this man is not calm

Chapter 280 Advance

There may be some differences in historical and cultural backgrounds, but the general rules and development trends are relatively similar.

Whether it is music or film and television, they all belong to the cultural entertainment industry and require the recognition and acceptance of the common people, cultural and moral aspects.

If "The Romance of the Three Kingdoms" is a cultural imprint engraved in the historical genes, urban sitcoms such as "I Love My Family" are a profile of ordinary people today.

In the process of advancing urbanization, the daily life of the emerging small class of citizens, the exchange and collision of Chinese and foreign cultures, and the changes in self-perception and concepts are all reflected in small things.

Come from the common people, go to the common people.

If the cultural industry is separated from the soil in which it lives, it will be a tree without roots and water without a source.

Many creators in the early literary and art circles generally ran out of inspiration and were in a controversial situation in the later period. The root cause is basically concentrated on the fact that resources in this industry tend to be too concentrated on the head. As long as they succeed, they can make money very quickly. It is fast, it can enable people to quickly cross the class ceiling and obtain promotion in status and status.

The external manifestation is arrogance and ignorance, but its essence lies in living on people for a long time and being separated from the reality at the grassroots level for too long. It is impossible to realize that people and things will change over time. The creator’s own My understanding is still stuck in the era I knew many years ago, and I don’t understand the truth of today’s society.

How can the results created based on imagination and prejudice be recognized?

In his previous life, Jin Shang had seen too many similar stories. Everyone was laughing at the people of Chu who carved boats to find swords, but little did they know that he was doing similar things.

"The cultural industry is a difficult field, no less difficult than the Internet."

Both of them have one thing in common, that is, when they are abandoned by the times, it is not because they have done anything wrong. The fickle human heart likes the new and dislikes the old. They will not even say hello to you, but will pursue others.

Fetion died suddenly in its heyday, Alibaba fell amid controversy, Huayi collapsed during its transformation, and Hong Kong Entertainment died amid arrogance.

Every embarrassing event taught Jin Shang a truth: Many successes have little to do with personal efforts. Choice and luck are more important.

Free riding on the times is the shortcut to success, and there is nothing more critical than making products that the common people love.

Turning off the TV, a satisfied Jin Shang turned on his computer and looked at various items in the company group.

Officially starting work on the eighth day of the lunar month does not mean that there are no people in the company. Overtime work is relatively common in the Internet industry, and it is not without reason.

People can rest, but machines cannot be turned off, especially during holidays. For service-oriented network applications, it is the key to widening the gap with peers.

Since acquiring some peers at the end of last year and officially joining the domestic browser application war, Jinxi Culture has also become one of the new "players" in underlying system-level applications, and it is a very powerful one. As soon as it enters the market, it gives up the competition. Considerable pressure on the opponent.

After cooperating with five or six domestic office computer system service providers and complete machine manufacturers, some of Jinxi Culture's software has already found a place in the pre-installed market.

The overall share currently remains at around 15 to 20 percent.

This data is neither good nor bad.

At the beginning of the year, after Jinxi Culture launched several second-hand assembly machine brands targeting the college student market, it still had a certain presence in the offline market in Beijing during the winter vacation.

Focusing on cheapness and cost-effectiveness, relying on the strong Jinxi Culture and Beichuan Mechanical and Electrical, resource reorganization, mutual benefit, it has won the trust of many students who are short of money but really want to buy a computer.

The market for used parts and assembly machines is profitable, and plenty of it. Jin Shang did not need to put forward any profit requirements. Instead, he made repeated requests to the person in charge to keep the profit rate as low as possible.

It’s not that I don’t look down on the profit, but in the long run, the increase in word-of-mouth and shipments will be more beneficial to Jinxi Culture. To reduce profits, just think of spending money on advertising and promoting online applications.

After dealing with the matters in Jinxi's chat and work mailbox, Jin Shang looked at the news on the portal to see if there was anything worth paying attention to.

"Huh? Cut interest rates and tighten exchange rate controls? 』

Jin Shang couldn't help but be a little surprised when he saw the latest policy interpretation reproduced in the financial section.

It stands to reason that economic adjustment will not be so blunt, especially in the second half of last year, when exports hit record highs and the trade surplus continued to increase.

On the overall level, everyone has made money. Although the secondary distribution has not been completed, under such circumstances, maintaining stability is far more important than any advanced layout.

The so-called economics only summarizes past experience and predicts future development. But the actual situation is that whether the summary of experience is accurate is another matter. Basically few predictions of the future are accurate.

The reflection in actual operation is not to bother unless necessary.

What makes Jin Shang feel strange is that there seems to be no problem with the general direction, and the domestic economy and people's livelihood are booming.

"If there is nothing wrong internally, then there are some bad signs externally?" 』

After looking through past information in the international news field, Jin Shang searched the keywords in the database and got some ideas.

"The redistribution of global industrial chains, business transfers, financial flows, foreign exchange reserves, exchange rates, this series of events seems a little wrong. What happened before and after this time in the previous life? 』

Asia financial crisis?

Internet bubble?

Oil energy crisis?

or……

In an instant, a series of key words from memory came to mind.

The world history of past and present times is very different in modern times. One of the characteristics of the multi-polar world is that the rise of a certain powerful country will inevitably stir up the global situation and redefine the pattern of interests.

The current motherland is really too big. A small change in the economy is equivalent to the combined GDP of a large number of small countries. It is true that if you sneeze, the whole world will catch a cold.

It is not intuitive to become stronger, but in the sensitive financial field, it will be very obvious.

The expansion of the trade surplus means a sharp increase in foreign exchange holdings, and the pressure to maintain exchange rate stability is also rapidly increasing.

Externally, we must guard against fluctuations in the local currency exchange rate, and internally, we must guard against inflation.

Therefore, the purpose of controlling the exchange rate seems to be to suppress trading enthusiasm and reduce volatility. What is the purpose of cutting interest rates?

"Instead of maintaining high interest rates and recovering liquidity, they cut interest rates. This proves that a huge capital pool is needed to accommodate it, and... has it increased the intensity of infrastructure construction? 』

Are housing reform and "iron public foundation" being brought forward?

The abundant liquidity must either be recycled and temporarily stored somewhere, or the GDP volume must be rapidly expanded to maintain balance with the total monetary volume. The former is relatively conservative, while the latter is obviously much more radical. It seems that we need to increase financing and quickly seize the top spot of policy trends. 』

There is no real estate in Jinshang's business territory, but this does not mean that it is not highly dependent on land and real estate.

For example, the warehousing and distribution points of Jinxi Mall, chain bookstores, cinemas, supermarket chains and hot pot cities, and even Uniqlo and cultural and sports commercial layouts are all closely related to real estate.

Land is a basic asset, and it is the most important link that cannot be avoided. It determines the cost of all upper-level commercial forms that are centered on it.

Second Aunt Mei Yingnian's side probably heard some rumors, as the pace of commercial real estate development has accelerated significantly recently.

After opening the manuscript that he was going to present at the annual meeting after the new year, Jin Shang made some minor modifications and then stopped thinking about it for a while.

To be honest, the level of technological development in this world is similar to that in the previous life. The difference is that the overall domestic strength is slightly stronger and more influential than in the same period in the previous life. This also makes the cyclical events of the regional economy slightly earlier.

The source of rapid population growth will inject more fuel into economic development, and the further it goes, the faster it will be.

Jinxi Culture, which is based in the north and radiates across the country, does not have any major problems in its overall strategy. However, Xiao Jin seems to have a small flaw in his prediction at the preset time node.

Real estate, which was originally expected to achieve great development next year at the earliest and three years at the latest, is already showing signs of restlessness.

Although Jinshang does not plan to further expand its real estate business, it does not prevent it from taking a share of the pie.

My great-grandfather is in constant contact to see if we can get more good land. Several projects that need to be promoted across the country must be started as soon as possible. When real estate prices soar, the investment will be much larger.

Heavy asset investment is not advisable, but you can try some marginal projects.

Coincidentally, Jinshang has very good tools in hand, Jinxi Chat, Jinxi Payment and Jinxi Mall.

The crux of the problem is that today, Jinxi Payment is still a new trial operation product without a license. Let alone online banking and the like, it cannot even engage in financial services such as making IOUs.

"Looks like I'm going to have to put on a shell!" 』

In an instant, Jin Shang came up with the idea of ​​buying a fund company and making financial products similar to Tenpay and Yu'E Bao.

However, it is still too early.

Of course, there is nothing we can do.

After Minxing Bank officially opened its doors for business and got on the right track, it was only a matter of time before Minxing Securities, which was under preparation, applied for the corresponding qualifications.

Although it may not be urgent, it is worth looking forward to.

It was only then that Jin Shang realized why Mei Yingnian wanted to run a bank. It was really convenient to have the corresponding qualifications.

Whether it is a commercial bank or an investment bank, there are very convenient ways to make money.

After checking the time, I originally thought about calling Mei Yingnian, but now I have to give up. It's getting late, and some things can't be explained clearly on the phone. It's better to talk in person.
-

Two days passed in a blink of an eye. On the morning of the eighth day of the lunar month, many large and small companies in the capital opened for business.

Amidst the bursts of firecrackers, stores of all sizes opened their doors, and the area in western Beijing returned to its usual busyness.

The on-duty rate of Jinxi Culture Headquarters employees is close to 85%, which is already very good data.

It’s not that there are a lot of absences, but train tickets are not easy to buy after the new year, and some non-local employees will not be able to return to Beijing on time. In the next week, everyone will come back one after another. The current situation is already very good and will basically not affect the normal operation of the company.

After the regular meeting, New Year gifts were distributed and everyone got into work.

Jin Shang's first concern was the user data of Jinxi Chat and the situation of direct competitor Fetion.

When he learned that the other party's active users had exceeded 60% of Jinxi Chat, and were approaching 70%, and the actual number of registrations was even much higher than that of his own product, Jin Shang couldn't help but take a breath.

Fetion has a high number of registered users, which Jin Shang expected. With a phone number, it is basically easy to register an account. This is an advantage that Jinxi Chat cannot match. What is really worrying is that there are more than 220,000 active users. With the support of chat rooms, the popularity remains high, which has actually suppressed the development speed of Jinxi Chat.

However, the situation is not very critical. Using Fetion does not mean that you cannot use Jinxi Chat. In fact, many users use both. It will take a long time to decide who is more popular.

It's like two bars right next to each other. If you patronize the East bar, it doesn't mean you can't go to the West bar.

At present, the advantage of Jinxi Culture is that there are many ways to play it, which can satisfy all kinds of preferences. Fetion plus chat room seems to be crowded and lively, and the owner is strong and has a better reputation.

As for other scattered similar competitors, they are all insignificant and not worth worrying about.

To put it bluntly, whether you can stand out depends on whether your service is in place.

At present, it seems that Fetion plus chat room is coming with great momentum and has the power to dominate the world. However, Jinxi Chat is full of resilience, plays steadily, step by step, and has not been defeated by the "three axes".

As for other peers, I won’t mention it. The chat rooms that have sprung up like mushrooms are still a bit popular. More professional instant messaging software. In addition to Fetion, it is Jinxi Chat. The boss and the second are at war, leaving the third, fourth and fifth. The chaotic war that has wiped out everything is going on, and there won't be any big changes.

Together, Jinxi Chat and Fetion account for nearly 90% of the market share. This ratio is already a bit ridiculously high. Except for those who do not use instant messaging software, and those who can only use special software for special reasons, they are basically users of both companies. .

Not only are familiar companies beginning to use instant messaging software to solve the problem of remote communication and office work, but some universities are also beginning to use this convenient tool to handle work exchange information. Although email is good, when it comes to conveying some trivial information that is less formal but essential, chatting today is more useful.

"Mr. Jin, are we going to open our own chat room? This thing doesn't have any technical content, as long as there are people."

Liu Yanqing said after careful consideration,

"Last year we didn't have time to take care of this. Now we have recruited a lot of people. Our strength has become stronger and we can handle multi-front operations."

"really!"

Jin Shang thought for a moment and agreed.

"But we can't completely follow the trend, but we need to make our own special chat room. Please think about how to promote it."

(End of this chapter)