this man is not calm

Chapter 218 Slaughter
It was almost twelve o'clock in the morning when I sent my little cousin back to school and got home.

Fortunately, the next day was Sunday, so there was no need to go to work. I simply washed and tidied up, and then went to bed to rest.

The next day, Jin Shang took Li Xuan and accompanied his parents to the hospital and had a physical examination.She has been pregnant for more than two months, and her mother Mei Xinghong is starting to show signs of pregnancy. Not that she has difficulty moving, but the intensity of her comic creation work has slowed down, and she has to go for regular prenatal check-ups.

After a busy morning, the whole family was fine, and the test reports were all normal. Even the "three highs" that are unavoidable for adults, such as lumbar disc and cervical spine, there were no minor problems. Jin Shang was very excited about the koi carp that was born from the "gold finger". The effect of protecting the home is much more assured.This thing is usually not obvious, but it is really protecting the host, relatives and friends, and subtly changing the details around it.

Later, I talked about the plans for the studio and asked my mother, Mei Xinghong, to let her assistants play the leading role. They usually rely on technological power such as online communication, remote conference work, scanning and fax equipment, and remote control, so they don’t have to travel between the two sides.

Cartoonist assistants, life assistants, etc., cannot stay in a small studio doing odd jobs all their lives. Young people with ambition have their own creative desires and publish serialized works by themselves.

Over the years, there have been seven or eight slightly famous cartoonists who have grown up under Mei Xinghong. The editors they have dealt with have changed three or four times. They have long understood the ways of this industry, and naturally they will not try to exploit young people. Apprentice, so that he can act as a cheap assistant to himself.A studio with an annual income of 200 million yuan is a huge sum of money for ordinary people. The Jinmei family is rich and they will not turn a blind eye to a seven-digit annual income, but they have not thought about making a fortune through it.

It's good to make money, do something serious, and at the same time satisfy the sense of accomplishment in literary creativity, that would be great.

Mei Xinghong is a stubborn person, but she also knows how to weigh the pros and cons. She listens to good words and rests when she should. All work in the studio can be carried out according to the planned process. Except for a small number of external customized works, everything else can be traced back to the source. , the top "party A's dad" is still "Oriental Manke" and "Youth Painting Heart", the one who pays is Jin Shang, working for his own family, it doesn't matter even if the manuscript is delayed and "open the skylight".

At noon, the four of them had a casual meal near the hospital. Lao Jin took his wife home to recuperate. Xiao Jin and Li Xuan went to a nearby park to visit a flower show, and then went to a shopping mall in the city center to buy some seasonal items. Clothes.

In the evening, the two of them walked around the community. There seemed to be two places of interest nearby, and museums or something like that were expected to be built.There were not many people in the surrounding park, and it seemed very quiet. It was late summer, night had fallen, and the breeze blew, my clothes were too thin, and I felt a little chilly.

After a relatively leisurely weekend, on Monday morning, Jin Shang arranged many things very ably, and went to Beichuan Electrical and Mechanical with Qi Zhaoyun and Liu Yanqing to see the first batch of Mercury mobile phones that had just received the network access license. How is the quality of the production machine? By the way, check the development progress of the Venus game console.

These two new businesses have invested a lot of manpower and material resources and consumed a lot of cash flow from listed companies. Once they fail, the consequences will be serious.

At about ten o'clock, Jin Shang saw the finished product that was about to be released, a fashionable candy bar mobile phone that was quite light and easy to hold in his hand.

The shell of Mercury mobile phone is made of plastic, a synthetic material of Pc and ABs, which retains the advantages of both. The appearance adopts a classic style and plastic spraying process. It is not as low-grade as the matte shell looks like, nor is it as resistant to dirt and peeling as piano paint. Or paint peeling off.

Of course, there are also disadvantages. After being used for a long time, the entire shell will peel off, affecting the appearance.

However, three years as the "comfort period" of using the first mobile phone is enough.

The appearance is available in various colors, and it also comes with headphones, mobile phone cases, etc.

From the perspective of pricing strategy, the average price is RMB [-], the luxury configuration is only RMB [-], and the cheapest simplified version is less than RMB [-]. This price in [-], if it were not for Beichuan Electromechanical's profound foundation and supply chain It's relatively complete, and its bargaining power is just okay. I'm afraid it won't even cover the manufacturing cost.

“Judging from the quality of a mobile phone that tests the waters, it’s pretty good...”

In front of Hong Renquan and several designers and craftsmen, Jin Shang did not say any polite words.

"The profit of the machine itself, after deducting the cost, is very low. If you include promotional discounts, it can barely protect your capital. When we open the door for business, we are doing this as a charity. Not only is there no 'profit', but it is also easy to offend colleagues in the industry..."

It’s not that there is no profit at all, but the purchased mobile phone cases, earphones, pendants, spare batteries, etc., although the price is not high, the profit margin is extremely exaggerated.In his previous life, Jin Shang had heard of the "myth" of earning money to buy a house by sticking cell phone stickers. Making money from mobile phone peripherals is really not just a fantasy.Of course, it’s hard to explain the secrets here to the outside world.

Originally, Jin Shang also thought about whether to have a built-in Jinxi chat, but considering the hardware configuration, as well as the wireless network signal speed and tariff, he gave up this too advanced idea.

The only "private product" added is Jinxi Music, which can be connected to a computer using a data cable to interact with the PC version of the software, transfer songs, and customize ringtones.

Don't underestimate this inconspicuous function, it is already a good feature nowadays.

"If we want to open up the situation, we have to take some extraordinary measures. Putting aside these for now, what I want to know is how strong our control over the supply chain is. Can we determine a unified national price and make it the same as the online price?"

Hong Renquan looked solemn and nodded slightly.

"There will be no problems in the consumer markets in several major cities. In second- and third-tier cities, it is basically guaranteed..."

It is hard to say in small local counties and remote areas. In places where even public telephone calls are not smooth, it is unrealistic to expect remote control from the capital thousands of kilometers away.

"This point cannot be ignored. We wanted to open up the situation at a low price, but the channel dealers below increased the prices at will, and they took all the benefits, so they suffered a big loss."

Channel chaos is unbearable for any large factory. In the real market game, the relationship between supply and demand is definitely an important factor. If you can completely rely on market regulation and follow the trend, it is just a dispensable part of the industry chain and can be disrupted at any time. Replacement "screws".

Working hard to start a business in the Internet field is essentially taking a stab at traditional channel vendors.With Jinxi's e-commerce as a big killer, and being manipulated by downstream distributors, Director Jin will not be polite. If the marketing staff is not good, he has to change his career.

Later, Jin Shang held a short meeting and listened to several major executives' reports on recent work developments, and he felt a little better.

"The overall situation is stable, and the main business is showing an improvement trend. 』

In addition, when Jin Shang took office, he took down some bad apples in procurement and finance, and then gradually changed the team in key areas. The sluggish Beichuan Electrical and Mechanical Co., Ltd. had a sense of crisis to a greater or lesser extent.

Being unemployed is a big deal these days, especially being fired and having a bad reputation makes it really difficult to find a good job.

Jin Shang had never done anything like establishing a prestige directly. Anyway, it was all done by General Manager Hong Renquan. After staying there for a year or two, things were sorted out. The company's performance improved, and more things could be done.

After the meeting and lunch, Jin Shang and Hong Renquan chatted alone for a while.

"The international shipping market is showing signs of recovery. Several major shipowners have stepped up their counter-cyclical bargain hunting, and shipbuilding orders are rising. I know this. The question is, how long will the transition period be? If all investment is made now, I don’t have much cash left. Can I rent a dock and dock for a long time until the clouds clear?”

It is a consensus that the economy is stabilizing and recovering. However, how many years will the downturn last?

One year, two years, three years, or five years?

The darkest moment before dawn is the most testing one. Many companies that barely managed to survive failed at the last moment, just one step away from winner-take-all. Such a small gap can mean the difference between life and death. chasm.

"Not only for this reason, Director Jin, the recovery of the shipbuilding market may come earlier and more violently than imagined. The ship repair market will also usher in opportunities. This procyclical wave will last at least seven or eight years. Even more than 15 years..."

“How come you see?”

Immediately afterwards, Hong Renquan took out a shipping journal and a comparison of the analysis report and international shipping regulations.

Jin Shang naturally understood the magazine, which was all in English. He flipped through it hastily, especially the places marked with red lines, and read it carefully several times.

A few minutes later, Jin Shang put down the document in his hand, thought for a while, and responded with enlightenment:
"The design indicators of ship energy efficiency have been greatly changed. Most of the existing operating ships, coating, ballast water and carbon emissions do not meet the new environmental standards. Is this... a dead line coming soon?" "There will still be a period of time. During the buffer period, various countries and regions will officially take effect at different times, but the general trend cannot be changed. If old ships are to be forcibly eliminated, a large number of new ships must be produced to fill the demand of the shipping market."

As the International Trade Organization officially begins to operate, the trend of economic globalization and division of labor is becoming more and more obvious. It is certain that powerful "players" will make arrangements in advance. In recent years, environmental protection issues have been mentioned more and more frequently, such as The dispute over "carbon emissions" is actually a fight for the right to develop. The field of shipbuilding and repairing is a heavy industry that is not very prominent, and its technological content is not necessarily very high. But for any big country, it is the same as automobiles, It is an indispensable key to keep pace with aviation and so on.

"Senior Hong, I understand what you mean, but I'm a little hard to choose..."

Jin Shang asked for advice very seriously. There were no outsiders, and there was no need to stick to the superior-subordinate relationship.

"My headquarter company is mainly engaged in technology and cultural industries, with a focus on the Internet, shipbuilding and shipbuilding..."

"Labor intensive, capital intensive..."

"Yes, the traditional industry is not on my career map. I spent money to buy Beichuan Electrical and Mechanical. Firstly, I wanted to acquire the 'shell' resources and borrow them for listing at the right time. Secondly, I wanted to see if I could improve the 'ecosystem'." The subdivided areas of the chain are still somewhat basic in the fields of consumer electronics, household appliances, high-end manufacturing, integrated circuits and semiconductors. No matter how high the R&D capabilities are, a qualified assembly plant is still capable, and other..."

Jin Shang shrugged awkwardly.

What do steel plate welding, marine main engines, generators, electromechanical equipment, etc. have to do with Internet technology and cultural media?
The "golden broom" passed down from our ancestors only has auxiliary functions and cannot provide any black technology that transcends the times. Beichuan Electromechanical itself is in a field where it is extremely difficult to achieve ultra-high profits.

Is it really cost-effective to use limited funds here?
If Beichuan Mechanical and Electrical's main slipway, land, and staff dormitories are in the capital or a first-tier city, it would be better to occupy the land first, then transform into a real estate company, or cooperate with peers, and there will always be profits.

However, the core assets of listed companies are basically in Jiaoao and Jingu. There is a design center in Beijing, an old-fashioned wind tunnel and a boat pool for towing experiments. It covers a small area. Changing the nature of the land use will make it more It is even more difficult. In the future, a lump sum of demolition fees will be the limit.

Investing more money in building ships, for what purpose?
Even shipping tycoons like Mei Yingnian don't want to work in the hard traditional industry and go ashore to engage in real estate and finance, and Jin Shang doesn't want to worry about building ships with little imagination.

Hong Renquan glanced at Jin Shang thoughtfully, and then sighed slightly.

"Xiao Jin, after all, you are still too kind, or not greedy enough. What do you think, a listed company... is?"

Hearing Hong Renquan ask this seemingly irrelevant question, Jin Shang was stunned, pondered for a moment, and then answered seriously:

"A joint-stock enterprise that accepts public supervision and publicly issues shares."

"No, no, no, this is a superficial statement. The so-called listed companies are money trees. Do you think there is any essential difference between shipbuilding, real estate, textile, and semiconductor listed companies? A company is a company, and stocks are stocks. Do you think those listed companies are different? Are the so-called investors optimistic about the company, or growing with us? They just want to buy low and sell high to make a profit! You, you used the power of listed companies to make profits for your private companies some time ago. In terms of laws and regulations, it is indeed I couldn't find any flaws, but isn't this a transfer of benefits? I thought that Xiao Jin had already realized something deeply, but it turns out... after all, he still has some innocence and ideals."

Next, Hong Renquan taught a lot, and Jin Shang also benefited a lot.

"So, the existence value of a listed company is to raise funds and then start your own business, or find a way to turn it into personal money?"

"if not?"

Hong Renquan shrugged with a smile.

"Except for those policy listed companies, the lifeblood of state-owned assets holdings, everything else is pretty much the same. Xiao Jin, your shareholding in Beichuan Mechanical and Electrical exceeds 60.00%. Have you considered how to cash out? The money of listed companies is not yours after all. Money, starting a business, especially in new areas that have never been seen before, there will be more places to spend money in the future.”

"I've learned a lesson, thank you, Mr. Hong, for the advice."

Of course, the purpose of increasing shipbuilding and repairing is not to further develop in this industry, but to drive up the stock price of Beichuan Mechanical and Electrical in this big cycle. With this foundation, we can cash out, privately issue additional shares, pledge loans, and issue convertible bonds. wait.

No matter what you do, you are collecting other people's money.

Using other people's money to make money for oneself and sharing a little profit with investors can be regarded as the most conscientious good people in the capital market. More importantly, they don't pay much attention to appearance and use various legal or illegal means to bring in the money. Keeping the money for yourself is the norm.

It is difficult for professional investors to achieve stable profits in the volatile secondary market. Those retail investors who try their luck are like lambs rushing into a herd of jackals, tigers and leopards with their eyes closed. Retreating is like smoke rising from ancestral graves.

The end point of almost all commercial companies is to go public. In fact, it is equivalent to opening another gambling table with slightly different gameplay and relying on features and gimmicks to attract gamblers to place bets. Operating a listed parent company is trading. , each major shareholder is the banker.

The dividend period for the international shipping and shipbuilding market is here, and unlisted shipbuilding companies are just that. If Beichuan Electrical and Mechanical does not take this opportunity to play a big game, we don’t know how many years it will have to wait for the next time.

Mei Yingnian sold it to Jin Shang because he had more choices, played bigger, won more venues, and looked down on the small "gambling table" of Beichuan Electrical.

As for Jin Shang, it is only now that he has thoroughly thought about the boundaries between individuals and enterprises, and the money-making model of listed companies.

"Making money is eternal. Running a listed parent company well is just incidental. Ideals and persistence, innocence and kindness are worthless in the capital market." 』

Control and influence are the key, and so-called equity is just one of the bargaining chips.

Finally, Hong Renquan concluded leisurely:
"Only a good listed company can meet the expectations of shareholders and follow the trend. As for high-ranking takeovers who are not skilled and knowledgeable, they will only seek their own blessings."

"Understand, we are just 'insignificant' major shareholders and executives. We have no obligation to be responsible for everyone's investment behavior. We just need to be responsible for ourselves."

"That's right. You see... our company's stock has more than quintupled from its lowest point to now this year, and its rise continues unabated. It is expected that this year's 'King of Stocks', star stocks and less well-known stocks, will The premium is also different.”

"Understood, this is a good opportunity."

The main reason why the two have such cognitive differences is that Jin Shang regarded Beizhou Shipbuilding Machinery and Television as a "shell" company that was half buried in the ground and did not know whether it could recover. Hong Renquan was already thinking about how to take advantage of the situation to increase the company's stock price.

This is the general manager who is responsible for the board of directors and all shareholders!

"Then... what should I do with those branch businesses that I am optimistic about?"

"Integrate, then package and raise funds. If possible, spin off and list. If not, you can integrate it into your business map."

Hong Renquan, who was well prepared, explained,
"For example, mobile phones, game consoles, and home appliances can all be plugged into Li's 'Planet Intelligent Manufacturing', and even external strategic investors can be introduced."

"Alright."

I'm afraid that in Hong Renquan's mind, the listed company he created is just a fat pig to be slaughtered. Picking the fat and thin is what the chairman and general manager should do as a matter of course.

(End of this chapter)