this man is not calm

Chapter 290 Alternate History

The chat with Director Zhu Jingxiao didn't last long. After all, it was a weekend, not a working day, and I didn't work overtime seriously. I just took the time to come and see the current situation, which was for fun.

After walking around for a long time, I didn't meet many acquaintances. I chatted with the extras and staff on the roadside and walked around. After four o'clock, when the temperature cooled down a little, I was ready to go back.

After arriving home, the somewhat lazy Jin Shang cooked a few side dishes. After dinner with his girlfriend, he stayed on the sofa and watched TV as usual, and also took the time to play a few games.

Putting down the controller, Li Xuan complained unhappily:

"I don't know what to give in. The strengths and weaknesses are so clear, it's no fun at all. Even though I'm playing with other people, I'm still very good."

"E-sports, let your strength speak for itself."

This is a product developed under the leadership of Jin Shang, and he is very familiar with it. He even knows where there are loopholes that are difficult to eliminate but will not affect the fun of the game.

Under such circumstances, it is estimated that there are very few people in this world who can win Jin Shang.

"No more fun. It's boring. Let's watch a movie. I don't know if there are any good movies during this time."

I switched the game console to network mode, connected to the Today's video server, and searched inside. I found that there were indeed a few low-budget comedies that had not been released recently. They didn't cost much to add to the film library.

With an internet speed of 2M, it is difficult to live broadcast high-definition video online. With lossy compression and PP mode transmission, it is still barely watchable.

"There are obviously VCDs and enhanced DVDs, why do you want to add some bells and whistles to the game console?"

"On-demand online playback is much more convenient than renting CDs..."

"Video tapes and CDs are rented and sold, which is the main source of revenue for Hui Xin Bookstore. You actually want to touch this?"

It is no exaggeration to say that a single move affects the whole body. It not only involves the promotion of movies, TV shows and music albums, but also has cooperation agreements with many large companies in the industry. It has stores all over the country and relies on it to support half of the country.

"It has to be done. It seems inconspicuous now, but if we don't switch the offline membership channel to online early, it will be difficult to do it again."

Looking at the TV that was a little blurry and a little dizzy when viewed up close, but not bad when viewed from a distance, Jin Shang explained helplessly,

"I have negotiated with many domestic VCD/DVD manufacturers, but they are not interested in installing network cards and modems, so I have to do it myself. In addition to the construction of second-hand computer brands, relatively cheap and popular game consoles are the best One of the carriers.”

It's not that Jin Shang wants to build a dojo in a snail shell and equip the game console with too many additional functions, but that he really has no other options.

The structure of traditional home appliances and audio-visual equipment manufacturers has been stabilized. Last year, video player manufacturers made huge profits and did not even bother to deal with small shrimps like Jinxi Culture. In the first quarter of this year, many manufacturers rushed to the market, and the price war was in full swing. It’s too late to bargain, so how can you spare the time to install expensive processing chips and decoding modems?

For those hardware manufacturers who push costs and launch shipments, content manufacturers are just soft parts that can be manipulated by the downstream. Without playback equipment, no matter how good movies and TV series are, they can only be shelved.

At least in this era, software manufacturers and content manufacturers really cannot stand up to hardware manufacturers that have real factories, provide many jobs, and are basically large taxpayers.

With Jin Shang's knowledge, doesn't he know that the DVD player still has several years of profit period?

If it were two or three years ago, Jinshang would definitely have entered the game and fought hard. Now, it is difficult for latecomers to take advantage of the big manufacturers with first-mover advantages. It may take four to five years and burn hundreds of millions to barely succeed. Stand firm, but at that time, the blue ocean has turned into a red ocean. What future is there?

The construction of hardware factories and the investment in software Internet are not the same thing. Just like Beichuan Electromechanical. Even though it is just a small shipbuilding company with a market value of hundreds of millions, the benefits it can leverage can easily start in the billions and radiate upstream and downstream. The size of the economy is not comparable to that of Jinxi Culture, which has just been established for more than a year.

If it weren't for the soaring transaction volume of Jinxi Mall, which indirectly promoted the sales of upstream manufacturers and suppressed channel dealers, the domestic business circle would have no sense of existence at all.

Seeing her boyfriend full of complaints, Li Xuan couldn't help but smile.

"You can ask a listed company to make DVD players. Anyway, it is also involved in the fields of game consoles, mobile phones, air conditioners, refrigerators and other consumer electronics and home appliances."

"It's too late. Hong Renquan is under a lot of pressure. Ship orders started to rise in the first quarter. Slip leasing renewal, bank credit extension, equipment supplier negotiations, etc. are all very troublesome. If we are distracted from our 'side business', I'm afraid the gains outweigh the losses."

Shipbuilding companies may not make much money from shipbuilding orders. The bulk of the profit lies in electromechanical equipment. When steel prices, labor costs and financing costs are basically clear, the ship main engine, generator, gearbox, communication and control equipment are the profits. The source of the big head.

Many industries that do not appear to be very profitable on the surface have a long industrial chain behind them, and the economic benefits they bring are immeasurable. The profits and many indirect benefits that are not reflected in the statements are unknown to outsiders. Jinshang is also taking over Beichuan Electrical and Mechanical Co., Ltd. Only later did we understand the huge role of real physical heavy industry.

If you wait until the industry's dividend period comes and don't dig deeper, and build a DVD player that will be eliminated in a few years, you may not be lucky.

"If your estimate is correct, then there is really no need to buy a VCD or DVD player. However, it is a bit biased to use a game console to gather wool. Children just play games, so why don't you go to the homepage to see a guide? Who would use it as a player interface?”

Hearing this, Jin Shang smiled and responded:

"It doesn't matter if they are small now, but they will eventually grow up, and it will take several years to switch from offline rental and membership services to online on-demand services. After these children develop the habit of watching movies and TV series on Jinxi Video and paying for on-demand services, It’s almost time to go to college.”

"You... are really treacherous."

"Where is the treachery in this? This is called the ultimate strategy..."

Jin Shang boasted proudly,

"The Internet itself is an industry that is based on the present and looks to the future. It captures the hearts of young people, makes children develop the habit of dependence, and burns money to support them until they grow up. Then it is the harvest period."

"No wonder, you once said 'seize the future', so that's what you meant..." "Things like feelings should be grasped from childhood."

Boss Jin said leisurely,

"The biggest difference between me and those successful bosses is that I am very young. I am only nineteen years old this year. My family is well-off, my father and ancestors have deep connections, and I have several relatively wealthy relatives to help me. I am also a well-known young talent. , basically, all the conditions for success are met. There is no need to fight for a while, just lay the foundation steadily."

This is the biggest difference between Jinshang Entrepreneurship and most self-made "Phoenix Men". When other people start a business, they must make results as soon as possible, use eye-catching data to fool venture capital investors into spending money, and exchange future profits for current start-up and operating funds. .

What is the future and tomorrow? If you can survive today and die one day later than your peers, you have the hope of making a comeback.

"I tried every means to build my future business without having to worry about when it would run out of operating funds and go bankrupt. I have to say that I won at the starting line from the beginning."

The picture on the TV is still going on. Although the clarity is not enough, the smoothness is still good. With the addition of a special modem and ADSL high-speed network, there are indeed outstanding highlights during the trial operation stage.

"When the first-generation Venus console is almost sold out, we will officially launch Venus 2, which will be officially unveiled in the second half of the year. Next year, we will launch an enhanced version of Venus 2plus to further tap into the market. From now on, we will develop towards an all-round game console. As for the handheld console, we can’t give up. We will launch a wireless networking version next year. Well...that’s it.”

"You should talk about these at the shareholders' meeting of the listed company. Maybe it can make the stock price rise."

Although Li Xuan also plays games, she is not very interested in it. She is slightly interested in watching movies.

What is being played is a story about rural youth who go to the city to find their long-lost parents. The main plot line is still very period-specific, just like the lyrics...

"My father has a home, my mother has a home, and I am left alone, which seems to be superfluous!" 』

However, it is obviously a tragic story, but it is presented in a light comedy way, which is not bad.

The actors' performances are spot-on, and the screenwriter and director's handling is also very smooth. There is no vulgar plot like ordinary contrast comedies. The details are handled very wonderfully, especially the lines, which shows that the screenwriter is talented, has life, and understands the audience's preferences.

It has to be said that in these days' film and television dramas, especially theater movies, the practitioners are really talented people who are worthy of being literary and artistic workers.

Jin Shang and Li Xuan, who originally chatted with each other, were gradually attracted to each other.

By the time the playback ended, it was almost two hours later.

"How does it feel? So far this year, this is the film with the best reviews from the audience."

"not bad."

Jin Shang replied thoughtfully,

"As for the ability to write stories, I think I have a good way, but to express them authentically through pictures still requires sufficient knowledge, experience and talent."

As for the last part of the "Big Era" trilogy, which was aired at the beginning of the year, it made money, but it also exhausted the last bit of potential of this series. If the broadcast effect of the TV series "Golden Pink Family" next month is good, maybe one or two more series can be made. If the audience response is not good, the story IP of grandfather Huang Xiumin can only be explored so far.

This does not mean that the past events of the Huang family are worthless, but it does not mean that they are not suitable to be released now. For example, what happened to Mrs.

Qianlong was able to "joke" and went to the south of the Yangtze River to talk about love. Kangxi made more than a hundred episodes of private visits in disguise. The emperor, queen, queen mother, eunuch, and princess took turns. The so-called IP is not that it is originally worth that much, but The key is that there are investors who are willing to invest money in development and the audience buys into it.

Returning to the current topic, Jin Shang also feels that there are still many capable but underappreciated screenwriters, directors and actors in China. How to dig them out and use them for your own use is another matter later.

After watching the movie and chatting for a while, Li Xuan went back to the study to review. She had to continue the subjects she failed to pass in last year's CPA certificate, and she also needed to read books to prepare for the two qualifications she applied for. I have a rest on the weekends. I am usually very busy and don’t have much time to read. But now I can calm down and study hard.

Jin Shang was watching the stars on the terrace, killing time with his Walkman while thinking about the next direction of the cultural IP development plan.

At present, dramas such as "The Romance of the Three Kingdoms", "Foreign Girl", "Golden Fen Family", "I Love My Family" and "Family with Children" are on the right track, such as "Jiuding War", "The Romance of the Gods" and other animations The promotion is also going very smoothly. Live-action dramas and big movies will definitely not be produced for a while. The adaptation of novels and the secondary development of old animations are in progress. It seems that there is not much that can be added.

"It's still not fast enough. We must take advantage of the period when production is cheap to quickly enrich the library of independent dramas. So...are we going to launch the super IP that makes up history? 』

The comic story "Who Rules the Central Plains" involving the king of Chuang Li Zicheng has been serialized, and the animation time will be postponed. The live-action drama is estimated to have to wait a few years, so there are not many options for Jin Shang to choose from.

Immediately, the turning point of history, the Battle of Chanyuan/The Alliance of Chanyuan, came into my mind.

It is definitely not possible to write a historical plot directly, as the story is too weak. In this period, it can be used, and it has been proven in previous lives that it can explode, making the subject of "alternative history" a blockbuster, but it has not been seen in this life...

"The raccoon cat for the prince, the strange case of the Song Dynasty, the Three Heroes and the Five Righteousnesses, etc., so the only one who can really break the situation, or even break the circle, is the selfless Bao Qingtian... right?" 』

Historical suspense and criminal investigation dramas, Jin Shang has never seen anything that can make waves in this world. There are also costume dramas with similar concepts, but TV dramas that individually turn bizarre stories into unit dramas and focus on one person. Never before.

Jin Shang is not entirely sure whether being a unique "monster" and creating a new theme can be accepted by the common people, but since it was successful in his previous life, it is enough to prove that many people still appreciate this type of TV series.

I have used "Golden Finger" to predict many times, but Jin Shang has not been able to make a complete decision. The main reason is that the results are a bit subtle, probably due to insufficient prerequisites, insufficient money, undecided actors, and no script yet. Uncertain factors There are too many, and any small change will have a huge impact on the results.

This also made Jin Shang realize another constraint of the "Golden Broom". When it comes to judging the general direction, he is basically sure of it. But when it comes to handling details, if there are too many default elements, it will not play a big role. Only when Only when the preconditions are relatively clear can an estimate of gains and losses be given.

"If you do nothing, the possibility is zero, and naturally there is no way to talk about it!" Do it first and adjust it later. You can’t wait any longer. 』

(End of this chapter)