this man is not calm

Chapter 267 Contact

What many people don’t understand is that the so-called Spring Festival Gala was not like this at the beginning.

You can know a thing or two from the change of its name.

At the beginning, it was called the New Year's Eve Gala, and its nature was the same as that of each company's annual meeting. After all, the TV station is a unit with cultural attributes, and the annual meeting should be held in a more stylish manner.

Companies large and small, as long as their performance for the year is not bad, will basically have an annual meeting to summarize, which is not only a welfare but also a team-building activity for bosses, executives and employees to gather together to welcome the New Year. If we were even more wealthy, wouldn't we have to invite a few big and small celebrities to perform on stage to add to the fun?

Even when a roadside shop opens for business, a band is invited, a loud sound system is set up, gongs and drums are loud, and firecrackers are blasted to create a lively atmosphere.

In terms of organizing activities, TV stations have natural advantages. Various art forms such as sketches, songs, singing and dancing, acrobatics, magic, opera, cross talk, etc. are all available. It is also very convenient to hire talents that are not available in the department from outside. As long as there are no special difficulties, everyone will give them face.

After entering the Internet era, Jin Shang in his previous life had seen a lot of videos on the Internet of the Four Heavenly Kings, this singer, and that diva playing games, breaking rocks on their chests, walking through fire rings, doing acrobatics, and other images that ruined their image. Most of them, They are all interactions at annual meetings organized by companies or radio and television.

It can be seen that the same cultural origins, even if the details are different, the development trend is the same. At the end of the year, the idea of ​​joining in the fun and celebrating the festival is the same.

The literary evening that developed from the annual party became bigger, more lively and more influential, so it was logically moved to TV. Later it was renamed the Spring Festival Gala. It was held year after year, and everyone gradually got used to it. , and it became a custom.

With the advent of the Internet era, many online video websites and media have also begun to hold their own New Year's Eve parties and festive programs. In essence, they are also following the old path of the "Spring Festival Gala". Starting from the annual party, they gradually become bigger and attract more people. People pay attention, the momentum builds, and the program becomes a success.

It is natural that a few succeed and most fail.

On the same road, some have succeeded, while others have inaccurate positioning and insufficient strength, so failure is natural. As for the traditional "Spring Festival Gala", which is increasingly declining, there are many reasons. The declining quality and the difficulty of public opinion are only part of it. The rich welcome activities and more choices for the people are also important factors that cannot be ignored.

At present, there are only a handful of companies that are truly capable of holding a Spring Festival Gala that is open to the whole country and even the world.

With the current strength of Jinxi Culture, holding a lively annual meeting is the limit. Inviting a large number of celebrity artists to support it, or even recording it into a TV program that can be broadcast, is still beyond its capabilities.

Therefore, we had to seek foreign aid.

There are many deficiencies in terms of momentum, influence, and experience in organizing New Year's Eve parties, celebrity artists, event applications, TV stations to broadcast, qualification confirmation, etc. I have to rely on myself to sort them out one by one. After the Lantern Festival, it is estimated that Nothing can be done.

There are only so many contacts that Jin Shang can reach. He raises money and persuades partners to join him. Jinxi Culture has some cooperative merchants, but the influence is not enough. Mei Yingnian does know a lot of capable people. I think someone should be interested. As for broadcasting The big media dare not talk about the channels. It is still possible to find a group of influential local stations to broadcast it.

I won’t mention the distant ones, but try to talk about the local TV stations in the capital, the North China Plain and surrounding areas, and local TV stations further afield.

Since he is seeking cooperation, he must have chips in hand. Inviting celebrity artists to the stage is one aspect. Jin Shang is also planning to try to win over a group of programs that were rejected by the Spring Festival Gala. Those who can be shortlisted are all of good quality, because of various Being rejected for some reasons does not mean that you cannot perform at the second-tier New Year's Eve party.

Because it is a public event held by the private sector, there are far fewer scruples, less restrictions, higher degree of freedom, and preparation and rehearsals are less troublesome.

Not too much, as long as a small group of people are willing to join in and spend more money, Jin Shang is also willing.

In addition, the influence of the partners must also be taken into consideration. For example, the Jin family and his son can find some connections locally to smooth things over. The second aunt's family is still relatively small and powerful in the north. The Tan family and his son, who run a hotel chain, are in East China. I can speak more or less about the region.

Most of the partners of Minh Hsing Bank, which is about to open, are second-tier rich people who are able to get along well in one place but have little interest in the whole country. But if everyone can join forces to hold a celebration that not only promotes their own brands, but also builds a reputation for the opening of Minxing Bank, why not?

There are also directors, hosts, stages, scenery and program arrangements for organizing the party, all of which require professional help. Although the Spring Festival Gala occupies most of the TV station's energy, there are always some who take a back seat, or fail to attend due to lack of qualifications and experience. Those who can take the lead want to prove themselves.

Although the new party organized does not have enough influence, as long as it can be broadcast, there will always be people watching it. As long as the response is good, it will be considered a success.

"It's the end of the year, and everyone still wants to join in the fun. If you spend a little money and do a random promotion, you should be able to attract a lot of people. In the past, it wasn't that there were no partners who wanted to cause trouble. The main reason was that there were no talents and professionals in this field. It’s hard to hire a team, and it’s even harder to deal with celebrity artists.”

"Is it difficult to deal with celebrities?"

Jin Shang was a little surprised by what his second uncle Mei Yingnian said.

"I haven't heard of any trouble."

"You, as an insider, of course you can't feel it. We spend money to invite people to support us and do official business. Of course it's easy to talk about. But if we really want to do big things, we have to deal with entertainment companies and brokerage companies. It's very troublesome. Very. This industry is extremely closed, and it’s a tradition to trick laymen. No one is there to guide you. It’s like spending money to find trouble. If you take the lead, you should be able to do it. It’s almost the end of the year, and every company is preparing for the annual meeting. , it would be great if we could work together."

"Right."

Jin Shang clearly agreed.

As soon as he debuted, he dealt with Dai Yiqin and the Nan brothers. Others did all the trouble. He rarely had any grudges with others. He had one foot in the entertainment industry. Although he was not close to most people in the industry, he had no grudges and his reputation was pretty good. , the talent character design is quite easy to use.

In addition, I performed quite well in the project with the TV station, and I got to know a lot of people. After a few turns, I was basically able to talk.

"If you think about it this way, I am actually a "bastard" with a small amount of energy in the social circle. 』

Although he doesn't have much business, because he is young, even if he makes a little mistake, it is easier to be tolerated, so so far, his behavior is not mellow, and he is even a little impulsive in some things, but his external image is still very good.

This is also positive feedback from what Jinshang has done in the past few years, as well as the persona and image of his business.

"Next month's [-]th is New Year's Eve. It's only [-] days ago. I don't know if it's too late. I asked Director Zhu to help contact the team. She was also very busy. She just said she would try to help and asked, but she hasn't responded yet. , I will give Dai Yiqin and Nan Dabiao some air first and see if I can find some famous artists to support them. Time is too tight. This year, I guess I can only try to create excitement and do big things in a serious way. Next year..."

"You are really ready to compete in the Spring Festival Gala."

"It is indeed far behind now, and it will be difficult to even have the opportunity to compete on the same stage in ten years, but..."

Jin Shang chuckled,

"I'm still young. As long as I persist year after year, I will eventually become successful."

"Indeed, you are not yet nineteen years old, so you still have a lot of time to spend. When I was your age, I was still washing the deck of a fishing boat. In the blink of an eye, you are so old."

On the phone, Mei Yingnian sighed a few words and then praised with great appreciation,

"I worked hard for several years before I had the opportunity to stand alone. Gradually, I gained momentum. You... are very powerful."

"I am standing on my father's shoulders, and my starting point is much higher. I also have many relatives and friends to help me. Second uncle, you really started from scratch, which is much more difficult." Jin Shang, who was chatting with each other, complimented,

"Cousin Wen Hui is much smoother. He doesn't have to worry about the first pot of gold. This is the greatest luck for children from a family like ours."

Whether you have talent or not is secondary. If you are not even qualified to be on the stage, even if you have dragon slaying skills, it will be of no use.

Mei Wenhui's drive and ruthlessness are far inferior to that of Mei Yingnian. His well-educated cousin does not have the aggressive and decisive spirit of his father, but in the business field, his calm style is very suitable for starting a business. heir. In the entrepreneurial stage, you need to be bold, careful, and have the courage to move forward. Once you have grown big, you have to control risks. The talent of your second uncle's eldest cousin is just right. It is difficult to start a business and even harder to keep one. If you can make progress, it will be an unexpected surprise.

The two chatted for a while, and Mei Yingnian agreed:

"You should try your best to contact me here. If there is any progress, please notify me in time. I will talk to a few 'tea friends' and I should be able to win over a lot of people. Tell me what the preliminary budget is so I can have a good idea."

"Fifteen million, it won't deviate too much."

"It's pretty much what I thought. Each company will share one point, which is just a few million, not much."

After roughly agreeing on the framework of cooperation, Jin Shang hung up the phone and looked at the time. It was after seven o'clock.

When I came to the front hall, I saw that there was still a lot of customers in the store, but it had dropped from the peak.

The store managers and waiters recruited by Lao Jin are all of good quality. Although the salary is on the high side, it is worth the money and it is really good to be able to support an explosive store.

After exchanging a few words, he and Lao Jin made a phone call to report each other's safety, and Jin Shang was ready to go home.

On the way, I also received a call from the host Wu Chan.

Wu Chan has been a little moody recently because she failed in the competition to host the Spring Festival Gala. However, after learning that there was another invitation, she was a little tempted.

Although the stage is not as big as the more serious Spring Festival Gala, it is still a welcome party, which is worse than watching your peers at home making a show of themselves.

"Sister Wu, if you can come and help, I will definitely welcome it. But...does the station allow an anchor like you who often appears on the camera to make money from outside?"

"Logically speaking, it's not allowed, but... currently everyone has difficulties and money is tight, so it's good to save a little bit. As long as it doesn't violate the general principles, it is also tacitly allowed to take on some outside work in the name of cooperation. .”

"understood."

Economic growth has been sluggish in the past two years, and its impact has been felt in all aspects.

If funds are sufficient, wages and bonuses are paid in full, and welfare subsidies are in place, there will naturally not be so many troubles. In fact, it is not a hard life now, but in the environment of the end of the year, there are no big tasks to take up, and it is okay to take time to do some personal things. Not a bad idea.

There will be no big flaws in the procedures, and the leaders will not be too unreasonable at this time.

With the support of the backbone of CCTV, recruiting a few workers in Gyeonggi Province, forming a team, and sincerely inviting the unemployed chief director to come out, the matter is basically completed.

With this good news, Jin Shang was also very happy. He returned home with joy and talked about it with Li Xuan, who also found it a little interesting.

only……

"Lao Dai is a big name who was invited to the Spring Festival Gala. Are you free to come to the party of your grass stage team?"

"It should be possible. Second uncle will promote it in the name of the Chamber of Commerce. If he pays a little more, it will be worthy of his status and reputation. It shouldn't be a big problem. Just treat it as a normal announcement. Just give it a day."

Dai Yiqin's program included a solo "Mortal Song" and another chorus. There was not much rehearsal required, and relatively speaking, the time was ample.

As for the others, depending on the connections between the Nan brothers and Lao Dai, can some artists come over? By the way, I'll ask backstage at the Spring Festival Gala if any of the unsuccessful ones are willing to come over and do a "part-time job."

Of course, the party prepared by Jin Shang cannot be broadcast live and compete directly with the Spring Festival Gala. Instead, it is planned to be recorded and broadcast on the afternoon of New Year's Eve. The staggered time should not delay anything.

"Then you want to go on stage in person?"

"Maybe. After all, this is part of the annual meeting prepared by our Jinxi Culture. It seems unreasonable for the boss not to come on stage."

"Then do you want to bring other bosses on stage to play games?"

"Depending on the situation, it will mainly focus on partying and downplay the presence of each company."

It can be commercialized, but it must not have the sense of déjà vu of inserting a song and dance party in a commercial.

"Actually, I also want to take this opportunity to show off my connections and the scope of influence that I can have, and twist them into a rope. When I encounter problems in the future, I will have more people who can help me speak. The more business I do, the more I will do. The bigger you get, the more involved the interests are. You might offend someone or infringe on someone's interests at some point. At this time, if you stand with many people and hide in the crowd, you won't be so conspicuous."

The current Jinshanghe Jinxi culture is not strong yet. While developing steadily, we must also pay attention to protecting ourselves.

"As long as you make the decision, I don't think it's a big problem. It's the end of the year, it's okay to get together and have fun. However, I may not be able to help..."

"It doesn't matter, just help me take care of the business I've entrusted to you. At present, group buying accounts for half of the e-commerce business. Whether we can do a good job in self-operated sales is the top priority..."

(End of this chapter)