this man is not calm

Chapter 258 Discussing material and personnel matters
  Judging from the current data, group buying products for chat rooms and groups basically focus on daily necessities with low profits and relying on sales to maintain scale, as well as mobile phones with relatively high unit prices and large discounts, which can quickly increase sales. and game consoles.

In order to reduce inventory, Beichuan Electrical and Mechanical has also spent a lot of money, and in conjunction with Jinxi Mall's marketing routine, in the two months before the end of the year and the Spring Festival, it is preparing to boost cash flow and make the annual report a little better.

As a listed company, while doing a good job in its main business, it is also critical to maintain market value. This is the key to improving the company's reputation and its ability to raise funds in the secondary market.

Among the various financing channels of the Beijing Stock Exchange, there are several important measurement indicators, and Beichuan Electrical and Mechanical Co., Ltd. is relatively difficult to measure. The absence of dividends for many years and the shrinking cash flow from its main business have made investors and authorities review applications for listed parent companies very strictly.

If we can develop a path in the field of consumer electronics, have a gimmick, and open up the space for imagination, we can then whitewash the statements and try to get the bond issuance application approved next year, and the company can breathe a sigh of relief.

Jinxi Culture, the powerful actual controller, is also a relatively important part. It develops rapidly and has huge influence. It is also the focus of consideration by all parties.

Another good news that excites Jinshang is that with Beichuan Mechanical and Electrical's civilian equipment, radios, refrigerators, air conditioners and other stagnant business segments as the core, and with the assistance of several small and medium-sized home appliance manufacturers in North China, the second... A number of flagship stores for sales in Beijing and surrounding areas, door-to-door delivery and repair, etc., were officially launched on the e-commerce platform.

This is also an attempt after the first phase of local warehousing construction is initially completed and basic local services can be maintained.

It has not been open for a long time, and it is still at the level of losing money and making money.

Nowadays, domestic home appliance manufacturers are engaging in price wars one after another. The most exaggerated one is in the field of home TVs. As residents' living standards improve, the demand for traditional "big items" has also increased.

Reflecting on the supply side, color TVs are now the undisputed king of sales, with the most competitors.

The second is the refrigerator. Families with a little savings will basically buy it.

Another area of ​​relatively large growth is DVD players, video recorders, home audio and other equipment.

As for air conditioners, if you think about it, you will know that the market for this thing is larger in the south. The climate in the north is slightly cooler, and there is heating in winter, so the demand for cooling and heating is not that great. At least in this era, it is not considered a critical need, and only wealthy families who are not short of money will buy it.

In the electrical appliance sales segment, which is dominated by small and medium-sized home appliance manufacturers, Beichuan Electromechanical's product prices are actually on the high side, and many data indicators are slightly inferior. However, in terms of durability, it is a well-deserved leader.

Marine products that can operate normally for many years in harsh working conditions at sea and do not require repair or replacement of parts are stable and durable and are almost engraved in the bones and souls. The transformation of home appliances is naturally the same.

In addition, online shopping prices are obviously much cheaper than offline electrical appliance malls, and door-to-door warranty services are provided. Therefore, white home appliances bearing the Beichuan Electrical and Mechanical brand are surprisingly selling well.

Not to mention how popular it is, at least you can see the money back.

For Jinshang, the most satisfying thing is that third-party stores for B2C business have settled in. It is no longer a situation where all self-operated products dominate the world.

To this end, Jinshang also dispatched a group of salesmen to assist manufacturers in online marketing.

It’s almost a step-by-step teaching model, allowing third-party merchants to gradually learn the ropes after getting started.

For these small and medium-sized manufacturers, most of them can only radiate into the local market, and it is not their turn to enter large chain electrical appliance stores across the country. Everyone is happy to have Jinxi Mall as a nationwide sales channel. Of course, we can only project our power near the capital now. In other areas, we have to wait for the initial completion of warehouses and the formation of a smart and capable after-sales team before we can truly open up the national market.

In fact, it is currently able to radiate into the Gyeonggi and North China markets, which is already very satisfying for most small and medium-sized manufacturers that have been crushed by price wars.

This month, although Jinxi Chat encountered a few bumps in the road, Jinxi Mall, which successfully raised funds, is developing very rapidly.

This also made Jin Shang, who was a little angry due to the pressure, feel a little more comfortable.

It is in such a mixed day, after entering December, the footsteps of winter are gradually approaching, cold winds are blowing frequently, and after a few rains, the temperature drops sharply below ten degrees in the morning and evening, and my girlfriend Li Xuan's The bed phenomenon is becoming more and more obvious.

On December [-]st, the tenth day of the tenth lunar month, it was raining lightly. After finishing the monthly summary meeting in the morning, paying wages, and completing official duties, Jin Shang and Li Xuan came to a renovated four-story shopping mall near the university town in northwest Beijing.

This building is obviously an auxiliary building in a business district developed as a supporting part of a residential building. It covers an area of ​​more than [-] square meters and is surrounded by several properties under construction.

Because the residential market and office rents have been sluggish in recent years, which has indirectly dragged down the shop leasing market, investors behind the super development projects that are about to be completed have gradually felt the pressure and are seeking to sell off assets in batches to withdraw funds to tide over the difficulties.

Er Jiumei Ying Nian negotiated to acquire part of the real estate of Meiying Factory, and after preparing to implement the development plan, he bought some other high-quality assets at the bottom.

This medium-sized shop and two surrounding properties that were about to be completed were purchased.

After returning to Beijing, my second uncle, who went on a shopping spree, almost felt the pressure of a shortage of funds. In addition, the construction of two "Three Kingdoms Cities" and a film and television city also required a lot of investment. The Mei family and his son also had a little bit of investment. I have stopped purchasing. It is the end of the year and the time to set up tents is coming soon. Let’s take stock of the harvest throughout the year and prepare for the New Year.

In order to open a high-speed broadband Internet cafe and carry other business office needs, Jin Shang directly rented this place in a package, with a total of nearly [-] square meters. Even with the recent low rent and personal friendship discounts, the monthly pure rent expenses Just a few hundred thousand, plus direct and indirect expenses such as decoration, rent, water and electricity, it is estimated to be in the millions every month.

Although the expense was worth it, Jin Shang couldn't help feeling aching.

Fortunately, the company's cash flow has gradually become abundant recently and it can afford it.

The basement is a parking lot, and some areas are open to the public. The charges are not high, but the revenue is guaranteed during droughts and floods, and you can recover a little blood;

Most of the space on the first floor is used as a secondary distribution center with limited storage space. It is backed by a residential area and Zhongguancun Electronic Street. The turnover is extremely fast. It is the terminal service point with the largest shipment volume of Jinxi Culture. Stores facing the street have been opened. As a local consultation point, it provides third-party distribution and after-sales services to Beichuan Electrical and Mechanical Appliances Department and partners. It even has a second-hand spare parts and assembled computer brand that specializes in high-quality and low-priced desktop computers.

Electronic equipment updates too quickly and has a high obsolescence rate. How to monetize second-hand spare parts? In addition to online assembly and selling them at low prices, selling them directly to small merchants in the electronics street is also a good channel for resource exchange.

The second floor is an Internet cafe with ADSL high-speed broadband, focusing on online fashion entertainment. In addition to one hundred high-end computers, there are also twenty Venus 2 hosts that have not been released to the public, as well as the basically completed but not yet released " "The King of Fighters 1996", "Dynasty Warriors", and "Resident Evil" are three console/PC games that are mainly based on local area network and supplemented by online battles.

E-sports is a major feature. The development of online games has just begun. It is estimated that it will take at least half a year before they are actually launched. In addition, video on demand and chat rooms are also indispensable.

There are many areas that can be expanded in the future.

The third floor is the online marketing headquarters, which provides integrated online and offline services including group buying business, as well as various advertising and promotions, live broadcasts of goods, etc. It is for front-line staff, and most of the work will be concentrated here.

This is also the first step for the group buying business to operate independently after being separated from the e-commerce platform. It’s not that e-commerce platforms cannot do O2O, but under the auspices of Jinxi Culture, it is unnecessary to force them together and restrict each other. The advantages of complementary resources now outweigh the disadvantages of incompatibility. However, further development will not be so smooth.

Separation is a matter of time, and it is best to lay the foundation now.

The fourth floor is the group purchasing business customer service center, which handles nationwide returns, exchanges and repairs, as well as mediates disputes for consultation. After establishing the after-sales service list, you can find a brother department or a friend to place an order for service on the first floor, which is very convenient.

As for other places, I’m afraid I won’t be able to take care of both for a while.

Just as Li Xuan and Jin Shang were checking layer by layer under the leadership of Jiang Long, cousin Mei Wenhui finally arrived.

"Sorry, I'm late."

Mei Wenhui waved hello from afar, then complained familiarly when he got closer,

"I just attended a risk control meeting held by the local financial department..."

"Oh? Briefing session, what's the trend?"

"He keeps saying that strict control is needed, and his choice of words and sentences all imply that the inflation that has lasted for several years has been contained, and easing can be expected in the future..."

"Financing costs are too high and water must be released. The interest rate on medium-term convenience loans in some areas has exceeded [-]%, which is unsustainable."

After hearing this, Jin Shang shrugged and said casually,

"The influence of the World Trade Organization will become greater and greater. A big wave of dividends is on the way. It depends on who can foresee it."

"My old man is already very alert, but you are too exaggerated, Ashang. I heard others say that two months ago I thought the three billion valuation was a water injection, but now it seems that it is simply too cheap. Go to the capital market and have a look Circle, it’s estimated that even [-] billion people will admit it.”

"Not everyone is blind..."

Jin Shang couldn't help but sigh.

Even though the profits from things such as rice, flour, grains and oils are meager, it is like a magic needle that holds back the lower limit of Jinxi Mall.

For food, clothing, housing and transportation, as long as you stabilize the word "food" and then "clothing", you will basically be in an invincible position. Then use home appliances and consumer electronics to push the upper limit, and use books, drinks, maternal and child products, cosmetics and other high-end products. Profitable products dominate the world, and the entire category layout is completed.

After the basic framework was set up, laymen belatedly realized how big Jin Shang's ambitions were. Selling tickets, delivering food, discounts and promotions, visiting food stores, selling rice, flour, grains and oils, books and clothes were just the beginning.

When white goods and consumer electronics came online on a large scale, people suddenly realized that they could still play like this.

There is no doubt that it is difficult to make a profit in the current electrical appliance category, but it is still hovering on the profit and loss line. In the future, warehousing logistics and after-sales channels will be further improved, costs will be reduced, and profitability is almost a certainty.

Even now, in Beijing, a big city with a permanent population of more than [-] million, major home appliance chains and electrical appliance cities have been "cut" to death by e-commerce. In the past, they were just making money while eating upstream and downstream channel merchants. I also felt chilly.

"Both you and my uncle are too busy to be seen. They don't often attend party gatherings. You can't even find a clue if you want to make friends."

"So I'm looking for you and my second uncle?"

Jin Shang shrugged and smiled,
  "Dad, when he is busy, he has to look after the house..."

Her mother, Mei Xinghong, is pregnant, and Mrs. Xian is back, so she has no time to go out and fool around.

As for Jin Shang, he was too lazy to attend the cocktail party held by greasy middle-aged people.

When we first raised funds, everyone looked down upon them. Now that they want to join the game, just wait. The [-] million yuan in financing has not been burned out yet. Let’s talk about it when we need it.

"Anyway, I still want to thank my cousin and second uncle for helping to prevent a lot of trouble."

"As a family, Ah Shang is still young and is not in a hurry to make excuses with those guys. After a year and a half, we will be more confident. By then, no one will use such dirty tricks as reporting and filing lawsuits. "

"It's not a big problem, it's just a little annoying. After all, our family is not an ordinary entrepreneur who started from scratch and has no backing. No matter how hostile we are to the old Huang family, we will not allow outsiders to bully us together."

Several people were walking and watching, and Mei Wenhui whispered from the side:
  "Mr. Wei of your company is young and not simple. And this Jiang Long, despite his inconspicuousness, really has two skills when it comes to building a warehousing and distribution system."

"You also have a logistics company, right? Are you still short of talents?"

Mei Wenhui shook his head slightly and said:

"It's different. Not to mention Wei Shuangping. He's a perfect right-hand man. For a big company, he's really a top talent who is both general and prime minister. If he comes from a better background, he'll probably be able to achieve a great career. And there's Jiang Long. , a middle-aged man who is not very conspicuous, is actually also a general."

"It's luck to meet by chance."

The former was discovered at a messy job fair, while the latter was discovered during an inspection. After being promoted, I found that it was quite useful.

"You don't have so much luck, you still have the vision to know people. My old man Shang Hai has worked hard for so many years, and there are not many people who can really be cultivated into great talents. That is the result of many years of accumulation. Your company is less than a year old. In [-], not only are there many talented people under my command, most of them are also good employees who are above the standard."

“It’s normal for startups to be vibrant.”

In addition, the blessing of the "Golden Broom" also plays an important role.

(End of this chapter)