this man is not calm

Chapter 284 Summary

Football clubs are essentially an industry that is not very valuable, but has great investment value. Jin Shang has never neglected to pay attention to it, but rarely interferes directly with its operation. This industry is the same as the entertainment media industry. If you want to be successful, you need to have enough talent. But talent alone is not enough. You also need money, resources, and connections.

The Northern United Football Club, which is rooted in the western Beijing area, has increasingly shown extraordinary influence as the level of its professional league has improved.

Things like history and heritage cannot provide much substantial benefit when you are weak. Once you become strong, it will have the wings to take off. Even more powerful is Jin Shang's true feelings about his team.

No matter in his previous life or this life, Jin Shang is a fan with strong hobbies but not very persistent. In this life, he is in good physical condition and has excellent qualifications. He was even expected to become a professional player at one time, but gave up because of personal ideals and family reasons.

Sports is a war in peacetime, without bloodshed and sacrifice, but full of honor. Whether you regard it as a belief, hobby or spiritual sustenance, it is enough to prove its charm.

When Jin Shang drove away from the stadium and prepared to go home, he saw hundreds of die-hard fans outside the stadium holding scarves, hats and jerseys embroidered with the team logo, shouting slogans happily, watching the home team bus leave, and then stranded It lasted for a long time and then gradually dispersed.

Taking several major fans associations as the core and driving fans to launch a series of activities is a key measure for the club to develop offline influence. So far, the results seem to be good.

"In your words, there are more passerby fans and neutral fans, right?"

Li Xuan asked with a smile.

My girlfriend’s enthusiasm for football is average, not too high, but still acceptable. I know the specific rules and a little bit of technical and tactical knowledge, I can cheer for wonderful goals, and I also like to watch handsome star players, but that's all.

"It's true. If you can win, play well, have one or two stars like Pasang Tsering and Ajima, and half the team is trained by local youth training, the fans will recognize it very much. If If we can introduce one or two high-level foreign players and rank higher in the league, it is estimated that the popularity will be even higher."

"If someone else offered 30 million to buy the team, would you sell it?"

Jin Shang curled his lips and replied disdainfully:

"At this time last year, I might have been a little tempted, but only a little bit. Now, if there is another zero at the end, I feel like I have lost money."

"Is it so valuable?"

"The importance of football clubs in the company's strategic layout is far more important than you think."

After finally driving away from the crowd of fans pouring out, Jin Shang breathed a sigh of relief and continued to explain:

"Today, nearly one-third of the traffic source of the company's products is provided by sports news, especially the portal website, which accounts for almost half of the popularity. Because it started as a club news diversion, it is destined to have a lot of influence on it. What cannot be lost is the attribute of focusing on sports news media.”

Not only now, but for many years to come, culture and sports, the two areas that attract the most attention from the general public, are industries that Jinxi Culture needs to focus on tapping its potential.

In the foreseeable future, the cultural and sports industry will always be one of the indispensable and important pillars.

"However, I heard that a certain top league football club that was not well managed the year before last could not sell it even if it wanted to. It was put up for auction three times and was finally sold at a low price of four million."

"The reason why there is such a big difference in value is closely related to the location of each club, fan recognition, historical heritage, etc. I won't explain it specifically. It's just like a football club in the capital and a football team in a small county in your hometown. Even if If they belong to the same league level, will the value be the same?"

"Probably not."

Li Xuan answered without hesitation.

How much will the valuation differ?

three times?

Five times?

Or ten times?

"I think you are more or less aware of the problem. In fact, there is another important reason, that is, the same thing has different values ​​in the hands of different people."

This statement is very straightforward. The lethality that a euphorbia can exert in the hands of a scholar who has no strength to restrain a chicken is completely different from that in the hands of Xiang Yu, the overlord who is "powerful to conquer the mountains and the world". of.

"Let me tell you this, why are the 'Northland Spring' wine industry and 'Mercury' mobile phone the main sponsorship advertisements of our team at present? Because they have the ability to spread nationwide. After the audience saw the advertisements on TV newspapers and periodicals, , you can buy products very conveniently. If it were 'Uniqlo' founded by my father, it would not have this ability. The stores are limited to the capital, and it would be difficult for foreign consumers to buy."

Why do many business developers like to cooperate with big international brands?

Because their radiation range is all over the world, they have a mutually beneficial and mutually successful relationship with sponsors, spokespersons and partners, complementing each other and each getting what they need.

After careful selection, it was determined that "Northland Spring" Liquor Industry and "Mercury" Mobile Phones would be the main sponsors of the team. The same reason applies. We are all partners based in Beijing, focusing on developing the northern market, and gradually radiating across the country. Their influence is at the same level, and their markets and target customers are highly overlapping.

The business market is such a reality. The dragon does not live with the snake, and the roc does not live with the bird. Whatever level you are in, you will cooperate with any level of business entities. If you are too high, you will not be able to climb, and if you are too low, it will be wasteful. Only those who are inseparable are the best. of.

"I understand. The capital is the capital of good deeds. It is the most important in the world and attracts the attention of the whole country. It is indeed not comparable to other places. Especially after being promoted to the Jiazi group, it is full of gimmicks..."

The so-called thirty years of Hedong and thirty years of Hexi, the same city derby, also has the attribute of "revenge". It is a bit exaggerated to say that it is a hatred between the country and the family, but in the eyes of their respective fans, it is indeed like a spark hitting the earth.

"I will try to play a few more rounds in the Football Association Cup that will resume this year. It is a miracle that I can meet the best Jingcheng Xinghui Athletic. It has been more than 30 years and I have never met in any official game. That year. Most of the old fans are still here, and they probably can’t wait for a long time.”

As long as he is in good health, He Laoxi will definitely come to the stadium. Every time he meets him, he always talks a lot to Jin Shang and has been looking forward to that day for a long time.

Things like gimmicks are not something that people will pay attention to just by hyping them up.
-

It is another sunny early spring afternoon. The warm sunshine and gentle breeze make people feel relaxed and happy.

Jin Shang, who was wearing a safety helmet, and his eldest cousin Mei Wenhui, who were similarly dressed, walked out of the somewhat old barracks that were being renovated. After drinking some mineral water, they squatted on the cement piers of the foundation to talk. .

"Although the old man from Nan Dabiao has retired, he still has some influence and can still speak on unimportant matters. Thanks to his family's help, otherwise, it's hard to say whether he could have won it so quickly..."

"He's good at being a good person, he's good at dancing, and he's popular. In the future, it will be important to bring more Nan brothers, film and television dramas, entertainment stars, and new theaters."

Jin Shang nodded slightly in agreement.

Although Er Jiumei has made great efforts in assisting local units in the capital to reform their shares, taking over the "husband's house" and relocating employees this year, and has also invested a lot in historical and cultural tourism real estate such as "Three Kingdoms City", she really wants to win it. It is still not easy to find core land parcels with development prospects.

This place is at the junction of West Beijing and the central city, not far from West Beijing Railway Station. To the south is the international airport under construction. There are several museums, parks, wetlands and commercial properties to be developed nearby. Such a good place, even a semi-abandoned barracks that is difficult to develop, is not so easy to acquire.

On the condition of transforming the cultural theme park and historical film and television drama shooting base, we have acquired a large area of ​​land in the surrounding area, which can be used to develop tourist hotels, commercial shopping plazas, apartments, high-rise residences and office buildings. The grand blueprint is very beautiful and I want to implement it. , there is still a long way to go. Mei Wenhui breathed a long sigh of relief and said:

"After planning for more than a year, it has finally come true. With it, our business has gained a foothold in Beijing. The first phase of the film and television base and tourism culture demonstration area is expected to be put into use in half a year. I think It is estimated that it will take five or six years to be fully developed, and it would be good to be able to build 7,788 in this century.”

"With this as the core, the funds are used on a rolling basis, and there are countless benefits to be leveraged. The second uncle finally found a big job, and no longer has to pick up other people's leftovers to earn some 'pocket money'."

"The initial investment is nearly 1.2 billion. It is estimated that if it is less than 2 billion, the project will not be promoted. How can this be compared with 'pocket money'? Dad has been busy looking for money during this period, and his hair has grown a lot more gray... …”

"Is the six billion syndicated credit used up?"

"That's not true. However, money is waiting for money everywhere. After the new year, there are too many places that need to be started. It is difficult to delay and it is quite troublesome."

Mei Wenhui spoke vaguely, and then changed the topic,

"I heard that your uncle's brewery and dairy have some problems, and they haven't been approved yet?"

"The environmental impact assessment is stuck..."

"What is the main aspect?"

"water!"

Brewing requires high-quality water, and raising dairy cows also requires special attention to water pollution. It involves the well-being of the people, and stricter review is necessary, but...

"To be honest, there aren't many places nearby that are suitable for site selection. The situation in the distant city is better, but... since it is difficult to enter the central city and the suburbs are also very difficult, my suggestion is that it is better to set up factories in surrounding cities. It’s not far away, the transportation is convenient, it can also reduce a lot of costs, and the audit pressure is less.”

"The headquarters is located nearby, and the factory is moved to the surrounding areas. Isn't this... policy support, which is good."

"The details still need to be weighed by my uncle's family. My cousin from the Zhang family has been traveling around recently and is very busy choosing a location."

After hearing this, Mei Wenhui sighed:

"They are the second generation. It is not easy to inherit the family business. It is difficult to start a business and even harder to keep it."

"Do you also want to start your own business like me, try something new, and take a new path?"

"No need, I'm not that capable."

Mei Wenhui waved his hand quickly,

"It's better to train yourself and take over the job honestly. There are many things that I can't control now. For example, my father is going to the south to discuss shipbuilding orders. How to deal with shipyards, classification societies and all kinds of 'gods'? I can’t hold it anymore…”

"Shipbuilding order?"

"LPG, the order volume is huge."

"I see. There is still a bonus period of ten or twenty years, so we really need to hurry up."

Mei Wenhui took a deep look at Jin Shang:

"I didn't expect you to understand this..."

Shrugging, Jin Shang spread his hands helplessly:

"Beichuan Electromechanical is in my hands. Hong Renquan is always thinking about reviving the business he founded. As the chairman, it is difficult for me to understand."

"That's right, I almost forgot."

The so-called LPG is actually the abbreviation of liquefied petroleum gas ship. As the name suggests, everyone should know what it is.

In places where there are no natural gas pipelines, many families use the fat, big-bellied cylinder "gas" for heating and cooking. Most of them are liquefied petroleum gas.

The cost of this thing is higher than that of natural gas, and its operation is not as convenient as natural gas. When the urbanization rate increases and the level of infrastructure construction improves, many fields will be replaced.

However, given the current domestic situation, there is still a market for liquefied petroleum gas. In the future, natural gas will definitely enter thousands of households. Of course, ships transporting liquefied petroleum gas (LPG) are definitely not as good as ships transporting liquefied natural gas (LPG). LNG) has a market.

Of course, LGP ships are less difficult to build and the cost of mass manufacturing is very low. They are very popular in inland waterway transportation, offshore and short- and medium-distance shipping. However, LNG ships are too difficult to build, and few countries in the world have the ability to build them. . Ultra-large LNG ships need to travel back and forth between oceans. When a ship arrives at a port, the liquefied natural gas transported is enough for a city with a population of 10 million for a quarter.

Therefore, from a comparative perspective, it is easy to understand why Jin Shang said that LPG is the present and LNG is the future.

"Our domestic resource reserves are actually quite abundant. However, it is difficult to extract and transport. Moreover, natural gas is mainly used to support industrial construction. For civilian use... let's use liquefied petroleum gas to top it up first."

Jin Shangru concluded.

Not to mention that the motherland in this life is even more vast. Even in the previous life, after entering the 21st century, it has been the eighth largest oil producer in the world, and its natural gas reserves are actually pretty good.

In this ranking, if you include the "big dogs" in the Middle East, the Caribbean Sea and the North Sea, which are uniquely endowed oil-producing countries, you will find that your own reserves are actually pretty good, but the difficulty and cost of extraction are high, and the quality is slightly poor. , there are many reasons for high terminal prices, and high demand is also one of the important factors that give people the illusion of being an "oil-poor country".

If you think about it carefully, you will understand. How can such a big country really lack this or that? Especially in this life, basically everything is available, and some strategic resources are even unique, such as tungsten ore, etc., with proven reserves ranking first in the world. It is not an exaggeration to say that the land is vast and rich in resources, encompassing everything.

(End of this chapter)