this man is not calm

Chapter 26
In the past, even if it was embarrassing, the old Huang's family could be fooled by being a coward. At that time, it was really famous all over the country.If this was put in 200 years ago, someone with good intentions sorted out a chapter-style novel similar to "Dream of Red Mansions", and it would not be a problem to pass on the name to future generations.

The old lady Xian, who had been strong for most of her life, seemed to be tired of playing in the end. She entrusted a lot of notes and manuscripts to her son Jin Shi, and went to visit mountains and rivers by herself, visiting famous mountains and ancient temples.

Jin Shang graduated from a bachelor's degree and entered a master's degree. Xian Guizhen hurried back to attend the teacher appreciation banquet and the entrance examination banquet. Pocket money" and left quickly.

Except for occasionally seeing a few essays written by Mrs. Xian in newspapers and magazines, Jin Shang has not seen her for almost three years.

The last time I heard Lao Jin mention it, it is said that he was hiking in the snow-covered plateau to cleanse the dirty mind and understand the true meaning of the gods.

Even if Jin Shang went, he probably couldn't stand the devastation of altitude sickness.Xian Guizhen is quite old, and she doesn't know why she is in such good health, she runs around all day and is still in good spirits.

Speaking of that strange woman, Nan Dabiao didn't know how to evaluate it for a while.

The two talked about film preparations, and the sky darkened before they knew it. They declined the invitation to have a drink with Nan Dabiao. Jin Shang greeted Huang Yiyi, who was still sorting out paperwork, and asked her to leave work early , After closing the doors and windows, I drove back to the apartment near the school.

After talking to Li Xuan on the phone and asking her to come over later, Jin Shang cooked a few side dishes and poured himself a glass of beer before he heard the doorbell.

"Huh? You have so much free time today, cooking for yourself?"

The girlfriend who was welcomed in saw a scene she hadn't seen for a long time at a glance.

I still remember that night, it was because of Jin Shang's earnestness in cooking, with a serious look on his face, that Li Xuan felt the sincerity and charm of this little brother for the first time, and was willing to be deceived by his sweet words.

Perhaps, cooking skills are not the key to decide the two to come together, but it is indeed the last sliver of ingenuity that breaks the heart.

"Actually, for me, cooking time is equivalent to relaxing..."

After Jin Shang smiled and handed over the bowl full of rice and chopsticks, he responded with a smile,

"I live with my father, and there are always times when the housekeeper and nanny can't take care of me. Therefore, cooking is an essential life skill. It doesn't need to be very good. When you are hungry or in need, you can cook for yourself. Table dishes are still very fulfilling."

"I can't do it anymore, I don't have that kind of experience at all."

So, let alone cooking, boiled eggs and noodles are enough. If there is no school cafeteria, Li Xuan can only rely on boiling water to make instant noodles.

Jin Shang already knew about this.

You can expect a high level of housework from a girl who can't comb her hair and braid her hair before she goes to college. I really think too much.

So far, Li Xuan has had short hair over the ears, and when it reaches shoulder length, she can't help but be brief. It's all a conditioned reflex brought about by past encounters.

After the two had a delicious dinner with home-cooked food, they took a break, and after talking privately about the school, they sat opposite each other leisurely, enjoying the moon while blowing the wind on the balcony, and chatting.

Jin Shang frankly talked about how to arrange Li Xuan during this time. After thinking for a while, Li Xuan took a big sip of the orange juice at hand, and then said slowly:
"Do you position your company in the future as an Internet technology company, and do you also have to take into account offline business?"

"Ok!"

Jin Shang recognized the other party's judgment,

"The Internet cannot survive alone, it must be supplemented by entities, and it can be stable by walking on both online and offline legs. Now the focus is on online, not that offline is not important, but that resources are limited and capabilities are insufficient, and there is no way to take care of it. We can only concentrate on developing in the asset-light Internet field. After occupying an overwhelming advantage in the important track of instant messaging and forming a de facto monopoly, we can make up for the homework left behind. And..."

After a pause, Jin Shang still decided to say a few more words,

"What do you think is the end of Internet companies?"

"Sci-fi world, Second Life?"

"That's too far away."

Jin Shang, who couldn't help but sneered a few times, waved his hand,
"Essentially, what Internet companies do is just to move the offline business model online, without any essential changes. It can be a virtual shopping mall for online rent collection, a virtual bank for usury, a broker transaction without meeting, a group of It is a public opinion dump where people curse and vent their emotions."

Technology?

The so-called Internet technology does not produce any substantive products, it just digitally presents what is in reality or what is imagined by human beings.

Only when artificial intelligence develops to the extent that it can really liberate human beings to a large extent and improve productivity will there be real output.

Of course, at that time, human beings will also have to worry about whether they can subdue the virtual life they created.

"In the beginning, all walks of life may be confused by the manifestations of Internet technology. When it develops to a certain level, the side effects will be clear to people. This thing will have a side effect of going from reality to fiction, which will seriously hit the real economy, just like... "

Jin Shang raised his index finger, pointed to a telecommunications base station on a tall building not far away, and said leisurely:
"If my instant messaging software becomes popular, not only is it convenient and easy to use, and it doesn't cost money, will there be fewer people calling and texting?"

After thinking about it for a while, Li Xuan understood the reason.

"If it is really easy to use and affordable, then it must be good, and it will save a lot of phone bills, which is very good!"

"Good for you, how about the telecommunications department?"

"Eh?"

In essence, this is digging the root of the telecommunications bureau. If everyone doesn't call or send text messages, where can they make money?
Even if the income from internet fees and traffic sales in the future will far exceed phone fees, in [-], it would be useless to say that it is impossible.

From basic telecommunications companies, base station construction, electronic components, research institutes, and university tutorials, they all revolve around the existing system.

Everyone is living a good life, and a private company suddenly appears to break everyone's iron rice bowl, what will happen?
"You mean?"

Li Xuan couldn't help sticking out her playful little tongue, shrinking her neck, pointing to the sky,
"Is there an obstacle above?"

"That's for sure. The emergence of every new thing, if it wants to survive for a long time, it will definitely break the old pattern and redistribute benefits."

Is there any risk of being ordered to shut down the QQ in the previous life?
Yes, and it's not small!
If it wasn't for foreign Internet companies to make a sample, it would be difficult for the country to force it rashly. In addition, the negotiations to join the WTO were difficult, and it would be inappropriate to restrict the living space of small innovative companies. How can a private company have the qualifications to compete with the country for profit.

Even if they survived by luck, telecom and mobile companies have created similar software such as "Fetion" to compete.

If it weren't for the rigid physique and outdated operating methods of state-owned enterprises that couldn't adapt to the rapidly changing market, QQ would have been crushed into dross by Mount Tai.

The same thing has happened to other Internet companies more or less.

The development of online business models is bound to rob some offline interests.When the economy is advancing by leaps and bounds, the pancakes are getting bigger and bigger. Although the share is getting smaller, the quantity is increasing, and the contradiction is not obvious.

Once the economic development slows down, it is certain that online and offline dislike each other.

"Now I don't have to think about things that are too far away, but once my company grows and has a certain social influence, I have to consider some competition outside of business."

Large taxpayers, providing a large number of jobs, high-tech enterprise certification, charitable donations, social influence, public opinion guidance, etc., there must be one thing, let the competent authorities recognize your value, and only when the company encounters unconventional suppression, Take action to protect you.

"This is what you men in the capital often think about. Don't you think too much?"

"Prepare for a rainy day, be prepared!"

Jin Shangyun spoke lightly, without over-emphasizing anything, just describing his thoughts to Li Xuan.

For a long time, Internet companies were all gimmicks, with no real output to be seen, valuations were inflated, and a large number of them died when the bubble burst.

Therefore, there must be visible and tangible real industries, so that everyone realizes that Jin Shang is not a liar who brags all day long, and the company he runs is also serious, and he will not run away.

The impressions given to the public by the major Internet giants in the previous life are completely different.JD.com is a high-tech company with a sense of social responsibility; Ali is a second-hand dealer who eats sellers and buyers, and sells fake products everywhere; Tencent is a game company that started by plagiarizing and promoting online games to entrap children;

Why does the public have such a big difference in understanding of several large Internet companies that rose at about the same time?
In the final analysis, at the beginning of JD.com's development, it adhered to the online and offline simultaneous development strategy, which laid the most solid foundation. It has the most positive public opinion, social response and official image.

It is easy to get rid of the reality and turn to the virtual, but it is much more difficult to turn from the virtual to the real.

"So, how do you want me to help you?"

The two chatted for a long time before Li Xuan asked seriously,

"There must be a plan, so that I can learn the necessary knowledge in advance and be prepared."

"local life!"

Jin Shang replied decisively,

"This is the way I want to break the situation. Taking root in the community and sinking to the grassroots cannot become empty talk. After the instant messaging software is launched on the market, it will be combined with offline services to serve the basic necessities of life of the people in the west of Beijing, and gradually spread to the whole capital. After getting a firm foothold, look for opportunities to promote the whole country.”

"Didn't you say that you must form a scale effect as soon as possible and make the first-mover advantage so great that you are qualified to consider other things?"

Monopoly first, and then control the market, this is the only way.Li Xuan also agrees with Jin Shang's theory, but is it too early to start an asset-heavy offline business?

"Different time periods and different external environments require different ways of playing."

Jin Shang, who smiled lightly, was convinced of his own judgment, and the feedback brought by Jin Broom was also positive.Combining online and offline attacks, and occupying the capital market, you can be invincible. As for how to occupy the mainstream of the national market, it is not the time to think about the too distant future.

In the rapidly developing Internet field, there is a huge gap between one year earlier and one year later. The rise of the Internet giants in the previous life brought Jin Shang not only successful experience, but also failure lessons.

In fact, now in 100, it is much less difficult for Jinshang to deploy instant messaging than it was for Tencent in [-].There are no competitors, and the family has surplus money. Although it is not rich, it can still allow Jin Shang to survive the initial difficult period.

They are also local snakes. The foundation of Lao Jin's family may be a little stronger than that of Lao Ma's family. The disadvantage is that the Jin family's father and son lack contacts in the field of telecommunications and Internet, and their technical accumulation is far behind.

Therefore, it is not suitable for Jinshang to rely on official connections to allow enterprises and institutions in the communications, mobile and Internet industries to appreciate some leftovers and struggle to survive. On the contrary, Jinshi’s seemingly scattered local industries basically revolve around In terms of basic necessities of life, food, drink, and entertainment, there is more or less value for use.

It's not that Lao Jin doesn't want to do other things, but that other thresholds are too high to play.

The hot pot city, fresh food supermarkets, and garment factories meet the most basic material needs of local residents for clothing and eating; football clubs and the intertwined film and television cultural industry focus on having fun and satisfying the spiritual needs of ordinary people to enjoy a better life.

"Information service, retail trade, logistics distribution?"

Li Xuan was a little puzzled.

These industries are now sunset industries with low technical content and meager profits. They need to consume a lot of manpower and material resources, but they can't make a lot of money. It's a thankless example.

Not only that, but you have to invest a lot of money and increase your fixed assets in order to continue to operate for a long time.

With the wealth of Jin Shi and Jin Shang's father and son, it is impossible to continue playing.

"That's why I said that the essence is actually local life. At the beginning, you can't invest a lot of money. The main thing is to attach yourself to football clubs, catering, clothing, etc., first gain a firm foothold, and then slowly expand your business. For example..."

After a pause, Jin Shang continued to explain:
"Hot pot city and fresh supermarket coupons, game ticket discounts, limited-time discounts and cashbacks at Internet cafes, group purchases of ready-made clothing, inventory clearance, etc. In many cases, it is not that there are no business opportunities, but a mismatch between supply and demand."

"Then the company may not make much money."

"Of course, I plan to maintain a small profit for at least five years, to expand steadily within ten years, and to gradually occupy the same city express in the capital and even the entire north."

In the final analysis, this is just the early prototype of a local life service company, because there is no mobile Internet, and many ideas that are conceived have no basis for realization.

(End of this chapter)