this man is not calm

Chapter 27 One step away

"How big is it going to be?"

After pondering for a while, Li Xuan couldn't help asking, and Jin Shang replied clearly:

"It is enough to meet the needs of the main business and have a slight surplus."

Practical conditions limit the speed at which Jinshang can expand its Internet business, so start with the entity first, and then find the right opportunity to complement the online business.

Those retail giants who were killed by e-commerce in the previous life, wanted to keep up with the times and transform into e-commerce, but almost none of them succeeded. The biggest reason is that they woke up too late.

When online shopping sales have reached tens of billions or hundreds of billions, anyone with a discerning eye knows that the future will be in e-commerce.

The most important task for Internet companies today is not to grow and seize the national market; but to stay in place, gain a firm foothold, work hard to survive, and keep up with the pace of domestic infrastructure construction.

Even, the importance of combating competitors should be ranked relatively low, because it is difficult to realize Internet traffic, and ninety-nine out of ten companies will not survive for three years.To cultivate the future in this industry, what is needed is not short-term explosive power, but long-term vitality.After the competitors fall, the developed market will naturally be divided and eaten by the survivors.

The two discussed for a long time, and after they almost analyzed their future plans thoroughly, Li Xuan complained a little unwillingly:

"That is to say, for a long time, the direction of my efforts has not been strongly related to your main business?"

"how come?"

Jin Shang smiled and shook his head, he held Li Xuan's hand tightly,
"Offline makes up for online. Within three years, it is almost unchangeable. After three years, instant messaging should be able to barely feed back offline..."

"Your tone is not as firm as you said."

"Don't get emotional, the section I asked you to do is not a complete real economy, but based on the instant messaging and comprehensive portal website that is being developed, and it has to take into account the task of attracting traffic to the website."

Xiaojin doesn't have the confidence to spend 3000 million yuan on advertisements every year. If he wants to attract netizens, he doesn't have a serious way of attracting people, so he probably can't do anything.

You can't really let the boss pretend to be a girl to chat with others and gather popularity, right?
As for why all the categories are concentrated in the comprehensive portal website, isn't it because there are too few people surfing the Internet nowadays?
20 years later, in any subdivision, as long as it is in the top few, it will be able to attract enough fan traffic to survive.

This is not possible now. To run a website, you must be a portal website that is large and comprehensive, all-encompassing, and has everything. Whether it is instant messaging software, community life, e-commerce, etc., they are all tools for the website. Only then will it be possible to spin off and operate independently.

"By the way, have you ever thought about introducing venture capital? I heard from a few sisters from the School of Economics in the Women's Department that it is too disadvantageous for emerging industries to rely on their own money. It is better to burn other people's money to serve their own business. Methods."

Next, the two talked about some light topics, especially the interesting things that happened in school. Li Xuan seemed to think of something and couldn't help suggesting,

"Can you also introduce external funds to share the pressure and risks?"

Jin Shang who heard the words replied with a smile:
"Generally speaking, it should be like this, but now, how much money can I raise if I take out the company for financing? Although my family is not very rich, I still have some capital. I don't like small money, and big money doesn't like me. Only when you have a certain scale and foundation, can you brag about attracting investment. And..."

After a pause, Xiao Jin said arrogantly:
"I'm fully confident that the direction I chose is right. It depends on whether I can survive until the day when all the hardships come to an end. Those angel investors who talk about gods and gods, private capital with unknown origins, compradors with ulterior motives, their money, I I don’t want to. In the future, my company will give priority to introducing important strategic investors, who can clear the way for me and provide a lot of real help to the regular army of the ‘National Brand’, ordinary goods, I don’t want to take them to play... ..."

If you want to hug your thighs, you have to choose the thickest one. What is the best way to go than to follow the national policy?
Zheng Liangzhi's admonition made Jin Shang understand his biggest weakness, that is, he has no real backer who can shelter him from the wind and rain, not even a small group of like-minded people who hold each other together for warmth.

If there is a major change in the national policy, there will not even be a whistleblower.

Jin Shang also thought a lot about how to arrange Li Xuan.

Considering the reality, the most suitable thing for her is that the difficulty is not very high, but the cadres at the helm must be reliable, understand Jinshang's overall plan, keep business secrets, and provide core competitiveness at critical moments.

Roughly speaking, it is a complex of JD.com and Meituan that is missing a leg, selling coupons, ball tickets, movie tickets, audio-visual products, books, etc. in the early days.The company's "Jingxi Metropolis Daily" has been trial-launched for a month, and it is about to be widely promoted. There is also an emotional life weekly magazine "Zhiyin Zatan", which is under preparation and will be officially launched soon. It needs a lot of push and distribution personnel.

It is unrealistic to always expect temporary workers and work-study college students to do dirty work. It is still necessary to have a group of reliable grassroots employees to cover the lower limit of Jinxi Culture.

Putting up the shelf, digging deep into local resources and potential, and then depending on the popularity of the Internet to increase network marketing, depending on the degree of user acceptance, it is also under consideration to try how deep the water of e-commerce is.

We must also pay attention to the method and method of burning money. It is not advisable to blindly advertise and engage in subsidies and discounts.Once the subsidy ebbs, the traffic also disappears, and there is nothing left.

If money is spent on logistics warehousing and channel distribution, even if things go wrong, land, warehouses, sorting equipment, vehicles, etc. are all real assets. As time goes by, these things will become more and more expensive.

If you don’t spend hundreds of thousands or millions now, if you want to make up for it in the future, you may have to spend hundreds of millions or billions.Sooner or later, it is better to prepare now.

……

The next morning, after struggling to get up, the two drove to the company after a hasty wash.

Today is not a working day, but the game day of the Beijing Northern United Football Club. In theory, except for the staff related to the game, they do not go to work.

However, this time is a bit special.

Tomorrow is the day when "Jingxi Metropolis Daily" will start to be published in large quantities. Through various researches, Jin Shang has made a very bold decision to print 15 copies. At the price of [-] cents per copy, after deducting the cost, it is actually not profitable. How much.

It is actually quite difficult for a private company to publicly issue newspapers. It is not easy to find a competent authority to be affiliated with. The qualifications for applying for a publication number are not up to the standards of Jinxi Culture.

In order to make this "Beijing Metropolis Daily" come out, Lao Jin spent a lot of energy and used the contacts he had accumulated over the years, renting the newspaper number from a formal publishing unit that was not well managed, and playing a trick for Jin Shang Some companies use it, and it is finally a solution to the urgent need.

It is of course against the rules to do so, but these days, as long as it is not too ostentatious and displeases the peers, it will not cause trouble.

The weekly magazine "Miscellaneous Talk" is relatively easy. There are no taboos. It costs one yuan a copy. It is estimated that the first printing will be [-] copies. It has been brewing for nearly two months, so it should not fail to sell.

Compared with newspapers with many restrictions, mainly for maintaining scale and cultivating talents, magazines may have more room for imagination.

After introducing Li Xuan to several key official members of the company, and temporarily serving as a secretary to help Jin Shang deal with the distribution of newspapers and periodicals, they reviewed several finalized important articles and accompanying pictures together.

The person in charge of the newspaper is a 32-year-old local lady named Zhao Rongzhen. She has worked in mainstream newspapers in Beijing for many years and was finally promoted to a middle-level leader. As a result, she gave birth to her third child last year and had to rest for a long time. After returning to work, I found that my job and position had been replaced by younger generations.

Whether you admit it or not, women do have many unavoidable difficulties in the workplace. It is indeed difficult to balance family and work.

Sister Zhao didn't want to be marginalized in the unit, so she brought several colleagues who were also unsatisfactory out to make a living.It's a pity that the best time to go to sea has been missed, and the media industry is not peaceful, and the mix is ​​not satisfactory, so he was introduced by Zheng Liangzhi and brought a few followers to start the "Jingxi Metropolis Daily".

During the interview, Xiaojin actually didn't understand much, but Zheng Liangzhi and Huang Yiyi gave her a good evaluation.

The person in charge of "Miscellaneous Talk" is a 27-year-old woman from the south named Wang Yan. She was originally the deputy editor-in-chief of a young local magazine, and she is also very capable.It was not what she wanted to come to the capital, but the person she was going to marry suddenly transferred to work, and she had to passively follow and become "Jing Piao".

These days, air tickets are more expensive and train tickets are cheaper, but they are not easy to buy. The penetration rate of home phones is not high, mobile phones are still a luxury, and Internet contact is limited to sending emails.

Once separated, the most reliable way to communicate is to write letters.

Many couples who are thousands of miles away are separated because they cannot bear the suffering of long-distance relationship.

Wang Yan and her partner have a good relationship. For a lifelong event, she ventured to an unfamiliar capital city. It is very difficult to find a reliable job. The prices in the capital city are not cheap. difficulty.

Standing out from more than a dozen interviewers, Wang Yan also cherishes this job very much, especially for the first time as a leader, it is really a test.

Jin Shang is quite satisfied with this young female editor, and Goldfinger also reminded that this is a talent who will bring great benefits to the company in the future and can tap potential.

The sample magazine in hand has been read by several relevant people, and they have raised many opinions and revised it many times. Jin Shang is also quite satisfied with the final version.

It's just that the traditional distribution channels are too conservative, [-] copies is actually not much, but if you want to become a hit, you need some tricks.

"Editor Wang, I have asked someone to communicate with the local women's federation. The urban emotional magazine mainly for female readers is also an important supplement to their work. After all, the Beijing Women's Federation is also one of the competent departments of this magazine , and let the higher-ups see our achievements."

"Is this... doable?"

Wang Yan hesitated.

To be honest, according to Jin Shang's idea, the style of "Zhiyin Miscellaneous Tan" is similar to the style of "Zhiyin" magazine in his previous life. The biggest feature of a magazine is a bit far from today's mainstream magazines that are biased towards literature and art.

To put it nicely, it is down-to-earth, satisfying the spiritual and civilized life of the grassroots; to put it bluntly, it is the three vulgar cultures with low style and low taste;

Being despised by the literary and art circles is a high-probability event. If the momentum is too large, it may even usher in a rebound from mainstream public opinion.

However, the confident Jin Shang patted his chest as a guarantee, which temporarily dispelled everyone's doubts.

Grassroots?

Three customs?

Where is this?
In a few years, the Internet will become popular, and only those that the broad masses like will have long-term vitality. The high-brow and low-brow art will soon become the last pastime for a few people to entertain themselves.

Leaving aside things that are too far away, this important area of ​​Gyeonggi in the west of Beijing, which is undergoing a period of rapid development, is still only a remote urban area, a proper urban-rural fringe area, and already has the shadow of a metropolis with high-rise buildings, but the degree of prosperity is still far away far less.

In particular, the number of migrants has increased year by year, making the land under our feet under the impact of ideas from all sides. It is far less conservative than the core area of ​​the capital, and has a high degree of acceptance of new things.

The inherently deficient "Jingxi Metropolis Daily" has no chance to break out of the capital and go to the whole country. Its destiny is to turn online at the right time to produce content information for the fledgling "Northern United Online" portal; " is fine, as long as this style is maintained to ensure that the quality does not drop, Jinshang is even more confident in developing it into a leading journal in China.

If you dare to be the first and take risks, you will naturally have excess returns."Miscellaneous Talk", which fills the blank of domestic emotional leisure periodicals, has a good prospect.Considering the troubles that may be encountered when it grows in the future, Jin Shangcai selected the Beijing Women's Federation as one of the competent departments, and relied on its influence to enrich the spiritual life of women across the country. The chicken soup behind the true or false emotional stories.

For men, watching football games, buying jerseys and tickets, and trying the trendy Internet is already the limit.The real big money still depends on female consumers.

Jin Shang announced the adjournment of the meeting after asking the two editor-in-chiefs to take a few backbones to check whether the delivery channels would be smooth tomorrow.

Back in the office, Huang Yiyi was whispering some company matters to Li Xuan. Zheng Liangzhi, who had been busy for so long, also let out a long sigh of relief and said with a smile:

"Finally, this day has come! For more than two months, I have depended on the Internet cafe's income to hang my life, and I don't even have a main business. Now, I am finally about to see the money back."

Zheng Liangzhi, who has contributed a lot, has achieved the satisfaction of making achievements in his career after a long absence.

(End of this chapter)