this man is not calm

Chapter 291 Collaboration

In the next period of time, Jin Shangwei visited several places and received mixed feedback.

Generally speaking, although the concept of alternate history has not been explicitly proposed, there have indeed been works with similar themes in the past, but there is no such thing as this type of film. It is unheard of to build an "alternative universe" based on this.

Although the cultural backgrounds of the past and present are slightly different, they are generally relatively similar, and the preferences of the people are naturally not much different.

There are historical dramas and dramas with suspenseful detective plots, but their influence is not that great. In the past, mainstream TV stations did not often broadcast them. Unless it is an adaptation of a famous historical work such as "The Romance of the Sui and Tang Dynasties", "Water Margin" or "A Dream of Red Mansions", a purely original story has no gimmicks and no selling points. It is difficult for ordinary people to be interested, and the mainstream media will not speak out for it. .

As for the many film and television dramas based on the allusions of historical celebrities, many people are interested, but the market is too small, and the investment in costumes and costumes in costume dramas is basically impossible to place advertisements. If you can't get policy support, If there is a subsidy, it will be extremely difficult for investors to recoup their capital.

For an epic historical masterpiece like "The Romance of the Three Kingdoms", while building a film and television city, while expanding the script, working overtime for filming, the total investment is hundreds of millions. It is expected that the TV station will spend money to purchase the broadcast rights, and it is estimated that it will be difficult to recover the money in ten years.

Even with a lot of subsidies, the hole is still big, but the situation is still holding up. The project is progressing step by step, and the first part has even been broadcast. The response from all over the country has been excellent. The work is full of sincerity, and it is not as meticulous as before. The shabby scenes of picking at Sosou are not on the same level at all.

Of course, as one of the many investors, Jinxi Culture has embarked on a long road to return its original investment after retaining the Internet copyright, subsequent adaptation rights, and the copyright of many characters.

In the past, Jin Shang always told his subordinates repeatedly that IP itself has no value. The only way to fully tap these "big gold mines" is to be willing to invest money in development and carry out correct promotion.

However, when it really comes to this point, Jin Shang will inevitably feel pain in his body.

Copyright operation is a long-term process and cannot be achieved overnight. The same thing has completely different values ​​in the hands of different people.

Just like IPs such as "Pokemon", "Yu-Gi-Oh!" and "Ultraman", which are said to be worth tens of billions or hundreds of billions of dollars, without the integration of many related industries, joint development of value will only result in one or two tepid movies. It’s just children’s animations and tokusatsu dramas that are not popular; without the nearly a century of relay operation of Marvel and Disney, the so-called superheroes and cartoon characters cannot support half of the global movies in the first two decades of the 21st century. .

Cultural communication is actually the natural overflow of the influence of a country or a nation. Just like we will only care about the cultural products of countries that are stronger, richer, or capable of competing on the same stage, such as relatively backward Africa, South America, and Eastern Europe. Or they are completely uninterested in Middle Eastern movies and TV shows and stars.

Just like the natives in the capital basically cannot tell what the official languages ​​of the major African countries are, which countries in South America speak Portuguese and which countries speak Spanish, and the grievances and hatreds of the ethnic groups in the Balkan Peninsula. People, for no particular reason, are too lazy to care about the chief or the king in the Middle East of Asia. They probably don’t even know which continent the place names in the news are on.

It is precisely because he has thought this through clearly that Jin Shang has completely abandoned the concept in his previous life that foreigners need to be approved or liked for everything, and he is well versed in the way of "exporting to domestic sales" in order to have unimpeded success in the country. In this life, it is still It is more promising to please local compatriots. When the domestic blue ocean turns into a red ocean, it will not be too late to explore overseas.

This year's Beginning of Summer falls on May 5th, and it's already sultry at noon in the capital. After a small gathering with Mr. Qu Nanrong and his friends, Jin Shang hurried back to the company before going to work in the afternoon.

After returning to the office, I had just drank a few sips of water when I saw Zhao Rongzhen, who was waiting for a reply, asking about the results.

"Wait a minute, I'll take a break."

Editor Zhao was asked to make a cup of tea by himself, while Jin Shang washed his face and refreshed himself before talking about the results of this morning's trip.

"In general, it's not a big problem, but...it's difficult to get direct access to comprehensive channels and mainstream satellite TV."

After considering the words, Jin Shang explained carefully,

"In principle, the above review of this type of subject matter is relatively broad. After all, it can be regarded as promoting traditional culture and belongs to the category that should be encouraged. However, it is suspected of being sidelined and unable to enjoy the 'green channel'. After proving that there is enough Mainstream media will not risk broadcasting it before it has commercial value and positive influence."

It doesn't matter if it's just fiction. Don't many movies and TV dramas now have a disclaimer like "This story is purely fictitious, and any similarities are purely coincidental"?

Let’s not talk about whether there are any actual results. The attitude is out there. As long as there are no serious problems, everything will be fine.

Novels, animations, and film and television dramas are works of art that originate from life and are higher than life. If they are presented to the audience authentically, it will be difficult to have any response. If they do not go through secondary creation, intercept the essence and remove the dross, I am not qualified to meet with you, let alone let people pay for it.

To put it bluntly, imaginary history is also in the category of secondary creation, but it is just a little bit special and a little different.

There is no Hogwarts School of Witchcraft and Wizardry in London, there is no Batman and the Dark Knight in Gotham City, there are no Saints in the Parthenon, and Quetzalcoatl cannot be dug out from the ruins of the Mayan Empire. Change "Battle of Chanyuan" to " "Chanyuan Alliance" and a series of fictional works derived from it are no big deal. Just like prop money, as long as it does not affect the circulation of normal currency, there is no risk in taking it to the police station to surrender.

At least so far, the review standards that Jin Shang knows are relatively loose. For example, a slightly larger-scale game like "Resident Evil" can get the qualification to be released for all age groups despite removing some of the heavy-duty graphics. It is a popular level, not even a tutorial level. There are not many thrilling and scary processes during the game. Even if the background story, pre-introduction and subsequent ending CG are a little over the line, there are not many requests for deletion.

But if it touches the red line, it's quite difficult.

After introducing a lot intermittently, Jin Shang also gave Zhao Rongzhen time to understand. After hearing the words, the other party also breathed a sigh of relief.

If it only involves animations, comics and online novels such as Chuang Wang's "Who Rules the Central Plains", there will be no problem at all. But if you really want to develop a large-scale IP, then it is inevitable that there will be live-action dramas and even theater movies, which will have an impact When the power begins to break out of the circle, it is no longer a small-scale self-entertainment.

After working in the media for so many years, Zhao Rongzhen still has this sensitivity.

"If Mr. Qu says it's okay, then it's probably okay, but... in the beginning, our start will be subject to some restrictions. Before it is accepted by the people, we have to carefully cultivate the market..." "This is natural , success is not achieved casually. Fortunately, we have money and can afford to invest. It does not matter if there is a slight setback or a slower development. The key is that we cannot stop moving forward."

In the early days of Disney, theater animations were also losing money on every movie they invested. When the situation was at its worst, it almost went bankrupt, and the boss couldn’t sell it after trying it for a long time. The so-called superhero movies were just barely enough to make ends meet with Batman and Superman at the beginning. The process of success is also very tortuous. Gods and ghosts are involved, and they are trembling and walking on thin ice. After the new century, when "Spider-Man" became popular, the foundation for the success of superheroes was laid. The huge sales of "Iron Man" officially launched The beginning of Marvel's magnificent decade of glory.

Jinxi Culture has only been established for more than a year, and its strength is far behind. Before that time, a large number of old animations acquired from Meiying Studio are still tinkering with sequels to test the waters to see which ones will be popular with domestic children before continuing. Tap your potential.

"It's just, Mr. Jin, our company has several big projects currently being promoted and produced at the same time, and there are even more that are ready to go online. Domestic... even the established film studios and production units that are strong and not short of money, It’s not as radical as Jinxi Culture. If we lose, it will be a big loss..."

"This is the inevitable path, Editor-in-Chief Zhao. We are based on the production and development of cultural works, but for profit we do not completely expect people to directly spend money to buy and watch them. There is a saying that goes, 'The wool comes from the dog, and the pig pays the bill.' Jinxi Culture is an innovative company that attaches equal importance to technology and culture, but the monetization channels don’t stop there.”

"It's good that Mr. Jin has thought everything through. My responsibility is to ensure the smooth completion and delivery of these projects. As for the follow-up operations, it is still quite troublesome."

"This... I'll control it. It's not a big problem."

Jinxi Culture has been preparing for a long time for the "big entertainment" division, which is now the content division. It has not yet found a suitable helmsman. It has always been under the direct control of Jin Shang. The young people under his command are too immature, and it will take a long time. Only through experience can one take the lead. As for the few intern college students who have just joined the job, they can't expect too much within half a year.

At present, it is said to be a loss, but actually it is not bad.

"Mr. Jin, I'm not afraid that the quality of the finished film will be bad. If we invest money like this, find people, pay attention to it, and make it well-made, it will definitely not be bad. But... I'm a little worried. From the end of last year to this year, there were several good integrated channels. During this period, our company's film and television dramas accounted for almost half, and it is estimated that there will be no less in the future. There are too many monks and too little gruel. If we eat too much, others will naturally eat less. I'm afraid..."

"I understand your worries. However, we should fight over this kind of thing. We have such conditions, such strength, and such connections. Why should we be humble and patient? Just grab it, what the heck? ?The company does not rely on TV series to make profits. Even if it is really stuck, it can be distributed through OVA and OAD channels. It is not that it will be unable to play without theaters and prime time TV."

There are only so many good channels and good time slots. Don’t look at Jinxi Culture’s “I Love My Family” and “Romance of the Three Kingdoms” which performed well. Even alternative cartoons like “Jiuding War” are not popular among young audiences. , and the reputation is also excellent.

However, this is not how the accounts are calculated. No one can tell how much of it is due to strong strength and how much of it is due to connections to occupy a good platform. There are many people who believe in "I can do it and I will do it". Even if they feel that their works are not as sophisticated as those of Today's Culture, who doesn't want to be featured on a comprehensive channel during prime time so that more people can see it?

Nowadays, many places can only receive local channels and one or two satellite TV stations, so the audience can only watch whatever is broadcast. The quality of TV series is a little better, but it really doesn't have a big impact.

It is indeed remarkable that the first TV series "Romance of the Three Kingdoms" achieved a highest ratings of 73%. However, in the past year, the ratings of annual dramas, exciting dramas and finales at the same time period basically exceeded 35% and were close to 40%.

Just like eating a big meal, it is indeed rare to have a table full of delicacies from the mountains and seas. A big pot of mutton soup with steamed buns is actually not bad. Anyway, most people can barely eat enough and do not have high requirements for good food. Stages, a little better, a little worse, that's all.

After this calculation, the question arises, why is it always you?

New players enter the game and grab a large share from the beginning, which will inevitably affect the interests of their peers to a great extent.

You said that your TV series invested a lot of money, the director won an award, the actors are famous, and the supporting actors are all artists?

Who doesn't know how to blow this stuff?

There is no first place in literature, no second place in military affairs. They work together to push each other, and in business they brag about each other. The father-in-law says the public is right, and the mother-in-law says the mother-in-law is right. Although the TV series produced by Jinxi Culture are indeed very strong, why not try other ones, maybe they will perform better?

As for the so-called OVA, it is actually an original CD animation. It is released directly on CD or video tape without going through theaters and TV networks. It is distributed through bookstores and audio and video product rental stores.

For example, the animation of "Resident Evil" and some of the biographical story animations of "The Romance of the Gods" will not be shown on TV, but will go directly to the CD-ROM OVA channel.

OAD is a bit like OVA, with the same carrier. The difference is that it is not limited to animations, but all optical disc products are included.

For example, Jinxi Culture and Beifune Electric jointly released "The King of Fighters 1996". If you purchase a game console discount package, it will come with a CG animation disc with a background story.

When Venus 2plus is released in the second half of the year, the enhanced version of the remake of "The King of Fighters 1996" will be paired with the OAD animation of the current protagonist Zhen Yuanzhai.

The OAD animation of Chuang Wang's "Who Rules the Central Plains" is included with the animation stand-alone and the novel.

Jin Shang explained for a long time before dispelling Zhao Rongzhen's doubts.

"This is not only a matter of monetization channels, but also the company's video tape and CD rental and sales membership system, which must further expand the market and be combined with Jinxi Video. In addition, there are some... I won't go into details. In short, Strategically, I won’t mess around, so Editor Zhao can rest assured.”

What is not mentioned is that the network and TV interactive system based on the game console Venus will in the future branch out into an important product that may seem small and inconspicuous, but will have an impact on the next 20 to 30 years, and that is... a set-top box.

(End of this chapter)