this man is not calm

Chapter 234 Invasion
The last day of September was another Saturday. Mrs. Xian, who said she was coming back, was still nowhere to be seen. Last time she said she was visiting a temple in the northwest and passed by the West Sea. She saw the beautiful scenery and lingered there, which delayed her a lot of time.

The coolness of the bleak autumn wind was getting stronger and stronger. In the evening, Li Xuan and Jin Shang went for a walk by the nearby lake. They both felt cold all over. They didn't know how their grandmother was in such good health that she could still withstand the wind on the West Sea.

In the past half month, Jin Shang has carried forward the style of keeping a low profile and has not appeared in the media much. He has been immersed in work.

During this period, I participated in the Golden Disc Awards and won the best lyrics for "When Will the Bright Moon Come", and won the best arrangement for "Duplicity" with Luo Yang; "When Will the Bright Moon Come" and "Initial Dream" ranked among the top ten. Golden song; best album was won by "Initial Dream".Unfortunately, among other individual awards, only Mei Shuying won the Best Newcomer, and Dai Yiqin didn't even win the consolation Special Contribution Award.

This is the first art music award to be held. The situation of "dividing fruits" is more serious. Except for Mei Shuying, Jin Shang and Dai Yiqin are half outsiders, and Luo Yang is a marginal person. It is normal that he did not gain much benefit.

As for the Golden Butterfly Award, an industry award that will be held later, Jin Shang did not attend due to busy work, so Zhang Qian and Boss Zhang came on stage to receive the award as a producer.Jin Shang, who goes by the stage name Won Hyu, won the Best Newcomer award.According to Boss Zhang, if he can go, he can even win the best rock singer award.This is not to say that the Golden Butterfly Awards value Yuan Xiu very much, or that they want to win over a songwriter, but the "duplicity" of the song's "protracted battle" ability is really exaggerated. Since the album was released, the mainstream radio on-demand rankings, Except for the first week, I have never fallen outside the top fifteen.

This also indirectly contributed to the album's sales.

Explosive sales are the kind of treatment only a super singer like Dai Yiqin can get. A newcomer like Jin Shang can still stand firm under the siege of a large number of powerful singers. Although there is a phenomenon that famous singers are not popular. , which can also prove your strength.

Since Jin Shanghui started to make waves in the pop music scene, "Duplicity" has been the most highly regarded by professional musicians. It has a complex but not chaotic composition, a dazzling arrangement, and a distinctive singing, switching between high and low true and false sounds. It really amazed all the professional singers.

This also proves that Jin Shang's talent is still good, and his voice characteristics can be fully utilized, and he can still succeed in the pop music world.

Of course, Mei Shuying and Dai Yiqin gained more from the Golden Butterfly Awards, especially the latter, which is almost an award harvester. Unlike the Frustrated Golden Record, industry awards like the Golden Butterfly Awards are obviously more commercial and "divide the fruits". The situation still exists, but is less severe.

In the field of culture and art, I also discussed with Zhu Jingxiao the preparations for the sitcom.Jin Shang entrusted Nan Dalong to contact the production director and prepare the crew. Jin Shang controlled the investment power and how to insert advertisements more "silky", especially to subtly instill the products of the Internet and Jinxi Culture into conventional cognition. , gradually accept the arrival of a new era.

The past two months of spending money and advertising all over the place have passed.

Now DeRunwu has quietly implemented the concept of "Internet life" and made people think of Jinxi culture when they mention computers and the Internet.

In order to meet the requirements, Jin Shang even directly intervened in some sets and props, striving to maximize the value of the two sitcoms.

As for the specific creation and shooting, Jin Shang does not intend to get involved too deeply. That is the area where professionals are responsible. Jin Shang is a creator himself and knows how to respect the work of directors, screenwriters, producers and actors.

After appropriately letting go, the efficiency of the company's various projects will inevitably drop a bit, but it will still be within an acceptable range.

In the past week, Jinshang has focused most of his energy on maintaining Jinxi Chat, constantly proposing solutions one by one based on user feedback and problems that arise during actual operation.

As of yesterday Friday, Jinxi Chat has undergone a major revision. This is the first time since the public beta that the background privacy protocol has been adjusted and the status setting function has been added.

The previous version did not have this concept at all. After the revision, the boundaries of rights and responsibilities between the company and users were clarified, and corresponding commitments and authorizations were made.

Especially after the functions such as stealth, busy, offline and do not disturb were launched, they were well received by the majority of users.

In addition, the function of limiting optional avatars has also been released. In a batch of initial avatar packages, you can select personalized avatars and make some superficial modifications, such as changing colors, adjusting angles, etc.

As for more decorations, or even customized avatars, you have to spend money to buy a membership to enjoy related functions.

What Jin Shang values ​​most is the function of Jinxi Coin, which officially connects games, online reading, music, downloads, network disks and mailboxes. You can use the balance of one account to purchase all membership services.

Moreover, after Jinxi Payment was put into trial operation for a period of time, it has also been connected to external channels. You can purchase convenient financial management, spend at Jinxi Mall, buy movie tickets, coupons, etc.

The opening of online channels has laid the foundation for the virtual community Jinshang is preparing for next.The initial completion of the network ecological chain is a major event for Jinxi Culture. Each online product no longer operates independently, but with Jinxi Chat as the backbone, Jinxi Payment and Jinxi Coin as the context, and Jinxi Mall as the heart and lungs. , games, music, novels, email, downloaders, etc. are the internal organs, newspapers and magazines are the mouthpieces...

For a booming Internet culture company, Jinshang is improving it step by step.Now it seems that although it is not too strong, it has begun to take shape and has a minimum ability to withstand risks.

However, it was not without challenges.

During the two days on the weekend, Jin Shang was rarely free, so he took Li Xuan to the recording studio to record more of the songs that had been left behind.I usually practice in the music room at home and entertain myself. After all, it is better to discuss and learn with professionals.

Since the release of Mei Shuying's single, Fang Hua's song is also ready to be released tomorrow.

Choosing the same day as Dai Yiqin's album release date was helpless. Anyway, it was already recorded, so it would be better to postpone it for a month or two. At that time, there might be other well-known singers releasing albums.

At eight o'clock in the morning the next day, "Yesterday Once More" sung by Fang Hua was released as normal. Jin Shang bought a local radio promotion in Beijing as usual and asked Huang Jiaran to help advertise on the music channel.

Major retail outlets across the country have already made preparations in advance, and online pre-sales started last night.

Even so, Fang Hua, who is even "cooler" than Yuan Xiu, still did not see much improvement in the sales of his first English single. It was lackluster and even not very popular.

What is comforting is that this song has a good reputation and is quite popular in small circles. Once it was released, it attracted a lot of attention from fans.

The situation reflected in offline sales is similar, tepid but steadily improving, and online discussions are also rising.Especially some radio programs often use this song as background music, making people gradually familiar with it.

The popularity among passers-by was good, which made Jin Shang relieved.

As long as there are ripples, there is the possibility of overturning the river. I am afraid that it will sink into the sea without even taking a single bubble.

Dai Yiqin's album "Walking on the Road of Life", released at the same time, really makes people see the terrible influence of the emperor's superstar in this era.The craziness of fans in the Internet era is shocking, and in this era of simple star chasing, it is no less so.

Major local bookstores and audio-visual product retail outlets in the capital have put up slogans saying that they are well stocked and there is no rush to buy. There are still people who got up early in the morning and queued up in the cold wind. When they saw someone paving the floor in front of them, they immediately beat their chests and regretted it.

Not only that, but there are also some remote areas that can’t wait for the goods to be distributed, so they come all the way to big cities to buy them, or even come to stay for a book signing event that they don’t know whether it is real or not.

The capital has always been Jin Shang's most important base, and it is also the city where Dai Yiqin is most famous and has the greatest consumption potential.Basically, local sales can account for between a quarter and a third of an album's revenue.

In this era, as long as we capture the markets of a few mega cities, it will basically be enough.

This time, Jin Shang has prepared five songs for Dai Yiqin's album. In addition to the already released singles "Perseverance", "Mortal Song" and "Shameless", there is also the title song of the same name "Walking on the Road of Life", which focuses on the Cantonese area. And a male and female duet "Lovesickness in the Storm".

That song "Walking on the Road of Life" was the blockbuster song that had long been promised to push Dai Yiqin to the south. "Lovesickness in the Storm" was purely to repay the favor and win over her peers, allowing another female singer to rub Dai Yiqin's ear. of heat.

As the saying goes, birds of a feather flock together, and Jin Shang likes Dai Yiqin more because he is nostalgic. When he gets rich, he doesn't forget to lend a hand to those who have helped him.

Jin Shang has no control over the specific operations, leaving it to the Nan brothers and Dai Yiqin to take charge.In order to thank Jin Shang for taking action, the guaranteed share-sharing contract also gave Jin Shang a little advantage.

Jin Shang also listened to several other songs. They were of high quality and far above the standard. However, they were still a bit inferior to the songs that Jin Shang had played.

For this album that consolidates his "godliness", Dai Yiqin really spent a lot of money and included a few good songs so as not to be too far from the title songs.

In the past, Dai Yiqin's songs dropped sharply after crossing the river, but this time there was a slight improvement.

At dinner time on Sunday, Jin Shang received a good news call from Nan Dalong.

In the Guangdong and Guangxi regions, rough statistics show that sales in one day exceed 15. This figure is not comparable to that in the capital, but it is much better than before.

During the one-month golden sales period, if you can sell 100 million in the Cantonese area, it will be considered qualified. If you sell 200 million, it will be excellent. If you sell 300 million, it will be worthy of a celebration party. This level proves that Dai Yiqin's influence has thoroughly penetrated into the south, established a firm foothold, and become a truly popular product. He is the "King of Singers" from all over the country.

Young people in the 90s were accustomed to Hong Kong and Taiwan stars conquering cities and territories in the mainland, but they never imagined how difficult it would be to create a star who could truly "hit the ground running" in the country under a different cultural background and before the advent of the Internet era.

The album price is currently 38, which is obviously too expensive. When buying online, there is a discount price of 35. If old users get full discounts, the price can be around 32 to [-], which is a huge discount.

As for digital albums, the upper limit is estimated to be at least two months away.

Such excellent first-day sales data is not only due to Dai Yiqin's own popularity, he has spent a lot of efforts in publicity, but the excellent quality of the songs is also one of the important factors.

Without careful investigation, Jin Shangdu could predict that "No Place to Shame" and "Walking on the Road of Life" would be popular on mainstream music radio stations, and "Lovesick in the Storm" would become a hit in various karaoke venues.
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Jin Shang doesn't plan to get too involved in the pop music world for the time being. Dai Yiqin has once again proved that his "fame" is not a flash in the pan, but has really established a foothold. According to the endorsement contract, the advertising fee should be increased a lot. of.

As for the crew of the sports variety show "Come on Champion" and "Romance of the Three Kingdoms" that he is participating in, they are overjoyed. They have directly or indirectly enjoyed the benefits of Dai Yiqin's popularity, which makes all parties very satisfied, and the recognition of Dai Yiqin has naturally increased. A lot.

The little transparent band of the same period, the Little Mazza Band, couldn't even see the taillights they wore.The road to fame is long and arduous.

However, Jin Shang is not concerned about this now, but the lawsuit that Jinxi Mall is facing.

On Monday morning, after Jin Shang signed and approved the monthly summary form and signed the salary release list, he couldn't wait to call Qi Zhaoyun to inquire about the progress of the evidence.

"I heard you tell me last time that everything went well, but there were a few twists and turns. Something went wrong."

"The validity of the data, during the process of proof, is because some data are different from those of our peers, so we need to provide supplementary materials."

"Peer data? Where did it come from?"

Jin Shang asked in surprise.

Nowadays, there are only a few e-commerce platforms in the world, and only a handful of them are on the market. The data of Jinxi Mall has no object for horizontal comparison.

"It's Jinghua Mall."

"Wait, you got that right?"

Hearing Qi Zhaoyun's answer, Jin Shang didn't believe it.

"Theoretically, he and we should be allies in the trenches, helping offline malls to suppress us. What's the benefit to them? If the sky is falling, only with us as a tall guy to hold it up can they have room to develop with peace of mind. The country has not yet been conquered, but they are starting to undermine each other? I think Tan Qian is not such a superficial person, he is also a talented person who has returned from overseas..."

"Not proactively."

Qi Zhaoyun explained,

"At the beginning, the evidence of unfair competition did not involve Jinghua Mall. However, our strategy may have been leaked. There are experts there who are ready to start with the validity of the evidence. One of the methods is to use peer data to question Is the data we provided consistent with common sense? Jinghua Mall did not participate in the beginning, but later, it seemed that it was under pressure from some aspects..."

(End of this chapter)