this man is not calm

Chapter 204 The propaganda offensive cannot stop

Leaving aside the lofty financial tricks of cutting leeks, there are not many people in the Internet industry who can really make big money.

In another two years, when the integration of basic service providers is completed, we will use bundling strategies and engage in SMS value-added services to make quick money. Long-term profits will still depend on video games.

It’s okay not to mention more “hard-core” search engines, big data, artificial intelligence, etc.

E-commerce has just embarked on a long journey of burning money. It will be lucky to see money back within ten years.

If you want to fill the financial hole as deep as the sea with video games, you must master some of the distribution channels.

"At least, you can never be completely controlled by others. 』

In its previous life, the online game "Legend of Legend" was very popular and created the richest man of the generation. When later generations commented, they only saw that Boss Chen took advantage of the trend of the times and soared to the sky, but few people paid attention to his huge investment in offline promotion channels. .

Success is nothing left to chance.

Even after the release of online games such as "Lineage" and "Miracle" that were more sophisticated and had more diverse gameplay, they still could not shake the dominance of "Legend of Legend" which was shoddy, had so many bugs, and was full of cheats. I really thought it was just the first game. Advantages, selling feelings has achieved success?
Mainstream Internet cafes in major cities, large and small computer rooms, dominant publicity campaigns and distribution channels, and deep binding with downstream service providers are the cornerstones of long-term prosperity.

From online recharge systems to local point card issuers, and deep exploration of network management and equipment trading market potential, none of these can be compared with the so-called "high-quality followers" later.

As long as you develop good games, you can eat the biggest cake in the future video game market?

Innocent!

The Internet cafe market is about to usher in a bonus period of more than ten years. We must get involved. Even if we don't do it ourselves, we must have a certain say.

As for other...

The home game console Venus once again came to Jin Shang's mind.

"Can it...become an important supplement to the PC online game market?" 』

A dedicated game console, after special debugging and customization, worth around [-] yuan, can basically drive PC online games priced around [-] yuan.

The crux of the matter is whether it can use the Venus console to attract more video game enthusiasts to become users of Jinxi cultural products.

even……

"All-in-one game consoles, even... Internet gaming laptops..."

This is a grand strategy, and it is a risky move that involves huge investment, great rewards if it succeeds, and huge losses if it fails.

Judging from the feedback from "Golden Broom", it is also a bit confusing.

It seems that the conditions are not met, there are too many variables, and sometimes even the "golden finger" is not sure?
All platforms support online game masterpieces. In this era, is it really possible to play them?
"Resident Evil" (modification) and "Street Fighter" (reskin), which have been in the planning stage, plus the simplified version of "The King of Fighters 1995" that has been released, and the expected upgrade and expansion of "The King of Fighters 1996" , it seems that we can test the acceptance of game players for cross-platform online battles.

"Or, you can also add "Arcade Three Kingdoms" and "Three Kingdoms Warriors", both of which are successful models for game consoles, arcades and PCs. 』

It is unrealistic for so many well-known masterpieces in previous lives to be developed by oneself. The technical power of Jinxi Culture is not yet strong enough.

First provide some ideas, gameplay, outlines and scripts for planning and product managers to perfect, and then send them to the technical department for development. If there are not enough experts, you can outsource it to the game production department of Beichuan Electrical and Electronics, or ask "foreign aid" to assist.

After roughly thinking about this matter, Jin Shang thought about how to persuade everyone on the Beichuan Electromechanical Board of Directors to set Venus console and game development as one of the strategic directions. After there were no omissions, he turned his attention to The official version of Jinxi Chat and a number of matching applications will be released soon.

Especially one of the most important additions - PJ Music.

This is the second application that is deeply tied to Jinxi Chat after Jinxi Game Platform. Its status in Jinshang's mind is higher than that of Jinxi Tornado Downloader, which is the "vanguard" on the surface.

Office and business are on the outside, and entertainment and leisure are on the inside. This is the unswerving core strategy of Jinxi Culture.

Adhering to the two pillars of technology and culture is the key to the company's ability to maintain competitiveness in the future.

Excellent products and excellent content are the means, and users are the core competitiveness.As long as netizens do not abandon Jinxi Culture, Jinshang is sure to make a comeback no matter how many heavy blows it encounters.

If you are abandoned by netizens, it's all over.

Click the listening button on Jinxi Chat, and Jinxi Music will automatically open. Press the play button, and the beautiful melody will be heard from the headset.

Sound quality...average.

Judging from Jin Shang's semi-professional quality, it seems a bit derogatory to listen to it loudly. In the high-frequency part, the distortion is indeed a bit serious, but... it is also acceptable for amateurs.

The smoothness...is acceptable.

The first version of the software is not large in size, does not load many local songs, or suffers from very few lags when there is no network synchronization.

Correction...cannot judge.

BUGs in the software causing freezes have not yet been discovered, so it is impossible to judge how stable the software is.

After listening to it for nearly twenty minutes, switching between several playback modes, and finding no major problems, Jin Shang took off the headphones and breathed a sigh of relief.

Barely...okay.

Don’t expect too much from a software that has been launched in a hurry.

"The aircraft carrier is in place, and the supporting destroyers, cruisers, supply ships, reconnaissance ships, frigates, etc. must be completed as soon as possible to form a battle group. Chat is an aircraft carrier, and Music is... one of the main destroyers." 』

There is no core technology in this thing, but real competitiveness. In terms of music copyright and operation, it relies heavily on heavy capital to protect it. In the later stage, it even needs to pay attention to cultivating its own creators and singers.

We cannot expect Jinxi Music to make big money. Even when there are many competitors and it is difficult to stand out from the crowd, we have to take the initiative to subsidize and burn money to maintain a strong position.

But...it definitely wouldn't work without it.

Jin Shang has a lot of high-quality music songs from his past life in his mind. How to maximize the realization and extract value depends on Jinxi Music.

Jin Shang, Xiao Mazha Band, Dai Yiqin, and even the Zhendian Band, the total number of songs they can release in a lifetime is only a few hundred songs.

Even if everyone releases albums every month, it is estimated that they will not be able to use up their "stock" until they die.

Waste must not be wasted. If the quality is high, you can sing and publish it yourself. If the quality is inferior, find a partner to operate it. If the quality is worse, sell it directly and retain some useful copyrights. It is enough.

The huge exclusive music copyright library is the unshakable pillar of Jinxi Music.

Just as Jin Shang was drafting the final rectification suggestions, preparing to improve all the software, chatting with the official version of Jinxi, and simultaneously launching it to the public on September [-]st, his mobile phone with the unknown number blocking function rang.

"Whitelist number? At this time..." It's not an office landline, but a personal mobile phone. It's probably an acquaintance.

Sure enough, it was Director Huang Kunyu of the School of Computer Science who called.

A few minutes later, Jin Shang hung up the phone with a bit of joy on his face.

"It was indeed approved."

As long-term partners, the exchanges between Jinxi Culture and the School of Computer Science have become more frequent, and the level of trust has also skyrocketed.

Regarding the company's application for joint development of peer-to-peer network (P2P) technology, Yin Muye introduced it and Professor Zhang Youling and Professor Huang Kunyu recommended it, and it was directly submitted to the list of key scientific research projects of the ministry.

The cooperation agreement is very complicated. To put it simply, the commercial rights belong to Jinxi Culture, which invested. Subsequent research and development will be granted to the partner computer school for free, and the company retains the right of first refusal.

For the school, there are many benefits, basically no money is spent. It can be used to develop several topics, and with the funding from Jinxi Culture, it can also apply for subsidies from above.

Although the commercial copyright has been taken away by Jinxi Culture, there are still channels for realizing the subsequent results, so there will be no loss no matter what.

It is said to be a joint development, but in fact it is a game played by professors from the college, a group of top students and programmers from Jinxi Culture.

In terms of practical experience, the company's technicians are already very rich, but the basic theoretical knowledge is not solid enough. It is very difficult to move to a higher level.

Joint development is a good opportunity for learning and improvement, which must be seized.
-
After careful editing by professionals, the campaign CD of Dai Yiqin's concert was successfully released.

From 400 pm on Friday to [-] pm on Sunday, the sales volume was close to [-] million in one weekend, which made the Nan brothers extremely happy.

"If it weren't for the fact that making movies is not as effective as flattering people, I would like to dismantle the film and television drama department and concentrate on music."

At the private celebration banquet, Nan Dalong said excitedly.

After deducting the publicity and distribution costs, the net income from the release of CDs is no lower than that from a concert.

It's certainly worth getting excited about.

Nan Dabiao patted the back of his brother's head angrily.

"What nonsense are you talking about? If you want to make music, what can you do?"

"I'm over 30, can you give me some face?"

No matter how dishonest Nan Dalong is, he is really convinced by his eldest brother Nan Dabiao.

"Don't talk about more than 30, over 300 is also my brother. If he does something wrong or says the wrong thing, he will be beaten."

Nanda Biao gave Nandalong a sideways glance and blocked Nandalong's dissatisfaction.

"You think you can make so much money just by yourself? Without Xiao Dai's popularity and without Ashang's creations, you are just... useless? It really doesn't make sense to work in this industry. Such things as talent are illusory, but It is true and true, and you cannot accept it. Just like Xiao Dai’s handsome face that has no friends, if you poke it there, the little girl, the little wife, or the big sister will basically be unable to walk.”

"It's not that exaggerated."

Dai Yiqin smiled reservedly,
"It's true that you can have enough to eat by relying on your face, but...with just this, you don't have much of a future."

This sentence makes sense.

Everyone present nodded in agreement involuntarily.

As if remembering something, Nan Dabiao smiled and teased Jin Shang:
"You were really scolding me the past two days. I've long been dissatisfied with those self-proclaimed artists. They enjoy themselves and don't want others to become famous."

"The movie box office plate is only so big. If "The Big Era" eats such a big piece, others will have to eat a lot less. I'm sure they will be jealous. But..."

Jin Shang curled his lips in disdain,
"They picked the wrong person when they started talking to each other. I'm not an insider they can easily manipulate. Others can tolerate their nagging, but I'm too lazy to tolerate them."

"Then you said it too harshly. You said, 'All the main creators' college entrance examination scores are not as high as mine, so how can they be qualified to speak about art and culture in front of me?' It simply exposed their background."

"It was."

It's like a certain "artistic masterpiece" that was crushed by "Big Era" and only a few people got it. There are seven main creators listed on the poster, four of them did not take the college entrance examination, and the scores of the remaining three in the college entrance examination did not reach [-] points. , no matter how they yell at each other in the circle, the actual scores are not convincing enough?

Chinese people believe this!

"And, to be honest, I think most of the movie fans who come to support them have higher academic qualifications than them. Although academic qualifications and knowledge are not completely the same, and they cannot explain the moral level and cultural level, they can also prove a lot of things from the side. "

These days, as long as someone can get into a junior college, there will be no one who can't think of attending an art training school. Unless the elders in the family are doing well in this industry and can pave the way for their children and nephews, otherwise, it is better to find connections to work in a factory than to drive screws. It is much better to learn to sing and dance without doing your job. It is much better to play the piano and drums.

In the entertainment industry, without resources and no one to guide you, there is basically no possibility of getting ahead.

It is conceivable that under such conditions, it is very unlikely that a "true" academic master will emerge among those people. On the contrary, there are many "scumbags", and they are far more "scumbag" than imagined.

"You, it's too much to compete with them in exams."

"Poems, songs, poems, poems and poems, they are no match."

Without any worry at all, Jin Shang shrugged casually,

"Look, there are benefits to making a fuss. Hasn't the box office of the movie gone up? The attention has increased and everyone is happy. They have to thank us. By the way, how much is the box office of "The Big Era"?"

"Forty-five million, but the potential is almost exhausted, and the draw has been completed in the past two days."

"not bad."

Jin Shang made a total calculation and was very satisfied with the result.
"For the first time, I had no choice but to spend money on making a movie. Next time, I have to use investors' money to support us."

There are two companies, Chang Di Culture and Nan Brothers. One is a company responsible for finding money to organize movies and TV dramas, and the other is a brokerage company responsible for promoting people. Each has its own focus, supports each other, and is interdependent.

"With the help of Mei Film Studio, I found JingTV Media, the original TV drama production center, and planned to shoot a low-cost urban sitcom, mainly commercials customized for our own products and partners. Uncle Da Biao's Handsome and beautiful trainees, call them over to support them. You can praise them even if they are popular, and you can look familiar even if they are not popular."

"A sitcom?"

"Family ethics, youth romantic comedy."

Jin Shang said uncertainly.

There are insufficient funds, the actors have not been decided, and there is no script yet. I have only confirmed a preliminary intention, but it can't be considered a fool's errand.

(End of this chapter)