this man is not calm

Chapter 266
  Most of Jin Shang's predictions were right. In the following period, the number of orders for garment factories did increase, but they were not overwhelmed.

Nowadays, domestic people do not have such high individualized requirements for food, clothing, housing and transportation. The standard of pursuing fashion and trends is still at the level of what others wear, and one's own family cannot lag behind.

The demand for diversified styles is not high, which is a good thing for garment factories. Most of the processes can be completed by machines with high efficiency, and only some of them need to be handled manually.

As long as some skilled workers are recruited, the speed of producing garments will surge significantly.

From the current point of view, as long as I work harder and work overtime, I can basically keep busy.

Of course, Lao Jin has been very busy recently. Uniqlo's flagship store and three large stores in Beijing have seen a sharp increase in customer traffic and increased brand awareness. In a capital with more than [-] million people, the effect is so obvious that even the Jin family and his son are a little surprised.

After thinking about it carefully, I felt it was natural. The domestic textile and apparel market is relatively mature. In the field of retail stores, competition is so fierce that people who are not in this industry cannot imagine it.

If the price war among major white goods manufacturers is in full swing, the competition between ready-to-wear brands has already entered the cruelest phase of elimination. Even many time-honored brands that have been around for hundreds of years are under considerable pressure, not to mention those that are not established by Lao Jin. It’s time for a fashion brand of the year.

If it weren't for Uniqlo's affordable fast fashion model, which is in line with the preferences of today's young people, and with the blessing of online stores, it would be good to be able to gain a foothold, let alone hot sales.

Because of his busy family life, Jin Shi couldn't focus all his energy on business operations. In addition to increasing recruitment efforts, he hired several capable store managers and executives with high salaries, which also gave Jin Shang time to take a look.

This year's Laba Festival falls on January [-]th, which happens to be a Saturday. The weather is cold and sunny, and the warm winter sun makes people feel comfortable.

In the morning, Jin Shang had breakfast with Li Xuan at home, and his girlfriend went to take a nap. Jin Shang read a book for a while to recharge his batteries, then cooked a good meal, finished it by himself, and put his girlfriend's portion on the table. In the incubator, he told her, who was still lying in bed, not to be too lazy and to go out for a walk when she had enough rest. Then she drove to the city center to take over from Lao Jin to help look after the store.

Today is the day when his mother, Mei Xinghong, has made an appointment for a physical examination. Jin Shi has to go back early to prepare.

Arriving near the flagship store on the first floor of the shopping mall, looking at the bustling crowd inside, Jin Shang waited for a while before entering the inner room along the employee passage.

Jin Shi, who was packing the lunch box, breathed a sigh of relief when he saw his son coming in.

"I thought you forgot and didn't want to come. I was just about to make a phone call to remind you."

"how come?"

Xiao Jin smiled and said,
  "I think the business outside is good, but it's not the same as last time I came here."

"It's almost the Chinese New Year, it's the weekend, and the TV series is on the air. As long as less than half of the people in the capital see it and want to come in and take a look when passing by, the customer flow will be overwhelming."

This is just the capital city. The volume of online wholesale orders is rising steadily, and individual users are also purchasing a lot.

"Tell me, if I open Uniqlo all over the country, will I make a fortune?"

"One day, the richest man dare not say that it is possible to be ranked among the top ten in the country."

The founder of Uniqlo in his previous life was once the richest man, which shows that this model is still very promising.

Jin Shang can't say whether the results will be the same using the same means, but at least now he can see that this is the right path. Early development requires a huge amount of funds and talents. Franchise and other things are not considered for the time being. It is completely self-operated. For Laojin, it not only requires ability and connections, but also tests its financing ability.

"I don't want to think about the richest man or anything like that. Your second uncle has worked hard for half his life, but he doesn't dare to hope for the richest man. I won't talk about the obvious ones. I don't know how many invisible rich people have not shown their true colors. This rich list, that ranking , are all false.”

"It's not bad to be rich on the outside."

Jin Shang smiled and helped clean up the office, then packed up the garbage and waited for the cleaning staff to clean it up.

"Let's get down to business, I can just watch?"

"Well, there are shopping guides who do the specific work, and the store manager makes decisions. The boss just acts as a stabilizing force here, giving the store employees a little confidence, and also deterring some people from having bad thoughts. You really need me If you do it yourself, it would be better to close down business, become a rich man, and ride on other people’s coats to feel comfortable.”

Indeed, even in an industrial company, it is one thing for the boss to experience life at the grassroots level, but when it comes time to personally end the job, it would be too inferior.

It's hard to say how high Lao Jin's business talent is. The relatively wealthy life has cultivated the sentiments of a rich kid, and he still has some vision and appreciation.

"Then I'll just drink tea and read the newspaper. We'll close at that time."

"This is what I usually do when I come here. It doesn't have to be very late. When the passenger flow drops and the pressure at the front desk is not so great, I can go out and have a look, do a tour, say a few words of condolences, and then I can leave early. I am not you here. In a technology and culture company like that, there are so many trivial matters and so many things, and front-line stores sometimes can’t be too rigid in their management.”

Everyone knows that if the water is clear, there will be no fish.

If you are just a small owner of one or two sales stores, it doesn't matter how hard you work. Since Lao Jin is determined to expand his business, he has to show some gestures in advance.

It's hard to say that among the people busy in the front office, there are talented people who can grow into senior executives.

The father and son chatted for a while. Lao Jin checked the time, ended their chat, exchanged a few words with the store manager, and left in a hurry.

Jin Shang, who had nothing to do, looked at the various data reports placed on his desk.

"It's such an exaggerated increase in happiness, especially on weekends. No wonder dad's face is so red these days. 』

Everyone who has done it knows how high the gross profit margin of ready-made clothing is.

This industry is almost the threshold for industrialization. Many traditional powers relied on the textile industry to launch the industrial revolution, and late-developing countries all started with textiles.

The threshold is low, the profits are high, it can drive employment, promote the development of upstream and downstream industrial chains, and primitive accumulation of capital. There is nothing more suitable than this. Even if Jinshang is an Internet e-commerce platform, selling clothes is the most important pillar.

Since it is a traditional industry, the competition is so fierce, the old players have not left the industry, and the new players have sharpened their heads to get into it. It can be seen that there is still profit in it, and it is big profit.

Clothing and eating are something that almost everyone cannot escape. If you master these two things, you will have a lower limit. After careful calculation and a rough estimate of the development trend, Jin Shang felt that he could open more stores in the capital and strive to reach ten stores within half a year. Then he could take a breather, go out and shop in the surrounding area. Cities, as well as the southeastern coastal areas were developed.

Lao Jin's strength, as well as the accumulated funds and connections, do not allow for too radical expansion strategies. He must take his time and do not seek explosive development. As long as he can expand steadily, it will be enough.

Putting down the documents in his hand, Jin Shang looked through the newspaper Lao Jin bought and found no valuable news. Then he took out a novel called "The Wisdom and Life of Realm" from his backpack. Even though the title of this book is neither fish nor fowl, it is the highest-rated novel of the year in Jinxi Library.

After spending nearly three hours reading it carefully, Jin Shang couldn't help but fall into deep thought.

This book is very similar to a novel called "Flowers for Algernon" that Jin Shang read in his previous life. It is covered in soft science fiction, but its main purpose is to explore the difficult-to-understand truths of human nature and society.

The main plot is about a protagonist who was born mentally retarded. He became smart because of an accident, but failed to save himself in the end, and inevitably fell back into retardation. The three stages of his life. The science fiction color is weak, but it describes a lot about the protagonist's encounters and ways of dealing with things, as well as the reactions of people around him.

"Aloofness, cheap sympathy, rejection of outstanding people who don't fit in with others, self-satisfaction, striving to always reach the top, but being powerless and tragic, gloating about others' misfortune, indifference that likes to watch others suffer, there are many, many. There is no Mr. Lu in this world, but the thoughts and will are still the same. It’s just that those who dare to think, dare to speak, and can describe it deeply are not found in every era. 』

To be able to get the highest score, earn enough reputation and benefits, it is indeed a good thing. The author is good, and this novel can be regarded as a well-deserved achievement.

Being able to stand out among thousands of novels solicited for essays and get the opportunity to be published physically, and the sales volume is not bad, in addition to the promotion of Jinxi Culture, its quality can also stand the test.

However, Jin Shang is still a little hesitant about his screenwriting team's idea of ​​adapting it into a film and television drama.

Generally speaking, this kind of subject matter belongs to the category of relatively niche but excellent works that can barely break out of the circle. It is very suitable to publish them as a carrier of novels. However, if it is adapted into a movie, it is estimated that it will be difficult to gain momentum. If it is filmed into a TV series, The effect will be better, but it is also limited.

Many inner scenes need to be supplemented by narration, and the requirements for actors are too high.

It is very difficult to reproduce the charm of the novel authentically and obtain commercial returns. Good screenwriters, directors and actors, as well as effective publicity and promotion, are all indispensable.

Once you find a suitable team, it's not impossible to shoot. If you sell a few more advertising shots, you can at least make sure you don't lose money.

"This is just like opening a blind box. It seems that there is a possibility of success, but the chance of failure is not small. Judging from the feedback from "Goldfinger", it seems to be more positive. 』

After thinking about it, Jin Shang asked Zhao Rongzhen to chat with the author of the novel to see what he thought, and to contact Chang Di Culture and the TV station to see if they were willing.

By the way, we have to write a version of the script first before we can discuss it.

As for whether to shoot or when to shoot, it still needs to be considered.

Nowadays, the company is producing a lot of film and television animation projects, and it will be too busy for a while.

In addition, the details should be revised, and a few company products should be added to promote them appropriately.

After deciding whether this was a big or small matter, Jin Shang looked up at the time. It was past five o'clock.

At this time, the flow of passengers outside seemed to be even greater than at noon. Around dinner time, more young people came out for a stroll. Seeing that there were more people here, anyone passing by would come to join in the fun.

When business is good and there are more people, it will attract the attention of passers-by. In the end, traffic and benefits will be taken away by a few leading celebrities. This is true in the entertainment industry, and it is actually similar in stores. This is also the reason why the store opposite sells similar products but the store opposite is crowded, while the other store is crowded with people.

"Clustering, influence, even blind obedience. No wonder there are all kinds of trusts, and e-commerce platforms have never lacked the market for fake orders. To put it bluntly, if there is demand and profit, someone will sell. 』

How should we judge the various subdivisions of the Internet industry?

"Am I being too conservative? I should brag more, and brag a lot. 』

There are more than [-] live chat active users, let alone one million, and half a million should be publicized, and a celebration banquet should be held, and the press conference should not be too deserted.

There are so many ready-made examples in the past life. Playing word games to make the numbers look better cannot be said to be deceiving. It can only be regarded as one of the propaganda routines.

However, you need to pay attention to the method of flattery. If you control the media channels to boast to the sky, it is not as good as a thumbs up from outsiders.

"Celebrity endorsements? No, now is not the time. How about sponsoring a program? 』

As soon as he thought about this, Jin Shang thought of the Spring Festival Gala that was being intensively prepared, and he immediately came up with the idea of ​​spending money to insert a few lines into a few cross talk sketches.

Unfortunately, Jin Shang has no acquaintances or channels, so he can only go through the official sponsorship channel and spend real money to buy advertising space.

"No, I think it's wrong. The Spring Festival Gala for the whole country, or even the whole world, is not a lively one. Why not hold a New Year's Eve party by yourself? 』

As soon as he thought about it, this idea could no longer be erased from Jin Shang's mind.

Thirty million or fifty million?
  This is the budget ten years from now, now?

Do you want [-] million?
  “It only takes the investment of one or two TV series to make it possible. 』

Of course, when CCTV invites people to attend the Spring Festival Gala, there is basically no appearance fee, and a series of hard expenses such as stage scenery and scenery do not cost much. If Jin Shang wants to do it, finding a suitable stage is not a big hassle. As for inviting celebrities to the stage, it must not be less than a penny, and at most a friend can give a quote.

More importantly, there must be a display channel. You can't just hold a party and entertain yourself, right?
  Recording it into a CD and video tape for sale is one thing, but there must also be ready-made channels for broadcasting it.

"Television stations are a must. We don't expect live broadcasts, but there is still hope for recorded broadcasts. 』

Now that he had made a decision, Jin Shang immediately picked up his cell phone and made a call, contacting his father Jin Shi, the Nan brothers, Zheng Liangzhi, Dai Yiqin, Director Zhu Jingxiao, etc.

If a well-known anchor can be invited to host the party, and a few big stars can support it, and the quality of the party is higher, there will be no shortage of people to support it.

(End of this chapter)