this man is not calm

Chapter 247 Cooperation Negotiation
On November [-]th, the beginning of winter, one week after the Double Ninth Festival, Dai Yiqin's new album officially exceeded [-] million in global sales. He was the first domestic pop singer to achieve such terrifying figures in the three-month golden sales period.

In the past, there have been legends about famous singers releasing albums that sold well, with total sales exceeding [-] million in a few years, but this is the first time that such an explosive power has occurred in China.

It’s scary to have this sales volume in about two months.

There are only one listed company in the secondary market across the country, and not many have such strong profitability.

Based on the average selling price of 35 yuan, the direct sales are [-] million yuan.And this is not the end yet. Today, the growth rate of sales has slowed down, but it is still rising, and it is estimated that it will not decline substantially until the third month.

Ten million sales have been achieved, and 2000 million is, not surprisingly, more difficult. According to evaluations by professional organizations, it is expected that in the next three to five years, the total global sales will be between 2000 million and [-] million.

Among them, domestic sales account for about [-]%.

This also proves that Dai Yiqin is still just a Chinese singer, and his ability to radiate around the world is still very limited.This ratio is not as good as the album of Little Mazar Band. The audience of the all-English album is obviously larger abroad.

Jin Shang himself feels that Dai Yiqin's total album sales have been underestimated.

According to the existing market size, it should be almost the same, but the speed of domestic development will explode into huge potential after entering the Internet era, and the consumption that was suppressed in the past will slowly emerge as time goes by.

Just like those filthy Internet songs around the millennium, can you imagine that the singer can earn [-]-[-] million yuan from ring tones?
It is not uncommon for a song to become popular and directly earn a pension for ten lifetimes. This shows how terrifying the people's demand for cultural and creative products has become after entering the full stage of the information age.

We have really reached an era where everyone is entertained to death. People who are a little good-looking and have a little talent want to squeeze into this circle. I really think that everyone is stupid and can't see that so-called celebrities, artists, traffic, etc. are all superficial. In fact, the social status is not high?

I can't help but make a lot of money, which is attractive.

The ace card of Dai Yiqin, jointly launched by brothers Jin Shang and Nan Jia, was really a huge bomb, which shocked all colleagues in the industry and could not react at all.

And how much was the actual cost of this album?
In addition to publicity and promotion expenses, the largest expenditure on the surface is probably the several title songs written and composed by Jin Shang.

Real dedication, in fact, is just that. In comparison, arranging and recording are more troublesome.

Fortunately, in this era, talents are still highly respected. I believe that young people who can produce works that the masses like to see and hear are the pride of heaven with both virtue and art.

I have to lament that this era is the last era of wantonness. In another ten years, if you set up a talented persona, you will simply be setting up a target, waiting to be targeted by "black fans".

Let the Nan brothers and Dai Yiqin help keep an eye on things in the pop music world. On a higher level, let the younger cousins ​​Mei Fengchun and Fang Hua help contact Teacher Yang Yin.

After a long period of communication and coordination, I contacted the orchestra on my behalf, finally organized a bureau, booked a concert hall, and prepared to record the theme song, ending song, and corresponding soundtrack for the "Romance of the Three Kingdoms" crew. This workload is not small.

Jin Shang couldn't keep an eye on it all the time, so he had to let Luo Yang and Zhang Qian take turns to coordinate. Suddenly, everyone became busy, and the recording of the connected single had to be postponed appropriately.

Every time at this time, Jin Shang laments that he needs a music director who can share the work, or an art director who can act alone.Creation is a hobby, and you can make a lot of money on the way, but if you get caught up in a lot of mundane tasks, the gains outweigh the losses.

While being distracted from the promotion of literary and creative works, Jin Shang has to focus most of his energy on Jinxi Chat and the development of peripheral applications. He also takes a vacation from time to time and takes a break. The operating rhythm of the entire company will naturally slow down a little. .

Fortunately, slowness does not mean low efficiency.

The atmosphere in the company is actually a little better than a while ago and not so depressing.

With the blessing of "golden fingers", the company can operate at extremely high efficiency, but in the long run, it is not necessarily a good thing. Relaxation, a balance between work and rest, and an appropriate sense of accomplishment and relaxation will stimulate the subjective initiative of employees, and It is not supported by rules, regulations and "golden fingers".

Since starting a business for so long, Jin Shang has increasingly felt that in managing a company, the boss's strategic decision-making is crucial, and it is even more important to sort out people's hearts, twist them into a rope, and exert force in one direction.

And this involves the more core "corporate culture" issue, which is the core "gene" that the founder has carved into his own efforts, and the fundamental reason for its birth.

"No wonder "Brother Dong" said that if he loses control of the company, he will sell it immediately.It's not your own thing, it's just like a pity that the child you worked so hard to raise has grown crooked.Instead of feeling sorry for yourself on the road of constant recovery and correction, it is better to start over, learn lessons, and start again. 』

On the way to the TV station, Jin Shang and Editor Zhao were sitting in a business car, thinking about long-term plans while casually telling each other their views on the current operation of the company's cultural products.

"In fact, the concept of IP is very imaginary. It is a good thing to add to the cake, but it cannot have the final say. Fundamentally speaking, it still depends on the quality of the work and the acceptance of consumers to determine the market potential. IP can only It proves that this routine, at this stage, is effective if certain conditions are met. Whether the actual value can be developed depends on the level of the producer..."

Editor Zhao nodded in agreement and said:

"With good ingredients, whether you can cook a feast depends on the level of the chef."

"Yes. It's like a bowl of taro steamed pork. The two complement each other and are paired with condiments such as sesame oil, etc., and it can be considered a delicacy. But if for some reason, the pork is replaced by more expensive beef and mutton, it's still a once in a while Is that true? It seems like more money is spent and more sincerity, but diners may not necessarily buy it. What’s even worse is that in order to cover up the smell of beef and mutton, condiments are added like crazy, and it turns into a dark dish that is completely inedible.”

Once everyone gets used to it, IP starts to sell out, and outside investors think they have found the code to get rich. They develop a lot of weird big data algorithms, get a few network IPs, and find some fresh meat to make movies. They think the audience will buy it. , I am afraid that I am not crazy.

It is inexplicable that the deceptive words did not deceive others, but I believed them first.

"Art creation still requires talent."

Editor Zhao, who calmly flattered his boss, was after all an old man who knew the rules of the workplace, and was much more understanding of people and the world than Wang Yan, Liu Yanqing and others.

Of course Jin Shang understands the other party's plan.

Regardless of whether it was Zhao Rongzhen or Wang Yan, when they were first introduced, they all had the intention of doing a dozen short-term jobs as a transition so that they could change jobs to a larger platform.

Jinxi Culture was founded as a grassroots team, but after half a year of hard work, it is now a well-known cultural and creative enterprise in China, and its business covers several major categories.

As one of the elders, Editor-in-Chief Zhao, could he not be jealous when he saw that Wei Shuangping, who had come from behind, was already in charge of a large company with a valuation of billions?

With the current development trend of Jinxi Culture, reorganization is inevitable.

The e-commerce business was split off so quickly and operated independently as a last resort. The output of the cultural creation business is not small. Seeing "Zhiyin Zatan" rushing to become a legendary magazine with tens of millions of subscriptions, Chief Editor Zhao Can you not be in a hurry?

If this continues, the status of the old-timers will not be preserved.

Limited by various factors, the room for growth of "Jingxi Metropolis Daily" itself is already very limited. In half a year, it has grown into a regional tabloid with more than 30 subscriptions. It is inconspicuous among a lot of behemoths in the capital. In another place, it would already be an incredible media.

The vertical potential is limited, but the horizontal imagination is still abundant, such as the offline expansion of early childhood education, awards, education and training and other industries, the deep cultivation of sports news, the embrace of the Golden Globe Awards, and the exploration of the possibility of online reading.

Now, Editor Zhao sees another promising field, which is to get involved in entertainment media. With certain resources, he can have an in-depth understanding of first-hand information and even directly intervene in internal affairs.

At present, the company's content division is very weak, and there are not many capable executives. The boss Jin Shang himself is under direct command. He often calls on the executives under Zhao Rongzhen and Wang Yan for support, and even directly asks the two to take action personally.The production of several TV series in cooperation with the TV station this time is a good opportunity that Editor Zhao wants to seize.

Taking advantage of the period when Wang Yan is busy with marriage news, taking control of the cultural and creative business will enable her to occupy the best position when the company is reorganized in the future.

Zhao Rongzhen, who missed opportunities at her original employer because she was on maternity leave, suffered setbacks in her career and had to travel far away to look for opportunities, finally embarked on another glorious road, and she will not miss it again this time.

"The main matters have been discussed. After Editor Zhao comes over, he will also serve as a production assistant. Of course, the company's affairs cannot be relaxed, and it is impossible to stay on the set permanently. Just let his employees take over. There are important nodes. When checking and accepting, just go and inspect it in normal times. At present, the cooperation between the company and Taili is quite happy. Not only in the art center, but also in the music channel, sports channel, movie channel and comprehensive channel. Logically speaking, it should not be Someone will do something wrong, but..."

"The King of Hell is easy to meet, but the kid is difficult to deal with. I understand."

Jin Shang smiled and nodded.

"You are a senior in the industry, so you don't need me to remind you. As long as it's not a disagreement in principle, you can make your own decision. If you have any questions about trivial matters, Consultant Zheng Liangzhi can probably solve them. If it doesn't work, I'll step in again..."

"Okay. By the way, I haven't seen Consultant Zheng these days. Is he on a business trip?"

"His youngest son and his wife had conflicts and quarrels, and they were busy going back to mediate..."

Speaking of this, Jin Shang also felt dumbfounded.

Uncle Zheng is a decent man, and his children are quite promising, but his marriage always seems to have some minor problems. Although it has not reached the point of divorce, the couple fights and throws things at home, which makes the neighbors suspicious, and the police come to inquire. What's the matter?

"Every family has its own troubles."

Editor Zhao smiled and didn't ask any more questions.

Soon, they arrived at the TV station. Editors Jin Shang and Zhao watched each other's project review meeting. Overall, the cooperation between the two parties was very satisfactory. There was only a slight conflict over copyright. In the end, the two sides gave in and the time limit was ten years. The long-term broadcast rights for [-] years were handed over to the TV station, and enjoyed priority investment rights in the sequel and a larger proportion of advertising sharing, adaptation rights, network broadcast rights and peripheral rights, which were acquired by Jinxi Culture.

As for the actual filming, the TV station will not contribute any money, and the share will be calculated based on personnel and equipment to ensure that no party suffers.

Finally, Jin Shang signed his name and exchanged memoranda with the other party. Within a few years, the cooperation between the two parties could be regarded as a gradually deepening honeymoon period.

Afterwards, Zhu Jingxiao pulled Jin Shang aside and asked in a low voice:

"What are your plans? With excellent realism-themed scripts like "Foreign Girl", we at the station can't wait to produce several of them every year, but we can't hold on..."

"I understand. The investment flexibility of this thing is too great. If you fool around with it, you can barely win it with a few million. But if it really wants to go in the direction of the annual drama, then... it's hard to say how much investment it will make."

Jin Shang answered clearly.

Unlike small-budget productions such as sitcoms, where the target audience is relatively clear and the cost is clear at a glance, annual dramas certainly cannot be so petty.

Not to mention the large outdoor scenes, it takes a lot of manpower and material resources to shoot a factory with thousands of troops and troops leaving the factory in a mighty manner.

Moreover, we have to find a suitable factory and temporarily transform it into an environment suitable for photography. It will definitely not work if it is shabby and looks cheap.

As for finding active factories to support filming, which factory in normal operation is willing to shut down operations for several months just to shoot a TV series?

Even though it’s just a few words in the script, there are a lot of things that need to be coordinated.

"As for the crew, try to contact us as much as possible. If it doesn't work, I'll think of a way."

"I have forgotten that you are a big boss, you have a factory at home, and you are ready to take action at the critical moment, right? It's not impossible, but that's not how things work. It's better to find one that has been initially built and has no safety risks, but The sites that have not been officially put into production should be renovated and used first.”

"The TV station... By the way, I didn't say anything."

As soon as the words came out of his mouth, Jin Shang knew something was wrong.

The "Romance of the Three Kingdoms" TV series, which is currently being filmed in full swing, has too many big scenes and is divided into several director groups to shoot separately, which takes up a lot of resources and space.

"Let's just leave it at that. I will promote it online later. The novel adaptation has been officially approved, which is good news for the industry."

In the past two years, the film and television drama industry has been too "cold". There has been no positive news to stimulate investors' confidence. It's unclear how "cold" it will be in the future.

"Don't leave yet, I have something else I need to trouble you with."

Zhu Jingxiao said this and stopped Jin Shang who was about to leave.

"It's the end of the year, and there is an annual topic column about youth. We have selected several influential young people and are going to do exclusive interviews, which will be broadcast in several issues."

"One issue per person?"

"Correct."

"Aren't you asking me to compete with someone again? I'm not the same person as them..."

"Don't worry, except for you who are under 20 this time, the others are all industry leaders between 25 and 29 years old."

"can."

After thinking for a while, Jin Shang agreed. As the boss of an Internet company, there are benefits to proper exposure and bragging.

"You have to make an appointment in advance to avoid unforeseen circumstances."

After discussing with Director Zhu, Jin Shang hurried back to the company and announced the launch of a series of publicity campaigns, especially to let many contributors know that Jinxi Culture has the ability to monetize works through multiple channels. This will be a good opportunity to attract well-known writers to join.

As a creator, who doesn’t want his works to be known to the world?

Most people don't have this opportunity.

(End of this chapter)