this man is not calm

Chapter 206 Experience
The cooperation method envisaged by Jin Shang is indeed more time-saving and labor-saving.

Jin Shang doesn't want to spend too much time on specific "creation" and copyright operations.

Every time I send out an album invitation, I have to help arrange the music, research singing methods and promotion methods. The efficiency is too low.

With the help of the Jinxi Music platform, Jin Shang wants to do more things, but now, he has not reached that step yet. He needs to straighten things out first, and then things will be easier.

Speaking of the English album and various jokes circulating in the industry, Nan Dabiao seemed to have remembered something, and couldn't help but ask Jin Shang:

"A Shang, are you confident about creating dialect songs?"

"Dialect...Cantonese?"

"Korean, Japanese, etc., but mainly Cantonese..."

Nan Dabiao said seriously,
“There are so many people and it’s relatively closed, so it’s impossible not to pay attention to it.”

Northern Mandarin is the most widely used, but it may not necessarily have the most people. Especially in this world, in the East Asian cultural circle, the number of Cantonese speakers, if you include overseas people all over the world, may be more than the number of northern Mandarin speakers. need more.

There are huge differences and barriers between the south and the north. Most people may only think about whether soy milk is sweet or salty, and whether the south is wet and cold and the north has heating, but is it really limited to this?

In his previous life, Jin Shang was in his first year of college and met several classmates from Guangdong and Guangxi who had strong accents.

According to them, although local TV stations mainly have Mandarin channels, locals still like to watch Cantonese channels, and radio stations in dialects are more popular.

Because the economy is developed and there are many rich people, many families have set up satellite dishes to watch Phoenix TV, TVB and even TV stations across the Taiwan Strait.

What surprised Jin Shang the most, even shocking, was that they didn't know what the "Spring Festival Gala" was. It had been broadcast for many years, and almost no one around them had the custom of watching the "Spring Festival Gala" with their families on New Year's Eve.

The modern history of this generation is very different. The economic and cultural divisions are not so serious, but there are still gaps.

Nearly [-] people across the country speak Cantonese, and around [-] million people in the world combined. What a huge market this is.

"Whether it is the film and television industry or the music industry, it cannot be said that there is no one who really occupies a leading position in the Cantonese-speaking area. At least in recent years, there is no one who has broken into it. Although Xiao Dai is also very popular in the south, he is also very popular in the south. Most of them are 'face fans', and their film and television works and pop songs have not completely suppressed local stars."

Nan Dabiao said while explaining,
"If possible, it would be great to follow his lead and release one or two Cantonese songs to strengthen Xiao Dai's influence in the south."

"It's not easy to do!"

Jin Shang rubbed his chin, thoughtfully.

The economy and culture of the entire country and nation are showing a trend of moving southward.Before the Sui and Tang Dynasties, it was still dominated by the "confrontation between east and west". After the two Song Dynasties, it became the "struggle between the north and the south."

This is the inevitable development of the times. Individual strength, or even a small group of forces acting like a mantis, is vulnerable to the overwhelming trend.

So strictly speaking, the southern dialect is closer to ancient Chinese, while the northern dialect is more "advancing with the times", with a deeper degree of integration and greater changes.

As for the comparison of various temperaments, scales and tones, I couldn't finish it in three days and three nights.

The reality reflected in the pop music world is that Cantonese songs with fewer key changes do sound better, while Northern Mandarin songs are relatively more frustrating.

Cantonese singing is very "smooth". Even if you don't know the tune, you can roughly hum it after reading it in the dialect, but northern Mandarin songs cannot. The reason is the difference mentioned above.

Even the same song has to be made in Cantonese and Mandarin versions, because it is really impossible to sing it with the original words.

Similarly, in Japanese, which is deeply influenced by the "Wuyin" in the south, local songs can be translated into Cantonese songs, which seems to be acceptable. However, if the Chinese lyrics are filled in, it will be awkward to sing, and it will be extremely difficult to adapt without major changes. .

In addition to the different levels of songwriters, pronunciation is also an important factor.

The problem with the Nan brothers is that Jin Shang is from the north. Even if he knows a little Cantonese, it is difficult to write "authentic" lyrics.

"Uncle Da Biao, it's not that I don't dare to do everything, but it's just that I'm really embarrassed. Let me give it a try when I have time. You can introduce me to one or two Cantonese lyricists. If you don't understand anything, I can help you. "

“Do your best and don’t force it.”

Nan Dabiao patted Jin Shang on the shoulder without hope.

It's really not that Jin Shang is shirking, but that he has some difficulties.

I have many classic Cantonese songs from my past life in my memory, so it doesn’t matter if I use them. The problem is that they cannot be used universally due to different cultural backgrounds.

Just like the song "Next Stop Queen", many time-travel novels like to use it as a copy object, but it is really difficult to "transport" it.

What makes Jin Shang feel tricky is that the song "Next Stop Tin Hau" is a story connected by a series of "place names", such as "Daimaru Department Store", "Tin Hau Station", "Patrick Street", etc. After hundreds of years of vicissitudes of life, I have searched all over the major cities in the south, but I still can't put them all together.

If I really "copied" it intact, I'm afraid someone would have misunderstood the "young talented man" picture.

The past and present, hundreds of years of gap, vicissitudes of life, different place names are just one aspect, there are many, many big pitfalls that you will step into if you are not careful.

For example, the song "Glory Days" was written for Mandela, and in this life, so far, no black person has won the "Nobel Peace Prize", or even the Nobel Peace Prize. So, "black people" The meaning of skin to him is to devote his life to the struggle of skin color. How to explain this sentence?

I'm afraid it's not going to overturn!

The composition doesn't matter, it's not that intuitive anyway, and it doesn't have a specific meaning, but the lyrics are different, especially the lyrics in Cantonese dialect which is quite unfamiliar. It is inevitable to be examined by someone with a magnifying glass. If you are not careful, you can easily be caught.

When filling in or changing words in dialects, you must be cautious and consult professionals, otherwise, the consequences will be unpredictable.

Fortunately, Jin Shang has good learning ability and has a "golden finger" by his side. It should not be difficult to spend some time and change a plausible "local" version based on the original words.

If it really doesn't work, just produce a tune and leave it to others to fill it out. As long as you hold the copyright in your hands, there's no harm in sharing a small part of the benefits with others.

A small-scale celebration banquet, where a few people who are familiar with each other eat, drink, chat, and talk freely about future plans and plans, does not have any particularly important meaning.

Jin Shang drank some wine and felt quite energetic, so he took a taxi home.

After Li Xuan finished her small gathering with her classmates, she went home to rest early. She prepared some snacks for Jin Shang to eat and drink some hot tea to relax.

"He seems very happy."

"I've passed two exams. I'll work hard next year and try to get my CPA certificate." "Next year? You... come on."

In terms of learning ability, Li Xuan is already very strong. She can take care of personal affairs and exam review while busy at work, and achieve fairly good results. This is already very good. She cannot be denied just because the gap between her and Jin Shang is a bit big. Ability and diligence.
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Another week has begun. In order to understand the progress of offline business, Jin Shang made a guest appearance as a store salesperson for the first time in a long time.

To this day, poor payment channels have always been a major pain point for Jinxi Culture.

With the help of listed company channels, the convenient payment wealth management fund in cooperation with securities companies, and the trial version of Jinxi Payment, which has not been online for a long time, have almost occupied most of the retail online payment scenarios.

The market is so big, even if it occupies a dominant position, it still cannot substantially alleviate the company's dilemma.

Of course, it’s not all bad news. The payment success rate of Jinxi Mall has soared from less than 20.00% to over 40.00%, and is still rising steadily. It is expected to stabilize above 60.00%.

This is incomparable with the future boom of online payment, where the success rate of major third-party payment exceeds [-]%, and is still a great improvement.

Fortunately, Jinxi Culture is a comprehensive company that develops online and offline collaboratively and does not rely entirely on online channels.

Among the related business stores, Huixin Bookstore, Fans' Home, Internet cafes, Laojin's hotpot city, fresh food supermarkets, clothing retail stores Uniqlo, cinemas owned by Changdi Culture, etc., as long as there is cooperative business, there is Jinxi Culture Network service point.

Now, Jinshang is open at the front desk of Huixin Bookstore’s Beijing flagship center store.

Putting on his work clothes, Jin Shang looked like a young man working part-time to earn pocket money, with a professional smile on his face, and was busy with other uninformed colleagues.

Some are responsible for cashiers, some are responsible for shopping guides, and some are responsible for consultation, just to name a few. Jinshang's task is mainly to provide offline channels for online business.

Nowadays, surfing the Internet is a troublesome thing. It is difficult to find a computer with Internet access. There are not many people who can completely connect the entire route.

Netizens have always had misgivings about faceless online transactions. If the process were more cumbersome, it would really be impossible to proceed.

Therefore, offline diversion is an inevitable choice.

After helping a young man in his twenties register an account and introducing the usage and features in detail, the other person left with satisfaction.

Jin Shang, who had been talking for a long time, couldn't help but let out a long sigh of relief.

Some netizens have indeed become accustomed to Jinxi Culture’s way of combining online and offline services, but it is different from the previous mobile Internet model.

In Jinshang's mind, this is an important account that concerns everyone, but in the minds of most users, they may only regard it as a prepayment account that can be checked and used online.

In order to gain the trust of netizens, Jinshang did not clarify the difference between the two. Instead, it blurred the fundamental difference between the payment account and the prepayment account, and then clarified the connection between the various parts after everyone developed usage habits.

For example, now, in addition to the ID number and necessary contact information, users who leave the counter after use may not remember their account and password. When they need to use it next time, they can just come to the retail service point and ask someone to do it for them. .

Such a service model actually increases the operational risks of Jinxi Culture.

The terms of the agreement do indicate the scope of rights and responsibilities of both parties, but the actual operating authority is in the hands of the company, and users do not take care of it. Once misappropriation or ownership disputes occur, it is easy to cause bad consequences.

Even so, Jinshang had to use this unreliable method to forcefully promote Jinxi Payment.

Third-party payment is not only one of the company's important strategic directions, but also the basis for entering into the banking and financial system and cooperating with Erjiumei this year to increase its voice.

A brand-new joint-stock bank is under construction. Without depositors and capital pool, no business can be carried out.

Using other people's money to make money for yourself is one of the biggest advantages of finance. The more funds deposited by third-party payment, the more Jin Shang and Mei Yingnian can take the initiative.

Even though it only has a principal of several hundred million or more, it is quite extraordinary to maintain such a large amount of ultra-low-cost funds for many years.

The famous bankruptcy of Barings Bank in the previous life was just because a young trader failed to speculate in the futures market and dug a hole of 5000 million pounds, causing indirect losses of nearly 230 to [-] million pounds. In the end, this [-]-year-old bank was The old financial giants went bankrupt.

Barings Bank went bankrupt in 300. On the eve of its bankruptcy, it still managed more than 15 billion pounds of fund assets, [-] billion pounds of non-bank deposits and [-] billion pounds of bank deposits.

It can be seen that the bank's net assets are not very large and appear to be very profitable. In fact, they are maintained by ultra-high leverage backed by credibility. Once problems arise, hundreds of millions or billions of losses are enough to cause the collapse of an old bank. .

If Jinshang can provide a capital pool of hundreds of millions or even billions, it can be foreseen that within five years, it will be the most important initial capital for newly prepared joint-stock banks. Add up the leverage and leverage tens of billions of capital. The amount of capital is highly likely, and in this way, the core of a multi-industry alliance of large companies is established.

It doesn't matter whether it's hundreds of millions, billions or even billions. The stable source of ultra-low-cost funds provided by banks during their startup period almost determines the future profit pattern.

As long as the loss is not too great, grit your teeth and persevere.

This is what Mei Yingnian emphasized to Jin Shang openly and secretly.

The early real estate snowballing and Internet development were all extremely money-burning industries. Although maritime transportation can provide a larger flow of funds, and although Beihai Shipping has relatively sufficient capital reserves, there is no guarantee that billions can be kept in the bank without being misappropriated for a long time. .

With the bank as the anchor, supporting this interest group formed by blood and marriage, and attracting some external investment, we can do something big.

However, looking at the total reserves of nearly 1000 million yuan in the backend cooperative bank account, I couldn't help but sigh.

"There's a long way to go!" 』

When he was worried, Jinxi Chat's internal channel sent a group purchase confirmation form, an application for books, movies and DVDs worth 12 yuan. Jin Shang hurriedly sent the receipt to the warehouse to prepare for distribution and delivery.

"We need to work harder on marketing, and we need to be down-to-earth to provide good service. We need to recruit people, and try to put some large appliances online."even……"

As Mei Yingnian's commercial real estate plan continues to advance, Jinshang is also wondering whether to increase its offline business and open a chain of electrical appliance malls focusing on medium-sized stores.

Competition in this industry is extremely fierce. Take televisions as an example. A color TV price war at the beginning of the year caused a large number of small regional manufacturers and distributors to go bankrupt. Another big discount during the summer vacation has even supported the imported high-end market, which has always been easy to sell. Can't stand it anymore.

Suppressing the thoughts that were about to stir up, Jin Shang shook his head helplessly and focused on the matter at hand.

"Don't rush. It's safer to build the 'skeleton' of the warehousing and logistics system first, then enter the retail mall and combine it with online sales channels. 』

After confirming the large and small orders sent from the terminal, Jinshang received several batches of coupon redemption and online movie ticket booking customers before ending the half-day grassroots service experience.

"The efficiency of intra-city delivery is a bit low. There are no smartphones, maps that can be consulted at any time, and there is no big data to plan routes. It is so difficult to train a courier who is familiar with the roads. In addition, there are too few front desk staff who are proficient in computer operation. Talents Not enough. 』

(End of this chapter)