this man is not calm

Chapter 203 The Importance of Channels

Operating a chat group as a social group is a last resort. If you didn't have the first-mover advantage, you wouldn't even have a chance to give it a try.

Jin Shang is very satisfied to be able to win this glimmer of hope in the current software and hardware environment.

After the awarding of the competition, Zheng Liangzhi helped prepare the event, invited participants from all over the place, and entertained the distinguished guests. After arranging the trivial matters, he found Jin Shang who was resting backstage.

After knocking on the door to remind Jin Shang who was concentrating with his eyes closed, Zheng Liangzhi smiled and said:

"The event was quite successful. I thought you were going to make a big move and sell a bunch of advertising space to recover the cost, or to increase exposure opportunities for your own products."

Jin Shang opened his eyes and saw that he was an old acquaintance, and his heart dropped.

"There are many opportunities to make money and advertise. You don't have to be so obsessed with squeezing out all the value. You must be cautious, especially when dealing with students and parents."

Yawning and rubbing his warm cheeks, Jin Shang cheered up and responded,
"What are the products of our company? Novels, magazines, games, comics, websites, chats, these... In the eyes of parents, they are bad things that hinder their children from studying hard and causing them to become dejected by playing with them. Advertising on such occasions will be annoying. If they are disgusted, it is better to add some non-profit activities that are beneficial to learning and increase their trust..."

"Long line, catch big fish?"

"It counts, but it's not that utilitarian."

Jin Shang, who told the truth, stood up, moved a chair, and asked Zheng Liangzhi to sit next to him.
"Composition plays a large part in the scores in the examinations of each school year, and the importance of foreign languages ​​is self-evident. With these two courses, it is impossible to make a loss in running a training class. But... there are risks at the policy level. , requires special attention.”

"Running a school, from ancient times to the present, has always been a business with huge investment and greater returns. This is true even if you are not doing 'teaching' on a social level, but just 'tutoring' for exams."

The practical significance of education is not only to improve the quality of the people, but also to stratify and divert talents. If it occupies a dominant position in the training industry, it may affect the promotion and selection of talents in the entire society.

In the current domestic cultural background, the importance of reading is highly valued, and the industry of teaching people to get high scores in exams cannot be overemphasized.

“I know that as this industry gets bigger, its influence may not be weaker than that of e-commerce.”

Now, Jin Shang has also learned to look at all walks of life in this world.

There are omissions in judging companies based on market size and profit expectations.

The entire instant messaging industry can support a listed company with a market value of trillions, while training and education can only support tens of billions to hundreds of billions. As for the entertainment industry and sports and fitness, they cannot be compared.

Industry status and social influence are the most important things that a company needs to consider after becoming bigger and stronger.

When entering the education and training industry, in addition to finding a way forward for the local newspaper "Jingxi Metropolis Daily" that had no future, I also wanted to make money and put up a gold-lettered signboard to gain a good reputation.

It's best if it can succeed, but if it doesn't work, or you can't handle it, it's also a good thing to launch it for financing and go public to cash out and make a profit.

Zheng Liangzhi happily took a few sips of tea to moisten his dry throat.

"I came today just to see what you would do. In the past two or three months, your methods have been too drastic and your actions have been too big. I am afraid that you will be eager for quick success. Know when to stop and take it easy. It is not easy to slow down or even give up. You... have done well. If you rush to cash in and squeeze out the benefits of a 'brand' that has not yet been launched, then the situation is too low. "

Hearing this, Jin Shang chuckled.

"It's not that I have a long-term vision, but that my old father at home has a little extra money, and my own company has no shortage of operating funds for the time being. I have money, so I have the confidence to be more generous."

In his previous life, Xiao Ma even used the stupid trick of charging for registration, and almost killed the infant instant messaging software. Couldn't he see that doing this would greatly affect the number and enthusiasm of active users?

Is it because there is such a big flaw because there is no money and the operating pressure is too great, so we have to rush to monetize the traffic?
When forced into a hurry, he would not hesitate to drink poison to quench his thirst. It is nothing new to seek medical treatment indiscriminately when he is sick.

Jin Shang keeps the lessons learned from his previous life in mind.

Find a stable source of funds in advance so that Jin Shang can have the confidence to say "no" to all kinds of capital and not be easily manipulated. This is the biggest benefit, and it is possible for him.

Nowadays, Internet cafes, newspapers and magazines, comic distribution, chain bookstores, etc. provide Jinshang with stable cash flow. If Jinxi Mall is promoted to the capital market and gets rid of this increasingly heavy burden, Jinxi Culture will be able to grow under the existing framework. Operations can even be significantly profitable.

After chatting with Zheng Liangzhi, Jin Shangcai returned to the office and discussed and analyzed the week's operating data with the company's senior executives. He understood the situation of each business sector from the trend chart, checked for omissions and filled gaps, and proposed solutions to the problems.

During this week's regular meeting, there was a lot of information that attracted Jin Shang's attention.

At present, the largest Internet operating entity in Beijing, the Time and Space Internet Cafe under Beijing Technology, is about to open a thousand computers at the end of the month, and more than a dozen large-scale Internet cafes will go online at the same time, which is really a big move.

The same investment of tens of millions is different from the visual and auditory bombardment of advertisements on radio stations. The tens of millions of physical hardware are placed there, and the impact is more obvious.

In Jin Shang's view, a company that has nothing but good things to do except hype and throw money at it has unexpectedly stumbled upon a dead rat this time. It really picked a promising industry and made a big bet. If it can control the financial risks, no matter how much it is, If it lasts for a few years, it shouldn't be a problem.

However, with the strategic vision of the management of that company, I am afraid that they will impatiently try to "move from one success to another". Before the chain of Internet cafes has even gone online, they have secretly said that they will build their own e-commerce platform. , competing against Jinxi Culture is almost ridiculous.

Putting aside the technical issues for the moment, the supply of goods is not ready, there are no offline channels, there is no team for local promotion, and terminal after-sales is just a cover. At this level, do you still want to spend money on e-commerce?
I'm afraid the beatings I received were too few!

Even the e-commerce platform that the Northland Agricultural Cooperative is working on, Jin Shang feels is more promising. At least they have cheap and large quantities of goods, less stable and reliable sales channels, strong support from local policies, and a large number of franchised farmers. "Blood transfusion" support.

As long as you can find a correct entry point and engage in B2B e-commerce for a few years, if you can do it, you can do it. If you can't do it, you can sell it at a higher price when the trend arises. There is a high probability that you will not lose money.

What does Jingcheng Technology have?
It's okay if you keep failing. The best result is to be able to recognize yourself, gain a reputation as an "Internet pioneer", and disappear quietly. But if you really accomplish something and become more courageous, I'm afraid it will create a bigger trap.

It doesn't matter if a mediocre person fails, success by accident is even more terrible.It will distort people's self-perception and do more incredible things.

For example, now, seeing that Jinxi Culture is doing well, I want to continue to "learn from" it.

"This way... it's okay. When Beijing's technology cannot support it and falls apart, we can take advantage of the situation to dismember it and eat it. The football club and property will be taken away by Erjiumei Yingnian, and Jinxi Culture will swallow up the Internet cafes and technology." Just the team. 』

In contrast, another company that has been trying to compete head-on with Jinxi Culture - Wenhua Online, has made Jin Shang even more worried.

Since this company, which "copied" Northern United Online and set up its own portal website and a game battle platform, was crushed by Jinxi Culture, it did not give up. Instead, it spent money to hold on, allowing it to survive. .

Rich, rich, shameless, knows how to "plagiarize" without being defined as infringement, and has an excellent grasp of the scale.It is not yet known what the vision and ability of his boss are, but it is certain that his technical ability is not weak and his financial resources are strong. Such a strong enemy has also set his sights on Jinxi Culture and is always thinking about "imitation", which makes Jin Shang feel uncomfortable. The feeling of thorns in the back.

Judging from the current situation, Mandarin Online has no signs of entering the field of instant messaging, but the idea of ​​​​preparing to delve into the field of video games is becoming more and more obvious.

This will be a strong rival in the future, but the market capacity is rising rapidly, allowing the two companies to take advantage of it.

“There is competition, but it is not a life-or-death enemy, and the risks are generally controllable. 』

It is undesirable and impossible to dominate the market. Except for instant messaging, as long as we do not compete for jobs in this industry, we can still coexist peacefully.

In addition, the market researcher of the offline life sector submitted a very intriguing report.

Some legal and illegal vendors have built computer rooms with more than a dozen computers in hidden residential buildings. They use the gimmick of being able to access the Internet to attract young students and young people who don't know much about it. In fact, it just provides some LAN battle games.

It is said to be an Internet cafe, but it is actually a game arcade, which is the same thing as an illegally operated pirated video arcade.

It is these unruly operators that have damaged the reputation of Internet cafes.

“I thought this day would come, but I didn’t expect it to be so soon. 』

At the same time, this also reminded Jin Shang that the number of Internet-connected computers is not very fast, but unlicensed "Internet cafes" based on LAN mode that can play many trendy games are spreading everywhere.

The number of computers in the country is a little more than expected, but network construction has not yet reached the point of being fully popularized. Once the basic operators make big moves, domestic Internet users will experience explosive growth in a short period of time.

This is an opportunity, but also a risk.

If we can rely on the market share advantage of Jinxi Culture to quickly turn netizens into users of Jinxi Chat, everything will be beneficial. However, if something goes wrong, there will be an unpredictable crisis.

For example, the basic operator quit early and started to make chat software to compete with Jinxi Culture.

Beijing Telecom wanted to build a non-profit Yellow Pages, and Sun Daqi, who was engaged in this industry, felt like he was facing a formidable enemy.

The last option is to cash out.

After reading the memo from front to back, Jin Shang breathed a sigh of relief when he found no sign that the basic operator wanted to intervene.

However, several other receipts also gave Jin Shang a headache.

"Several large computer and operating system manufacturers have rejected cooperation invitations to carry our company's software?"

There is not even a word for "decline", which shows that these software and hardware manufacturers who occupy the upper end of the "food chain" do not take Jinxi Culture seriously at all.

I'm afraid in their eyes, as long as they use their strength, they can drive away all the trash fish at any time in Jinxi Chat or Jinxi Mall.

Despise means that you will not encounter the overwhelming "dimensionality reduction blow", but too much contempt means that the hope of reciprocal cooperation is cut off.

"Installation channels! Where will the majority of future growth in the number of network users be?"

Yin Feiyang, who was making a summary report, shattered the last trace of luck in Jin Shang's heart with an affirmative reply, and couldn't help but murmur to himself.

Jin Shang already knew what the answer was.

Apart from Internet cafes, there is nothing else.

Another useful addition that is better than nothing is the ability to play games and customize the Venus game console with pre-installed chat software.

How to install Jinxi Culture's application software in all Internet cafes, to a large extent, depends on effective local promotion and tackling the problem city by city.

But doing this would require too much manpower and material resources.

Whether it is chatting today or continuing to invest in online games in the future, Internet cafes are needed as a physical business location. Before personal computers enter thousands of households, they can find stable Internet channels for users who are not qualified enough to surf the Internet at will.

"Internet cafes should be moderately spread, not large but comprehensive. They should occupy a mainstream position in the field of high-end Internet cafes. At the same time, they should use indirect means to control other large and small Internet cafes for their own use."

Jin Shangru analyzed this, and the employees present at the meeting nodded in agreement.

The Internet cafe of Jinxi Culture only needs to set a benchmark and be recognized by the majority of netizens as the forefront of Huli Internet trends and fashion.

At the same time, payment channels and channel placement entrances can be unified through "Internet Cafe Management System".

It would be perfect if third-party payment could be added to large Internet cafes that are unable to control risks and need to streamline front-line management staff, so that third-party payment can find an offline application scenario.

It will definitely not work if you spend your own money. If you want to implement it, you have to think of some special methods.

For example, join.

In an instant, Jin Shang realized that there was really a slight possibility of success in doing so.

"IT technology, Internet sharing, empowerment. 』

Even in Internet cafes with low thresholds, some people make big profits, some make small profits, and some even suffer heavy losses.

How to avoid risks to the greatest extent, open Internet cafes safely, and make profits as soon as possible is what every boss who is interested in making money in this industry must consider.

Jinxi Culture is the big brother in this industry, and it can definitely do the job of delivering warmth to your door.

"You can even try to form an Internet cafe alliance to master the manual release channel of Internet application software. 』

(End of this chapter)