this man is not calm

Chapter 211 The advantage of large and comprehensive size

What the other party provides is real estate linked to the land. In the long run, it will definitely make money.

However, given the current situation of Jinxi Mall, what is in short supply is not land that will be difficult to cash out in the short term, but a large amount of funds that can be put to immediate use.

After careful weighing, Jinshang rejected the proposal to buy shares at a discount from assets.

The second uncle, Zhang Hua, called Jin Shang several times, but in the end the agreement was not reached.

There is no intention to raise the price on the ground, nor is there any attempt to manipulate the partners to win better conditions. Instead, it feels that such transactions are not in line with the overall strategy of Jinxi Culture.Relatives are relatives, and it involves hundreds of millions of dollars in business. It is impossible to fool them with just a few words.

Of course, this matter cannot remain in such a stalemate. Jin Shang's suggestion is to let the partners pool money for investment through asset-backed loans and other methods, and share the risks among the various shareholders.

Soon, a service company was established whose name was changed to "Glacier Trading". The legal representative is Zhang Hua, the second uncle. It is expected to inspect the company next Friday and strive to finalize the financing of Jinxi Mall by the end of this month.

At this point, the time has come to test Wei Shuangping. How to integrate the split companies, deal with third-party evaluations, and achieve a real valuation of 30 billion will be the top priority in the next half month.

Starting from September, Wei Shuangping's child will go to kindergarten. Her son, who has just left home to go to school, has a lot of things to prepare for, and transporting him to and from school is a hassle.

It happened that she was busy with work and had no other choice. Wei Shuangping invited her mother from her hometown to take care of her for a while and wait until this month.

After Wei Shuangping was freed from the tedious housework and focused on her work at Jinxi Mall, things went much smoother indeed.

The overall situation is developing in a good direction, but it is not without bad news. For example, an online and offline e-commerce website called "Beidacang" has emerged in the Northeast that integrates production, sales, warehousing, logistics and services. Overall The planning and layout are obviously imitated by Jinxi Mall, focusing on B2B bulk transactions and wholesale and retail of B2C small and medium-sized merchants.

In addition, a website called "Jinghua Mall" has popped up in Beijing. Its sales products and marketing strategies almost completely follow Jinxi Mall. If it weren't for the inability to learn in some areas, it is almost a replica of its own e-commerce website. .

Afterwards, Jin Shang checked the person behind the scenes of Jinghua Mall, and as expected, he belonged to the same family as Wenhua Online.

Within two months of the popularity of the e-commerce website, two rivals appeared that were almost ready to compete head-on, which made Jin Shang feel a little helpless.

This is how domestic entrepreneurs do business. After preliminary proof of a feasible solution, a bunch of people came over immediately.The more troublesome ones are these two, and I don’t know how many of them have not yet appeared or are in the planning stage.

Until the upstream supply of goods, downstream warehousing logistics, and terminal distribution can be effectively grasped to effectively reduce operating costs, the so-called e-commerce moat will be empty. As long as they are willing to burn money, there will naturally be free-spending netizens to join them.

After officially dividing and integrating the stores and vertical channels of Huixin Bookstore, Wei Shuangping, who had initially completed the task, breathed a sigh of relief.

At present, Jinxi Mall's offline distribution is almost all dual-purpose. Relying on the help of parallel brother companies and the outlets of cooperative merchants, it has extended its reach to the main urban areas of most economically developed cities, and based on this, it has built a basic distribution system. , is the first step to open up with other shopping websites.

Good quality and low price are the basis for attracting customers, and delivering goods to consumers quickly and safely is the final nail in the coffin.

Of course, the current main means of competing with peers is not to blindly burn money and fight price wars, but to use Jinxi Culture's "ecological chain" advantages to suppress the speed of Jinghua Mall and Beidacang's grab for market share.

For example, the Venus game consoles sold online at Jinxi Mall have a huge discount, with an average discount of more than 200 per machine. If all more than 200 million Venus consoles are sold, the loss is estimated to be more than [-] million.

However, that’s not how the account is calculated. After selling a Venus console, you have to buy a game cartridge, right?

The price of a box of integrated cassettes is between [-] and [-] yuan, and even with coupon discounts, it is more than [-] yuan.

On average, each Venus console drives the sales of at least four or five game cartridges during its life cycle.

In the short term, Jinxi Mall's discount promotions and tearful sales are not enough to describe the extent of the losses. But if the time is extended to two years later, it will not be so miserable. It is hard to say whether it is a profit or not. The actual losses are not that much.

On the other hand, the expenses for discounts and promotions are borne by the listed company Beichuan Electromechanical, and netizens who speculate in stocks pay the bill. The game console development and production business can also earn back the cost by selling arcade boards and peripheral authorizations; Jinxi Mall makes money from sales Amount, raise the valuation and enhance influence; Jinxi Payment has accumulated more advances, collected more handling fees, and increased the voice of the joint-stock bank under preparation; Jinxi Culture has rich planning and marketing experience, Holding the copyright of a series of IPs including "The King of Fighters", it can also make money by developing the animation, film and television drama and toy markets.

"Limited to the level of e-commerce, if we sell one item and lose one item, we can be called a bodhisattva of great mercy and compassion, but is this really the case?"

Facing Jin Shang's half-smiling eyes, Wei Shuangping seemed to have some realization.

"No wonder Mr. Jin wants to spread the company's business on such a large scale. The seemingly unrelated departments and branches have become key players in sharing risks. This is the power of the so-called 'ecological chain', right?"

A large and comprehensive group operation model, after mastering the right to speak in relevant fields, is an invincible weapon for individual competitors.

Not to mention that Jinxi Mall now has the first-mover advantage and is far ahead in market share. Even if the current situation is unfavorable, Jinshang is sure to support the situation and prevent it from getting worse.

"To start a business in the Internet industry, capital is abundant, and burning money to sustain it is only the foundation. How to retain users is the key. The so-called Internet thinking, to put it bluntly, is to let the water go to fish, and wait for the right time to catch them all."

It is not wrong for Beijing Technology to be so domineering. In the Internet field, which has a natural tendency to monopolize, if it does not become one of the best, it will at best make a living in niche fields.

Unfortunately, this company's "eyelids" were too shallow and underestimated the size of the online market.

"I roughly understand why Mr. Jin wants to suppress the profits of an e-commerce website that can obviously make money to this point. He even gives up precious shares to seize market share and improve upstream and downstream channels." Holding the power of a company After such a long time, Wei Shuangping has developed a slightly different temperament, and she said calmly,
"Restrain now just to earn more in the future."

"Yes. If our culture does not have such a foundation, then naturally it is most important to do our best to survive. But now, it is more important to use an active defensive strategy to suppress the development and growth of competitors. Now that the network infrastructure is not perfect, it is too radical. It’s not necessary, just block the position and let those who come after you beat them to death.”

In fact, there is another key factor that Jin Shang did not mention, and that is the boosting effect of tonight’s chat.

E-commerce websites have an almost endless thirst for traffic. It just so happens that instant messaging can provide a steady stream of traffic and attention, which is amazing.

What reassures Jin Shang is that few peers are aware of this big killer hidden behind portals, e-commerce and gaming platforms.

By the time they finally noticed, the preliminary construction of the social moat was completed, and it was already too late.

There are more than 18 active users, and the 20 mark is just around the corner. A large wave of concentrated promotion around the Mid-Autumn Festival will lay the foundation for Jinxi Chat to stand firm.

After finishing the conversation with Wei Shuangping, Jin Shang, who was sitting in the office, focused on the development after the promotion of the instant messaging integration package.

The official version of Jinxi Chat, a VIP value-added service, has been officially opened, synchronized with Jinxi personal space, integrated friends network of alumni, Jinxi Cyclone downloader, Jinxi mailbox, Jinxi payment, Jinxi music and other software applications, and updated Jinxi game platform The revision has improved the "ecological chain" of Jinxi Culture's products, allowing netizens to use most of their online services in the company's products.

The group function is open to some premium members for a fee, and almost everything that can be added is added such as personality display in Jinxi's personal space, background music, dress-up skins, casual games, etc.

The main style is high-end, trendy and fashionable. Even the audition services provided based on Jinxi Music are all genuine and are completely different from the inferior pirated products that are widely circulated on the Internet today.

Then there is the portal website with real-time updates of information, all kinds of dynamic displays, and the "time-killing" online reading website - Jinxi Library.

Jinshang even proactively set up a special section for movie and TV drama reviews and ratings on Northern United Online. Since the interactive review function was opened, it has been well received by movie fans.

"When our competitors were still small sampans, we were already a multi-core aircraft carrier formation. We were not competing at the same level at all. If we still lose, we should just go to the entertainment industry and become a "copying artist". . 』

Even if there are local snakes like Beidacang and cross-river dragons like Wenhua Online and Jinghua Mall, Jinshang is still worthy. If you burn money, you will burn money. When the foundation is different, competitors will get twice the result with half the effort, and we will get twice the result with half the effort. As long as you don't mess around, you will basically be in an invincible position.

It would be better to say that at the right time, one or two unsighted people would come to the door and kill Ji Qi, which would make it easier to establish prestige.

Jin Shang, who was "surfing" on the Internet and watching his friends' updates, clicked on Dai Yiqin's personal space.

After entering the homepage, which is carefully managed by dedicated personnel, you will see a row of nine-square grid stickers and personal dynamic comments.

It was a photo of the recording scene. Dai Yiqin, dressed in white horse and silver gun, was practicing with a large number of "group performers" under the scorching sun.

From the looks of it, it seems that the crew of "Romance of the Three Kingdoms" is making preparations. Dai Yiqin, the most recognized and famous star among the people and the actor of the popular character Zhao Yun, first appeared in the plot as a general under the White Horse General Gongsun Zan. , and what sets off his prowess is the famous "white horse Yi Cong".

Zhao Yun in the history books is actually a cavalry general under Tian Kai, the governor of Qingzhou appointed by Gongsun Zan. It does not say that he has anything to do with the "White Horse Yi Cong". It is just that, for romances, it is reasonable to create them appropriately. The first part of "The Romance of the Three Kingdoms" is With so many popular characters, it would be unrealistic to make Zhao Yun's screen image stand out a little bit without taking advantage of Dai Yiqin's popularity.

Although such a "propositional mission" drama does not consider the issue of profit and loss, the ratings still need to be taken into consideration. Now Dai Yiqin is a well-deserved "traffic password".

After the "Zhao Yun" with a white horse and a silver gun, and the extraordinary hero posted the news, more than 2 comments were left in less than a day, and the comments from the fan group were even more enthusiastic.

It is an exaggeration to say that the whole country is paying attention. It should be foreseeable that more than [-]% of the active users of Jinxi Chat have seen this news.

The current Jinxi personal space and friend network are not pure social networking sites, but a relatively closed personal dynamic recording platform, and the browsing channels for non-friends are not smooth.

Today's Internet ecosystem is still looking for large and comprehensive portals, relatively free BBSs and literary and artistic personal spaces. The demand for social media is very low. There are not enough Internet users, and most traffic is concentrated on individual headers. Apps and celebrities.

When the number of domestic Internet users exceeds [-] million, or there are direct competitors to seize social shares, Jin Shangcai plans to open up real social self-media.

Just as Jin Shang was replying to public and private messages on Jinxi Chat and interacting with others online, the phone on his desk rang.

"Hello, who are you?"

"Secretary Tang, what's going on?"

"Has the game console version of Jinxi's chat and community platform been developed? Great, I'll go take a look next week."

"Sales receivables? There are still two months, isn't it? Just check the supplier's account period and ensure that the acceptor does not default on the bill. As for the unsightly data in the third quarter report, it depends on which angle it is interpreted. Net profit The shift from profit to loss is due to business expansion. The company's revenue has increased significantly and its cash flow is healthy and abundant, proving that there is hope for substantial improvement in performance. A listed company's net profit of 300 million in half a year would have been lost if it were not for the level of the bookkeeper. Gao, I don’t know what it is yet, but now the expected loss is less than 2000 million, which is a good thing..."

In the past month or so, Beichuan Mechanical and Electrical's stock has risen too much, from the annual low of more than [-] cents to the current [-] cents, which is five times the lowest point, and there is no trend of peaking.

Tang Yu is worried that the listed parent company has suffered losses for two consecutive years. If the annual report records negative net profit again this year, an ST risk warning will be added. This will affect next year's financing plan.

(End of this chapter)