this man is not calm

Chapter 235
There is no bottom line for overestimating peers, but those people still refreshed Jin Shang's knowledge.

As entrepreneurs who are also making a living in the Internet industry, Jingcheng Technology failed to acquire the company at first, so it directly followed suit. Not only did it exclude and suppress Jinxi Culture, but it also used its relatively abundant capital to squeeze out the small market share.

If Jinshang hadn't adopted a misplaced competition method, avoiding the advantageous areas of Jingcheng Technology, and the other party's development strategy had made serious mistakes, Jinxi Culture's situation would not be as good as it is now.

Seeing that Jin Shang seemed a little aggrieved, Qi Zhaoyun considered his words and said solemnly:
"The potential of this industry has not yet been fully realized. There are only 40 million Internet-connected computers in the country. Based on this, the potential of e-commerce may be just that. If we take the lead, others will naturally have it." idea……"

With his previous experience, Jin Shang knew that this industry could accommodate the coexistence of several large companies, but others didn't know it. If Jinxi Business was not suppressed, there seemed to be no other room for success.

What makes Jin Shang even more ridiculous is that he clearly wants to destroy his peers and then rise to the top, but he keeps using the excuse of alleged unfair competition, infringement of the legitimate rights and interests of offline physical malls, and affecting employment, to force Jinxi Culture to submit.

In the current environment, Jin Shang doesn’t believe that anyone can really predict that in 30 to [-] years, e-commerce will defeat all major offline malls.

Pretending to be confused while pretending to understand was just to suppress the arrogance of Jinxi Mall.

30 billion perseverance, obtaining [-] million in financing, and building a nationwide warehousing and logistics project. Isn’t this a sense of deja vu that the tree is beautiful in the forest and the wind will destroy it?

However, there are still some media who are not too concerned about the excitement and are adding fuel to the flames, and gossip is spreading everywhere in the industry.

"Irresponsible and ridiculous remarks, just made up to make big news."

"Mr. Jin means that it's all fake news?"

"It's just a mistake."

"Even if you guessed it right?"

"Especially if you guess correctly, it's even more annoying."

In October [-], anyone would be damned if they expected that the Internet would have a huge impact on the real economy.Today's computers are officially called electronic computers. As can be seen from the name, they are positioned as production tools, scientific research equipment, and office supplies. Even the names of majors offered in universities are prefixed with "computer".

Electronic computers are not yet household appliances, and they have nothing to do with life and entertainment carriers.

This is just like after the invention of the steam engine, for more than 100 years, no one realized that it was a great invention that changed human history. The performance of personal computers has improved by one or two steps, the price has dropped by several grades, and the Internet has become more popular. In the past, those who said the Internet would change the world were either sensationalists or lunatics who were not understood.

Before he persuaded his father to invest money to help him establish Jinxi Culture, Jin Shang foresaw that one day would come, but he never expected that it would be at this time that he would be targeted with "unfounded" excuses.

"I think Mr. Jin's estimate is too ideal. As the company grows bigger, there will definitely be more and more business disputes. There will certainly be no shortage of nonsense and arbitrary suppression like now. There will even be people who are happy to see Xun Xin and find all kinds of excuses to 'make love', share benefits, etc."

"I've learned that deeply."

After flipping through the information compiled by Qi Zhaoyun, Jin Shang put it down. While thinking, he tapped the edge of the desk with his fingers, and then said slowly,

"No matter what others say, we will never admit any remarks that are not beneficial to the company, but we should not confront them directly, especially when it comes to large-scale competition for profits online and offline. We should avoid direct conflicts and fall into the trap of self-certification."

"Procrastination?"

"Yes, time is on our side. In the lawsuit itself, we have a great chance of winning. You can take control of this aspect. However, from the perspective of company development, discussions outside the industry are beneficial to improving the visibility of Jinxi culture. , but the direction of public opinion needs guidance.”

"How to do it?"

"He plays his game, and I play mine. Don't get caught up in the opponent's rhythm and be unable to extricate yourself."

Jin Shang said categorically,
"Thousands of words are not as good as the benefits that ordinary people can get. As long as we can walk on the two legs of technology and culture and provide netizens with high-quality and low-priced goods and services, we will be invincible. There are not many netizens now, and we The fundamentals of our country are not yet stable, so when facing external pressure, we must pay attention to strategy. When things are going well, we should take steps step by step and not be impatient. When things are going against us, we should fight and retreat to protect our core interests. This time, it is clear that It’s just a small thing, why do you suddenly become a little passive?”

After a pause, Jin Shang concluded with great certainty,
"The Internet industry has not yet developed. It is too small and has a serious lack of influence. With such a big plate, it is normal to struggle alone despite the wind and rain outside."

Nowadays, among domestic companies that are deeply involved in the Internet industry, except for Jinxi Culture, none of them can compete.

The reason is that there are too few computers connected to the Internet, the Internet speed is too slow, the tariff is too expensive, the family has no money to support it, and there is no foundation for starting.

Nowadays, if you open a small website without much traffic, it is impossible to monetize it. The broadband fee can range from 10,000+ to hundreds of thousands a month, and the Internet experience is still very poor.

What's worse is that the more users there are, the higher the broadband traffic charges will be. It's like drinking poison to quench thirst. If you can't stop, you can burn money until you break even, even if you have passed the first hurdle of death.The following steps include attracting investment, upgrading equipment, recruiting talents, promoting strategy, monetizing traffic, etc. Every step is critical. If there is a slight mistake, all the previous efforts will be wasted.

If Jin Shang hadn't seen the opportunity early and opened up several offline businesses to supplement online consumption, he probably wouldn't have been able to survive the graduation season, let alone half a year, and the early construction of the portal would have dragged him down.

It is expected that the domestic Internet industry will develop greatly after the millennium. This is not a random guess by Jin Shang. It is judged based on the installed capacity of computers, the growth rate of networking equipment, the split and restructuring of basic operators, and the marketization process.

There are only so many Internet companies in Beijing, struggling in the same shallow pool, and the mode of getting along is also very subtle. They hope to have a few more colleagues to fight side by side to resist external risks, but they also hope that their colleagues who are too powerful will die so that they can Breathe more water and oxygen, and eat more of the little food left.

To put it bluntly, there is only so much cake in the market, and it will not be possible to expand it for a while. While it is getting crazy internally, it must constantly open up new markets and compete with other industries for food.

"It's sad."

Seeing the troublesome and helpless look on the boss's face, Qi Zhaoyun chuckled twice, nodded in response:
"Don't worry, Mr. Jin, about the legal affairs. I will definitely take care of them. For other things, Mr. Jin still needs to control the direction, especially the corporate image. Even though it seems to have no effect at ordinary times, it can play a big role in critical times." role."

"I know."

Just like several major Internet companies in previous lives, weren't they also caught up in public opinion about the rights and wrongs of plagiarism, bidding rankings, and selling fakes?

If Jinxi Culture is accused of unfair competition and disrupting market order, I don’t know how many years it will take to clear it.

Next, talking about specific matters, Jin Shang asked what aspects of the evidence process he had doubts about.

Qi Zhaoyun explained and then concluded:
"In terms of customer acquisition cost, traffic conversion rate, and payment success rate, the efficiency of Jinxi Mall is far higher than that of Jinghua Mall. The relevant parties believe that our data is fraudulent and need to disclose more data and make a formal report..."

"This is impossible."

Jin Shang refused directly.

"The cost of customer acquisition is low because of the diversion of Jinxi Chat and the blessing of the Internet ecological chain; the traffic conversion rate is high, involving the company's marketing model, keyword profiling, and intelligent classification recommendations; the payment success rate is high because of Jinxi Payment, Jinxi currency, and third-party cooperative financial management. Each of them involves the core competitiveness of Jinxi culture and is the most important business secret. Not to mention evidence and investigation, even if the lawsuit is lost, not a word can be disclosed."

These key secrets are the cornerstone for Jinxi Culture to take the lead. In a few years, it may not be necessary to guard against it. However, in the initial stage, it is the Yitian Sword and the Dragon Sword that widen the gap with peers. If they are really learned by their peers, If they go, it will at least save them five years of detours.

"Mr. Jin and Director Wei have emphasized this point several times, and I will not relax. However, we cannot refuse forcefully on the grounds of commercial confidentiality. If we do this, saying we are incompetent is not enough..."

"You come up with excuses." Jin Shang waved his hand.
"Jinxi Culture is not a listed company and does not have to publish audited financial reports to the outside world. Logically speaking, the company is obliged to disclose how much money the company makes, but there is no need to explain why it makes so much money. Except for major shareholders and potential strategic investors , there is only one word we can say - no comment. Just do your best, and if the other party knows how to advance or retreat, we will deal with it step by step. But if you are merciless, don't blame me for being unruly. My great-grandfather You’re not dead yet, how can you be bullied to your head by others?”

"Ok."

Qi Zhaoyun smiled bitterly and understood what his boss meant.

As a corporate legal officer who is paid to work, you must use your intelligence and talents. It would be a shame to earn such a high salary if your boss had to decide everything.

"Mr. Jin, just wait for my good news."

"Leave it to you. If you need any help, go discuss it with Director Wei. If you can't handle it, just come to me directly. This matter may not be a big deal, but if you don't handle it well, there will be consequences."

"learn."

After the conversation, Qi Zhaoyun packed up the documents, stood up and walked out.

Jin Shang himself opened the blinds a little tiredly, letting in the sunshine from outside and eliminating the dull atmosphere in the room.

After drinking a few sips of chrysanthemum tea, which can clear away heat and reduce internal heat, the slightly depressed mood has subsided a lot.

Thinking about the cause and effect of this incident, Jin Shang calmed down and gradually came to his senses.

"Perhaps this is a ploy to put pressure on us to compromise and negotiate?" 』

If you think about it seriously, the other party's request is not actually to beat Jinxi Mall to death with a stick, but to establish dominance and make the e-commerce platform a vassal and supplement to the offline mall.

Compared with the afterthought hypermarkets in the previous life, until ten years after the 21st century, this appliance, that shopping, and a lot of so-and-so shopping malls were still selling their own appliances with the idea of ​​​​mainly physical stores and supplemented by online shopping. business platform.

This kind of thinking mode is a damn success.

"Treat me, behead me, and accept me as a dog. Are you testing me to see if I can be adopted as your little brother?" 』

Needless to say, it is not easy to build a business with a valuation of billions in half a year, which is enough to prove Jin Shang's ability.

Although it is still weak, it is still remarkable.

However, in the eyes of some "old money", the flashy Internet is really not a place to settle down.

There are several large chain shopping malls all over the country. Not to mention valuation, the real estate is worth tens of billions. Compared with them, Jinxi Culture is not worth mentioning.

Just like the second uncle Mei Yingnian, it is rumored that he has 200 billion assets. However, even if outsiders spend 500 billion to buy it, he will not sell it.Those ships on the sea that are in operation all year round, as well as thousands of shipping, shipbuilding, ports and terminals and other human and material resources, cannot be shown by superficial valuation at all.

What is exposed to the outside world is always just the tip of the iceberg.

As for Jin Shang's career, he tried his best to blow up the bubbles, but it only looked a little more glamorous. He was still far from being a real business giant.Even Internet peers tend to view Jinxi Mall with the mentality of "they can replace it".

"Take your time, don't rush, I'm not 19 yet, I have time."Build walls high, accumulate grain widely, and slowly become king. Now is not the time to stand out. 』

However, you definitely won’t pretend to be a grandson. It’s so-called pretending to be a pig to eat a tiger. If you pretend to be a pig for a long time, you will really become a fat pig that everyone wants to take a few bites of.

"Let's do this for now. 』

After resting for a while, Jin Shang gathered his emotions, turned on the computer on his desk, and sent a message using Jinxi Chat.

A few minutes later, Wang Yan, the editor-in-chief of Zhiyin Zatan, knocked on the door and walked in.

"Mr. Jin, are you looking for me?"

"Do it."

Asking the secretary to bring a cup of tea, Jin Shang said to Wang Yan,

"The average circulation last month has exceeded 240 million. This figure is very impressive. It has been six months since its release to achieve this achievement, which is commendable."

"These are inseparable from President Jin's command and the result of the joint efforts of colleagues. They are also inseparable from the strong assistance of comrades from the Beijing Women's Federation."

Jin Shang smiled happily and said,

"No matter what, I can see the hard work of Chief Editor Wang. It is not our company's style to give credit without reward. In the past, I would have made an exception and given a promotion and a salary increase if I had no choice. But... hehe..."

Wang Yan smiled knowingly:
"Director Wei's stubbornness in the personnel compensation system is well known to everyone. Although he is a bit harsh, he acts according to the rules without any complaints..."

"As you can best understand, she still needs to make specific assessments during the evaluation cycle. However, if nothing else happens, the year-end bonus will definitely be the highest."

Wang Yan also beamed when she heard this.

The salary level at Jinxi Culture is relatively high, and the bonuses are quite large. As long as the standards are met, there is basically no discount.

Immediately afterwards, Jin Shang signed a leave application in his hand and handed it over.

"Are you going to meet your parents this time? Don't be embarrassed. It's a good thing for men to get married when they get married, and for girls to get married when they get married. However, before the official wedding leave, you still have to trouble Editor Wang to recommend an agent. Half of the company's profits are all Relying on "Zhiyin Zatan", you can't slack off..."

The words that were half urging and half joking made Wang Yan shudder.

It’s not just wedding leave, there will also be a series of long leaves such as maternity leave in the future. Although the company is now trialling paperless and remote working, if you are distracted from family affairs for a long time, you will definitely miss something.
Whether you choose an acting editor or transfer him directly, there must be a result.

"Don't worry, Mr. Jin, I will make arrangements."

"That's good."

Wang Yan is the first among the middle and high-level management cadres to be about to get married. There are many young people in the company, so things like this will happen more frequently in the future.

(End of this chapter)