this man is not calm

Chapter 281 New Year and New Look

Competing with competitors for users with more considerate services is the development strategy formulated by Jinshang.

At present, the personalized service of Jinxi Chat has shown strong advantages, but this is not enough.

The user overlap between Jinxi Chat and Fetion is different, or in other words, they target different customer groups.

It's early 1996. People across the country who can afford mobile phones, except for the work phones provided by their workplaces, are basically used by successful people with successful careers.

Looking at the main registration channels, we can understand the huge difference between the two.

The products of Jinxi Culture mainly target young people, mainly college students, middle school students and young people who have just joined the workforce.

From such a comparison, it is clear that Fetion is popular now, while the glory of Jinxi Chat lies in the future.

The bias in positioning is precisely caused by the cognitive differences between Jinxi culture and basic operators.

There was a lot going on before the year, and many things that were originally on the agenda were delayed.

For example, the youth version of Jinxi Chat, more trendy and fashionable skins, new ways to play stickers and emoticons, electronic pets, social games, etc. are all good ways to accumulate and ferment and increase user stickiness that require enough time.

"Keep the rhythm right and have some good ideas. You don't have to release them all at once. We want young people to keep their interest in Jinxi Chat fresh. As users stay longer, the rest will naturally increase."

After listening to Jin Shang's advice, the experienced Liu Yanqing gave a definite answer.

"Don't worry, Mr. Jin, we have been prepared for a long time and are just waiting to find a good opportunity. By the way, how is the progress of Yang Gong's friend algorithm recommendation module? Can it be launched in the second quarter?"

"There's hope, but there's no guarantee. After all, the mission there is pretty intense."

Jin Shang felt helpless as he pressed his temples with a headache.

There are simply too many things to do in the plan, and there can never be too much technical power. Browser upgrade iterations, anti-virus software updates, and mobile phone system development are all big projects that require countless manpower and material resources.

The technical team is under great pressure, and Jin Shang has no good solution. Nowadays, not all colleges and universities offer computer courses, and programmers are everywhere. It is really difficult to find a capable programmer. .

Overtime is not compulsory in Jinxi Culture, but Jinshang has still increased overtime subsidies to allow young people who have time, determination, and willingness to struggle to work harder. This is already the limit.

At this time, the role of the "golden finger" comes into play. Although it does not play a decisive role, it still subtly enhances the efficiency of the company.

After explaining the most important technical issues clearly, Jin Shang went to express his condolences to the outstanding employees who were on duty during the New Year, personally gave them New Year gifts, and after a few words of encouragement, he returned to the office to deal with the official work accumulated during the long holiday. .

On the first day of work in the new year, the employees were still in a restless mood, but the boss Jin Shang was a little nervous.

After the first New Year after the founding of the company, I feel as if I have left the "newbie village". Many problems that I have never faced before now have to consider countermeasures.

What worries Jinshang the most is the qualification recognition of innovative high-tech companies. The subsequent series of talent introduction, employee points settlement, tax incentives, bidding, business scope expansion, etc. all need its endorsement.

Although in principle it is no longer a problem, just hand in the application materials, wait until the time comes and go through the process, and the process will go smoothly.

But I didn’t get the qualification certificate, which made me feel a little unsure.

"If you bear it no longer, you have been waiting for a year. More than a month has passed in the blink of an eye. 』

After reviewing the more urgent official documents, he asked the secretary to distribute them. Jin Shang also took a short break and drank a few sips of tea.

At this moment, there was a knock on the office door.

"Come in."

Following Jin Shang's answer, Wei Shuangping, who was holding a stack of documents, opened the door and walked in.

"Mr. Jin, do you have time?"

"I'm just free, what's the matter?"

"There are a lot of brand stores that have joined at the beginning of the year. Do you need to take a look?"

"Oh? You can't wait for your first day at work?"

Jin Shang took the document and looked through it briefly, and he had an idea.

In the second half of last year, the huge success of Jinxi Mall stimulated the sensitive nerves of many offline stores.

Many hypermarkets that control channels have been affected by their control over upstream suppliers. In particular, some small and medium-sized manufacturers have a strong willingness to cooperate with Jinxi Mall.

Because of their small size and weak bargaining power, they have no say in major electrical appliance malls, and it is even difficult to enter the market.

The online sales channel of Jinxi Mall gives them another choice.

However, it is not so easy to build a franchise flagship store in an online mall.

Jinxi Mall needs to send people to help set up store pages, training and promotion, online marketing, etc.

In addition, Jinxi Mall also requires the deployment of additional after-sales service personnel to ensure door-to-door delivery, and the promise of fault repair must be fulfilled.

Jinxi Culture can provide part of the money, but the manpower must be supported by partners.

Nowadays, a qualified electrical appliance repair master is not so easy to find, especially when the sales volume of Jinxi Mall in Beijing is rising steadily. In the future, if the products are distributed to large and medium-sized cities across the country, the demand for front-line after-sales service personnel will be even greater.

If we only rely on our own training and recruiting people with high salaries, it will not be enough. If there are not so many scattered friends and businessmen to provide manpower, Jinxi Mall will definitely not be able to handle it.

A mature and powerful after-sales service team cannot be established overnight.

In view of this, Wei Shuangping put forward the conditions for entry with cooperative merchants, among which after-sales personnel directly participate in the door-to-door delivery service of Jinxi Mall, which is the top priority.

To put it bluntly, when finding money is no longer a problem, how to recruit capable people and build a strong offline team is the top priority.

"They are all second- and third-tier small brands."

"First-line big brands have a lot of choices, but our online mall is not that attractive to them."

"Right."

At present, household appliances account for an increasing share of Jinxi Mall's sales, but the profit margin is actually not high, and the price difference has been reduced. Fortunately, the service fee has increased, and it can barely maintain positive profits.

What really makes money is selling clothes and books. Maternity and baby products, alcohol, cosmetics, health products, etc. are also okay. Others can be recharged very quickly, so there is no need to rely on them to make money yet. Making money is important, sales are even more important. Only by selling more can you attract the attention of upstream and downstream users and increase your influence.

Unfortunately, apart from self-operated stores, there are very few big-name flagship stores in the household appliance category that is closer to life. Although there is a guarantee of authenticity, the influence of second- and third-tier brands is still a bit lacking.

"For the time being... don't ask for too much. Let's solve the existing problems first, and then solve the good ones. Small brands are not as famous as big brands, but they are cheap. As long as they are of high quality and low price, people are still willing to buy them. After all, they are brand-name products. , it’s not a copycat product produced somewhere.”

"Mr. Jin is right. At this level, it's actually quite good."

"That's it. The qualification review must be done carefully, and fake and shoddy products should not appear on the shelves of our Jinxi Mall. Nowadays, people do not have high recognition of online shopping. Once quality problems occur, it will have a great impact."

"Understood, I will pay special attention."

Wei Shuangping can actually decide these trivial matters by herself. However, many matters have just been rolled out. Jinxi Mall has begun to attract third-party partners. After preparing to build the brand flagship store, Wei Shuangping has never experienced many things before, and some of them are not sure. If you want to make a decision, you will come to Jin Shang for instructions.

After getting down to business, Jin Shang asked about the group purchase of a house years ago.

"The loan has been approved and will be released in a few days. The bank is still very efficient..."

Isn't it great? I just opened my business and I don't actually have much business. I finally got a big and reliable job, why don't I hurry up and handle it?

"When will the house be handed over?"

"We organized a house viewing party years ago."

Wei Shuangping showed a smile on her face,

"The house has actually been completed. The greening of the community and the underground parking lot are still being installed and constructed. It is almost complete and the process is going through. I expect to get the keys in July or August, and the certificate may not be issued until the end of the year..."

"That's pretty quick."

For the first time entering the real estate market in Beijing, Erjiumei Yingnian did quite well. The quality of the first batch of commercial houses entering the market was definitely not bad. If this reputation is ruined, no one will buy it in the future.

“How about the interest discount?”

"Yes, but it's not big. Personally, I feel it's a little high, but it's acceptable."

Taking into account the factors of rising house prices in the future, it is not impossible to have higher interest rates now.

"That's good. If you have your own home in the capital, many things will be easier to handle in the future. You can settle down, your children can go to school, and you can count on all kinds of benefits."

In 1996, when the welfare housing allocation policy had not been completely abolished, it was still very difficult for migrant workers to buy a property of their own in the capital.

"Thank you, Mr. Jin, for your concern. The benefits provided by the company are very good. I feel that everyone's enthusiasm for work has increased."

"As much as we can, we can provide a little convenience. It's a mutually beneficial thing."

After exchanging a few words, Wei Shuangping finished her work report and left the office.

“The strategy of allowing employees to settle down smoothly should be successful. 』

With Jinxi Culture’s slightly higher salary, it is still relatively difficult to buy a house in the capital.

It is rare to come across a good house with good quality and low price. There are two hundred places. Not everyone can easily come up with that much money. Even if it is a loan, the pressure is not small.

Privately seeking loans from relatives and friends, and then barely getting the loan, is actually an adventure. Once the capital chain is broken, there is a risk of bankruptcy. However, if you survive it, the benefits will be huge.

"Anyway, it's a good thing. 』

Jinxi Culture can provide preferential activities for group purchase of houses, which is also one of the important factors in attracting talents to join.

Last year’s autumn recruitment had lackluster results. This year’s spring recruitment will not be so difficult after obtaining a series of high-tech and cultural support enterprise qualifications.

Talent is so rare.

My mind was spinning, and I was so busy that when I got off work, Huang Yiyi, who had also been running around all afternoon, came over to talk about something.

"Mr. Xiao Jin, the college has agreed in principle to expand cooperation with work-study programs. Many instructors do not exclude their students from coming to the company for internships to gain experience..."

"For those majoring in economics and management, it would be good to have more practical experience. Junior students are welcome to visit and practice..."

"I asked about last year's interns, and there are five or six who are willing to stay, but it's hard to say until they graduate."

"I understand that favors and treatment, as well as career planning, personal ideals, etc., are all important considerations."

For example, Huang Yiyi is willing to work in Jinxi Culture, which she is familiar with. However, her family's opinions and her willingness to go to graduate school need to be carefully considered.

Now, Huang Yiyi comes to the company to help from time to time. Most of the time, she still has to go back to school to prepare for her graduation thesis and defense.

In the second semester of their senior year, the future destinations of many students have actually been decided. After the spring recruitment next month, the dust will basically be settled.

Among the company's main secretaries, except for Huang Yiyi, who worked hard without complaint, Zheng Liangzhi mainly helped with external relations and liaison matters, and Wei Shuangping was transferred to be responsible for personnel work and taking charge of Jinxi Mall.

The remaining newcomers are still very immature and can do some work like serving tea and water and distributing official documents. The others are too embarrassed to take on big responsibilities. If they want to stand alone, they still need some experience.

After seeing Huang Yiyi off, it was almost time to get off work.

After sorting the office documents and locking the drawers, Jin Shang walked out of the office, called his girlfriend Li Xuan, who was almost done with her busy work, and drove home.

Along the way, my girlfriend was chirping about what she had seen in her hometown.

"You don't know, my grandfather at home took out the TV set in broad daylight and put it outside for everyone to watch."

"Do you still have the habit of gathering together to watch TV?"

"No way? It's just to show off, let everyone see the annual meeting of my granddaughter and his partner's company, and they actually invited big stars to join in the fun. It's daytime, not at night..."

Jin Shang couldn't help but smile after hearing this.

I have never seen it in this life, but I knew it in my previous life. The relationship between neighbors in the countryside is not so unfamiliar. In the early years, people were not that rich, and not every household had a TV. On summer evenings, everyone brings out bamboo beds and stools to enjoy the cool air. The most concentrated area is whichever house has a TV set out to show TV dramas, and whichever house has the most people in front.

In the middle of winter, I don’t have this habit. Moreover, the town where Li Xuan's hometown is located is not poor, and television is not a rare thing. These days, there are few scenes of setting up a "bamboo bed array" to watch TV together, especially during the Chinese New Year.

"Those children with runny noses and playing with firecrackers were stunned for a while. My sisters-in-law and older brothers were also amazed, especially when they saw familiar faces on TV."

(End of this chapter)