this man is not calm

Chapter 257
  Misjudgment of details, Jin Shang has misjudged the advantages and disadvantages of pushing the Internet in the mid-[-]s several times. How low are the wages of front-line employees, especially those ordinary employees who have no skills and can only earn a living by selling their physical strength and time? Their requirements for remuneration are so low that people feel staggering.

The average monthly salary in Beijing is indeed over a thousand, but this data does not mean that most wage earners can earn that much.

Not only this life, but also the experiences in previous lives told Jin Shang that there was a big gap here. I'm afraid many people don't understand that twenty years after the [-]st century, the average salary in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen is still around [-] yuan. In the shadow of the glamorous leaders who earn tens of thousands a month who are frequently exposed to the general public, there are countless wage earners who earn low wages and work hard to support their families.

What are the thresholds for delivering express delivery, working as a takeout rider, a loader, etc.?
  The drivers of large trucks are a little bit technical, but these people also have their own difficulties. Needless to say, they are hardworking. They travel all over the country and can easily be cheated.

Although this warehousing and logistics model basically relies on manual labor, although the basic cost is low, it has extremely high requirements for management systems and human resource deployment.

Fortunately, Wei Shuangping herself is an expert in this field. She was asked to quickly launch high-tech technologies such as national data networking, code scanning guns, and remote tracking. She would not be able to master it for a while, but she had no idea how to effectively utilize thousands of employees. , it would be very handy to mobilize their enthusiasm.

"To put it bluntly, "people rule" is still the mainstay. Before Internet information technology penetrated into people's lives and affected many business practices, smart and capable executives were far more reliable than rules and regulations hanging on the wall. 』

Looking through the summary of last week's events handed over by Wei Shuangping, Jin Shang casually signed a list of those who were advised to quit.

With rapid development, it is inevitable that the employees recruited will be mixed, especially in the warehousing and logistics sector, where problems can easily arise.

Fortunately, the company's internal management system is relatively complete and the supervisors are quite capable. Coupled with the support of the "golden fingers", there have been no major problems.

Occasionally there are some small flaws, which are corrected one by one during the continuous adjustment process.

More than half a year after starting his business, Jin Shangyue discovered that as a company grows bigger, even with the extraordinary power provided by the "Golden Broom", it is difficult to operate in the most ideal state. Try to make as few mistakes as possible and increase the enthusiasm of employees. It's very difficult.

Every percentage point increase in work efficiency is a huge advantage for peers.

It was getting late, and after handling some urgent matters, Jin Shang was ready to go home from get off work.

The boss is busy and the subordinates are too embarrassed to go home early. Although the company does not advocate the practice of employees having to work overtime until their boss leaves, it has not explicitly determined how to deal with this aspect.

Appropriate ambiguity is also inevitable in the company management process.

Jin Shang himself almost never works overtime, not only because he does not want to tie himself to the office, but also because he does not want to put more pressure on his subordinates.

However, after going out, he unexpectedly met his long-awaited girlfriend Li Xuan.

"Didn't I tell you to go back and rest first?"

"It doesn't matter if you wait for a while. Anyway, it's some trivial matters. Let's go after we're done."

"Have you had dinner?"

"Well, the company lunch is okay."

"You……"

The car was moving forward on the highway. The evening rush hour had passed. There was no traffic jam on the road. The car was traveling at a high speed. The street lights were flashing back, and the neon lights were flashing, making people dizzy.

"A little rough today?"

"Yes!"

Jin Shang sighed and replied,

"I thought the shock caused by the chat room was just a superficial wound, but I didn't expect that it was bloody and almost injured."

"is it serious?"

"It's okay. We should be able to hold on. We are not losing customers, but we will focus on other areas for a while. For example, the breakfast stall, Dongjia's fried dough sticks, Xijia's steamed buns, Nanjia's tofu puffs, and Beijia's Everyone has his or her own fans of milk, but that doesn’t stop you from changing your taste occasionally, and even for some big eaters, the whole family can have a little, so that everyone can enjoy it.”

"Before, there was only one steamed bun shop, and everyone had no choice, so they had to come to our house. Now, a steamed bun stall has opened across the door, diverting customers?"

"almost."

"Then... our family should also quickly set up the cake stall."

"It's hard to reconcile the opinions of others, and it's not advisable to be greedy for everything. For a while, we won't be able to withstand the pressure of all the vendors and customers and forcefully promote our own products. For example, selling steamed buns and forcibly selling soy milk or the like will only push customers away."

Since there is no way to prevent other competitors from grabbing business, the top priority is to stabilize customers who like to eat steamed buns, constantly introduce new products, provide high-quality and low-priced products, and then consider expanding the scope of business.

"It sounds like a lot of trouble."

"I also think that my subordinates are in a hurry and want to set up pancake, tofu, milk, and tofu skin stalls as soon as possible. Let's not talk about whether it will be effective to mess around in such a panic. We have already started to lose our absolute advantage. Going to a popular bun shop to get some fancy stuff is tantamount to abandoning the basics and chasing the last. If you encounter any trouble at all, you will mess up your position, which is your own destruction."

"Is it as immovable as a mountain for the time being?"

"Ah."

Nodding with great certainty, Jin Shang drove through the intersection and replied solemnly,

"When a new store opens, there will always be a few days when it will attract customers who are new to the store. Once the novelty is over, it is a good time for everyone to show off their talents and win over customers."

As long as the core social status of Jinxi Chat remains unchanged, whether customers play games, listen to music, log into chat rooms, or read novels to kill time, its status will not be affected.

In the end, we still have to return to the most basic products and services.

In this regard, Jin Shang does not believe that these carefully selected and experienced employees under his command, under the leadership of his boss, will not be able to compete with the huge and almost bloated basic operators.

"Really? You're not trying to deal with me with nice words. It's not uncommon for the mall to suffer setbacks. You've been going smoothly for so long, so it's not a bad thing to stop for a while."

"Believe me. Although the downward trend is terrible, it has been stopped. If there are tens of millions or hundreds of millions of users and the relationship chain is very stable, there will not be such a big decline. The problem is that there are only [-] to [-] users. They are scattered all over the country, with a few big cities accounting for the vast majority, and the rest cannot be divided into many regions..."

“Social stickiness is not strong enough?”

"It's very fragile. If it weren't for the support of upstream and downstream online applications, I'm afraid I would be beaten with a stick and unable to take care of myself, or even die suddenly." The number of users has exceeded [-] million in one month. If we try for two more months, or even one month, there may not be any other similar products.

As a result, in this life-and-death crisis, "Little Penguin" launched its own WeChat within one month, instantly killing Mi Liao and killing him in the cradle.

Don't talk about the three-month subversion period. Three weeks is enough to determine life and death.

This is also the reason why future major IT companies always work overtime and forcefully promote [-]. It is impossible not to do this, it is too complicated, the changes are too fast, half a step behind, and everything is lost.

Especially in the social and instant messaging fields where exposure can mean the difference between life and death. If you are not careful, a good situation will be ruined.

"Now that you've survived, what's next?"

"While licking your wounds, you lie dormant and wait for your competitors to make mistakes. This is not the right time to be the target of public criticism. If, I mean if, the attention of colleagues is attracted to the chat room and neglects to pay attention to tonight's chat, That would be perfect. This...can be considered a blessing in disguise, giving me a chance to breathe."

"No need to advertise the company to increase its visibility?"

"I wish I could hide myself now so that no one can see me. Or, I can focus all my attention on Jinxi Mall and don't pay attention to Jinxi Chat. The lowest rating is better."

The market share is over [-]%, closer to [-]%, so it is no longer necessary to spend so much money on advertising.

The semi-monopoly position naturally expands, and it is enough to passively improve according to the data of domestic networked computers.

The originally planned major version update has been postponed to New Year's Day next year.

There is no need to rush to release the technical reserves. Wait for similar competing products to come online, and then slowly and slowly increase the intensity, forcing the pursuers to increase their investment. In the end, they cannot bear it and collapse. The market they have developed will naturally be taken over by Jinxi Chat.

The big fish eat the small fish, the small fish eat the shrimp, and the shrimp eat the mud. This is how the "biological chain" of the market segment is constructed. You really don't have to do everything yourself. How to use peers and competitors to Controlling the pace of development is an important challenge.
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  What happened next was indeed as Jin Shang expected. After nearly a week of tug-of-war, Jinxi's chat volume data began to stabilize and rebound. During this period, Jin Shang didn't do anything. Instead, he directly requested a batch from Changdi Culture. The handsome and beautiful intern took a few technical photos as avatars. After simple training, he began to work as a promotion specialist, working in chat rooms and groups to gain popularity and at the same time bring goods in disguise.

Can group chats and chat rooms carry goods?

Can the "maritime army" of the Internet's "pioneering period" play a role in guiding public opinion?
  Don't tell me, it really has some effect.

The basic operator not only opened the call payment service, but also connected to the Jinxi payment channel. This is the company's third-party payment tool and is supported by external customers for the first time.

This is why Jin Shang does not hesitate to keep a low profile and make some concessions, but also wants to cooperate with Telecom. The importance of applying icebreakers externally to payment channels is self-evident. Such large manufacturers are using it. The endorsement of popularity and security is really critical.

Because it is very difficult to spread videos, but audio is relatively simple, Jin Shang also asked interns with certain performance and vocal foundation to work in the chat room to practice their skills while advertising the company's products in various channels. get more.

After all this hard work, I actually didn’t make much money, so it was a worthwhile attempt after all the hard work.

In the past life, the tricks of selling miserably to gain attention and micro-business peddling are certainly not worth mentioning, but in some fields, some people really support them.

For example, the sales of cosmetics and maternal and child products are far ahead, and the sales volume is the game console with the largest discount. The total price of a group purchase is more than the return from selling a thousand pieces of ready-made clothes. Others such as clothing, shoes, women's The profits from bags and snacks are also considerable. In addition, the highest total profits are from best-selling books and wine. Even if there are huge discounts, they are still very profitable.

For Jinxi Chat, it was a test, but for Li Xuan, who lives offline and specializes in ticket distribution and group buying, it was like a duck in water.

Originally there was only group chat and website advertising for promotion, but now there is an additional chat room platform, which is really surprising.

"That's why I say that in the coordinated development of the group, even if there are temporary difficulties, it is not a cause for concern. When the east is not bright, the west is bright. With so many business lines, there is always one that is good."

"Then... when will our own chat room be opened? There are some methods that cannot be used with someone else's chat room..."

"Don't worry, be safe and don't be impatient."

Wei Shuangping was busy forming a team, and she and Jiang Long were very busy. There were some details that they couldn't handle. Only Li Xuan, who was stationed at the headquarters, was in charge. When the decision-maker couldn't be found, Jin Shang had to distract himself.

"There is no need to rush. When doing business, money is burned like paper. It is spent too fast. We must increase the turnover rate of goods and collect funds as much as possible. Otherwise, the [-] million yuan in financing will be used up in less than two years."

"According to the current development speed, it is estimated that it will not last two years, so..."

“Got to make a profit.”

"Correct."

In the past, Jin Shang always felt that lowering profit margins would choke the necks of peers and prevent competitors from emerging quickly. Later, he discovered that he had overestimated the efficiency of this era.

After analysis by an actuary, Jin Shang unexpectedly discovered that after initially establishing warehousing and logistics channels in several major cities, he could actually maintain a profit margin of three to five percent even without adjusting prices.

Although the profit is not much, if the turnover rate increases, it will be very impressive.

Except for rapid growth in certain periods, do you know how high the average profit margin is for coal and steel, which are key basic industries?

Less than three percent.

When doing business, it’s better to have this. It doesn’t matter if the profit is low. If you sell more, you’ll still be very profitable.

Earn [-]% in the first month, and another [-]% in the second month based on the first. How much profit will you make after one year?
  In fact, during an industry's boom cycle, the relationship between supply and demand changes, and when supply exceeds demand, making money is faster than turning on the money printing press.

In a strong cyclical industry that does not open for three years and operates for ten years, if you don’t desperately seize the opportunity at the critical moment of rapid development, it is simply a waste of life.

Now Jinshang has also discovered that e-commerce and warehousing and logistics also have such characteristics. The operating costs are there. The more goods are sold, the profits will increase exponentially. No wonder JD.com loses billions every year, and it lasts for more than ten years. It still has a market value of hundreds of billions. As long as it can turn losses into profits, it will be possible to make back the losses of the past ten years with profits in less than three years.

"When exactly will it happen? Tell me the exact time so I can prepare."

Li Xuan asked relentlessly, and Jin Shang had no choice but to reveal:
  "On the [-]st of next month, the ADSL high-speed broadband Internet cafe will be put into trial operation. Professional equipment, a professional team, ultra-fast Internet speed, not only picture display, but also video updates. That's the time to show off your skills, now..."

How much fun can you spend on dial-up Internet access?

When you bring goods, you just have to look like you are bringing goods. If you don’t have any talent, how can you have the nerve to attract customers to spend?
  (End of this chapter)