this man is not calm

Chapter 246 One after another
The coordinated development of comics, animations and novels for teenagers is a strategy to seize the most important customers in the future, but it is not the whole of the company's plan.

Long-term interests cannot be given up, and short-term revenue cannot be careless.

Today's urban consumer groups, primary and secondary school students, are still unable to make a living. Before the wallets of ordinary people are bulging, it will be very difficult to pay for the growth and education of their children. They have relatively little pocket money at their disposal. It may be better in a few years. One thing, right now, cannot be relied upon as a pillar.

Those who can really provide support for the company's cultural positioning are wealthy college students with a few small sums of money and young people who have just started working. Trendy and fashionable electronic games are products customized by Jinshang;

As for another group with greater consumption potential, urban beauties and full-time and semi-full-time mothers who control family finances and are gradually dominating the market in the next two to thirty years will become the most important customer targets of Jinxi Culture.

It doesn't require too detailed investigation. The sales of maternal and infant products and women's fashion products on Jinxi Mall are rising steadily, which is proof.

Even statistics from Uniqlo, the affordable fast-fashion ready-to-wear chain owned by Kim Toki, show that the spending power of urban women has exceeded that of men, who were the mainstay in the past, and it has exceeded it by a large margin.

As for the preferences of Zhang Jun and her friends, Jin Shang actually did not have an accurate grasp, so he did not provide specific guidance. He only adjusted marketing strategies in a timely manner based on the consumption of subdivided categories.

Nowadays, there are still relatively few cultural and fashionable products on the market. This is not the era of the Internet where everything can be found by just searching online. Even girls in the capital have limited access to things. What they consume is not necessarily the most suitable or favorite, but they just choose the least bad thing among what they can buy.

It is definitely not possible to expect one product, one big IP, and one production line to dominate the world.

Later, Jin Shang's forward-looking insight as a time traveler became more and more limited to clearing mines, avoiding pitfalls, and supporting the lower limit.

While the little cousin and friends were chatting about the latest new topics, Jin Shang was also flipping through the two adapted scripts submitted by the company's subordinates.

In just half a year, Jinxi Library held multiple call for essays and screened nearly four to five thousand novels of decent quality. After carefully selecting a few, they were handed over to relevant personnel for adaptation. After several rounds of reviews, two were finally given away. Arriving at Jin Shang's desk.

To be honest, the story quality of most qualified novels is not bad, but Jin Shang himself has a negative attitude as to whether they are suitable for adaptation into film and television dramas.

The sense of expectation from the literal description and seeing the live-action drama are completely different things.Jin Shang has seen a classic case of animated real-life flowers saving the original work. There have also been many cases where "fighting spirit turned into a horse" and ruined the original work. There are many factors that determine success or failure. Fan-oriented works can reproduce the charm of the original work and even surpass it. In fact, Quite difficult.

For example, Jin Shang felt that the script in his hand was very similar to the "First Intimate Contact" in his previous life. For some reasons, Jin Shang himself did not read the entire script carefully, but he felt that there was nothing about early online dating. It's almost there. It's basically the same classic morning drama segment that it should be.

Without actually paying attention to it, Jin Shang knew the popularity of this novel. Among the middle school students who had just begun to fall in love and began to admire Shao Ai, the popularity was definitely not bad.

From the changed script, it can be seen that it is the work of many talented people who lost countless hairs, but if it is made into a TV series, it is estimated that it will not be very popular.

If you think about it, you will know that in the era without Internet on-demand, middle school students could not control the remote control of the TV at home. During the prime time in the evening, when they were doing homework and attending cram schools, the most important viewing group was missing. The mainstream Public opinion is still in the hands of adults who don't like this type of subject matter, so it's a miracle that it has good reviews.

Of course, given the basic popularity of the original work, it shouldn't be too bad, and it won't even make a splash when released.

If we only look at the investment and output of film and television dramas, this project is definitely losing money.

But it doesn’t matter, what Jinxi Culture needs is its publicity effect, asking for advice, seeing the general public’s reaction to similar themes, and by the way, promoting the impact of Internet life and Jinxi chat on daily life.

Also, the investment for the filming has basically been negotiated. The company itself does not invest much. As long as the core copyright is obtained, the rest can be discussed later.

The market prospects may not be good, but production should not be careless. Jin Shang hesitated for a while, but still gave the go-ahead.

It is relatively easy to recruit cultural and creative employees, which makes the overall manpower relatively abundant, but the marketing and IT skills are much weaker.

In order to prevent people’s hands from being idle and thinking about things, we have to find something to do for them, especially the new employees recruited in the autumn. They will work on projects with their seniors and work hard so that they can be able to hold a job as soon as possible.

Putting down the document in his hand, Jin Shang picked up another script. This one was obviously much thicker. It was more of a realistic story and had too much to say.

After crossing out the original name and solemnly replacing it with the three characters "foreign girl", Jin Shang checked it from beginning to end again.

The story background is completely different from the "Foreign Girl" TV series that Jin Shang learned about in his previous life. One takes place in the south and the other takes place in the north. The focus is the same, that is, several young women from other places come to the big city to pursue their dreams. A series of joyful stories that happened.

In the entire capital, the West Beijing area is the most familiar with migrant workers. This is the largest transportation hub in North China, and there are the most migrant workers here carrying large and small bags.

The issue of migrant workers is not something that just happens now. Since ancient times, the most virtuous city has been a place that people with a little ambition have longed for.

Especially in this era of rapid social changes, it is normal to yearn for the prosperity of metropolitan areas.

Maybe many people don't know about this early TV series, but they must have heard of its theme song "I Don't Want to Say". More than 20 years later, many people still cover it and become famous.

TV series that reflect the hot topics of the times naturally have a popularity bonus, especially for migrant workers who were rarely shown on the screen in the past.

There are so many stories that can be told here, and just what is stated in this script has given Jin Shang a lot.

For example, it mentioned the public rental housing policy. In the western Beijing area, as long as companies are recognized with relevant qualifications, they can issue certificates and apply for low-cost public rental housing in the relevant departments. Not everyone can have this luck, but many can still be guaranteed. Basic accommodation for migrant workers.

This is very different from the messy and messy community that Jin Shang understands about group renting small cubicles. Jin Shang rarely wrote articles that are close to people's lives in the past because he was afraid that the gap between the two worlds would lead to cognitive deviations and cause trouble. The dragon is coming.

There are definitely phenomena that are not compliant, but they are definitely not the mainstream, and they are not fertile ground for harboring filth and breeding evil.

In addition, Jin Shang was also surprised to find that the local government has provisions similar to "parachute" protection for low-income unemployed people, temporary workers, etc. Although it cannot solve the fundamental problem, it is still very beneficial to temporary workers who have relatively ordinary job changes. of.If you haven't actually understood this, who would have thought that there would be such a big gap?
Jin Shang also boasts that he occasionally goes to the front line to experience employee life, but his position is too high and he still cannot clearly see the state of the grassroots employees.

There are not too many similar discoveries, but not one or two.

While Jin Shang breathed a sigh of relief, he couldn't help but feel lucky that he didn't have any persona to take root at the grassroots level and speak for the common people.

After all, Jin Shang's family is certainly far behind the handful of people in the upper class, but it is already better off than more than [-]% of the people in the country, and it is much better. There are many things that they have never been exposed to since they were born. Once there is any discrepancy with previous life experiences, it is easy to make a fool of yourself.

The story of the script itself is not amazing, but in its simplicity, it reflects the shining points of the times.

In the context of the current era, several rural men and women came to the capital to work hard, hoping to change their destiny through working. Different people made different choices during the long road to work. Some could not withstand the test and embarked on a path of no return. Some stayed in the local area and lived an ordinary life, while others returned to their hometowns. The focus of the story was on several working girls who entered the factory.

There are ups and downs in career, ups and downs in relationships, and the achievements are emotional and indeed exciting.The dramatic changes of the times run through business wars, interpersonal relationships and daily life, subtly showing their impact on the protagonist.

Unlike the previous script, the Internet's interference in life is so straightforward. This script, which was changed to "Foreign Girl" by Jin Shang, is too obscure. It doesn't seem to appear directly, but you can learn about it from time to time. Its existence is playing a decisive role.

Comparing the two, Jin Shang obviously values ​​"Foreign Girl" more.

It is definitely excellent, but if you cannot find a good broadcast platform, the effect will be greatly reduced.

This kind of realism-themed film and television drama that can only be found once is ready, and it will be a candidate for the annual drama.

After hesitating for a moment, Jin Shang dialed the phone. Ten seconds later, the call was connected.

"Director Zhu, it's me, Xiao Jin. Are the two sitcoms going well?"

"I'm not rushing the work. I received a very good script here. Personally, I think it's worth working on..."

"This is really not an exaggeration. When it comes to artistic creation, I rarely make exaggerated statements."

"Then... I'll have someone send the script over as soon as possible. If you have any comments on stage, just ask..."

After a few more pleasantries, Jin Shang put down the phone and returned his attention to the script.

There is no doubt that this is a good work that may have a certain social impact. The characterization is very delicate, and the details are so exquisite that Jin Shang was amazed. The priorities are clear, and the rhythm of the narrative is also very smooth. The only thing is that it is to deal with it. Enterprises, business wars, and a series of battles of wits and courage are a bit naive, and the main writer who wrote the story obviously doesn't know enough about it.

Of course, ordinary viewers will not understand that Jin Shang only made some corrections and comments on some errors and omissions that would obviously affect the viewing experience, and then left it at that.

Ask people to revise and improve it as soon as possible, then send it to Director Zhu Jingxiao and hand it over to the Art Center for review. "I Love My Family" and "Family with Children" are just small projects to try out, but they can lay a basic foundation for cooperation. If they can go further and have contacts in the field of serious dramas, especially realistic-themed publicity, the future cooperation will be promising. Much wider.

These days, it is more difficult to find investors for making movies, but it is relatively easy for TV series, especially projects endorsed by major TV stations, so there is no need to worry about selling them.

Jinshang plans to secure its own investment share through advertising placement, and the rest will be open to external partners. If it can be successful, it will be a win-win situation for all parties.

Looking back and thinking about it, there are already quite a few cultural and creative projects developed by Jinxi Culture at the same time. Although Changdi Culture is a strategic partner, it also takes up a lot of resources and consumes a lot of manpower and material resources. If it continues to expand, I'm afraid I might be concerned about one thing and not the other.

Fortunately, the Nan brothers are beginning to find a way. There are some investors and film and television companies who have money and willingness but cannot find good projects and are willing to cooperate.

As for the next step, let’s wait and see the reaction from the TV station.

At present, the company's first TV show is "Jiuding War". Although it is only a cartoon and a local channel, it can reach 3000 to [-] million people in the capital and surrounding areas, which is already a very good start.

If the response is good, we will recommend it to some more influential guard stations.

In an era when television was king, there was no Internet to share investment risks, and every step had to be taken with caution. If Lao Jin had not had good local connections, it would not have been easy to open up the situation.

After previewing the first three episodes, Jin Shang is still very satisfied with the production level of the animation series produced by Meiying Studio. As long as the production is not perfunctory and the quality is ensured, it should be good.

After the production was completed, Jin Shang didn't have time to check it carefully. He directly asked the project manager to make a decision and sent it to the children's education channel for scheduling.

After placing ads in a few issues of comic magazines, I believe I already know everything I need to know.

In an era when original animation was the main focus, animation adaptation of comic books was still a relatively niche market. Because there was no concept of IP development, many cultural and creative companies did not pay attention to this.Jin Shang decided to give it a try to see if it would work in this world and in this era.

The first project to test the water should actually be "The Romance of the Three Kingdoms". Unfortunately, the subject was too big and everything was complicated, so the plan had to be pushed back again and again, leaving "Jiuding War" to catch up.

If the delay continues, two sitcoms that are progressing at a rapid pace will be released soon, and the crew of "The Golden Family", which is currently being prepared after Mrs.

“As a major investor and related party, should we cultivate a few reliable producers?It doesn’t seem good to completely count on the Nan brothers..."

After thinking about it for a while, Jin Shang, who put this project aside for the time being, felt that there were some things that he couldn't rush. He wanted to wait for interviews for his projects and build a reputation before recruiting talents.

(End of this chapter)