this man is not calm

Chapter 302 Everyone goes his own way

There are many different styles of pop music, with several new models popping up every few years. There are only a few types of narrative subjects that come and go, such as love songs, inspirational, praising, praising, satirical, lyrical, etc. Among them, bitter love songs have always been the backbone of ancient and modern times, both at home and abroad.

The earliest ones included pre-Qin poetry, later Tang poetry and Song lyrics, Yuan dramas, Ming novels, and talented men and beautiful women were always the kingly subjects.

Popular music, which is currently popular, is no exception.

Many respected people in the industry do not like this kind of "low-level" music forms, thinking that they are too low-grade and not "artistic" enough.

No matter what some people think, it can't help but that the people like it and the fans are following it.

In Jin Shang's view, this is actually the process of "in the old days, Wang Xie's beauty flew into the homes of ordinary people." Culture, this kind of thing, comes from the common people and goes to the common people.

Literati in the Wei and Jin Dynasties believed that poems with catchy rhymes could not be considered elegant; in the Sui and Tang Dynasties, they believed that lyrics with irregular rhymes were not serious poetry but something for Guizhou's own entertainment; in the Song Dynasty, they looked down upon the poetry of the street. Strange novels and local songs that are popular among fans;

Not to mention those that are too far away, the trend of vernacular writing that emerged at the beginning of this century, as well as modern poetry with freewheeling writing, were also unpopular for a long time.

When he first met Dai Yiqin, he once laughed bitterly at himself. In the years when he was famous, when he participated in a heavyweight music festival, he was ridiculed by a senior "Isn't he just a singer of bitter love songs", and he couldn't get off the stage for a while.

"Love is a thing, whether you believe it or not, it is out there, and there will always be countless people fascinated by it."

Even so, Jin Shang also pays great attention to the quality of the album. There are a total of thirty-two songs, not to mention the first classic, they are basically conscientious works with obvious characteristics to meet the needs of fans of different preferences and ages.

In a word, Jin Shang asked Dai Yiqin and Xiaomaza Band to release an album at this time just to make money. Long-term planning is for the future. For Jinxi Culture, the right solution is to withdraw funds as soon as possible and ease the pressure on cash flow.

Zhang Qian actually told the truth, and Jin Shang also recognized this truth. The biggest advantage of bitter love songs is that they have a wide audience. Once a buying trend is formed, it is easy for "passerby fans" to join in, forming a virtuous cycle.

After talking for a while, Jin Shang couldn't help but sigh:

Luo Yang commented very pertinently, but Zhang Qian was very optimistic about it.

With such a large amount of money, everyone can get a lot, and it is certain that their mouths will be full of oil.

"It's different. In the last album, there were singles that gained popularity first. This time the album was released without sufficient pre-heating. It went directly to the shelves. The sales volume will definitely be a little lower at the beginning, but it has great stamina."

It can be seen from the names of the two albums, "The Goodness of Men" and "Because of Love", which are albums released for "just bad money".

Some things, if explained in a shallow way, have no appeal; if explained in a deep way, there will be little empathy, and may even easily attract criticism and controversy. The subject of love is much "safer", and there will be no taboos in using it to your heart's content.

"In five days, 1.8 million sales were achieved, and the probability of exceeding 10 million is not small."

Zhang Qian and Luo Yang couldn't help but nod in agreement. Everyone was a fan of "art", so of course they knew what Jin Shang meant.

"Compared with the last album, it's not as explosive."

Zhang Qian joked privately that these two albums had consumed most of Jin Shang's more than ten years of "creative" essence.

To be honest, there are indeed many fake songs in the "Bitter Love Songs", and the proportion of classics is low. It is indeed a bit lacking in confidence in front of the masterpieces that truly overwhelm the world. However, overall, it has given you the highest market acceptance and extremely fault-tolerant rate. The best music style.

In addition, it was also the first time that Jin Shang had picked up all the "wool" of a certain singer at once.

"Lao Dai, what a walking money tree."

"really."

After deducting production and publicity costs, the gross profit of Dai Yiqin's album "The Goodness of Men" is estimated to be more than 400 million. After the upstream and downstream divisions are divided, the small team with Jin Shang as the core can earn about 270 million. It's more than 10,000 yuan. If you manage it up and down, pay taxes, and settle the accounts, you'll probably get about 230 million yuan.

Because it is an "album" with sixteen songs, the retail price has naturally gone up. The standard price of "The Goodness of a Man" is as high as fifty-five yuan, but the actual price is not that much. The wholesale price is between forty-five and forty-eight yuan. "Because of Love" It's cheaper, only selling for 35 yuan. You can buy it for about 30 yuan after receiving the coupon through online activities.

The album is selling well, and the conversation between the three has become much more relaxed.

How many years do listed companies on the securities market have profits of more than 200 million?

In the middle of last month, only 17 companies listed on the national secondary market exceeded 500 and their annual net profits exceeded 100 million. These 17 companies are all large banks and state-controlled joint-stock companies.

Of course, there are many relatively profitable companies that have not been listed. The companies that can be listed have also passed many tests and are considered leading companies. At this level, we can roughly guess what the overall situation is.

These days, there is no "Universal Bank" with a market capitalization of over one trillion. The aura of households with ten thousand yuan has not completely faded away. There are not many millionaires. They are only common in wealthy big cities. Tens of millions of billionaires are the vast majority. Some people have never seen it.

Dai Yiqin achieved several "small goals" by releasing just one album. In 1996, this was simply astonishing.

It feels sad to mention the meeting last year when several people just met.

Everyone's expectations for Dai Yiqin's rise to fame were still high, but they didn't expect that it would become this popular.

What makes Jin Shang most satisfied is that he controls the distribution channels and can keep profits in his hands to the maximum extent.

The advantages of opening up the upstream and downstream industrial chains have finally come into play.

Summarizing the successful experience and analyzing it from a technical perspective, Zhang Qian suggested to Jin Shang with great certainty:

"Mr. Jin, the pop music industry is becoming more and more receptive to new trends. Even though Dai Yiqin's albums are selling like hotcakes and gaining popularity, the marketing team's strategy is very conservative. After all, it would be foolish to struggle with money. Stable works are enough for Lao Dai. He is not a newcomer, so there is no need to be new, and there is no need to lead the trend. He is the trend himself, and he can do everything with half the effort..."

The album "The Goodness of Man" is proof that the average level of this album is definitely not low, but the artistic level is not as high as the previous album "Walking on the Road of Life". However, the songs Jin Shang chose for Dai Yiqin are so suitable for the occasion. .

"With the popularity of the Walkman, KTV has begun to become a new entertainment model. Whether you are primary and secondary school students, young people or middle-aged office workers, you can find your favorite from the album "The Goodness of a Man", and the singing difficulty is moderate. , anyone can roar a few times, unlike "Original Dream" and "Walking on the Road of Life", which seem to have no threshold, but are actually not friendly to novices and laymen..."

"Publicity, participation rate, and popular trends..."

Jin Shang interrupted Zhang Qian's words and murmured to himself with enlightenment,

"To put it bluntly, at the social level, popular songs are also one of the topics. "When Will the Bright Moon Come", "The First Day", "Duplicity", "Mortal Song" and "Shameless" are indeed very good, but they cannot be sung by laymen. , and the likes of 'It's Always Raining' and 'Trouble in the Moon' are much better."

"Yes, that's the case. The personal expression of singers and creators is not exactly the same as commercial performance. Good songs are not necessarily easy to sell. Art is not about self-admiration. There is no need for a small team to enclose their own territory... "I understand what you mean."

Jin Shang listened to Zhang Qian's advice.

The masterpieces of many famous singers are very repulsive because they are too commercial and tend to be "slobber songs". However, managers and producers will consider the market trend and arrange the careers of singers based on the "greatest common denominator" of their fans. , so conflicts are prone to break out.

Make money just make money, don't be coy, sad songs are easy to sell, just make sad songs. Personal artistic expression can be done appropriately, but it cannot interfere with business operations.

"In this regard, I think Mr. Kim used the Little Mazza Band to release the album "Because of Love", which is very appropriate. There are both "The Name of the Rose", which is almost the pinnacle of current popular songs, and "Prisoner" "Bird", "Super Star", "Like You", "Everytime We Touch" and "My Stupid Heart" are songs that perfectly combine art and business, as well as "Persian Cat", "Straight Come", "Have to Love", these are very trendy, alternative and tend to open up new trends, they are simply..."

Luo Yang, who couldn't find a suitable adjective, sighed tangledly,

"This is the first time I know that music can be played in this way and albums can be put together in this way."

In the album "Because of Love", in addition to the male and female duet of the song of the same name, there are also three salivating songs, "Apprentice to the God of Love", "Wild Waves" and "Falling for Him".

Jin Shang even added a modified version of the popular Gong Diao duet song "I Have Heard Your Song", yes, it is the song "I have heard your song, my big brother, I understand your heart" , your joys, sorrows and joys..."

Young people in the new century may not know that older brothers, sisters, uncles and aunts can basically hum a few words.

The 1990s was a magical era. I'm afraid many young people don't know that most hotels of this period had TVs, and the private rooms had microphones and speakers for singing.

It is common for elder brothers, uncles, and sisters-in-law who have drunk too much to start holding the microphone and acting like "McBa" while eating.

There is food and drink, wine and meat, but why is there no singing and dancing to add to the fun?

Palace tune songs such as "I've Heard Your Song", which are transformed from the fusion of traditional folk music and modern pop music, are the current mainstream. Children in the new century are so happy. They have never experienced the transition from opening their eyes to falling asleep. Three hundred and sixty-five days a year, I am "poisoned" by new palace tune songs such as "Tracker's Love" and "I Don't Want to Say".

This song was added to welcome the current main buyers of albums, the backbone of passerby fans, uncles, aunts, sisters-in-law and sisters who generously donated money.

As for the young people who are chasing the trend, Jin Shang also prepared "Don't Afraid of Me Being Sad", a "spare tire" bitter love song for them, which is really painstaking.

When you tally up these songs, stylistically it's a mess, but one thing they all have in common is that they're love songs of the highest quality.

Men, women, old and young can basically find their own shadows in it and live together.

Not only does he have an artistic responsibility, but his stature is also very low, and he sings more than one song or two. The average level is extremely high. I don’t know if he will be rated as a "genius" in the future. In this era, it is definitely a trend that cannot be ignored. leader.

"By the way, Xiao Jin, adding such heavy Hip Hop elements to "Have to Love" and "Straight Straight" is really too risky. Not to mention our country, Europe and the United States are also criticized music forms. Fortunately, the people's acceptance seems to be quite high, and although it's a bit offbeat, there aren't many negative comments."

Let alone 1996, if there was no variable like Jin Shang, it is estimated that after the millennium, Hip Hop will be a niche and alternative model.

Speaking of this, Zhang Qian seemed to have remembered something, and couldn't help but teased:

"That little cousin of yours named Zhang Yun is really arrogant. She was promised to be the dancer. She only has a few lyrics and it's not too difficult. But each one is more troublesome than the other..."

It was clearly agreed, and with just a few lines, she was included in almost every three-person chorus and dance, and she even made a guest appearance as a keyboard player and an unplugged posing bassist.

After recording the album, Zhang Jun was furious and kept saying that she would give it to Jin Shang, who had deceived her.

"As his name suggests, he is indeed crazy."

Luo Yang, who knew very well, covered his mouth and snickered. Everyone saw Jin Shang's little cousin with full of personality. She was a great guy. If she was not careful, she would poke a big hole in Tiandu.

"Then...I have to hide for a few days before she catches me."

Jin Shang chuckled and shrugged nonchalantly.

"I have bet on all the masterpieces that will make me famous and become an instant hit. If the sales are not good, I will suffer a big loss."

"Don't Be Afraid of Me Being Sad" is the most popular love song by Jeff Chang; "Super Star" is even more incredible. During the years when JAY became very popular and was invincible, it directly landed at the top of the major charts. , what kind of Chinese style, unpopular singers, Tao Jiji, Nicholas Tse and others are not even qualified to compete in Taiwan.

Indeed, every popular singer (team) has a period of time when they draw their swords and feel confused, and the rest are the outbreak period of the country chickens and dogs. Of course, it also proves that "Super Star" is really popular. friend.

Others include the Internet cafe's pick-me-up battle song "Straight Come, Go Straight", the fresh favorites "Apprentice Cupid" and "I Love Him", the host's show of talent "Wild Waves", and the Audition's gatekeeper boss "Have to Love", are all A "general" with great fighting prowess.

Calculating it this way, it’s a damn thing if it doesn’t sell well.

of course……

"When other people heard that Dai Yiqin released an album, they all avoided it. Only the band Xiaomaza rushed to try it. The two 'albums' also included the song "Prison Bird". Everyone in the mainstream music circle was Let’s discuss whether Dai Yiqin sings better or Mei Shuying is better.”

Zhang Qian and Luo Yang looked at each other, spread their hands, and laughed easily.

"The results of it?"

"Currently, I feel that Mei Shuying has the upper hand with more solid basic skills and better timbre. After all, he is a top student at Central Academy of Music. This is indeed irrefutable."

It is amid such debates and discussions that the album "Because of Love" sold 750,000 in five days, which is nearly half of Dai Yiqin's album sales. It is really amazing.

Don't dare to think that five million is a possibility, and three million is definitely stable.

If you include long-term sales data and later copyright operations, you will definitely make a lot of money.

With this data, Jinshang can appropriately increase its investment in the second half of the year.

"The 'amateur team' without a debut means freedom. They can express themselves freely and make the music they like. Dai Yiqin doesn't dare to try hip hop easily. After so many years of building up his character, he doesn't dare to lose at all."

Not to mention that Dai Yiqin persisted on his own. Every move he made could affect tens of millions or billions of interests. How many people relied on him to make a living. Who would dare to make a mistake if the humanoid money printing machine was properly installed?

(End of this chapter)