this man is not calm

Chapter 210
Jin Shang has a clear understanding of the positioning of Xiaomaza Band.

The peak of foreign rock bands has actually passed. They are now at the end of the golden era. There may be ten or even 20 years of "long tail effect" and a number of good groups will emerge, but they The influence is definitely not comparable to that of more than ten years ago.

The same type of music in China started late, but once it debuted, it gave people a refreshing and shocking feeling.

Debut is the pinnacle!
This is Jin Sang’s view of what he has seen and heard in this life, the rock bands in the Gyeonggi region.

Because it is a music form spread from abroad, it just meets the needs of the youth of the era. After entering the 90s, all kinds of rock musicians have sprung up like mushrooms after a rain.

There are too many people, and under the barbaric growth situation, it is certain that the good and the bad are mixed. The top rock bands are so popular that they also cover up the embarrassing situation of most of their peers, who have not understood the essence of rock at all.

It's just a matter of practice but it doesn't seem like they don't know what they are doing. They just have a little knowledge. They haven't learned the good stuff, but they have inherited many bad habits from foreign rock bands.

Under such a cultural background, the so-called domestic rock music is actually a premature baby that has been "accelerated". A very small number of geniuses are almost as good as the world's best, but the overall development is extremely abnormal and has never been fully recognized by the general public.

The true meaning of the so-called slogan "Using a few people to make the loudest sound" is definitely not rock music by banging the drums hard, making a lot of noise with electric bass and guitar, and then dancing around with demons and howling ghosts and wolves.

It is not without reason that the public has a poor impression of rock musicians who dress up in strange clothes and stand out from their own way, because most of them are just idle street gangsters who use the gimmick of playing rock music to do nothing.

I woke up too late and was preparing to catch a late show, but everyone else was ready to leave. This is a true portrayal of the current domestic rock music scene.

Even the most basic rock culture and styles combined with local characteristics have not been cultivated. Under the impact of rich and varied foreign music styles and fashion trends, fringe rock bands that have not understood "visual kei" can't keep up. The development of modern rock?

When the current few rock musicians who are supporting the scene become obsolete, I am afraid that even the exhaust lights of their foreign counterparts will no longer be visible.

The Little Mazar Band is not the savior of the rock circle, nor can it save it. While their noisy peers were still struggling with superficial things, Jin Shang, Mei Fengchun, Fang Hua and others first took advantage of this trend. Make some quick money and become familiar with it.

With fame, no matter how you develop in the future, you will have a higher platform.

Releasing an English album does not mean that the Little Maza Band will move abroad, but it will use a large number of songs of different styles to test the preferences of domestic fans, feel the sphere of influence and accessible boundaries of domestic musicians, and earn a fortune by the way. Waves of fast money.

If you do it well, you can make money from singing much faster than from filming movies and TV series.

Especially since Jin Shang has a huge music library, he has to think carefully about how to monetize them to the maximum extent.

There is an upper limit to the market capacity. Pick two or three popular songs that can support sales, and then tie them with seven or eight songs of slightly inferior quality. As for the worse ones, hang them on the copyright operation platform. If someone wants them, they will sell them, and if no one wants them, they will be sold. If you find an opportunity to cash out, you won't lose money.

As top students of the Central Academy of Music, they can be regarded as half of the industry. Mei Fengchun and Fang Hua have stronger professional abilities than Jin Shang. They naturally understand the development trends of the industry. How the Little Maza Band will develop in the future will be determined by Jin Shang, the captain. Well, anyway, there is still a long time before the two of them graduate. It will happen in two years, so there is no rush.

After talking about some light-hearted topics, Mei Fengchun gave his lyrics to Jin Shang to take a look at.

Taking the small book in his hand, Jin Shang discovered that it was actually the song "Don't Give Up" that he had given to his cousin a long time ago and asked her to try to write the lyrics.

It is certain that this inspirational rock song is of high quality, and the original lyrics are also quite excellent. After Mei Fengchun bought it, she studied it over and over again, and occasionally called Jin Shang to share her thoughts.

As for coming up with a complete version of lyrics, this is the first time.

Seeing that Jin Shang looked over and over for several minutes without any expression of emotion, Mei Fengchun, who was full of confidence, couldn't help but ask:
"What, that's not right?"

"Be so-so!"

"Eh?"

Fang Hua, who was watching, asked in disbelief,
"No way, I thought the rating would be higher, it's obviously pretty good."

"That's right. I consulted the teachers and seniors at the school and racked my brains to come up with it."

Mei Fengchun shouted unconvinced,

"You should tell me what's wrong."

"The subject is off topic."

Jin Shang answered bluntly,
"Maybe my previous prompts caused you to misunderstand, so that the general meaning of the lyrics is far from what I imagined."

Stretching out his fingers and flicking the booklet filled with music scores and lyrics, Jin Shangzheng responded:
"The main idea of ​​this song should be around 'Don't Give Up'. The lyrics you wrote are inspirational, but... they feel a bit artificial. Of course, this is not the biggest mistake. The real problem is that you A song of support has been transformed into a song of self-improvement and self-encouragement of endless struggle.”

"Support?"

After listening to Jin Shang's explanation, Mei Fengchun thought about it for a while and then gradually realized,

"So that's it. Let me just say it. It seems that the arrangement is a bit 'bland' and lacks that impassioned meaning."

"Just understand. You are probably influenced by "Men Should Be Strong" and "First Dream" and think that these are the same type of songs. On the surface, it seems so, but in essence, it is not the same thing."

Whether it is self-improvement, chasing dreams, perseverance or perseverance, it is a very subjective feeling, the core of which is "I", and the emotion of the song is given by the singer himself.

However, the emotion that needs to be conveyed in this song "Don't Give Up" is not to cheer yourself up, but to cheer for others.

The difference is like the contestants standing on the starting line of the track and the cheerleaders cheering for them.

From the perspective of the tonality of the composition and arrangement, the singers and lyrics should stand in the position of the cheerleaders, at best close peers and companions, rather than participants competing on the same stage.

Measured from this perspective, it can be clearly understood that "Men Should Be Self-Strengthening" and "First Dream" repeatedly praise the concept of moving forward courageously, striving for oneself, persisting in dreams, and encouraging oneself; while "Don't Give Up" is When sung to others, it emphasizes the emotion of "accompanying you, following you in my heart, don't give up, keep working hard, I will always watch you".

After careful explanation, Mei Fengchun realized more and more that the positioning of this song "Don't Give Up" was indeed quite different from the two popular songs that helped Dai Yiqin become famous.

"To put it bluntly, this is a song for fans. It is close to the fans. It is more suitable to be sung live on a small or medium-sized stage like Live House and interact with the audience, rather than hiding in a recording studio or performing on a gorgeous big stage away from the gaze. s work?"

"Of course." Jin Shang was very sure of Mei Fengchun's guess.
"You are students of Central Music School. What you learn in class and come into contact with every day are basically performance forms that can be called art. However, rock and roll is different. It is a seed that needs to take root in the right soil in order to thrive. It cannot stimulate the atmosphere on the spot. , anything that makes the audience immersed in it and empathize with it is not considered a success.”

"I understand what you mean."

Mei Fengchun looked back and thought about her lyrics. It was smooth and seemingly perfect, but in fact it had no characteristics and was not worthy of the music Jin Shang gave her.

Listening quietly to Jin Shang and Mei Fengchun's analysis, Fang Hua, who seemed to have some enlightenment, couldn't help but sigh:
"No wonder the instructor said that when we, students with serious academic backgrounds, write lyrics and compose music for pop music, especially rock music that involves extreme ego, subjectivity, and a bit of excess and passion, there will be an insurmountable gap. , turns out, that’s what happened.”

Jin Shang nodded in agreement and said:

"Music theory knowledge has established rules, but rock music is free and unwilling to be restricted. From this point of view, the ideas and styles are actually a bit conflicting."

It’s not that these college students are too high-minded and can’t play low-level pop rock, but when they enter this circle, they need to adapt well to how to apply what they have learned to actual creation, otherwise, what happened before them will happen. .

Musicians with rich experience will roughly understand its scope of application and "comfort zone" after picking up the song "Don't Give Up", but Mei Fengchun and Fang Hua still need to think more and ask their seniors for advice. Even so, it is still Wrong direction.

"Support song, no wonder..."

"For a novice, it's not bad. A perfect score of 65. I'll give you [-], barely passing."

"So the evaluation is so-so."

Although he was a little unconvinced, Mei Fengchun was not a stubborn person and admitted his shortcomings.

"This version will definitely not work. If you insist on singing it, you will have to rearrange the music and change the main tone. Otherwise, it will definitely be very awkward."

"No need to compromise, I will re-write the lyrics. This time, it will definitely not be wrong."

"Just practice it as a subject and practice more. Even I can't actually write satisfactory lyrics. When it comes to creation, hard work is important and inspiration is also essential. There is no need to force it."

The difficulty of "copying" is not comparable to that of personal creation. Jin Shang can speak eloquently and comment arbitrarily, but if he does it by himself, he is not necessarily better than Mei Fengchun.

Therefore, you must be self-aware and do not do things beyond your capabilities to avoid exposing unnecessary flaws.
-
At the end of August and beginning of September, the domestic Internet was officially connected to the international Internet.

In theory, foreign netizens can browse domestic websites unimpeded.

From the current point of view, this is indeed the case.

Many overseas addresses have been added to the login and browsing IP addresses of the mainstream websites owned by Jinxi Culture.

What is surprising is that the B2B online e-commerce business, which currently only has existing value and has no intention of becoming bigger and stronger, actually received a large number of cross-border orders in the first week of global interconnection.

Among them, ready-made clothing, cultural shirts, animal and vegetable oils, drinks, infant products, formula milk powder, etc. are the most popular?

From the statistics of order customer sources, we can conclude that there are very few European and American customers, and most of them come from Southeast Asia, Australia and New Zealand, the West Coast of the Americas, East Africa, Central Asia and our northern neighbors.

These places are basically countries and regions that are heavily influenced by the Greater China cultural circle or have long-term trade exchanges.

The export of basic daily necessities and handicrafts is not a simple matter. So far, the business scope and qualifications of online e-commerce have not been clearly defined.

Whether these items can be exported abroad is unknown.

In desperation, Jin Shang had to contact the local management and foreign trade and economics to find out what to do now.

When a foreigner places an order online, he has to come up with a conclusion on what to do with it.

Finally, after coordination, the superiors introduced several qualified foreign trade companies to Jin Shang. After signing the contract, the items were sold through middlemen.

As far as the current situation is concerned, domestic overcapacity, accumulation of goods, and poor exports have not occurred. However, due to the imbalance between supply and demand, local "congestion" situations also occur from time to time.

Appropriately maintaining the scale of exports will definitely not go wrong in today's context of deepening globalization.

Especially when the domestic consumer market is not mature enough, primary handicrafts, wine, milk powder, meat products, textiles and clothing, etc., can be exported to earn foreign exchange, which is definitely encouraged.

As sales continue to rise, relevant departments have also given the green light to complete a series of missing qualifications and certificates. Jinxi Mall's cross-border B2B business has also begun to do well. Although the absolute scale is not large, the profits are also very high. General, but the symbolic meaning is very special.

To this end, the comprehensive channel also made a special project report, which made Jinxi Mall, which was split and independently operated, a big hit.

Of course, the company's valuation and popularity are getting higher and higher.

Overtly or covertly, there are countless jealous companies preparing to launch the same e-commerce business and want a piece of the pie.

“It’s a good thing to have flowers blooming inside the wall and fragrant outside the wall.”

At the internal strategy seminar of Jinxi Mall, Jin Shang said to Wei Shuangping and Li Xuan with great satisfaction,

"The potential of domestic B2B business is limited and the supply chain is immature, making it difficult to expand. However, in the international market, there is still some room for imagination. It is an unexpected surprise that it can improve."

The person in charge, Wei Shuangping, responded calmly:
"There are still some troubles about this. Because the company is growing too fast, Mr. Jin wants to increase the financing valuation to 30 billion. This is understandable. However, considering the power of strategic investors, there is an additional funding gap of 5000 million. , it may be difficult to make up for it in a short period of time. And it is impossible for us to postpone the established plan."

"What did the other party say?"

"We hope to offset this with the discount of fixed assets including local warehouses, land use rights, etc."

"let me consider it."

(End of this chapter)