this man is not calm

Chapter 279 Appearances one after another

In the higher-level game, Jin Shang and Jinxi Culture’s power is still too weak to participate at all.

"Do what you are doing right now and don't think too much about it for the time being."

I posted that "Yuan Ri" poem not to be in the limelight, but to coincide with the occasion. There is nothing more suitable to express my feelings on New Year's Eve.

Mei Fengchun was not a person who liked to meddle in other people's business. After talking some useless nonsense, he talked about important matters concerning himself.

He took out a small notebook from his backpack and handed it to Jin Shang for his little cousin to read.

Many of them are Mei Fengchun's study notes in the past few months, and some of the lyrics and music he composed are also recorded at the back. At first glance, most of them are very immature, with heavy traces of imitating famous works, and a lot of smearing and editing. The last few pages record relatively mature passages, but the details are not yet complete.

The little cousin didn’t want Jin Shang to see his immature side. She quickly turned to the designated page, pointed to the lyrics of the soundtrack and asked:

"what do you think?"

What she saw was the lyrics of the song "Don't Give Up" that Jin Shang had given her several months ago.

I have revised two versions in the middle and gave up because I didn't like it. The current version was made by my little cousin after thinking hard and using a lot of brain cells. It is the one that suits her best.

After pondering secretly for a while, Jin Shang tried to simulate it in his mind before reluctantly nodding.

"It's okay. At least the cultural core, spiritual emotions and expressions are all correct. There's no big problem. You have to actually sing it and listen to it to find out."

Seeing that her little cousin finally gave a relatively positive answer, Mei Fengchun also breathed a sigh of relief. For nearly half a year, whenever I had free time, I would scratch my head and cheeks, thinking about how to perfect my lyrics. I even accidentally pulled off a few eyebrows, and I finally saw the end.

After rejoicing for a moment, Mei Fengchun asked curiously:

"Don't you think this version of the lyrics is too 'white'?"

"It's just a catchy girl's pop rock song, what else do you want?"

Jin Shang closed the notepad casually, took a few sips of tea and said,

"As your first commercial creation, it's understandable to be a little cautious, but you don't have to be too cautious."

"Then...if we evaluate it on a 100-point scale, how many points do you think this would get?"

"Eighty points, eighty-five points, no more."

"Is it that good?"

After hearing this, Mei Fengchun trembled.

"I feel that the last version was almost the same, even a little more sophisticated, but you only gave it fifty-five points. It was so much higher all at once, and I was wondering if you were too lazy to discuss with me whether it was available or not, and just dismissed it casually. Me."

"Nothing, I am very serious about artistic creation. In order to suit your voice and singing style, I even changed the arrangement."

"Then...are you going to release a single?"

"What single should we release? Let's release the album directly..."

"Hey, so reckless?"

"How much trouble can it be?"

These days, Internet publicity channels have not yet been established. The so-called single charting is actually radio on-demand, professional magazine reviews, offline promotions, etc. There is nothing new. To put it bluntly, it means giving money to entities large and small on various profit channels.

"We don't expect to become popular overnight. We focus on quality support and long-term sales. Other young singers who are not popular but are not popular can't do this. We have distribution channels. We put it on the shelves and sell it slowly."

As for online and offline promotions, Jinxi Culture can have fun without having to share the benefits with others.

In the past, there was no fame at all, no money was spent on it, and there were no fans at all. Now, although the song is a bit popular, the person is relatively small and transparent, and the size is considered a "wrist", the initial fire has been ignited, and there is no need to worry about being buried. , as long as someone likes it, just wait for "a single spark can start a prairie fire".

"Leave professional things to professional people. Let's sing well and make a good album. Let others worry about it. I just make requests."

He is not a resident singer in a bar who only sells hard-hit albums and goes home to farm if he is not popular. The gameplay is simple and direct.

"Ok."

After all, it was my first time writing lyrics and meeting fans, so I was a little nervous.

The era in which the women's pop rock song "Don't Give Up" was born is destined to be a divine song that came into being at the right time. In the previous life in 1993, not long after the Japanese bubble burst, the "lost decade" had just begun. For the majority of young people, For people, before they have enjoyed the glory of the "golden age", they have fallen into a long period of darkness after seeing a glimpse of the "afterglow of the setting sun". The people are under unprecedented pressure in life and psychology, and they really need something uplifting. People's hearts are inspired.

People who have not experienced that era may not be able to understand the confusion caused by young people who have fallen from heaven to hell. After entering society, they feel the huge disparity and the huge cultural shift.

The drama of 20 years ago and "Operation Red Sea" and "Wolf Warrior" 20 years later are actually on the same level in terms of the core of group spirit and cultural symbols. However, everyone knows that the former is too virtual. Just for fun, the latter is really possible after the national power increases, and it has more practical value.

Going back to the song "Don't Give Up", it's actually very easy to understand...

"The lyrics don't need to be fancy at all. They repeatedly emphasize 'hold on', 'move forward' and 'don't admit defeat', which are enough to bring encouragement and motivation to people. The composition can be relatively ambiguous, pretentious and show off." As for the technique, as long as it doesn’t deviate from the main point, you have to pay attention to the lyrics. Taking into account the style and audience of the song, it shouldn’t be too complicated or even incomprehensible.”

"This is a wise saying from the best lyricist of the year. Should I write it down, frame it, hang it in the living room, and look at it every day?"

Jin Shang picked up the spoon and hit the little cousin on the head who was joking in a narrow-minded manner. The latter pretended to be in pain and rubbed it. "For a film and television drama, the director will often remind the protagonist to pay attention to the camera, and the supporting actors not to steal the scene. From the perspective of a songwriter, I also want to tell you that you cannot let trivial things take over the spotlight and weaken the theme. We are now discussing how to maximize the spread of a song and be liked by fans, rather than creating some famous songs, let alone reciting poems. It is not a bad thing that the lyrics are too "white", and it cannot be remembered by others. That’s sad.”

Older fans may have experienced a period in the early 2000s when Richie Jen dominated. Songs such as "Sad Pacific", "End of the World" and "Heart Is Too Soft" were not too popular at all. He himself boasted that " None of the "Four Heavenly Kings" can beat anyone. It was really not nonsense in those years. If you take away the lyrics of his songs and just look at the lyrics, they are not of a high standard at all. Even the most ambitious fans cannot brag about them shamelessly. However, at the level of pop music, those songs that are so vulgar and vulgar that even the vernacular sounds vulgar, can be said to be a rare success in terms of pop music.

Twenty years later, the inexplicably embarrassing lyrics that I shouted at the top of my lungs are still fresh in my memory. If this is not success, what is it?

In the relatively conservative year of 1996, singers could not escape the psychological shackles of singers and musicians. My cousin Mei Fengchun, who was born in an orthodox academic school, was more or less obsessed with pursuing flashy so-called artistic ethics. Something wrong.

"Obviously you are a well-known guy in the field of ancient poetry and modern poetry, but privately he is a guy who admires vernacular songs. If word spreads, your image will be damaged."

"It's not about who is good or who is bad, it's just about whether it's appropriate or not. It's obviously pop rock, but the lyrics are too clumsy and obscure. Don't you think it's a bit hard to pronounce?"

"You always have a point."

In fact, Jin Shang had been convinced in his heart, but he was still unwilling to admit defeat easily. Mei Fengchun responded awkwardly, and then changed the subject and said,

"You told me to contact Fang Hua more with the teachers and graduates of the college, as well as prospective graduates and students who are preparing to develop into the music industry. Do you want to become bigger and stronger?"

“Just contact more people in the industry and expand the market so that it can be used in the future.”

Jin Shang is a little dissatisfied with the development speed of the Internet field. Similarly, there is also huge room for advancement in domestic entertainment and audio and video.

In any case, Jin Shang has no intention of taking all the profitable business for himself, and that is impossible.

Being able to occupy a dominant position, win over a group of peers, and form a community of interests is considered a good thing.

It is clear that Jin Shang and Jinxi Culture have set an example and take the lead, but others have not followed up, causing many conceived plans to lag behind.

"Besides, you don't need to deliberately engage in any social activities. The Little Maza Band still has a strong presence among insiders and art universities in Beijing. You and Fang Hua are not social experts and have no friends. A few. Just select a group of talented people from those who take the initiative to get close to them."

"We two have no friends, I'm really sorry for you."

"I'm not saying it's bad. We no longer have many valuable friends, and no matter how many ineffective social interactions we have, it will only increase our worries. We, like us, have actually passed the stage where we are good at dancing and need to manage all kinds of connections. Time and energy are limited, so seize the most advantageous opportunities. Just care."

"I know, I know, I didn't say no. In fact, by the second semester of our junior year, we art students will basically have to consider a way out."

Although the country is large, it does not need so many musicians and singers. The pop music scene, where resources are concentrated at the top, is even more depleted.

Of the thousands of Yangyin graduates every year, not many actually stay in this field. This includes returning to their hometown to find a primary and secondary school music teacher, taking one or two music enlightenment classes every week, and marrying a local. Those who quit the circle after getting married and having children.

As for relatively reliable units such as theater troupes, song and dance troupes, radio stations, and television stations, it is very difficult to get in if there is no energy at home. Starting from this summer, graduates will no longer be guaranteed allocations, and many students have to think carefully about their future.

The music sector, which currently contributes a large amount of profits to the company, cannot be expected to be given advice by Jin Shang alone, let alone to pry Dai Yiqin like a "sheep". Build a professional team, do professional things, and truly support Jinxi Music.

After chatting with my cousin for a while about precautions, they both went home.
-

On the evening of the sixth day of the Lunar New Year, the first season of "I Love My Family", which has brought laughter to hundreds of millions of families across the country, officially ended. The last episode last night recorded a highest ratings of 59%, with an average of 50%.

This data is from the beginning of 1996, not the late 1980s, when popular TV series often had ratings of 80% or 90%, and the audiences were empty. Local satellite TV stations were launched one after another, and the popularity of cable TV diverted too many viewers.

People in the industry have almost reached a consensus that ratings of more than 50% will probably never be seen again in the future.

As a result, a large satellite suddenly appeared, frightening everyone on the TV station.

It's nonsense to say how high the quality of "I Love My Family" is. Although the script is good, it can only be so convincing. As a sitcom, you can't expect too much.

The director, screenwriter, actors, and everyone else have performed conscientiously. After all, it is a rare opportunity to start work and make money. If they don't perform better, what will happen if they don't play with it next season?

In fact, when the TV series reached its mid-release and had already exceeded 40%, Jin Shang had a hunch that this kind of down-to-earth sitcom would still be very marketable in another time and space.

Zhu Jingxiao, who was the introducer, was also very happy. The art center and the film and television drama production department also rarely showed their faces in front of the leaders.

There is no better outcome than working to eat, finding work for unemployed masters, and making money and reputation at the same time.

Leaving aside the film aspect, at least Jinxi Culture has made a name for itself in the Beijing TV drama circle. It is in production and there are more and more people paying attention to the upcoming film.

Tonight's release is the first part of "Romance of the Three Kingdoms" which has been promoted for half a year and finally arrived belatedly. The main plot content is the Yellow Turban Rebellion. It is regarded as a group scene where the heroes make their debut. Liu Guan and Zhang are the main perspective. Others There are also many roles.

A TV series with a direct and indirect investment of over 100 million yuan has attracted a lot of attention by just releasing a part of it. Starting with the majestic "Linjiang Fairy" and ending with the elegant, exquisite, profound and dignified "Historical Sky", a magnificent epic drama was presented to everyone.

There have been TV series with historical themes in the past, but this is the first time that it is as shocking as "The Romance of the Three Kingdoms".

"It's still different between those who burn money and those who have a lot of money."

After hanging up the phone from Zhu Jingxiao, Jin Shang couldn't help but muttered when he learned that the initial ratings exceeded 35%.

Many of the scenes of thousands of troops and galloping horses were real shots. In order to reproduce the authentic ancient charm of the Three Kingdoms, we worked overtime to complete the Three Kingdoms City... part of the Three Kingdoms City was not even dried out. use.

Sparing no effort to promote both online and offline, it is completely different from "I Love My Family" which has dates but not dates. Without this data, Jin Shang would feel abnormal.

(End of this chapter)