this man is not calm

Chapter 299 Sweet pastry

Before the start of the last game of the first half of the league, Jin Shang had already chatted with head coach Zhang Lin, captain Basang Tsering, and rising star Ajima.

The current results are inseparable from the efforts of the players and coaches. The club will not be stingy in distributing bonuses, allowing everyone to have a good holiday, and after the summer break, come back and fight for promotion spots.

At the end of the game, Jin Shang carried a large bag of cash as usual, fulfilled his promise on the spot, said a few words of encouragement, and announced the disbandment.

Afterwards, Jin Shang talked with executive deputy general manager Yan Jin and assistant coach Yan Xiaohong about his plans for the second half of the year.

Yan Jin, who was a little fatter, told Jin Shang some inside stories that were not easy for outsiders to know.

"Coach Zhang has been in contact with the National Youth Team several times. Our team's record is getting better and better, and the team there has become more active."

"What is Director Zhang's intention?"

"They should be inclined to stay on the team. At least, they have no plans to leave this year. No matter what, we have to start and finish and bring the team to the first division."

"That's good."

Being able to get to this day and retain the possibility of reaching the top league is not due to how good the team is. Captain Pasang Tsering is indeed very capable. After all, he is a veteran who is over thirty-five years old, and his glory is no longer there; Ajima has made great progress, but is not experienced enough and unstable, so it is difficult to take the lead; the three or four domestic talents introduced with a lot of money For foreign players, you can't expect these guys who are paid to do things to have much sense of belonging to the club.

Old and young, young and old, each has its own problems.

"If it's just a temporary replacement, it won't be a big problem. The techniques and tactics arranged by Coach Zhang for the team are actually quite simple. I have the confidence to lead the team and continue to compete in the league according to the original style of play. More, with my current ability, It’s impossible to make many improvements, and it doesn’t have the prestige to allow everyone in the team to make drastic changes according to their personal wishes.”

"That's enough."

"Isn't it difficult to find a replacement?"

The requirements are high and the treatment is decent, but not too much above average.

After entering the first division and establishing a firm foothold, foreign teachers will definitely be introduced to strengthen the strength. Now, there is no need to make up for it. Too many complicated ideas will only plunge the team into chaos.

It's not that the club hasn't started upgrading operations, but it has upgraded too quickly. The year before last, it was still preparing for the third-level league. This year, it will consider the problem of promotion to the First Division and relegation.

Yan Xiaohong, a young boy, did not disappoint Jin Shang.

Relying on the opportunities of the special period and the blessing of favorable factors off the court, the team looks very powerful. Only they understand that it is all "puffiness". If they encounter difficulties, their true colors will show up.

Five years ago, the Beijing Northern United Football Team was still a semi-professional team hovering in the fourth and fifth levels. It suddenly jumped to such a high level. The club's software and hardware facilities can be supplemented by spending money. The level of players and coaches is not just a matter of time. You will be able to get substantial improvement in half the time.

"In the past few months, you have to build a good relationship with the players and coaches. If the head coach really wants to leave, you must shoulder the responsibility of the acting head coach."

"The plan does not change quickly, so I have not put forward many hard requirements. However, this year is indeed a good opportunity. If you miss it, it will probably take two or three years of accumulation before you can have any hope of upgrading. I hope you pay attention to it. Get up, try your best, and make sure to get into the promotion circle.”

Those new and inexperienced head coaches are not opposed to taking over, but Jin Shang doesn't like them at all.

"What I value is that others look down on us, but they look down on us, and I have no confidence in them. Our team's situation is quite embarrassing."

Competent and experienced head coaches tend to coach big clubs. Although the Beijing Northern United Football Team has a glorious past to boast about, it has been in decline for nearly forty years and has long lost its former glory.

People must be self-aware.

Jin Shang, who was a little relieved, said to Yan Xiaohong,

As for hiring foreign teachers, considering the situation of your own team, it is actually not necessary. Local coaches who know themselves better and are familiar with domestic leagues have an advantage.

It doesn't matter if you are weak, unity and hard work are even more important in the domestic football league during this period.

"Don't be distracted by the FA Cup. Let the substitutes and rotations go as far as you can. Arrange the players' business activities as little as possible, and..."

Yan Jinruo suggested with enlightenment,

"Contact the teams with which you have a better relationship. It doesn't mean that you have to spend money to buy points. 'Playing football' is not necessary and cannot be done, but you can find out in advance. Issues with referees and fourth officials at home and away games , we must also make preparations in advance. We will not deceive others, and we cannot be deceived by others."

"I'll go say hello to the referee committee. In addition, go to more live broadcasts, especially sports channels. If you want to play 'flowery' in front of the national audience, you will have some scruples."

Jin Shang has considered this clearly a long time ago. The aftermath of the great turmoil in leagues at all levels has not yet completely subsided. Many teams at the same level are dealing with them for the first time. They have no historical records in the past and there is no friendship.

"In addition, the most immediate method is to introduce high-level foreign aid."

In this regard, Yan Xiaohong asked strangely:

"Our team's foreign player quota is already full. His performance is not bad. Do you want to change?"

"No, no, no, it's to sign one or two more. You and the technical director will investigate more. If you find a suitable candidate, send me the information."

Domestic leagues currently have relatively loose regulations on foreign players. There are four players in the top group and three players in the top group. This quota limit refers to the number of players playing at the same time.

The number of contracted foreign players that the club can reserve each season is five, and foreign players are not allowed to be used in the A-Yin group and below.

Although five can be signed, in reality only three can be played in a game. For foreign players who are expensive and difficult to manage, it doesn't matter if they use money to do things, but it is not cost-effective for the club to spend a lot of money to buy players. In the end, its use was still limited, which was a big loss.

This regulation actually leaves room for rich teams who are not short of money and encourages club owners to spend money.

"If Mr. Jin doesn't mind spending money, we will be happy to see it happen."

Although they can't play at the same time, it's not bad for Ronaldo and Ronaldo to take turns. If anyone gets injured, there is a backup, right?

"That's it! It's better to spend less than to waste. I don't mind spending more money, but it must make me feel that it is worth the money. At present, upgrading the team is the first priority. Spending an extra two to three million to ensure promotion is worthwhile. Every year The bonus I gave to the Golden Globe Awards is not a small amount, but I am still willing to give up this small amount of 'pocket money', and I still have to spend it."

Next, Jin Shang asked Yan Jin to pay more attention to the maintenance of the stadium, the upgrading and installation of broadcast equipment, and the updating of circuits. Yan Xiaohong still needs to pay close attention to the training plan of the youth training.
-

In the evening, Jin Shang, Dai Yiqin, and Nan Dabiao found a restaurant for a light meal, then came to Lu Yu Music Bar to drink tea and eat, and chat about the achievements of the past six months. Nanda Biao was busy and went abroad for several inspections. After finally confirming that Jin Shang's suggestion was indeed feasible, he decided to increase investment and quickly renovate old theaters to prepare for the future 3D movie market.

"To be honest, the emergence of television was once regarded as a subversion of the film industry. It turned out that this view was obviously wrong."

While chatting, Jin Shang talked eloquently,

"Movies and TV are very different in nature. At least in this era, TV cannot replace movies at all. However, with the emergence of video tapes, VCD/DVD, high-definition Blu-ray and super-large-screen TVs, home theaters have finally The foundation of the film industry has been inexorably shaken."

The weakening of irreplaceability caused the number of moviegoers to decline from the 1970s to the 1990s, and it fell a lot. The overall capacity of the market has not shrunk significantly. This is not because the data is conflicting, but because the price of movie tickets has increased a lot in the past two decades.

This is not only true at home, but also abroad.

The emergence of computer special effects and 3D giant-screen theaters has to be said to have emerged at the right moment and was a last resort.

If we can no longer add fresh elements to movies and attract audiences to the cinema, this industry will really be over.

Relying on so-called art films and art theaters as a fig leaf?

Don't be stupid, commercial films are the future.

"Ah Shang, your suggestion is undoubtedly correct. However, to have a 3D cinema chain, there must also be 3D movies. I have renovated the old cinema and there are no corresponding movies to be released in China. Isn't it cheap for foreigners? Genre film?”

"So, Uncle Da Biao decided to make a special effects blockbuster?"

"It's not that I have any plot to be the savior of the industry, but... I have worked hard to invest money to develop the market, but a foreigner made most of the money. I am a bit unwilling."

This is half true and half false.

The idea of ​​​​making money is the same, but saying that you don't want foreigners to take advantage is mostly an excuse. In business behavior, it is best not to talk nonsense.

Jin Shang estimates that Nan Dabiao wants to gain more say in the domestic industry in addition to making money.

Just knowing how to make money is actually a relatively low-end market behavior. The right to speak and influence are more deterrent in the high-level game of the industry.

"Uncle Da Biao, no matter how you arrange it, it won't be a big problem, but... I still hope that the company's strategic layout can be a little more standardized. After all, the company still has to take the road of listing financing, and strive to hire a securities firm to provide listing guidance within three years. Bar."

"I understand! Financing channels that rely on favors and relationships are not very stable after all. It would be much better to go public."

Nan Dabiao certainly understands what the destination of modern commercial companies is.

"Speaking of this, several of your companies have not yet done IPO coaching, right?"

"Early next year, I plan to integrate the membership rental systems of Jinxi Video and Huixin Bookstore and package them for listing. This is a relatively mature industry, and it is also fully connected to the Internet. It has a broad imagination and great potential."

To put it bluntly, this is an early version of Netflix and a long-form video platform in China. Whether it is purchasing broadcast rights or producing high-quality homemade dramas, it must have smooth financing channels.

"Today's dilemma is that the Internet speed is too slow. The so-called potential can only remain a gimmick. Investors cannot see the effect, so they have to wait."

Online video is one of the easiest to understand Internet industries. From the perspective of future generations, this is actually not a technology company, but an out-and-out cultural company, but its main channel is on the Internet. .

Therefore, online video is one of the first subsidiaries (businesses) to go public in Jinshang's plan, even earlier than e-commerce and instant messaging.

Even Jinxi Video can come up with a lot of gimmicks to trick investors into spending money, such as set-top boxes, online TV networks, video game platforms, etc.

Of course, Jin Shang knew that those fancy things would eventually prove to be obsolete, but it was the late 1990s, who could see the future?

"Then...A Shang, are you going to challenge theaters and TV networks?"

"In ten years, there will be no chance. In twenty years, it's hard to say. Let's see where it goes."

Jin Shang replied to Nan Dabiao vaguely. Later, he felt that it was like chatting in the air and he couldn't explain the reason, so he changed the topic.

"Online video is currently just an important supplement to movies, television, and video discs. It is estimated that it will not become mainstream within ten years. I can't continue to 'transfuse' it for ten years. It does have a bright future, but that is estimated to be fifteen Years, or even twenty years from now, we don’t have to keep it in our hands, it’s more efficient to use capital market money for development and maintenance.”

Whether it is long video or short video, there is a bright future, but that is also in the era of mobile Internet, and big opportunities will only come after the popularization of 4G.

It is estimated that many people have seen that online video will definitely have a future, but no one can say how much money it will make or when the trend will come.

"Ten years is indeed too long."

Nan Dabiao couldn't help but let out a breath,

"It's not a clear-cut field like e-commerce. Online video... is still a bit too unpopular after all."

"Uncle Da Biao, who asked you to inquire about this matter?"

"Ah."

Nan Dabiao admitted it very frankly,

"When I was inspecting in North America, some of my colleagues heard that you and I were partners and wanted to know if there was a possibility of cooperation. After I came back, some people came to me with a roundabout relationship to ask questions about investment companies. All the projects under its banner are just introductions, so I probably still want to have something to do with you.”

"Cooperation is possible, but not now. With the current popularity of Jinxi Video's daily activity of only a few thousand, it is impossible to raise the price. It would be a huge loss to raise money in the capital market. Willingness can be released, but time and opportunities still have to be taken care of by ourselves. control."

Introducing strategic investors comes first, and pure capital players have a lower priority.

"Then... first let them go, invest more money in making movies for us, and then take advantage. Let's see who has the most 'sincerity', and then we can consider the next step."

"can."

Holding many hens that lay golden eggs in your hands, it is normal to be noticed by others. The initiative is in your own hands, so you are not afraid of any problems.

"Next, the company has several self-produced film and television dramas that have invested a lot of money and have reliable collaborators. Uncle Da Biao will introduce them. As long as there is no competition for copyright and project leadership, we can discuss everything."

(End of this chapter)