this man is not calm

Chapter 283 Opening

On March 9th, Saturday, the first round of this year's National Football League Group A officially kicked off this afternoon.

Since 1996 is a major competition year, there are not only Asian Cup events but also World Cup qualifiers to be played. More importantly, there are preparations for the Olympic Games in the middle of the year. Many domestic sports events have given way this year. In addition, various The number of Serie A teams increased from twelve to fourteen, and the schedule had to be compressed to the point that it had to kick off early in early March.

The opening match for the highest level Jiazi group was held last night, and the second level was even a day late.

As the host of the opening game, the Football Park Stadium was packed with 55,000 people today, which really earned a lot of respect for the most influential stadium in the second-tier league.

Since Lao Jin went to attend a foreign economic and trade meeting temporarily, the task of hosting the opening ceremony fell on the shoulders of Executive Vice President Yan Jin.

Although it is the leading football club in the country with a long history, it has been stuck in the lower leagues for too long. Over the years, there have not been many opportunities for mainstream newspapers and magazines, and it has been a long time since I appeared on live television.

Because there are no heavyweight events held during the same period, in addition to meeting everyone on the local cultural and sports channel in Beijing, this game will also be broadcast live on CCTV Sports Channel.

Jin Shang, who rarely appeared in front of a national audience and watched from the VIP room, could clearly see Yan Jin's nervousness.

After the brief opening ceremony, the players and referees entered the field and began to warm up in preparation for kick-off at the point.

Yan Jin, who returned to the backstage, went straight to the VIP stand and asked the staff to move a chair and sit next to the young master.

"But I'm exhausted. I didn't expect that so many people who I don't know would come to such a simple event."

"It's different from before. Now, our team has truly entered the domestic mainstream circle. At the third level, it is difficult to find a local station to record and broadcast, let alone live broadcast to the whole country."

Starting from the Jia Chou group, basically local channels will arrange live broadcasts. If you are lucky, you can also go to satellite TV channels to expand the audience.

Just like the Beijing Northern United Football Team, most of their income used to be from live tickets and related products. Now, with the promotion channel of live TV, business development has become much smoother, including jersey sponsorship, stadium bulletin boards, half-time TV commercials, pre-game Opportunities to appear at post-game press conferences are rare monetization channels.

For example, for the advertisement on the front of the first team's jersey, the price directly increased fifteen times.

Even the naming rights to the club's training ground were sold.

This time last year, it was unthinkable.

The team's income has increased significantly, and its investment has become much more generous. It is no longer difficult to invest millions in the past and buy a few outdated national players. After a winter vacation, the club spent 1.8 million on signings, and the total salary and bonuses increased by 70%.

Raising a second-level team is completely different from a third-level team. If you are promoted to the top level in the future, you will easily spend millions and tens of millions. If you don't have a strong foundation, you can't even afford it.

Looking at the lush appearance of the stadium, Jin Shang also nodded slightly happily.

This season, the south is already in bloom with mountain flowers, but the land in the north still seems a bit cold. Many green fields are still bare and yellow-brown mud.

At the end of last year, Jinshang invested a lot of money to further upgrade and renovate the stadium. In addition to installing modern electronic equipment and an efficient live broadcast camera system, guardrails were installed in the north and south stands, and all standing areas were converted into seats.

In addition, improving the stadium turf and strengthening maintenance are also top priorities.

Being able to serve as the opening venue is probably due to the fact that the turf of the Football Park Stadium is of high quality and stands out from the crowd of "mud fields".

"The money spent is still effective. Although the investment is huge, the increased sponsorship fees and advertising franchise fees even bring back the profits. Therefore, the higher the league level, how to spend money is more important than making money, good Only when steel is used on the blade can we get twice the result with half the effort.”

"Xiao Jin is right. We were used to being poor before, and we have never fought such a wealthy war..."

"Get used to it slowly and don't play in lower-level leagues again."

Off the field, with the referee's whistle, the game began, and the noise on the field became more and more lively.

"By the way, Mr. Yan, how are the talks about adding a roof to the stadium going?"

"This... is not easy to do."

"Is it still about the approval of renovation of historical buildings?"

"Yes! I'm afraid in the end we have to find a reliable relationship with Mr. Jin to smooth things over."

"This... I will pay attention to it in the future."

After hearing this, Jin Shang had no choice but to put this aside for the time being.

The Football Park Stadium is theoretically a family property inherited by the Jin family. However, this thing is an ancient building that is more than a hundred years old. It is extraordinary in terms of cultural value and symbolic significance.

Although it has not yet reached the level of a cultural relic, it is not something that Jin Shang said can be changed. Small repairs, installation of facilities, maintenance of sweeps, etc. on the site are not a big problem, but if it involves renovation, reconstruction, or even direct changes Structural layout and appearance are more troublesome.

Not only does it need to be submitted to the relevant departments for approval, but there is also a relatively cumbersome process of publicity and soliciting opinions.

In other words, the Football Park Stadium is already a historical and cultural landmark building in western Beijing. Although its ownership belongs to Lao Jin, whether it is buying, selling or renovating it, he alone has not been able to decide.

Of course, you must be cautious when installing a roof, which is a relatively high-impact project.

"Mr. Xiao Jin, I think since renovation is inevitable, it's better to apply for roof installation and capacity expansion together to avoid having to go back again next time."

"Well, it makes sense. Nowadays, the football market is hot and there are obviously not enough seats in the stadium. Local fans should agree with the expansion. It would be great if the ceiling is added and tied to it."

After thinking about it for a while, Jin Shang also felt that Lao Yan's suggestion was good.

If you want to make changes, do it once and for all, so you don’t have to worry about it over and over again.

The two talked intermittently for about twenty minutes, when a burst of noisy cheers suddenly came from the stadium. After hearing the news, Jin Shang raised his eyes and saw Ajima running to the sidelines excitedly, looking excitedly at the camera, and there was also a scene on the TV. He quickly took a close-up shot of the celebration. In addition to the slightly exotic face, the advertisement for "Northland Spring Liquor" was also so conspicuous on the front of the jersey. When he turned around, the artistic words "Mercury Mobile" were also displayed on the back. presented to a television audience.

"With these few results, the advertising fees paid by sponsors are earned back with profits. Just because football clubs don't make money doesn't mean that this industry has no economic value."

While applauding and speaking to Yan Jin with a smile, Jin Shang sighed lightly, "This is still the A-Ughur group, but in the top league, it will be even more valuable."

As long as the commercial development is in place, Jinyuan Football is almost a natural thing and will definitely come.

Do you really think those rich people are fools, swarming in the football world and throwing money away?

This is the same as the traffic economy in the Internet's maturity period. Why can those traffic stars with poor business capabilities get such high remuneration?

The same is true in the football circle. It doesn't matter if your skills are not good, as long as you are ahead of your domestic peers and more famous.

With exposure, commercial value will naturally increase.

Of course, if you want this industry to be healthy and long-term, you still have to have real skills. If you just rely on hype to bring goods, and compete with each other, sooner or later you will suffer backlash.

"What does Mr. Jin mean by saying that we should try our best to upgrade this year?"

"You still have to fight, but you don't have to put so much pressure on the coaching staff and players. Last year was a rare opportunity. It would be a pity not to give it a try. This year..."

Looking at the scene of the stadium singing and dancing and the enthusiastic fans, Jin Shang continued to explain with great satisfaction,

"There are fourteen teams, six of which are newly promoted like us. The club has invested so much this year, and its overall strength should be considered mid-range among the fourteen teams in the first and second divisions. The pressure of relegation is not great. As for promotion, Three points depends on strength, five points depends on luck, and the remaining two points depend on Mr. Yan’s social skills.”

A football match is both a sports competition and a sophistication of the world. Yan Jin must be familiar with the turbidity of the second-tier league after being in this industry for so many years.

After Yan Jin pondered for a while, he solemnly nodded and responded:

"I understand what Mr. Xiao Jin means. This year is the second year of major changes in the domestic league. There are a total of fourteen teams, two were relegated from the A-Zi Group, six were upgraded from the A-Yin Group, and more than half are from this level. There are new entrants, and the aftermath of last year’s hustle and bustle will also affect this year. If we can upgrade before the new pattern is stabilized, it is actually a good opportunity.”

The sea was flowing, Fang showed his true colors.

It is precisely because of the turmoil in the past two years that the old order has been severely impacted.

Most of the teams in the same league have not interacted with each other much before, which gives everyone room to move.

Coaches and players fight hard on the field, and club management must also strive for interests off the field.

For example, schedule arrangement, referee team dispatch, away investigation, hotel check-in, itinerary planning, and even signs of nationally renowned players, etc.

It would be terrible if at a critical moment in the league when the national youth team or the national team recruits several main players to play in a dispensable warm-up match and ends up injured and reimbursed for the season.

"Speaking of this, I almost forgot to report something to President Xiao Jin."

"what?"

"Head coach Zhang Lin received an invitation from the U19 National Youth Team years ago to serve as the executive coach..."

"Is this happening? Why didn't it happen..."

"I'm used to being the boss with my big head, and I don't have a good temper. In the club, as long as the team performs well, it won't be a big problem. In the national coaching staff, the relationships are complicated, especially the executive coach..."

"Easy to take the blame?"

This is a question. If you are a head coach, no matter how good your reputation is, it doesn't matter if you take on the responsibility. The so-called executive coach is either in charge of training, tactical arrangements, or statistics. Zhang Lin, a coach who grew up from the grassroots level. , I have no reliable relationship at all. If something goes wrong, I can’t even find anyone to speak for myself.

At this time, joining the coaching staff of the U19 National Youth Team without being the head coach is really not a good choice.

"Such a big head doesn't grow in vain. You are doing well in our club, so why go there and get splinted? However, this incident also reminds us that the players should pay attention to the addition, and the coaching staff cannot ignore it. . One general is incompetent and the three armies are exhausted. If something goes wrong with the head coach, the impact will be too bad."

"That's true."

Jin Shang rubbed his chin, which had grown a small fuzzy beard, and looked at Zhang Lin, who was waving and directing the players on the sidelines. Jin Shang affirmed and said,

"Zhang Lin's coaching level is only above average in China, not top-notch, but he knows our club best and has a good rapport with the team. He is careless and a little greedy, but he knows how to measure his situation. This kind of understanding of his situation. , it’s really hard to find a coach who knows when to stop and is capable.”

The second-tier A-U league has three foreign aid quotas. During the spring training recruiting period, the powerful Zhang Lin and the technical director made some money, especially in terms of foreign aid that was difficult to verify. This kind of thing is forbidden repeatedly, and it is not easy to take it seriously.

As long as it doesn't go too far, Jin Shang will turn a blind eye. If the water is clear, there will be no fish. If everyone is to be a moral model with perfect personal ethics, how can they do anything?

The foreign players selected by Zhang Lin and Cai Shengyuan are of good quality. They both started in this game and their performance was remarkable. Other domestic players also appeared one after another, and they looked okay.

It's a waste of money, but it can get things done, the team is convinced, knows what to do, and knows how to handle it. If he suddenly leaves, where will he find a suitable head coach?

"Let Xiaohong join the coaching staff. If there is any turmoil, it can be suppressed."

"he?"

Yan Jin was stunned for a moment, and then said with some surprise,

"My son's ability is still good, but he is too young and immature. He is okay as a youth training coach, but for the first team...is it too early?"

Jin Shang waved his hands and said casually:

"He is not the head coach. I just want him to be more involved in the management of the first team and promote more young players. Now more than one-third of the young men have played in the youth league under him. He is a rare one."

"But……"

Yan Jin was a little hesitant. He was the executive vice president of the club and his son also wanted to join the first team coaching staff. It was easy for people to gossip.

"Okay, it's not that you are nepotistic, it was decided by the boss. What's the problem?"

"Then... okay. I'll tell him later, be honest and don't get into trouble."

The ninety-minute game passed quickly. With Ejima's two goals in the first and second half, the team won the first game 2-0, which was a good start.

After the game, the live TV broadcast has ended, and the online football section is not low in popularity.

Text live broadcast, a form of real-time broadcasting, is quite attractive to young people who are not suitable for watching TV and listening to radio, but have access to the Internet.

The website even sold a wave of advertisements based on this, and the income was pretty good.

(End of this chapter)