., which can be bypassed with a few changes, and the more core instant messaging text chat , group settings, sharing mode, etc., the patent application was directly rejected.

After reading, Jin Shang put the conclusion on the table and asked unhappily:

"In other words, as long as someone wants to make a communication and chat software, we don't really have any countermeasures?"

"You can try to file a lawsuit, but...mostly you can't stop it, unless the other party is obviously copying it. I don't think anyone is stupid enough to expose the ready-made evidence!"

Qi Zhaoyun replied calmly,
"My suggestion is that at the legal level, we can only guard against gentlemen, not villains. Even so, we must not give in to show our determination to safeguard our legitimate rights and interests."

"Even if you lose the lawsuit?"

"Yes! Mr. Jin, what you said in an interview a while ago is very good, 'Always imitated, never surpassed.' The stigma of plagiarism will not be washed away by the announcement of the verdict..."

Qi Zhaoyun, who seemed to have already figured out the key, said confidently,
"The Internet is a high-tech field. We must stand on the strategic high ground of innovation and progress. The public's eyes are sharp. 'Plagiarism' defined by rigid laws and regulations and 'plagiarism' on a moral level are two different things. Lawsuits must be fought continuously. , it’s an unexpected surprise if we win, and we won’t suffer any loss if we lose.”

"Makes sense!"

Jin Shang, who was rubbing his chin, seemed to have some realization.
"We are leaders in the Internet field and pioneers in technological innovation. Others are just copycats who follow behind us. If we continue to emphasize that we should present facts and reason, in the long run, this impression will be deeply engraved into the minds of the people. In my mind.”

How important is a good reputation to a major IT company?

Perhaps, when it comes to head-to-head confrontation with direct competitors, the level of reputation can determine the tendency of netizens.

Baidu Search, which had a bad reputation in the PC era, and the arrival of Mobile Mutual Benefit Network were quickly abandoned by the people.

In the past, there was no choice. When there are other alternatives, or when it is available or not in a new environment, violent death is a certainty.

Lessons from the past, the teacher behind the car!
Jin Shang is also thinking about how to make the impression of Jinxi culture in the minds of netizens more people-friendly, more fashionable, and more trendy.

Insufficient innovation, borrowing and even plagiarism are common phenomena in all walks of life. The Internet industry will have such a huge negative impact. To put it bluntly, it is too difficult to hide under the attention of the whole people. "Then...Mr. Jin, do you need me to collect some information about my colleagues?"

"Well! It's just that the legal department is too weak and needs to be expanded. In addition, public relations and image building also require an overall plan from the strategic development department..."

As a result, costs other than operating costs will obviously increase.

The number of Internet users today is not large enough, and the influence of online media is far less than that of traditional media. Jin Shang also needs to think about whether to increase investment.

Qi Zhaoyun, who made the suggestion, also understood Jin Shang's concerns.

The more departments and employees in a company that do not actually produce value, the lower the efficiency, which is very inappropriate for a startup company.

"Let's continue operating at the current scale for the time being! If it doesn't work, consider expanding the manpower!"

"Okay! It's up to you to determine the specific scale. If you need anything, report it to human resources, or you can report it to me."

After finalizing the matter, Jin Shang was relieved.

The number of users of Jinxi Chat has grown steadily, and it exceeded [-] yesterday. Jin Shang also held a small celebration party, gave a few words of encouragement, and made more motivational promises.

When you are a boss, painting cakes is also a technical job.

Now, Jin Shang has some experience.

When he walked out of the office, it was already after get off work time. Jin Shang looked at Li Xuan's office and found that she had left early.

During this time, she has been living in a hotel with her mother, grandfather and relatives. When she has time, she accompanies her family to visit the capital.

The summer vacation is coming to an end, and it's almost time for the Li family to go back. They will leave the capital this Sunday.

I said hello to the employees, drove back to Jinshang, where I rented an apartment, bought some things, and then returned to my old house.

The eldest aunt and the second aunt's family are not here, and they seem to have gone to a nearby resort. Kintoki is a bit busy, and it will probably be a while before he gets home. The store has just opened, and there are tons of things to do, and there are endless trivial things to do.

Mei Xinghong went to the studio to work all afternoon and came back to take a nap.

The housekeeper, Lao Bian, was busy deworming and sterilizing the flowers and plants in the small yard.

When Jin Shang arrived home, the living room was quiet and there was no one.

I come back occasionally in the past few days. I am used to the noisy house, but it suddenly becomes deserted, which is really strange.

I simply wiped my face and washed my hands, then packed up my things and started cooking.

When the sky got a little dark and night was about to fall, Jin just returned home.

"Why are you cooking?"

"I didn't see anyone. I happened to buy some side dishes, so I had nothing to do."

"The taste is lighter. The weather is hot recently and I have lost my appetite!"

In this season, there are not many delicious meals, and it really feels like you can’t eat them.

"I try my best!"

Jin Shang's cooking skills are okay, not as good as the restaurant chefs. He has cooked a lot, and he has some experience. Most of the common dishes taste okay, but the presentation is not beautiful enough.

Jinshi simply tidied up and walked into the kitchen to help.

"The opening is not going well?"

"Ok!"

Jin Shiweng replied angrily,
"It was fine at the beginning, but after the three days of customer enthusiasm, the business dropped a lot. I can't say what the problem was. Although the customer flow was okay, the sales did drop sharply!"

“What are the customer reviews?”

"Not bad, no big problems found."

"There's nothing wrong with it, it's just that the trading volume has dropped, which is a bit strange."

After Jin Shang thought for a while, he suddenly asked,

"Have online orders suppressed the business of physical stores? If a customer tries something on in your store, likes the style and size, logs directly into the online store and gets a coupon, he or she can buy it at a relatively favorable price."

"Eh?"

After thinking about it for a while, Jin Shi said with some uncertainty,
"There are indeed online store advertisements at the entrance of the store, but the online prices are the same as those in physical stores. If you buy them on site, you can save on express delivery fees."

Jin Shang explained with a smile:
"Customers still have unused general coupons in their hands. In addition, the fast payment financial product that I jointly developed with the bank is currently being promoted, and... today's coins, have you forgotten?"

"Wait, you mean?"

Some time ago, the two men chatted about the impact of token discounts on actual transactions, and they came to mind.

"It's only been a few days, but it's already affecting physical stores so quickly?"

Jin Shang helplessly spread his hands and said with a smile,

"There are only a few B2C stores in Jinxi Mall. The others may not be intuitive. Your Uniqlo is simply a beacon in the dark. You can see and touch it, and you will suddenly become a culprit. But don't worry. , this trend is temporary and will not last.”

"All right!"

Jin Shi felt a little depressed, but he regained his balance a little. After all, the meat was rotten in the pot, and there was no advantage for outsiders.

(End of this chapter)