this man is not calm

Chapter 216 Ming Xiu Plank Road Darkness Chen Cang
The company's strategic planning for the past six months has focused almost entirely on promoting Jinxi Chat, and there are no objections from everyone up and down.

Although the equity of Jinxi Culture is basically in the hands of the boss, it does not mean that Jin Shang can control it.Such a large enterprise is directly related to the livelihood of nearly 500 people, and indirectly affects more than a thousand families. If you include temporary workers, work-study students, and the business scope of the listed company Beichuan Electrical and Mechanical, the level of impact is even greater. Much bigger.

Jin Shang can indeed manage this large business, but if he wants to achieve his goals according to his own ideas, it will not be possible without the cooperation of his elite soldiers and generals.

No matter how beautiful the so-called "grand blueprint" is, once it touches the fundamental interests of the company, the rebound under heavy pressure is obvious. Jin Shang is a powerful boss with strong desire for control, which does not mean that he will ignore the opinions of his employees.

Whether you can become one of the country's leading entrepreneurs in the future, or even the world's richest man whose every move affects the domestic and international economic situation, must be supported by the "basic market".

After the hard work of hundreds of people in the past six months, the total revenue has exceeded 5000 million, and the gross profit is extremely high. According to rough statistics, it is nearly 7000 million.For a start-up company, this is excellent performance.

To be able to earn so much money, Jinxi Culture's early newspaper "Jingxi Metropolis Daily" and magazine "Zhiyin Zatan" were indispensable. The later "Oriental Manke" and "Youth Hui Xin" it took over made the company even more powerful. In addition, Chain bookstores have supplemented the channels of offline outlets and boosted the sales of audio and video products.A virtuous circle and mutual support have led to the current achievements.

Profits in the field of physical distribution are unexpectedly high.In the eyes of ordinary people, this stuff is hard work, and the profit is not too outstanding.In fact, the situation is far better than Jin Shang expected.In the printing of books, newspapers and magazines in the industrial era, the biggest costs are in the preliminary content production, proofreading and typesetting, and publicity. After the final draft is finalized, sufficient materials are prepared and the machine is started. Compared with 1000 copies, the expenditure is not much higher.

Similarly, video tapes, vinyl records, and old-fashioned optical discs may be a little more troublesome. The new carrier VCD and higher-capacity DVDs are so low-cost that they can be mass-produced by just finding a black workshop and setting up a few recorders.

Most of the stores in the "Computer City" in the north are carrying out this kind of business. There are many individuals ripping, and some gray industries such as "reproduction and piracy" are also banned repeatedly.

From this we can see how profitable a star like Dai Yiqin is. The sales of albums have increased from 20 to [-]. The increase in gross profit has not doubled, but most likely doubled more than ten times. If it were [-], If the sales volume is [-] or even [-] million, how profitable will it be?

The same is true for newspapers, magazines, novels and comics. A well-known brand that is popular all over the country, a novel that is deeply rooted in the hearts of the people, and a serial comic that is sought after by teenagers are money trees and cornucopias. Even if they are exchanged for gold mines, they will all be worth it. Weigh it up to see if it's worth it.

It is extremely difficult for Jinxi Culture to be in its current situation. The outstanding ability of the boss Jin Shang is on the one hand, and the enthusiasm and enthusiasm of the employees are also indispensable.

To be honest, there are some different opinions within the company, and Jin Shang is happy to see the outcome. On the one hand, he is also warning the people at the helm not to lose their vigilance just because they have the experience of a time traveler and a golden finger. On the other hand, it also proves that everyone is really optimistic about the company they work for. The concept of "taking the factory as home" is not only deeply rooted in the hearts of the people, but at least it can be said that they empathize with it.

Treating the company as part of the business and actively making suggestions has good intentions.Jin Shang is generally not too arbitrary and will directly suppress different opinions. He will try to persuade as much as he can. If he does not understand for a while, he will try to put aside disputes and not affect the established decision-making.

The "Mid-Autumn Festival Strategy", which has almost exhausted the company's reserve funds, is coming to an end as the Mid-Autumn Festival Party comes to an end.

In the remaining half of September, the company's most important task is to consolidate the promotional results of Jinxi Chat, retain active users one by one, and use them as "seeds" to attract more "passerby" users to join. Consolidate the illusory foundation, improve social networks, continuously widen the moat, and further squeeze the possibility of latecomers to gain a foothold.

20 is the target set by Jin Shang. It was originally expected to be achieved in mid-October. Now it seems that spending money is still effective. It is a high probability that the task will be completed nearly a month in advance.

Looking back on how much publicity and promotion money has been spent in the past month or so, the company's financial department has issued several warnings. The long-term and high-density saturated advertising model is almost unsustainable.

The continuous withdrawal of operating and promotion fees from "Zhiyin Zatan" and "Oriental Manke" has almost affected the normal development of offline business.

Realizing that he was reaching his limit, Jin Shang finally made the decision to gradually reduce advertising expenses after the Mid-Autumn Festival, which made the company's middle-level management cadres and above feel more at ease.

The biggest fear of a prosperous company is that a boss who is so proud of his success will become so arrogant that he does not follow the rules and acts wantonly after he has achieved a little success.

Fortunately, although Jin Shang is stubborn, he doesn't know how to listen to advice.

Watching the gorgeous lights at the party gradually dimming, the cameras turning off, and the guests gradually leaving the stage, Jin Shang and Huang Jiaran said hello, and glanced around the slightly chaotic stage with emotion.

"If it weren't for my generous sponsorship, the quality of the program and the on-site effect would have dropped a notch. 』

With such a sponsor who is not short of money, does not ask for much, and rarely touches the original interest structure, the TV station is more welcoming.

Although there is a guaranteed salary during droughts and floods, it is not particularly high after all. In addition, prices in the capital are not cheap, and daily expenses are relatively high. No one will extrapolate a little extra bonus if they can.

Nowadays, there are too few technology companies willing to spend a lot of money on promotion, especially Internet companies in the early stage. Let alone tens of millions of dollars for promotion, there are a lot of people out there rushing to sell their websites to you.

A few months ago, the 3000 million investment that Jingcheng Technology boasted was met with much fanfare but little rain. It would be considered good if one-third of it was actually implemented. Even the money for opening an Internet cafe was a loan. This shows how "big" this industry is now. Virtual”.

Fortunately, the stage of rapid cultural advancement has passed. All that is left is to gradually return to the right track, stabilize market share, and develop simultaneously with the construction and upgrading of infrastructure. It is logical that it will become a giant dominating the "instant messaging" track. .

When "heroes" from all walks of life are "crossing the river" by feeling the stones of Jinxi Culture, investing more in portals, Internet cafes, e-commerce and even betting on online games in advance, they still laugh at Jin Shang for "wasting" the money he finally earned. action.

"The strategy of building the plank road openly and plotting against Chen Cang secretly was considered a success, right?"At least there is no other instant messaging software on the market now, and I have not heard of any company developing similar software. 』

However, there are some "old-timers" in the industry who are staring at the e-mails of Jinxi Culture shortly after its launch and criticizing the anti-virus software.

Indeed, these traditional business applications that have been hastily withdrawn are too rudimentary compared with established competitors.Not only that, the "basic version" application is all free, and only value-added services are charged for. The marketing model is like a sharp knife inserted into their heart. In less than half a month, the market share has dropped sharply and they have been losing blood.

Some practitioners who can't stand it even plan to gather some companies whose interests have been harmed to jointly report Jinxi Culture for unfair competition.

Now, Jin Shang didn't have time to take care of these "trivial matters". While collecting information, he asked Qi Zhaoyun to handle legal matters.

If there is really a problem, or even in court, just respond. Open the door to do business, right and wrong are indispensable. When dealing with business opponents, you cannot avoid and shrink away because you are afraid of trouble.

What's more, it doesn't matter if you lose the lawsuit, just admit defeat and accept the punishment, and then you'll be charged.

At the user level, maybe we can gain a wave of goodwill. It’s not that Jinxi Culture doesn’t provide high-quality, low-price, or even free services. Objective conditions don’t allow it.Even when business disputes are brought to court, the exposure itself is brought to your doorstep, which is really rare for Internet companies that still belong to the "niche" field.

Saying hello to a few acquaintances, walking around, watching each of the well-made props with "Tonight Chat" advertisements printed on them being taken away and thrown into the trash can, Jin Shang breathed a sigh of relief, and then took advantage of the staff not paying attention. , slipped into the backstage preparation area.

The young Mei Fengchun was chatting with actors of about the same age. After a few days of rehearsals and tonight's collaboration, she had made a few pretty good friends.

Dai Yiqin, who had finished his performance long ago, hadn't left yet. Instead, he was chatting with Zhu Jingxiao and Zhang Yingyong.

Upon seeing this, Jin Shang came over and said hello.

"Hey, are you still there?"

Dai Yiqin waved warmly and patted Jin Shang on the shoulder.

"I saw you on the stage with a bored expression and yawning. It seems that my performance is not attractive. Is the comment 'the singing is okay' a flattery to save face?"

"No, no, I've heard it too many times, I'm very familiar with it, and I don't have any passion anymore."

Under the smiling gazes of Director Zhang and Zhu Jingxiao, Jin Shang responded to Dai Yiqin's joke,

"I sit there for hours and don't know how many shots there are. By the way, the TV station is really making money. I won't dare to spend money like this in the future."

"Don't say it's so full. Maybe you can't help but come on New Year's Day and Spring Festival."

Zhang Yingyong, who has worked with him many times, still has a good impression of Jin Shang.
"It's great value for money! Besides, our expenses here are not small. It's not easy to invite everyone here and gather them together."

Little-known student singers like Mei Fengchun don't have much to show for their appearance, and more unknown actors are willing to perform on stage even for extra money. A big star like Dai Yiqin can get a lot, but being real with him Compared with the net worth, it is definitely worth a lot.

After all, it was a mutually beneficial relationship with the platform. After weighing the balance, Lao Dai just offered a friendship price, which considered the dignity of all parties involved.

After exchanging pleasantries, Zhang Yingyong was about to leave.

"You guys get busy first. There is also an evening sports news over there. I have to go check it out and make some arrangements for the early morning football broadcast."

Director Zhang said to Dai Yiqin:
"Don't forget the recording time. "Come on Champion" is on the rise in popularity. Without you to support the show, there is really no way to maintain the ratings."

A new type of variety show with big stars and champions, Zhang Yingyong faced a lot of opinions and forced himself on the horse. After passing the initial trial test, he reluctantly opened up the situation.It has to be said that the experienced Dai Yiqin has a good "variety show sense". It may not be as good as the versatile professional host who laughs and curses, but he is also much more approachable than a lot of "Typhoon" reserved entertainment stars.

Appearing on a variety show for a long time is not appropriate for being a star in film, television, singing, and singing, but appearing in a weekly sports variety show that focuses on competitive championships is still good for broadening his "comfort zone."

Dai Yiqin, who was full of promises, smiled and explained to Jin Shang:

"I have already agreed with the chief director of "The Romance of the Three Kingdoms" that the first plot about Zhao Yun will be shot intensively in advance. The variety show on the sports channel will also take time. In addition, there are several guest appearances and business arrangements arranged by the company. Don’t miss the event.”

"Huh? I remember that the schedule has left a certain amount of space, right?"

Dai Yiqin said with some embarrassment:

"I owed some favors in the past, and I have to take the time to repay them. Otherwise, it will be more troublesome later on."

"Oh!"

Jin Shang understood.

When you are down and out, there is always a time to ask for help, not to mention that Dai Yiqin's situation is very complicated. A lot has happened in more than ten years, and Lao Dai is a relatively loyal guy. Although there were not many people who helped him back then, most of them Some of them were just symbolic help or even verbal support, but he kept it in mind.

If you are down and out, how many "noble" friends can you have?
Most of them are similar to Dai Yiqin, or even worse. They help each other and support each other through difficulties.

Now that he has become prosperous, Dai Yiqin has not forgotten his old friends, which are relatively rare in the intrigue world.

When the fire has reached Dai Yiqin's level, many of the constraints have been loosened a lot. The Nan brothers and Jin Shang interact with him more as partners and friends who share hardships. They don't need to worry too much about innocuous little things.

"As long as it doesn't affect the arrangement. You... need to pay attention to your health, and don't show off just because you can't save face. If you are really busy, just leave it to Xiaobiao. He is better at handling these things."

"I see."

The mature and sophisticated Dai Yiqin has a good attitude, but he is not as reckless as he was in the early years. He knows how to grasp the sense of proportion.
"I'm fine here, but the crew of "The Romance of the Three Kingdoms" has seen a lot. Some unknown but capable actors are really good, but they don't have a good life..."

Zhu Jingxiao on the side lost no time and said:

"It's a good thing to rent TV station equipment and cooperate with personnel. Some people have already asked me to come to see if I can 'add a plug'..."

(End of this chapter)