this man is not calm

Chapter 222 Party
In the past, my aunt's farm mainly produced rice, flour, grains and oils, drinks and non-staple food, meat, eggs, milk, etc. The area planted with rice and wheat was quite large, and the breeding was mainly beef cattle and dairy cows, supplemented by pigs and sheep.

Because our strength is limited, we have to get more output from limited resources to increase profits.

We scientifically manage farms and pastures, and use experienced and reputable experts to optimize animal husbandry. After years of hard work, we have become a well-known ecological farm and a benchmark for environmentally friendly breeding in the vicinity.

The benefits of this are obvious, but it is not all good news. For example, the price fluctuations of pesticides, fertilizers, seeds and feeds have a great impact. If there are any problems on the sales side, the risk will be even greater.

Feed, in particular, is increasingly important to livestock output, which accounts for an increasingly high proportion of profits.

Therefore, after careful investigation and careful consideration, uncle Zhang Hua and aunt Jin Lanyun prepared to shift the focus of the farm to soybeans.

This is a valuable crop native to the local area. It is almost full of treasures and can be called green gold in the agricultural world.

Soybeans have many uses, and I will not mention the details. The main advantages are roughly concentrated in scientific planting rotation, which can increase fertility and improve soil; soybeans are a source of oil and oil, and soybean meal is an extremely rare high-protein feed; the plants can be processed Green storage, when the ratio does not exceed 20.00%, will not affect the growth of livestock and can effectively reduce dependence on feed.

This thing is almost one of the benchmarks of sustainable agriculture in the world. Because it is a native species, it is very suitable for planting in the black soil of Northeast China.

There are countless papers based on soybean research in agricultural universities across the country. Soybeans are also a top priority in the development and research of genetically modified crops around the world.

It can be seen that soybeans are indeed one of the most suitable economic crops for local agricultural development at the moment.Its necessity, from many angles, cannot be explained in three days and three nights.

After chatting with Zhang Yunying for a while, Jin Shang pondered for a moment, then nodded slightly:
"The main output of growing soybeans is feed and soybean oil, which are both good things. So, your family is planning to increase its investment in breeding?"

"It's impossible not to do this. The prices of staple foods such as rice and wheat cannot be raised. If you want to maintain profits, you must make non-staple food or drinks for takeout. The consumption of both is very limited, and the competition is fierce. The family spends more than ten Over the past year, we have built up the brand awareness of 'Northland Spring', and have barely managed to secure a position as a mid-range food product. It's hard to say if we can go any higher."

In the previous life, famous brands such as Moutai and Wuliangye, which were very popular, were able to become popular all over the country. It was a miracle that was indispensable for the right time, place and people and was difficult to replicate.It is remarkable that my uncle and aunt have spent more than ten years building a well-known brand in the local area.

Going up further, it cannot be solved by hard work, publicity and advertising.

The shelf life of meat, eggs, and milk is far inferior to that of rice, flour, grains and oils. If they cannot be sold as soon as possible, they will fall in price and lose money, or even spoil.

Because of this, my aunt's family is so thirsty for sales channels that they can't sleep at night.

The emergence of Jinxi Mall is almost the last hope.The structure of traditional food distributors has been stable for so many years, and it will be extremely difficult to change it for a while. It will be extremely difficult for latecomers to get a share of the pie.

The emergence of e-commerce, an epoch-making product, is like a ray of sunshine in the darkness, giving people hope.

Not only his aunt's family, there are many small and medium-sized farmers and ranchers on this land who have encountered the same bottleneck. This is why Zhang Hua was able to quickly gather several powerful colleagues to form Glacier Trading and did not hesitate to invest huge sums of money. , and the reason why it has to be bound to Jinxi Mall.

Big grain merchants have deep foundations, stable backends, diverse sales channels, shared risks, and can handle temporary fluctuations calmly. Rising stars in the new era do not have this ability.

The more he learned about it, the more Jin Shang felt that it was urgent to master a channel related to "eating" and open up the upstream and downstream industrial chain.

Food, clothing, housing and transportation are related. "Food" is a real unshakable "rigorous need", which is even more exaggerated than "clothing". As for "housing" and "transportation", real estate is related to a wide range of things, and "transportation" is not a gold standard at this time. Let alone future technology - electric vehicles, not even bicycles and shared bicycles.

While walking and watching on the road, Jin Shang and Zhang Yunying also chatted a lot.

Things had not been finalized before and there might be back and forth. Now it has reached the stage of on-site inspection. It is impossible to rest assured without a true understanding.

Hundreds of millions of real money and silver, converted into real banknotes, would require several large trucks to haul away, so we had to be cautious.

On the first day, I just took a quick look around and didn’t really understand much.

I "checked in" at several nearby attractions and chatted with the local herders I met on the road.

When passing through a small town, I happened to meet a family welcoming the bride.

Zhang Yunying, Jin Shang and others stopped to watch the excitement on the roadside.

Just when everyone thought there was nothing unexpected, Zhang Yunying calmly pulled him and asked him to wait.Sure enough, after a while, a strange motorcycle team suddenly came from the opposite side, blocking the float and shouting pretendingly.

"What is this doing?"

"Grab a kiss!"

Zhang Yunying's answer surprised Jin Shang.

"This...is the literal meaning I understand?"

"of course."

My cousin, who is well versed in local folk customs, smiled mysteriously.
"This custom has been popular among men on the grassland since ancient times. It was like this before the last century. However, now that we are a society ruled by law, we will certainly not allow such illegal and disorderly things to happen. The original bad habits have also changed. Weddings and funerals are no different from those in the customs, except that there is an added drama of 'robbing a bride' on the road to add a little more festive atmosphere..."

After saying this, Jin Shang understood.

What was originally a relatively barbaric bad custom has been transformed into a performance like a wedding custom. Just like in some places in the south, when the groom comes to get married, he will be "teased" by the bride's relatives and friends, and they will play small games for fun.

Usually it's just a little embarrassing game to make onlookers laugh, it's harmless.What's a little more exaggerated is the vulgar "marriage trouble" that is more annoying.The drama of "robbing a bride" before us is probably of the same type.

Sure enough, a man in a bright red Jifu came forward, took out a few red envelopes from his bag, threw out a few handfuls of wedding candies, and said a few nice words. The other person calmed down and left on a motorcycle.

"It's interesting. The traditional etiquette has become what it is now. It can be considered that the ancient customs still exist."

This is also what makes Jin Shang most emotional in his past and present life. He traveled to the south of western Hubei at the end of last month, and most of the stories he encountered today have never been heard before.

The culture did not experience the successive collapse of the two Song dynasties, and the Mongol, Yuan and Manchu dynasties took control of the Central Plains. The phenomenon of major fault lines did not occur, allowing the customs and habits of many places to be passed down.

According to Jin Shang's observation, some hospitable herdsmen still maintain an extremely complex tradition of braiding their hair. This is not the dress of the Jurchens and Mongols, but the tradition of the even older Khitan people.

In the ancient history of the previous life, with the destruction of the three northern dynasties of Liao, Jin, Yuan and Western Liao, they had long disappeared in the Central Plains. In this life, many traditional tribes are still passed down to this day and integrated into China and this big family.

After seeing the excitement, Zhang Yunying said with some regret:
"This scene is actually very ordinary. It was not like this when I was a child. I remember that more than ten years ago, the eldest girl and the young daughter-in-law got married. The person who came to 'rob' her was riding a big horse and holding an unbladed hatchet in his hand. Especially It's so powerful, and the "rob" is also very realistic. Now, it's quite confusing. Cars are used to welcome brides, and those who come to "rob" no longer ride horses, but ride motorcycles. The taste is not so pure..."

"The times have developed. A horse is so expensive and it is not easy to feed. You have to get up in the middle of the night to add some fodder and eat concentrated feed. It is very expensive and more troublesome than raising a child. Nowadays, motorcycles are cheap and gasoline is not expensive. And it’s more exciting, so it’s normal for the boys to like it.”

In the endless prairie, it is not a particularly remote place. If the family has a few dollars, they will basically have a motorcycle for transportation, a pickup truck for cargo, etc.

The progress of the times and the development of science and technology have gradually affected all aspects of the people. Everything in front of us is just a small episode, an insignificant microcosm.
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As the sun set, a group of people took an off-road vehicle to a nearby county and checked into the most upscale hotel in the center.

In such a relatively remote place, there is no need to expect the same services as in the capital. A certain level of service would be good.

After experiencing the grassland wind and sand, Jin Shang, Wei Shuangping and Qi Zhaoyun washed up to eliminate the dust all over their bodies, and then rested for a while. As night fell, Zhang Yunying took the three of them to a relatively private large manor.

Here, an open-air barbecue banquet will be held, and it will also be a welcoming banquet for visitors from Jinxi Culture.

Jin Shang still prefers eating and drinking, and the taste and portion of Beidi's barbecue are also very suitable for his appetite.

As for the drinks, they are a little wilder and not as refreshing and smooth as famous wines, but they are still pretty good.

As the host, Zhang Hua introduced several other partners and their young nephews to Jin Shang and Wei Shuangping.

Basically, they are all about the same age as my uncle. Their faces have the unique prairie red and roughness of the local people, and they are very enthusiastic in dealing with others.

The four partners all have their own characteristics.

The farm and ranch land owned by one of them has many small hills, where many special melons and fruits are grown, and the self-brewed fruit wine is also quite good. Unfortunately, due to its reputation, it has not been able to go beyond the Northland;

The second company owns more lakes and ponds and has larger shipments of fish and aquatic products;
The third one is the most special. It mainly grows genetically modified corn and sorghum in huge quantities. It is currently mainly used for feed production and also for the production of biomass fuel, that is, ethanol gasoline.Whether it is genetically modified corn or sorghum, neither tastes good nor is it suitable for brewing. There are too many fusel oils and ancillary impurities in them, which are difficult to purify and have a poor taste.However, it would be good to process it into feed or use it as fuel.In particular, ethanol gasoline is a relatively environmentally friendly fuel with a promising market prospect. However, it is still in the trial operation stage, but the feed business is quite good.

The last partner is a medium-sized breeding enterprise that mainly raises chickens and supplements pigs.

The industrial scale of these four companies is a bit lower than that of my uncle's family, but it is not too far away. As partners of Glacier Trading, they are just right, they can be a help without snatching control.

It couldn't be better.

A bonfire was swaying not far away, and the smell of meat overflowed. With this scene, even Wei Shuangping, who had a weak appetite, ate more, drank two glasses of wine, blushed slightly, and sat aside to rest.

Qi Zhaoyun, whose expression remained unchanged, chatted with the people who came up to greet him with ease, while Jin Shang talked with his uncle Zhang Hua and several collaborators.

"It's hard to make too many promises when you're new here. In any case, our cooperation is a perfect match. You are my uncle's friends, and I'm not lying. If you expand your production boldly, the e-commerce market will definitely grow. It shocked everyone. You have also seen the shipment volume during this period. Although it is the result of promotion, it also proves how huge the market potential is. As long as there are high-quality and low-priced products, No matter how much it is, I can help you sell it.”

Let’s not talk about profits. It’s already autumn in the North. Some things must be done before winter comes. Harvest what needs to be harvested and warehouse what needs to be put into storage. Cattle, sheep, chickens and ducks are almost ready for slaughter. , it was put into the market, and it took about two or three months for the production side to feedback to the consumer side, which happened to be almost the Chinese New Year.

Nowadays, the inventory from last year and the beginning of the year is still piled in the warehouse, unable to be disposed of. Local channels are blocked, so my aunt's family hastily went to the capital to find a way.

If we don't think of a way, all the good things will rot in the ground.

In the market opening stage, not to mention just shipping at a small profit, even if it is a loss, you have to clear the position quickly. Jinshang can help everyone sell at a relatively good price, which is really a big help.

If there is this sales volume every year, it will indeed be great news for the wealthy bosses here.

Farming and raising cattle and sheep is actually an industry with great risks but not very high profits. The ability to resist risks is extremely demanding. It is not that people are unable to increase their investment, but they are worried that if they encounter difficulties like this year again, they may It's going to be a big loss.

With Jinxi Mall, traditional marketing cannot be given up, but with this escape route, everyone knows that as long as they have money and find the right opportunities, their careers can be taken to the next level.

The partners are willing to believe Zhang Hua because he is Jin Shang's biological uncle, and Jin Shang is the great-grandson of Huang Zhengkuo and the nephew of the "North Sea Shipping King", and is currently doing big business in partnership.

In any case, Jin Shang, as a native of western Beijing, is not without followers, but a local snake with a good background. With such a bright sign, it is more reliable than looking for some "ghosts, ghosts and snake gods" who appear out of nowhere. too much.

(End of this chapter)