this man is not calm

Chapter 237

This era is just about to enter the Internet era, on the eve of the information explosion. Looking back on the past, you will find that the difference between 13 years ago and now is not very big. There are more products, more high-rise buildings, and more fashionable clothes. Transportation is more convenient and household appliances are more popular, but the accumulation of quantitative changes is still far from achieving qualitative changes.

Things will be different after the millennium. People living in it may be ignorant, but smart people who really stand at a high level and promote the development of this world should more or less realize that the trend of the times is coming.

Leaving aside other fields, many literary and artistic workers, especially creators, have deeply realized that today's young people are no longer satisfied with those traditional cultural products.

Not only has the demand for quantity increased, but quality has also to improve.

Fortunately, as material life has become much richer, the previously suppressed demand for spiritual life has begun to be released.Even relatively niche works can find a large audience among the country's population of nearly one billion, enough to support an entire industry chain.

Of course, a situation in which hundreds of flowers bloomed in the literary and art world emerged.

It’s not all good news for practitioners.The speed of information dissemination is accelerating, and the people who spend money to buy cultural products are diverse and all-encompassing, and it is inevitable that they will be unable to agree with each other.

Jinxi Culture is in it. Faced with such an environment, every time we design a new work, launch a new plan, or establish a new project, we first need to answer a question...

"After these two comics are produced, which readers will they mainly target?"

The screenwriters, scripts and plans given by various professionals under his command were displayed in front of Jin Shang in the form of slides. After reading it, Jin Shang was pleased with everyone's work, but he was also a little dissatisfied.
"The main consumer groups for comics, animations, games and fantasy novels are young people, especially primary and secondary school students. This status quo will be difficult to change for a while. The company's goal is to gradually explore and develop high school students, college students and even embark on the journey The reading habits of adults in society, but the pace should not be too large.”

As for the two key IP development projects, the situation of the mythological drama "Feng Shen Yan Yi" is slightly better. The story is very attractive, the setting is novel, and it can meet the expectations of children. However, the character design has a slight problem, but it is relatively excellent. The excellent paintings cannot make up for the shortcomings of these characters who are not likable and recognizable enough.

Overall, it's okay, but needs further improvement.

The other film "Who Rules the Central Plains" has a bigger problem. The story line given by Jin Shang is just an imaginary historical background, the main characters and the plot direction. The content requires the screenwriters to brainstorm and enrich the content.

"To be honest, I am already considered a non-mainstream young man with relatively rich experience and experience. After reading this story, I still don't think there is anything that can make me calm down and take a closer look."

Where is the problem?

There are too many uncertain factors in the fictional historical theme itself, and everyone is inexperienced, so it is inevitable that our hands are tied. Even if there are many good ideas, we dare not add them to it.

Although Jin Shang rarely watched cartoons, movies, and TV series for children in this life, he had experienced an ordinary childhood in his previous life.

What are primary and secondary school students interested in?
Most of them are in works such as "Journey to the West", "The Legend of White Snake", "Dragon", "Eternal Dragon Sword" and "Westward Journey". Those who like to chase stars will also like "Meteor Garden", "Initial Letter" D" and so on. Japanese, Korean, European and American animations and live-action works are also very popular. "Gundam", "Transformers", "Pokemon" and "Yu-Gi-Oh" are the most successful commercialization cases. "Bleach", " Naruto" and "One Piece" are also good.

There is also a certain market for second-best historical works based on demonic adaptations, but they should definitely not be relatively serious and simple dramas.

Young people can accept stories such as "Three Heroes Fighting Lu Bu", "Flying Generals Flurry", "Going Through Five Passes and Killing Six Generals", but if you tell them seriously about "Yellow Turban Uprising", "Eighteenth Route" The background of the princes challenging Dong is probably not bad.

"Who Rules the Central Plains", which was created with King Chuang as the core of the story, made such a mistake.

"In the future, we will definitely launch a series of more serious fictional historical universes with a complete framework through TV series, movies and novels. If we can't do that now, we will first use distinctive 'paragraph' stories to reach young people. The purpose of popularization among groups.”

The eighteen knights, 22 generals, King Chuang's 53 swords, etc. can be filled into a series of wonderful short stories.

The purpose is to imagine a period of history, and then use a section of it as a background to create amazing comics, novels, or film and television dramas, rather than actually compiling a "chronological account" of history.

Similar to "Detective Detective Di Renjie", "Young Bao Qingtian" and "Li Wei's Official", they each have their own flaws and shortcomings, but as TV series adapted to the small screen, they are undoubtedly great successes.

"The story of family and country, love and hatred, the rise of a crowned beauty, the rise of a hero, the rising of a dragon and a snake, etc., are all good elements. In short, the narrative style of "Who Rules the Central Plains" is too serious. It needs major changes. This version of "The Romance of the Gods" is barely passing, but there is still a lot of room for improvement. You can think about it in private first, how to adjust the direction, and if you are not sure about anything, you can contact me at any time. , you can also leave a message on Jinxi chat, I will reply when I see it..."

After the successive orders were issued, the people below remained silent while the relevant personnel immersed themselves in taking notes.

Seeing that the atmosphere was a bit dull, Jin Shang sighed a little inwardly.

"Although I am a little dissatisfied with the draft that was handed in, I still hold a positive attitude towards the results of your work. Creation is a very labor-intensive job. It is normal not to get it right once, and you can change it again and try to polish it more smoothly. For There are very few precedents that can be used for reference in fictional history and fantasy mythology. It is normal for everyone to have no experience. However, as long as we adhere to the concept of creating popular literary and creative works for readers and audiences, and if we go in the right direction, we can always achieve our ideals. The goal. I hope to encourage everyone..."

In past project reviews, Jin Shang had a lot of involvement, and the results were naturally very different.

This time, it was the first time that the management cadres under his command took the lead. In order to cultivate the abilities of employees, Jin Shang also tried to let go partially to see what they could do.

As for the results, I can only say that the spirit is commendable and the future is promising. Now, there is still a long way to go.

Since such a result has been expected, some words should not be said too harshly to dampen everyone's enthusiasm. It is also necessary to give a little verbal encouragement.

Later, Jin Shang took a look at the progress of several other projects. Most of them were still in the preliminary stage, and the progress was fast or slow. Overall, there was no deviation.

After ending this first-month meeting, which had the dullest atmosphere since the company was founded, Jin Shang returned to the office, put down his trivial matters, rested for a while, and returned to the lounge prepared for himself on the top floor.

During this period, because Jinxi Mall's financing task was successfully completed, most of the various product lines had no competitors or peers of equal strength, so the pressure for development was minimal, and everyone's sense of urgency was not very strong.

Born in sorrow, die in happiness.

Jin Shang understands this truth.

The smooth sailing for more than half a year has made everyone at Jinxi Culture somewhat lazy.

Just like various comics, novels, and film and television drama scripts, it seems that as long as Jin Shang comes up with an idea and provides a big framework, and his subordinates can help improve it, it will be a big hit.

This kind of careless thinking is becoming more and more widespread within the company.But in fact, for more than half a year, Jin Shang himself has not fully adapted to the huge changes in his role and environment, let alone those ordinary employees who are far less capable.

"The company is developing too fast, and most ordinary employees are gradually unable to keep up.Even with the help of "gold fingers", there are still gaps that cannot be filled quickly.If we can't quickly recruit a large number of elite executives and teams and implement major changes, we can only go slowly and wait for the ordinary employees who gradually can't keep up. 』This is not their problem. With the buff status provided by the "Golden Broom", their performance is much better than that of their peers. However, Jin Shang himself has too high requirements, or in other words, he is a bit too ambitious, forcing himself to "make progress". At the same time, it also indirectly dragged Jinxi Culture forward.

Under such circumstances, it is natural that colleagues who are slightly "backward" cannot keep up.

However, this is not the time in 20 years when universities will expand their enrollment, master's degrees will be everywhere, and bachelor's degrees will be inferior to dogs.Graduating from high school (technical secondary school) is enough to support the backbone of a company. The vast majority of employees in private enterprises have completed basic compulsory education and then come out to join the society as migrant workers.

However, the Internet and cultural industries are fields that have relatively high requirements for the cultural level of employees. These ordinary employees under my command who have experienced a lot of hardships have been carefully selected. After being screened, they have undergone simple training and education. Outstanding.

After completing the financing of Jinxi Mall, Wei Shuangping also participated in several autumn recruitment activities, but the results were lackluster.Even though Jinxi Culture carries the name of an emerging technology company and the actual controller of a listed company, it is still not attractive enough to contemporary college students.

Not to mention college students from prestigious universities, even high-quality junior college students are not highly regarded. Since the start of the semester in September, several mainstream universities in the Gyeonggi area have gone all over the place, but only a few young graduates have been recruited. There are very few counterparts. In the future, pre-job training will probably take a lot of effort to barely meet the requirements.

It’s hard to find the talents you want. There are so few Internet technology companies outside. Any technicians with some ability are introduced by acquaintances and communicated internally. Jin Shang doesn’t know any technology giants in the industry, so he can only rely on internal Tap your potential and train independently.

On a crisp autumn afternoon, I rarely take a break from the busy work. I strum the guitar strings freely and sing intermittently. The lyrics are not important. The feeling of being in the cool autumn breeze and not thinking about anything is an experience I haven't experienced in a long time.

I don’t know how long it took, but a crisp round of applause came from behind.

There was no need to look back, just by listening to the rhythm, I knew it was Li Xuan coming.

"Off work? Sorry, I didn't pay attention to the time..."

"There is still a while."

The girlfriend came over, hugged Jin Shang’s shoulders, and asked curiously,

"This song just now is the first time I heard you sing it. What's its name? It's quite special."

"It suddenly came to mind. The name is "I'm Expecting". Doesn't it sound good?"

"Not bad. The singing style is in the same vein as the previous "Duplicity", and it is more touching. After all, "Duplicity" has a taste of compromise to commercialization. This song "I Expect" is obviously more straightforward. Your hardcore Fans prefer this, the key is that you sing well and are suitable for this type of work."

"Yeah, better than that British rock song "Lemon Tree"?"

"That's not true. The level of lyrics and music of "Lemon Tree" is not much higher than that of "I'm Expecting", but its popularity is definitely far higher."

"You don't mean to be a crowd pleaser! You are also very good at talking, and now you can comment on music matters very clearly."

"You've heard too much! I really like you like this, singing as you please, like a sparkling beautiful boy, instead of worrying about the little things every day..."

"In a business worth tens of millions, nothing is trivial."

Jin Shang smoothed Li Xuan's slightly long hair, which was slightly messy by the wind.
"I'm going to get my hair cut..."

"No, I'm going to try to grow my hair longer..."

"what ever."

These are all trivial matters. Although it is troublesome to take care of long hair, it is not impossible to learn. Jin Shang can help.

"Work done?"

"I'm a little tired. Let's take a rest. Besides, I saw that everyone was not in a good mood after the meeting. Are you not satisfied with the results and cursed?"

"Hey! Is there such a rumor? I just said some criticism, nothing harsh..."

"Perhaps everyone has too high standards for themselves. I feel quite disappointed if I don't meet your requirements. I don't see it, but everyone is usually happy and very motivated."

It is actually beneficial for bosses and employees to keep an appropriate distance and control the scale of interaction. In the past, the main motivation method of Jinxi culture was "reward", but it neglected the application of "punishment". Because there were so many people, everyone was spinning around. There is hard work even if there is no merit. There is really no need to make a big show of strict rewards and punishments. Just give more money.

Now, it can be considered a big business, with hundreds of direct full-time employees, as well as branches in other places. It is impossible for the boss to manage them all.

In addition to grasping the general direction, Jin Shang also needs to focus more on team rectification and system construction.

"It's almost time, let's go and go to the cinema early to avoid queuing."

Pulling Li Xuan, Jin Shang walked out of the company door, looked up at the giant beast circling and recuperating at the top of Jiucheng Building, and saw nothing unusual, so he drove away.

"The one with scales is called Jiaolong, the one with wings is called Yinglong, the one with horns is called Qiulong, and the one without horns is called Chilong." The one with wings is called Yinglong. There is an ancient poem that goes: The Yinglong can bring rain and moisten my grain buds.Does this mean nourishing the newborn and developing and growing? 』

Since the successful financing of Jinxi Mall, the energy accumulated by "Gold Finger" has once again expanded to a level that surprised Jin Shangdu.Since there was surplus, of course it would not be discarded, so it was used to revitalize the current "headquarters" building.

It took nearly a week to complete this time. At first, Jin Shang thought it would be a unicorn, a dragon turtle or something, and Yinglong was okay. The towering tree in the future is just a seedling now, and it really needs good rain to nourish it. .

Every power does not appear randomly, but the current state of Jinxi Culture is indeed in a time when it is in desperate need of care and growth.Many talents and businesses that are not yet visible are like seeds buried deep in the ground, lurking, waiting for the warmth of spring to sprout and grow stronger under the nourishment of sunshine, rain and dew.

Jin Shang now feels that he is like a hard-working gardener, and cannot be a "Song man" who encourages the seedlings.

(End of this chapter)