this man is not calm

Chapter 207
After finishing his front-line work experience, Jin Shang returned to the company.

I originally wanted to go to the club to see how the football team was doing, but then I realized that it was a holiday today and only a few people were on duty, so I gave up my plan to visit.

Yesterday, Sunday, the second half of the season resumed. The team’s No. 12 opponents were average in strength, but playing away from home, coupled with the high altitude of the opponent’s home court, was a big test for the challengers coming from afar.

Fortunately, Beijing North United, which mainly featured young players, fought hard and returned triumphantly with a two-goal win, making a good start for the promotion sprint.

The new aid Ajima, who is regarded as a "surprise player", integrated into the team very quickly. He came on as a substitute for three and 10 minutes in the second half. His performance was quite satisfactory. There seemed to be no bright spots. For a former amateur player who had just debuted, it was already good. .

If the team wins, it is naturally a good thing. The bonus subsidies that should be paid cannot be defaulted.

If we don't take advantage of the team's good form to qualify for promotion in one go, we don't know what next year will be like.

Back in the office, Jin Shang flipped through today's morning newspaper. On the sports page, there was only a few words about the third-level A-Yin team and a points table.

Beijing North United Football Team is currently tied for fourth place, ranked fifth due to goal difference disadvantage.

It seems good, but due to the fierce competition, the gap between No. 1 and No. 9 is only eleven points. With a victory in a game, the ranking may be improved from the relegation circle to the promotion group.

“There are ten games left, and we’ll see the results at the end of November. 』

Feeling depressed and powerless, Jin Shang dug out the appropriation application handed over by the club's finance department, signed his name, stamped it, and had someone send it over. He then looked at the monthly income report submitted by the company's finance department. Payment report and salary payment confirmation.

Compared with last month, broadband server costs, one of the major expenses, are still high. This month, a subsidy for the operation of Jinxi Mall has been added, of which discount coupons issued in group buying promotions account for the majority.

If Beichuan Electromechanical and his aunt's farm and ranch hadn't shared a part, Jin Shang couldn't bear to see the shocking losses.

Fortunately, group purchases with huge profits have indeed attracted many netizens who are greedy for cheap. Prepaid accounts and third-party payment channels that have just been launched for trial have accumulated nearly 2000 million in funds, which have always been regarded as important bargaining chips. Jin Shang and Mei Yingnian also breathed a sigh of relief.

At the same time, this also made Jin Shang realize that the domestic people did not have no consumption demand, but were suppressed by relatively low channels.

The proportion of wealthy families who have extra money and want to improve their lives is not too large, but at the national level, the absolute number is considerable.

In general, Jinxi Culture is still profitable. The circulation of newspapers and magazines has increased, and profits have risen rapidly. This has driven advertisers to pursue it, making offline business revenue almost a level higher every week.

In particular, the magazine "Zhiyin Zatan", based on the current growth rate, will become the leading publication in the country in about three years. It is becoming more and more popular amid doubts and criticisms.

This also makes the prospects of the female-oriented cultural market that Jinxi Culture focuses on increasingly promising.

The profits from the rental and sale of books and audio-visual products are also very high, but they are consumed by Xiao Bu Kuai Pao's retail stores and cannot be appropriated.

Another money-making business that makes Jin Shang very satisfied is the copyright operation hosted by the content division. As more and more albums are released, the money earned from commercial licensing is also rising. In addition to spending money to maintain efficient lawyers and legal affairs The team, everything else... costs almost nothing.

After finishing the backlog of official business, Jin Shang rested for a while and went to the conference room of the Internet cafe of the Fans' Home to meet Yin Muye, Liu Yanqing and Yin Feiyang to talk about something.

The network security test project of school-enterprise cooperation is coming to an end, and the data has been almost collected. Director Huang Kunyu and Professor Zhang Youling have confirmed the acceptance of the results. Jin Shang was also invited to participate in the internal review meeting to observe, and he had no right to speak.

Regarding the proposal to buy off-the-shelf anti-virus software products, the School of Computer Science agreed in principle, but it was not possible to buy the latest results, only old versions with limited functions.

Even so, Jin Shang is quite satisfied.

Whether it is easy to use or not is the next step to consider. Solve any problems first.

"E-mail, downloader, anti-virus software, plus chat software, game platform, etc., the online layout is almost complete, all that is left is a browser to make it all work."

Jin Shang expressed his gratitude to Yin Muye, who was the mentor, with great satisfaction. This "junior junior" not only worked hard and "worked" for Jin Shang for more than three months, he also mobilized his own network and mobilized classmates and teachers to help.

Of course, Jin Shang's contribution to clearing the way with money is indispensable, but if there is no central coordinating person, he will not know where to throw the money.

"Mr. Jin is so polite. He has been nagging for a long time and we have gained a lot."

Yin Muye said politely,
"In the next two days, I will erase the traces of the test, restore server functions, and help your company optimize the application, and then hand it over to Team Leader Liu."

"it is good."

During this period, Yin Muye really helped a lot, including Jin Shang, Liu Yanqing and Yin Muye, and learned a lot directly and indirectly. The company technicians who followed him also made great progress, and some simple development and operation Wei's job is almost enough to make a living on his own.

The cooperation has come to an end, and all that is left is to take stock of the results and add money.

With tangible results, Jin Shang was not stingy. In addition to the agreed remuneration, Jin Shang also gave Yin Muye a red envelope. The money was not a lot, but it was still a thoughtful gesture.

Yin Muye did not refuse. After accepting the offer, he promised that he would do his best to check and fill up the vacancies for the company during the final work. If you need anything in the future, you can contact him at any time.

After Yin Muye temporarily returned to school to report to the college, Jin Shangcai asked the two team leaders for details.

After discussing for a long time, the problem of boot installation of the upcoming series of software was mentioned.

"Is there really no room for negotiation? Did you say we are willing to pay channel fees?"

Liu Yanqing replied awkwardly: "This is not about money! Mr. Jin, I feel that Jingcheng Technology is extremely resistant to us and seems to regard us as a relentless competitor."

Hearing this, Jin Shang frowned and couldn't help but muttered:

"Chain Internet cafes with thousands of computers are still mainly located near university towns. This market is really not small."

There are only 10,000+ Internet users in the country, and Internet cafes with a thousand computers reach hundreds of thousands of Beijing students. Even if only [-]% of them are willing to spend money to go online, it is still a huge market.

On the 30th of this month, the "Time and Space Port" Internet cafe that Beijing Technology has been preparing for a long time will officially open for business. Unlike Jin Shang's small Internet cafe that went online in less than a month, this "rich and wealthy" industry senior has boldly opened his doors for business. It equipped a model that is above the current mainstream, rented a large store, spent money on decoration, and secured a commercial dedicated line. While benchmarking against the Internet cafes owned by Jinxi Culture, it also spent money on upgrading network services.

Perhaps the "Time and Space Port" Internet Cafe is far inferior to "Northern United Online" in terms of peripheral business and business services, but it is indeed on the right track in terms of providing affordable Internet access channels at moderate prices.

Judging from what we know so far, the price of the "Time and Space Port" Internet cafe is 20 yuan an hour, which is reduced to 18 yuan for members, and the price in the early morning and morning is only 16 yuan, or even lower.

In terms of pricing, "Time and Space Harbor" obviously intends to use a low-price strategy to attract college students who don't have much money to spend. The Internet cafes under Jinxi Culture are positioned as high-end Internet cafes. The current customer group is business white-collar workers. host.

In order to promote today's chat, game platform and other software to more Internet-connected computers, the "Time and Space Port" Internet cafe has added a thousand new Internet-connected machines, which is really eye-catching.

"I can't do it without fighting!"

Jin Shang sighed,

"In fact, there is no big conflict between our company and Jingcheng Technology. However, there are only so many famous Internet companies in China now. We are so popular that it is understandable that we are regarded as an opponent that must be defeated, but... "

Jingcheng Technology is also a company that specializes in comprehensive network services. Compared with the open Jinxi culture, it is relatively closed.

The external models of the two are actually the same, but the former does not have Internet thinking, while the latter is an entrepreneur who truly understands the core competitiveness of the future IT industry.

At present, Jinxi Culture seems to be leading, but it has not widened the size gap between it and its competitors. At least for now, it seems that they are still evenly matched.

After Liu Yanqing echoed a few words, he said with some concern:
"I always feel that they have no good intentions. Mr. Jin, our products seem to be a lot, but the core competitiveness is average. It is not difficult to imitate. It can take as little as three months to find a strong team." , it can take as long as half a year, and you can basically do something similar."

"I know."

Jin Shang waved his hand, signaling to the two technical officers to be calm.
"When technology has no obvious advantages, it is necessary to use high-quality services to attract customers. At present, there is no news that Jingcheng Technology is developing open chat software and game platforms. They are just tossing around in their 'Spacetime Port'. It’s nothing to worry about, unless they can open Internet cafes all over the country and dominate.”

If Jingcheng Technology really has this strength, Jin Shang will have to avoid its edge.Unfortunately, this is not possible.

"In contrast, I am more worried about Wenhua Online. Not only did they copy our portal website, but they also followed suit and built a game battle platform. They have to maintain it even if they lose money. It's like brown sugar, they can't get rid of it... …”

Jin Shang was also a little scared of this kind of "local tycoon" who did not hesitate to spend money to compete head-on, killing eight hundred enemies and losing three thousand to himself.

Fortunately, although the other party is preparing to imitate Jinxi Culture's operating model step by step, it has not yet fully caught up. At least for now, the core application of Jinxi Chat is still not taken seriously.

On the contrary, Jin Shang heard that both Wenhua Online and Jingcheng Technology were eyeing the popularity of Jinxi Mall and were preparing to build e-commerce platforms.

Colleagues have not realized the importance of traffic, do not know the core position of online social networking, and do not understand what a terrifying weapon it is to master a strong demand traffic entrance.

Leaving aside the long term, what should we do now?
It's just that the "big meat" of the "Time and Space Port" Internet cafe cannot be eaten. If other competitors take a fancy to it and cooperate with Jingcheng Technology, it will also be a strong enemy that cannot be underestimated for Jinxi Culture.

"For half a year, our Jinxi Culture has hardly encountered any decent competitors. Those who have technology have no money, those who have money do not understand technology, and those who have money and technology do not understand Internet thinking. Now, large and small peers have grown up barbarically. There are already quite a few of them. Each of them has its own shortcomings. It is useless to fight alone, but if a 'strong alliance' is formed, it will be very difficult to deal with..."

For example, Culture Online, which is rich and knows how to imitate successful people, and Hezhi Marketing, which has also mastered the process technology of chain Internet cafes, would join forces to attack Jinxi Culture. Jin Shang would also be in a hurry to find money to fight a price war.

Once the money-burning competition begins, there is no technical content to speak of. The competition is "bloody and able to carry it" to see who can have the last laugh.

The active users of Jinxi Chat are currently close to 14. The coverage of about 40.00% of network users is already quite a large proportion. However, the absolute number is not enough. The social network is not stable and the traffic provided is not enough to offset the "burning". The power of money.

After several people discussed it for a long time, Jin Shang had to make the decision to slow down his running pace a little and be steady.

"The 'front' of online business is too long. It has reached the limit of the current ability to maintain. We have to practice hard on our internal skills behind closed doors. We should first retain the users who mainly chat today, and try to attract new netizens. Internet cafes Here, the 'Time and Space Port' is the only one that can't open up the situation. The local promotion department should try small and medium-sized computer rooms, and don't stick to Beijing Technology. In addition, contact the system service provider and the computer integration assembly factory to see if it can It can’t be pre-installed. We can’t hang ourselves from a tree!”

"Pre-installed? This is a way to bypass the Internet cafe."

Liu Yanqing and Yin Feiyang also agree with this method.

In this generation, domestic software systems and hardware still follow the "[-]/[-] rule" and are more complicated. Coupled with the browser war, there are many software and hardware manufacturers who want to fish in troubled waters.

The strength of Jinxi Culture is not enough to participate in this level of competition, but it is not a problem to join a certain camp and become a flag-waving "minion".

"You can use your own channels to find out the public's recognition of the current mainstream systems and major computer brands. I went to the basic operators to ask for data. The two major mainstream window systems may not look down on our today's culture. This is the icing on the cake. Skills, such as business computers, remote working, company account authentication, etc., maybe there will be a chance."

Now, it is no longer the turn of Jinxi Culture to be picky. Every additional loyal user is extremely valuable.

(End of this chapter)