this man is not calm

Chapter 265

That night, when Jin Shang actually saw this drama called "I Love My Family", which was completely different from the TV series of the same name in his previous life, he felt a little emotional in his heart.

Jin Shang already knew the general direction of the plot, and even provided some good jokes. Most of the details were figured out by the screenwriter team after brainstorming, scratching out a lot of beards and hair.

Creation itself is a very hard thing, and it is very common to write behind closed doors. However, if you want to keep pace with the times, or even improve, you must often go out to collect materials. If you are separated from the group and cannot imagine the real living conditions of ordinary people, the things you write will definitely be difficult to empathize with the audience.

For example, "Into the Dust" and "I Am Not a Mountain", which were particularly controversial in previous lives, are touching. They are indeed touching. The plot is fascinating and the development is heart-wrenching. In terms of shooting skills and plot structure, the screenwriters and directors are absolutely professional. They know how to arouse the emotions of the audience, maximize the excitement, and make people cry.

But if you really calm down and think about the story line, you will find that there are loopholes everywhere. The biggest root cause is that the creators are too arrogant. They have no idea what real remote rural areas are like, and what are the real difficulties and pain points of rural primary schools and out-of-school children. They stay in comfortable workplaces in metropolitan cities and pat their heads. The so-called conflicts and human nature that come up are baffling to outsiders and frowning to insiders.

In rural areas with traditional acquaintance society, some people may want to take advantage of strong laborers who work hard and endure hardships, but it rarely develops to the point where the whole village, old and young, ostracizes them; as for the so-called puppy love, skipping school and surfing the Internet, native families Perhaps only city dwellers would think this contradiction is the source of misfortune for rural children who are out of school.

To sum up, the technical level is over the top, and in terms of story, thought and culture, it is simply unsightly.

It is precisely because he is aware of the differences in cultural background between his past and present lives, and that Jin Shang himself is separated from the grassroots in his actual situation, that he rarely gives too detailed guidance on the creative level.

Not to mention the living conditions of the vast majority of people across the country, even the current ideas and fashion trends of primary and secondary school students and young people are not well understood.

In this life, I have never experienced a complete elementary school, junior high school and high school, four years of college and three years of graduate school. It is different from ordinary people.

Under such circumstances, it is simply a joke to ask Jin Shang to create down-to-earth literary and creative works. Drawing on memories from previous lives, when you are a "copycat", you must always be careful not to show your cowardice and let others take advantage of it, not to mention sitcoms such as "I Love My Family" and "Family with Children" that reflect the trivial matters of urban families. .

It's enough to dabble in the fields of history, mythology, science fiction, etc. It's enough to quietly be a singer-songwriter, recite poems and compose poems from time to time, and be a talented person. You can't really get involved in too detailed real-life issues.

While watching TV with his girlfriend Li Xuan, in addition to enjoying the happy time amid laughter and laughter, Jin Shang was also counting the number of exposures and close-ups of Jinxi Culture's products in the series.

To be honest, the protagonists in the TV series are set as ordinary families. If you really want to care, look at their two large color TVs and the game consoles for the children, the office computer and business mobile phone equipped by the eldest son, and the mobile phone they use every night. Being able to surf the Internet regardless of how long it takes, not to mention ordinary working-class families, even even successful bosses who do some business feel uncomfortable.

As for the family's style of dressing up in fashionable clothes in almost every scene, if the advertisers hadn't spent too much money, Jin Shang would have planned to curb such exaggerated and low-key "showing off wealth".

Sometimes, film and television drama creation is like this, and you need to make a little compromise in some details.

As long as it doesn't affect the viewing experience, you can only turn a blind eye to the exaggeration of details.

Two consecutive episodes, each fifty minutes, with a total of nearly ten minutes of commercials at the beginning and end of the film and during the show. So far, it seems that the effect should be good.

"Those guys are cheap. Next season, we will have to pay more for product placement and promotion."

If evaluated as a serious film and television drama, "I Love My Family" is full of flaws. However, judging from a sitcom that targets the public, uses entertainment and entertainment, and incidentally does some positive energy promotion, it is really not to be missed. of exquisite products.

Girlfriend Li Xuan couldn't help but smile when she saw Jin Shang's expression of losing money in business.

"Didn't you make the decision and make huge concessions in terms of commercial interests in order to start filming as soon as possible and promote the release?"

"That's what I said..."

The troubled Jin Shang shook his head gently,

"The cost of a single episode of the first season, based on comprehensive calculation, is less than [-] yuan. The effect of the entire series on Jinxi Culture's products far exceeds [-] million yuan. This is still our own benefit, and the sponsors who have taken advantage of it have made a lot of money. .The actual economic benefits are far more cost-effective than investing in equivalent advertising.”

No wonder there were so many inexplicable commercials in the previous life.

Typical examples include "The Devil Wears Prada", "Love Apartment", workplace dramas, romance films, sitcoms, etc. For many fashion brands, investing in film and television dramas may cost less than [-]% of their annual marketing expenses. One percent, but as long as a drama becomes a hit, you can make back your capital with profits, or even make a lot of money.

"In the future, we should use less direct advertising and pay attention to inserting scenes into movies and TV dramas that are likely to become popular, so that people can accept them subtly, and the effect will be better."

"Isn't this...what you said, celebrity traffic?"

Li Xuan's words made Jin Shang stunned for a moment, but he immediately realized what he said and nodded in affirmation with a smile.

"Yes, that's the truth."

No one is stupid in this industry.

Why is the money-making effect of celebrities so exaggerated, especially in the Internet era, where the so-called top celebrities, Internet celebrities, idols, etc., don’t have to worry about poor business capabilities. As long as it can increase the exposure of the product and get fans to pay, who cares whether you have it or not? Good work, how about your personal ethics?

As long as the house doesn't collapse, hello, me, everyone, everyone makes their own money and that's it.

"Then...you drew a good card right from the start, and it's a great start."

"Yes."

Jin Shang knew very well that his girlfriend Li Xuan was talking about Dai Yiqin.

This is a super-traffic, national-level star who can dominate the rise and fall of many big brands.

Whether it is public cooperation or personal friendship, it is very suitable for Jin Shang to borrow his influence at the right time.

This is a matter of mutual benefit, and Lao Dai will certainly not reject it.

The tickets for this first [-]-person stadium super concert in the South were sold out years ago. Being so popular in the Cantonese-speaking area is enough to prove that Dai Yiqin's influence has indeed crossed the Yangtze River and spread throughout the Pearl River Delta.

The two were chatting and laughing, eating snacks and blowing on the heater. At nearly ten o'clock, when the ending song was rolling on the TV screen, Jin Shang received a call from Director Zhu Jingxiao.

"Nineteen percent ratings?"

This data seems to be very high, but the horizontal comparison is a bit wrong. After Director Zhu’s explanation, Jin Shang got a rough idea.

Compared with the ratings of [-] or [-]% during prime time ten years ago, the data in early [-] was already very good. It recorded [-]% at launch and [-]% at peak, and the audience retention rate is not small. The overall trend of ratings is rising.

It can be foreseen that it is a high probability event that the ratings will go up.

"In the past few years, there has been a drama king. It's hard to say this year. There will be "The Romance of the Three Kingdoms" after the year, and there will be several big productions released in the second half of the year."

Zhu Jingxiao said this.

Unlike in the [-]s, when you need a ratings of more than [-]% to become an annual drama king, at that time, there were few TV sets and even fewer TV stations in the country. There were only a few channels to choose from, and you didn’t have to change them if you wanted to. It’s no exaggeration to say that a high-quality TV series is packed with people.

In his previous life, Jin Shang was born late. When he heard his elders bragging about imported Japanese dramas such as "Catch", "Desire" and "I Love My Family", shop owners closed their doors early and taxi drivers finished work early, just to go home and watch the finale, I felt uneasy. Not deep.

Against the backdrop of the emergence of a large number of satellite TV stations in various places and the diversion of Internet traffic, a ratings of two or three points is enough to win the title of drama king of the year.

At the beginning of [-], it was estimated that it would take more than [-]% to become the number one in the year.

In a previous life, "I Love My Family" was broadcast in the early [-]s, with an average ratings of over [-]%, setting off a wave of urban sitcoms.

The new version of "I Love My Family" directed by Jin Shang is not bad in quality. It is three or four years late, and the cultural background is also quite different. On the first day, the playback rate is close to [-]%. Among the works of the same period in the past two years , already in the top five.

"You can't expect a crowd-pleaser rating of [-]%. When it's over, it's going to be close to [-]%, which would be great. 』

Regarding this, Jin Shang is self-aware.

Nowadays, CCTV is not the only one, and local satellite TVs are not available in every province or region, but there are many. This is very different from the previous life in the mid-[-]s, when one was the only one with almost no competitors.

The spiritual and cultural life of ordinary people is a bit empty, but not that lacking. It is normal for TV series with themes such as "I Love My Family" to be relatively popular, but it is not good to overestimate their influence.

Seeing that Jin Shang had been chatting for several minutes and then hung up the phone, Li Xuan asked curiously:

"how is the situation?"

"It's not bad, a little better than expected. The feedback from Director Zhu is more positive. This cooperation should be a success. The series of subsequent episodes should be broadcast smoothly as long as the quality is not bad."

Why would Jin Shang focus its cultural and creative products, film and television dramas, mainly on TV dramas instead of movies? To put it bluntly, the cost of the latter is too high and it is difficult to monetize it.

Jin Shang doesn't have the energy or strength to deal with film studios and theaters from all over the world.

Until Nan Dabiao's theater chain initially reaches a certain scale, Jin Shang does not plan to invest heavily in making movies, and will just let the Chang Di brothers find money for the project.

Maintain scale and support a large number of professionals until the wind blows.

At present, the main channel to increase national awareness is to film TV series and appear on TV stations.

It just so happens that the Jin family and his son are natives who have been deeply involved in the capital for many years. Some things are easier to handle. Even if they cannot log in to the comprehensive channel, they can still test the water on the local TV station in the capital. The theme of "Jiuding War" is relatively new. It deviates from the preschool education category and involves animations for teenagers and even all age groups. It was successfully promoted nationwide after the trial broadcast on the Beijing Children's Education Channel.

Nowadays, while various local stations are broadcasting this cartoon, Hui Xin Bookstore's comic book volumes and animation CD discount packages are selling well in stores across the country, and online orders are also increasing, which proves that Jin Shang is steady and steady, even if he settles for the second best. The strategy of being able to recoup your investment with profits even if you go a little slower is correct.

"Sitcoms, TV series with realistic themes, and serious historical dramas are large-scale productions with huge investments and long return cycles. The comics and novel industries rely on offline entities to make money and invest huge sums of money to shoot animated works without seeking to make big profits. As long as it can enhance the influence of IP and increase its value, it is enough.”

Just like the Tang Monk and his disciples in "Journey to the West", Sun Wukong became popular first, and then the story of Zhu Bajie, Sha Wuneng and Tang Sanzang was introduced. White Dragon Horse, Erlang Shen, Red Boy, Bull Demon King, etc. followed suit and gradually expanded the market.

"Step by step, word of mouth needs to ferment. The further it spreads, the more people with stupid money will come to support it when it comes to the next step."

"You've learned too much."

Seeing that his girlfriend also had a cynical tone and said some narrow-minded words, Jin Shang couldn't help but scratch her delicate nose.

"Don't say that outside. It's about sharing IP, sharing value, and making a fortune together, not looking for enemies."

"I'm not stupid!"

Li Xuan rolled her eyes at Jin Shang and complained angrily,

"Those people are also fine people. One is willing to fight and the other is willing to suffer. It's enough to live up to their reputation. They won't suffer any loss anyway..."

"Yes."

To put it aside, just by relying on the format of "I Love My Family", tens of thousands or hundreds of thousands of product placements are as effective as millions of prime-time ads.

In the past, there were no channels or projects, so we had to waste money and carry out large-scale publicity. Now there is no need for this. It is enough to invest in a few urban dramas every year and make a sense of presence in front of the people.

Currently, we still need to focus on realistic themes such as family, family relationships, and community. In the future, we will have to focus on workplace dramas, school dramas, romance films, and urban genres.

"By the way, I have to ask my father's garment factory to increase production and delivery efficiency. Most of the costumes in several sitcoms and urban dramas are sponsored by him, and there are also a large number of costumes in "Foreign Girl" At the end of Uniqlo, it even exists directly as one of the background settings. It does not appear directly, but it all reveals a huge influence of the fast fashion factory. If this becomes popular, the production capacity may not be enough..."

It doesn't matter if stores can't travel across the country. You can buy online and order B2B in bulk without any delay.

Nowadays, the garment factory that also acts as an agent for foreign trade orders has expanded and increased production twice in the second half of this year. It is unlikely that it will be unable to bear it all of a sudden, probably!

(End of this chapter)