this man is not calm

Chapter 238
Mainstream theaters after the millennium, small and medium-sized ordinary theaters can only seat about a hundred people, and large-capacity giant-screen theaters can accommodate more than [-] viewers at the same time.No matter how big it is, it will affect the movie-watching experience.

However, in 700, most traditional movie theaters had more than 1000 seats, and a few large theaters could even accommodate more than [-] viewers at the same time. People who are used to the "future" modern movie theaters would find it difficult to imagine What is it like to have more than [-] people crowded into a hall to watch a movie?

If it were a free movie that didn't charge money or sell tickets, it would be lively, with people eating melon seeds, knitting sweaters, chatting, napping, noisy children, and young people who get into arguments from time to time because of minor conflicts. , simply not too much.

In that kind of environment, it is very difficult to calm down and enjoy a good movie.

The paid screenings were slightly better, and the sparse movie fans were dissatisfied with the "best viewing area".Although no one is making trouble anymore, there are only a few people who are willing to spend the unjust money to go into the cinema and watch a movie that lasts for more than an hour.

Except for a few young people who have sex, it is estimated that no one is willing to spend this unjust money.They come in, not necessarily because they have any artistic qualities, but because they come in to have sex with each other in the dark movie hall.

These days, the trend is still conservative, and older girls and younger daughters-in-law generally have no shame in hugging each other in public.Men and women in modern metropolitan areas where they are more exposed to fashion are better off, but in slightly more remote places, most people are still very traditional.

Not to mention far away, many years ago, when Jin Shang was still a child, in a slightly remote village in the west of Beijing, an older man and an older woman saw a young girl wearing a strapless suspender skirt, secretly Everyone would secretly mutter something "indecent".

It is definitely more open now, and it is not uncommon to see men and women in strange clothes.

There are only a few movie theaters close to work and home, and most of them are not very good. Jin Shang has been there a few times and never wants to go again.

Fortunately, Nan Dabiao listened to Jin Shang's persuasion and spent money to buy or rent several old-fashioned movie theaters near several popular communities in the capital. They then renovated them in a style that was designed by professionals and based on Jin Shang's previous life experience. , changed to be a little more fashionable.

The overall style is somewhere between a small theater and a private theater. The larger one can accommodate dozens or hundreds of people, highlighting convenience and flexibility without disturbing people. The smaller one only accommodates 30 or [-] people. It excels in luxurious decoration, exquisite and thoughtful features, and unique features. Obviously, it is targeted at VIP customers in luxury residential communities.

The expansion of cinema lines must not only include small and beautiful community cinemas, but also have to go deep into business districts, tie them with large shopping malls and service-oriented business districts, and open truly modern cinemas, with six or seven 2D cinemas, and one 3D cinema. , proceed step by step.

Unfortunately, the partners Nan Brothers and Jin Shang are not strong enough, and the layout of theaters requires a lot of investment.

To be honest, now is not a good time to spend a lot of money to build theater chains. Every domestic film produced will be compensated for one, and cinemas everywhere are numb with losses. It is unwise to spend a lot of real money on film and television theater chains at this time. .

You need to have this thing, let alone relax, but the pace must be slow and the rhythm must be steady.

The wind has not come yet, so there is no need to rush.

There has been almost no progress in the medium and large-scale film and television cities that have been launched. They have only been inserted into the core areas of a few first-tier cities, and the rest are basically invested in "small and exquisite" small and micro community theaters.

Although the number of big screens has increased, the number of moviegoers has not improved much. It is enough to ensure breakeven and barely cover operating costs.

In this land in the west of Beijing, there are two fairly good new cinemas, both of which are small cinemas invested and built by Nan Dabiao.

Jin Shang and Li Xuan went to watch the movie. Naturally, they didn't have to queue at the ticket office. They took the pre-sale tickets and went straight into the venue.

After sitting down, Jin Shang looked around and observed that this community cinema, which is located at the intersection of five or six large communities, has more than 70 seats, which is not a lot. However, the seats are not as cramped as traditional cinemas and are very comfortable to sit in. .

The movie is about to start, and an estimated forty people have bought tickets to enter.

"The attendance rate is okay! It's more than half..."

As far as the eye can see, there are not only urban white-collar workers having fun after get off work, young men and women in love, but also strong old people who look older, and even a stay-at-home mother holding a child.

Most of these people were carrying a bottle of mineral water or carbonated drinks, and some were holding popcorn and other snacks, which were hot-selling items at the ticket office at the door.If there are children coming in, or young people coming in to kill time, they will buy something more or less, instead of leaving empty-handed.

How to make money with the help of the cinema platform does not require Jin Shang to arrange everything in detail. As long as he mentions a few words, someone will naturally do it well.

Chinese people are quite savvy when it comes to making money.

"What are you looking at?"

Li Xuan poked Jin Shang's arm with her elbow and asked curiously,

"Is there anything strange? Or did you meet someone you know?"

"No, I'm just curious. It's my first time in a place like this."

After finding nothing unusual, Jin Shang responded in a low voice,

It’s actually a bit surprising that so many people watched it on the first working day after it was released over the weekend.

Benefiting from the good reputation and excellent market performance of the first part of "The Big Era", many movie fans still have expectations for the second part of "The Big Era".

There are many reviews in the online section, both positive and negative. Generally speaking, most people think it is worth watching.

According to the market feedback surveyed by Nan Dalong and the analysis of professionals, the total box office should be between 500 million and 3000 million. If subsidies are increased, it will probably increase by about 600 to [-] million.

While ensuring no loss, appropriately "enlarging" the box office, even if it does not bring much actual income, is still very beneficial to Changdi Culture, which is both a film and television producer and distributor.

The superficial glamor also has its benefits. In the current film and television theater industry, it is no longer a question of whether to make money or not. For most colleagues, survival is the first priority.

It is always a good thing to have one or two more big-selling movies to inspire investors and attract more "passerby fans" who are willing to pay to watch the movie.

Within a few minutes, the movie started.

Jin Shang has watched the complete first part of the entire "Big Era" trilogy in advance. Jin Shang has not actually watched the sequel.I personally reviewed the script, but I had no idea what the effect would be.

During the movie screening, Nan Dabiao sent an invitation. Unfortunately, he was so busy at that time that he had no time to spend more than 100 minutes watching a serious movie, even if it was actually based on his ancestor.

The general plot direction and narrative style are somewhat similar to the previous movie "The Golden Age", but the background is completely different, and the culture and customs are very different.

Generally speaking, this is a more serious movie. Compared with the first classic that was full of black humor, laughter and curses, and criticism of current ills, it is obviously closer to the real story.

During the screening of the film, few people in the hall spoke. Everyone was attracted by the plot of the film and the very impactful pictures.

After a long time, the lights turned on and the screening ended, and Jin Shang and Li Xuan breathed a sigh of relief.

"It's a good movie, but... not enjoyable." Halfway through the movie, Jin Shang made his own judgment.

The director's quality and the actor's skills are both good, and the post-production was also excellent. After watching it, Jin Shangdu, who had already anticipated it, felt that he still had more to come.

A story that is touching enough to be "packed" into a movie that lasts for more than an hour is not like dozens of episodes of a TV series, where the plot can be completely presented to the audience in every detail.

The former is creation and is an artist, while the latter is production and craftsman.

Although the above description is a bit biased, it is still somewhat reasonable. Movies are indeed a little more "advanced" than TV.

While thinking this, Jin Shang also carefully looked at the surrounding audience. Judging from their expressions and words, they were generally satisfied.

only……

"Almost no one discusses the specific plot of the movie. There is a feeling that it is about to be revealed, but it is difficult to talk about it. I don't know where to start."

Holding Li Xuan's hand, Jin Shangru said,

"Most of those who can make a name for themselves in the domestic film and television industry have real abilities."

Regardless of the late stage of the traffic era, where pure traffic stars have almost no business capabilities, most of the actors, singers, screenwriters, directors and producers at this time are senior craftsmen, even if they cannot be called artists.

Just like this king or that queen, regardless of whether they live up to their names, they are dedicated enough, and they are still full of awe for the craftsmanship that they rely on for survival.

The past life is too far away, so I won’t talk about it. As far as Jin Shang knows, including Dai Yiqin, a “Yehu Zen” with a non-major background, actually has good arranger and lyric writing abilities.In film and television crews of all sizes, as long as it is not particularly dangerous or due to special considerations, actors must appear in person, and stand-ins are rarely used.

When filming ancient war scenes, you don’t know how to ride a horse, and many of the main roles are not your turn.

Some time ago, when Dai Yiqin was filming a water battle, some actors soaked in the water for most of the day. By the time it was over, their skin was almost rotten.

As for things like wearing armor and practicing formation on a hot day, riding horses over and over again, and having blood blisters on your thighs, there were too many things like that.

A "delicate" star like Dai Yiqin, in addition to adjusting the order of filming, taking care of his schedule, and arranging a dedicated rest room and assistants to coordinate general affairs, also has to deal with a bunch of rough guys who together are not worth the price of one of his fingers. Play hard and fast.

Both those on stage and off stage still have a reverence for art, rather than treating it entirely as a secular commodity.

Seeing that her boyfriend didn't seem very happy, Li Xuan asked tentatively:

"Don't you think it's a good movie? Why, won't it be a hit?"

"I'm not worried about this..."

Jin Shang smiled lightly and shook his head,

"In ten years, or even within 15 years, anyone who wants to make a lot of money by making commercial movies is a fool. It is possible to make a lot of money from one or two projects, or even develop several series of IPs successfully. Yes, but expecting high commercial value from the movie itself is tantamount to wishful thinking. It’s hard to say about artistic matters..."

This thing is too metaphysical.

No matter which aspect you look at, there is no film and television project that is likely to fail. There is a possibility that it will be a hit, not a hit, or even die violently.This is just as unpredictable as using a small amount of money to make a big box office.

Seeing that Li Xuan was a little confused, Jin Shang patiently explained:
“Before the arrival of the information age, or before the domestic demand for products in the field of film and television culture expanded to enough to accommodate several movies with a box office of over [-] million a year, art films and feature films like the second part of “The Big Era”, The main purpose is to win awards and win recognition, and a box office hit can only be said to be the icing on the cake. Of course, a movie that is neither well-received nor popular has little exposure, so there is no way to win praise."

"But... if this is the case, wouldn't it be difficult for newcomers to have a chance to get ahead?"

Li Xuan asked with some confusion.

These days, not only is the right to speak in the hands of the seniors, but all the awards are basically in the pockets of others, not "our own people", and it is too difficult to get a share of the pie.

Even the right to make movies has a very high threshold to a large extent.From script creation and filing, starting filming, to obtaining various licenses, signing up for awards, distribution and release, every step is a hurdle that is difficult for ordinary practitioners to overcome.

Precisely because of this reality, when looking for investment for a project, it’s just a matter of asking grandpa and grandma to find any way to get money.But once he got the money, he showed no mercy when trying to trick people.

Money back?
Sorry, there is no such thing. If you catch an enemy, you will die.The world is far away, and we may not be able to meet each other for the rest of our lives, which is not a lie at all.

Local people like Jin Shang and the Nan family brothers, who have the dual attributes of local snakes and river-crossing dragons, must be cautious and trembling. The richest man, the big boss, everyone has the same money. , iron boss, real estate boss, IT boss, you name it, they are all stupid people who can get things quickly if they have too much money.

Of course, there was some tacit collusion, but I won’t go into details.

At the end of the day, you should know who lost by looking at the stock K-line charts on the secondary market, as well as a series of so-called crowdfunding, this fund, and that private equity.

Jin Shang, who was thinking about something while explaining to Li Xuan, couldn't help but call Nan Dalong:
"Hey, Xiaobiao, that... director whose last name is..."

"Yes, it's the one with a modest face, thinner, and no beard. Has he... signed it?"

"The asking price is high? Give him a thousand dollars to buy horse bones. I watched the second part of "The Great Era". Business aside, the artistic level and aesthetics of this product are still very good."

"No... there is no use for me to get involved in these things. My main business is not here. I mainly see him as a person who is a bit practical, knows how to measure, has a relatively high moral level, and has a good face. We can persuade each other easily." , the benefits are sufficient so that he can make the film with peace of mind. By the way, those actors are not well-known, and the asking prices are not high. They seem to be very useful. If you take the time to investigate, you can sign them if they are similar. I have several here A project is about to start, and we can’t just use the few trainees who can’t carry it. We still need a few ‘old actors’ to act as green leaves to set off the big red flowers.”

After chatting on and off for a while, Jin Shang said to Li Xuan dullly:

"Da Biao is busy preparing to go abroad for inspection, and Xiao Biao is obsessed with playing the trick of changing the skin of the 'troupe'. This thing may still survive for a few years. In a few years, the small circle will be beaten by various capitals." It's all in pieces, the old-era 'class leader' thing will never work sooner or later."

"Don't ever say that in front of him."

Li Xuan couldn't help but persuade,
"Everyone is on good terms with each other. Don't really expose your shortcomings in person."

"I'm just a little impulsive and outspoken from time to time. It doesn't mean I'm stupid."

Nan Dabiao still has some structure, and Nan Dalong is smart and capable in small matters, but his strategic vision is not very good, so while he is busy, he should also look at the affairs of his partners, and don't waste his idle chess pieces.

(End of this chapter)