this man is not calm

Chapter 268

Not long after, when Jin Shang and the Nan brothers were chatting about this matter, they talked about the relationship between the entertainment industry, artists and the business world. After asking more about the inside story that they were not interested in before, they finally understood what Mei Yingnian said about it. reason.

Barriers in all walks of life are real. In modern society, the requirements for specialization are getting higher and higher. It is basically impossible for one or two talents to join and help to make fundamental changes.

When people interact with each other, it is inevitable that they will form a circle of interests and exclude outsiders.

For the vast majority of artists, if they have not reached the level of artists, have no representative works, are not highly recognized by the common people, or are not tolerated by mainstream culture, it is actually difficult for them to get along. More than ten years ago, Dai Yiqin, who was very popular, could not withstand the pressure. This shows how difficult it is for outsiders to intervene at will and change the original pattern.

If the current social atmosphere had not changed from conservative to open, it might not have been so easy for Dai Yiqin to make a comeback.

People in the industry are willing to take Dai Yiqin to play with them. In addition to the support of Jin Shang and the Nan brothers, there are also those who are really rejected by the mainstream these days. In fact, they are the so-called "earth rock" in the music industry and the "new wave" in the literary and art circles who do not know what they are. , Too kitsch and anti-traditional tendencies in the field of serious literature.

In comparison, Dai Yiqin's comeback to play heavy metal, pop rock, etc. is really nothing.

The impression of a person is not absolute, there is a gap only when there is comparison. Compared with those inexplicable "cow ghosts and snake gods", Dai Yiqin, who was once regarded as an alien, looks much more pleasing to the eye.

When you ask to lift the roof to get some air, and someone stops you, then if you ask to open a window, the resistance will not be so strong.

In other words, compared to suppressing the comeback of Dai Yiqin and a group of noisy rising stars, there is another person that the mainstream literary and art circles reject even more.

Jinxi Culture and Nanjia Brothers have caught up with the good times, and the emergence of Dai Yiqin has just filled the gap in the middle. Although it will also attract the hostility of a very small number of extremists, most relatively moderate industry insiders will not give birth to too strong The resistance, coupled with the fact that Dai Yiqin is indeed too popular and has the interests of too many people on his shoulders, so everyone is happy to see someone protect him.

Zooming into the entertainment industry and the business world, the main contradictions are different, but the principles are the same.

Regardless of the fact that the actual economic value of the literary and artistic circles is not worth mentioning, this industry cannot be completely measured by whether it makes money or not. When things like culture are in decline, they are the last position to hold on. When they are strong, they are The indestructible weapon of conquest is more effective than swords, guns, swords and halberds, and giant ships and cannons.

Any nation with some foundation will not ignore the battle on the cultural front.

The entertainment industry derived from it naturally has a different behavioral logic from ordinary commercial activities. The most similar to it is sports, especially the world's number one sport-football.

It makes sense that there is no distinction between styles and genres. To a certain extent, their value and role to a country or a nation are similar in modern society.

Unlike the so-called traffic stars later, in today's literary and art circles, the trend of universal entertainment is not serious. Most people in the industry still regard themselves as literary and art workers. In addition to making money, they can gain a decent identity as an artist. Everyone's wish.

Normal business cooperation, announcements and exchanges, payment with one hand, delivery with the other hand, what is bought and sold is the portrait rights, popularity and personality of the celebrity artist, using them to endorse the products endorsed and promoted.

In essence, it is a transaction in which money and goods are settled, whether it is cheap or expensive, one is willing to fight and the other is willing to suffer, and no one should blame the other.

As for the relationship between the business world and artists, for the most part, there is actually not much.

Although those who take this path always regard themselves as literary and artistic workers, in fact, the cultural level of most of the big stars who appear in the public eye is below the average. If there was really any hope of becoming talented through studies, ordinary people would probably not want their children to venture into unfamiliar literary and artistic circles.

Because of this, they need entertainment companies and brokerage companies to package and protect them. With the addition of a rentier group among literary and artistic workers and outsiders, the situation has changed.

Just like Dai Yiqin, after he became famous, he was actually very busy. How could he have time to deal with a large number of business cooperation?

Shouldn’t it all be left to the company and the broker?

Even if you want to personally intervene, you may not have the ability. Most people can't understand the dozens of pages of business contracts, let alone whether there are any traps in them.

As a result, an interest group centered on celebrity artists was formed.

If you have cooperation, find an agent!

In this way, wouldn't it become a business bureau that handles business affairs?

To put it bluntly, different industries are still driven by interests to compete with each other and distribute interests.

The explanations from Mei Yingnian and the Nan brothers made Jin Shang understand why it was difficult for people outside the industry to enter the entertainment industry.

It's too closed-minded and too professional, which makes artists and entertainment companies who stick together for warmth work together to steal money from outsiders without any pressure at all.

The coal boss came in to test the waters and found it unprofitable, so he left; the steel and real estate bosses came in, experienced the excitement of being a nouveau riche, and turned back to play football, which is more intuitive and easier to control; the Internet When big companies come in, they are confident that they will be disruptors. There are many lies that increasing traffic and data equals success. As a result, customers who pay for it do not buy it and believe it themselves.

It used to be art, but now it is a commodity, but it is also a pure commodity, making any upstarts who rush in recklessly and ignore their own affairs all become disgraced and give in.

In any in-depth cooperation, if outside companies do not have familiar industry insiders to guide them, they will basically not participate in the entertainment industry that they completely understand and have uncontrollable risks.

If it weren't for Jin Shanglai to organize the game, I'm afraid even Erjiumei Yingnian might not be able to play well; as for the Nan brothers and Dai Yiqin, they can contact many second- and third-tier artists and practitioners, but their ability to find money and commercial realization Their ability is so poor that even if they could really organize a party, where would they find sponsors, which TV station could they convince to broadcast it, and which distribution company in the country could put the CD on the shelves of various large and medium-sized cities?

Why don't Jin Shang make the introduction and let Lao Jin, Mei Yingnian and his partners, Zhu Jingxiao, Wu Chan and others help?

Only now did Jin Shang suddenly realize that he and Jinxi Culture were in an extremely advantageous position. Companies and businessmen outside the industry were in great need of influence in the entertainment industry, but could not find a way to do so.

For most of the brokers operating in the market, you don’t know how much they have, and they might even be liars.

Artists, brokerage companies, film and television productions, record companies, etc. in the industry have no visibility and influence. They can only work in their own small circles, but it is difficult to find partners to develop surrounding value.

"It's really a hindsight. I only realized now that I had a good card in advance." 』

The entertainment industry is in the ascendant and is still in the process of transformation. It is estimated that there are still several years before it can truly develop at a furious pace.

As a result, there are no giants in China that span multiple fields and completely connect the upstream and downstream industry chains like the eight major Hollywood film studios.

There are not many entertainment companies that can occupy an important position in niche fields.

Jinxi Culture, a non-mainstream cultural company that does not do its job properly, is already ranked very high. What is even more rare is that the business it covers has already involved most of the industry chain. There are newspapers, magazines, comprehensive portals, communications and social media, production of animations, comics, novels, publishing and chain bookstores, video websites, joint-stock partnerships with film and television production capabilities, theaters, and complete distribution channels. It has the production capacity of terminal equipment such as mobile phones and game consoles, and even has a good relationship with TV stations. It has a football team and Lao Jin’s clothing factory and brand.

Regardless of whether each business segment is strong or weak, they all have a certain sense of existence.

If we strengthen the toy entertainment, casual games and theme parks, shoot a few more toy commercials, create a movie universe, and reap the dividends of a wave of special effects development and 3D theaters, it can already be regarded as a pocket-sized house with all the internal organs. Disney.

In fact, Jin Shang has already walked down this road unconsciously. Such as Fengshen, Journey to the West, Legend of White Snake, Journey to the West, Jiuding War, King of Fighters, Alternate History, etc., are all on the way.

As for the theme park, since we can jointly build the "Three Kingdoms City" and the film and television base with Erjiumei this year, how difficult is it to develop a wave of amusement parks, special tourist parks, resorts, theme parks, etc.?

In fact, most of the financing channels have been opened, and with banks that are partners of our own, the bottom line has been secured.

"If you think about it this way, the company has actually gone further in the cultural industry than the Internet. If you plant flowers carefully, you will only see the tips of the flower bones; if you plant willows unintentionally, they will already be shaded. 』

If it weren't for the fact that he couldn't participate in the radio and television network, Jin Shang was wondering whether to build a behemoth like a media group.

Of course, the current industrial layout is actually relatively complete. If we add more resources in depth, we will not have the strength.

Li Xuan, who was watching TV, came back to her senses and saw that Jin Shang's eyes were unfocused and he was thinking about something absently, so he asked curiously:

"Still thinking about your Spring Festival Gala?"

"Well, the preparations went quite smoothly. Within two days, most of the people I contacted expressed their interest."

"Broadcast on New Year's Eve?"

"The recording will be broadcast from [-] to [-]:[-] in the afternoon, so the filming must be arranged in advance."

"It's obviously not night, why is it called a party?"

"It's not important. There is no wife in the wife cake, and the couple's lung slices have nothing to do with the couple. It's recorded and broadcasted at night and broadcast during the day. No matter how you explain it, it's fine."

Li Xuan didn't care about her boyfriend's excuses and said very pertinently:

"We currently don't have the ability to hold a live broadcast party, so recording and broadcasting is a last resort. It's better to take it easy for beginners. But..."

After a pause, Li Xuan suggested,

"I saw that you posted news about organizing the Spring Festival Gala online. Although there were a lot of clicks, the popularity and discussion in group chats were actually very average. How about setting up a statistical voting activity and letting everyone choose what they want to see? Artists, what kind of programs do you like to watch..."

"Yes, yes, voting interaction, why didn't I think of that?"

Jin Shang, who slapped his head and suddenly realized that he had made a mistake, complained to himself in frustration,

"I have really been thinking too much these days and have forgotten my special skills. Only through hype, interaction, a sense of participation, and interaction can you get the attention of netizens and quickly get out of the circle."

I was so busy that I forgot to make the most of the Internet social media tools at my disposal. This is simply unforgivable.

Jin Shang immediately called and asked the employees on duty to quickly prepare a plan, and posted a questionnaire and initiated a vote in the group chat, the Capital Student Federation Forum, and the comprehensive portal website.

It was another Monday. Jin Shang hurriedly drove Li Xuan to the company and immediately asked the technician to bring up the comprehensive statistical report. He couldn't help but smile when he saw the attention traffic of nearly [-] and the participation of nearly [-] votes.

On average, one person contributes two clicks, and there is one voting user for every six views. The level of network activity these days is too high.

Also, nowadays there is very little information on the Internet, and there are not many well-known sites. The Beijing Federation of Students Forum and the Northern United Online Website account for a large part. In addition to reading domestic and foreign news, playing games, and chatting and interacting with other netizens, there are actually Nothing much to do.

Finally, there was a topic that attracted a lot of attention, and everyone's attention was immediately attracted.

This is like a big news suddenly popping up in a stagnant atmosphere. A large number of "melon-eating people" immediately put it on the headlines, and the popularity increased very quickly.

Not only that, the volume of website replies, forum posts and group chat messages has increased significantly. The so-called "circle" atmosphere's ability to attract traffic has been shown to Jin Shang for the first time.

"A windfall."

Jin Shang, who couldn't help mumbling to himself, breathed a sigh of relief after returning to the office.

Because the preparation time is too short, the quality of this year's first Spring Festival Gala will definitely not be too high, even if Dai Yiqin is willing to help appear and bring some insiders to the stage to support it.

The real limitation is whether this is a group of friends and businessmen joining together to hold a party, external rhetoric, or a public annual meeting.

Since it is an annual meeting, there will definitely be employee programs and a series of entertainment games.

If the CCTV Spring Festival Gala tends to be serious, solemn, festive and nationally joyful, the party prepared by Jin Shang must be more casual, entertaining, relaxed and down-to-earth.

It’s not about attracting everyone’s attention, it’s just about attracting a large number of passers-by and proving that this event can be continued next year.

Of course, we can't be too unscrupulous. After all, it's a New Year celebration, so we can't cause trouble to everyone.

Since everyone is interested in cooperating, the progress is naturally very fast. On Monday afternoon, Zhu Jingxiao introduced a director to Jin Shang who was temporarily idle at home. Although he had not organized the Spring Festival Gala, he had experience in many other galas to join him.

(End of this chapter)