this man is not calm

Chapter 312: From a high position
Some industries, especially heavy industries, are not very profitable businesses based on commercial standards, but their role in driving the local economy is immeasurable.

The shipbuilding industry is not a profound high-tech industry, but the length of its industrial chain is truly breathtaking, ranging from coal and steel, civil engineering and building materials, shipyards and terminals, to mechanical energy, electronic engineering, high-tech materials, electrical communications, and information. Navigation, down to painting, environmental protection, port shipping, etc., almost everything is covered.

Not only does it have extremely high requirements on human resources, but the benefits it brings directly and indirectly are too exaggerated. It is estimated that only a few industries such as automotive engineering, aerospace and high-end chips can compare with it.

The market value of Beichuan Electrical and Mechanical has been hovering between 500 million and 1 billion for most of the past two years. Even if its main business has shrunk to the point where it is regarded as a "shell resource", its total annual revenue has not been less than 1 billion. Although I didn't make much money, including outsourced workers, I supported thousands of employees directly and indirectly.

Most of the areas with better terrain on the southeast coast, except for the core city circles of the Yangtze River Delta and Pearl River Delta, welcome powerful shipping companies to settle there. This is similar to the large cities in the central and western regions that like to offer extremely favorable conditions. , to attract mainstream car companies to set up factories locally.

Judging from the company's various reports alone, the profit rate may not look good, but this is just an appearance, not actually the case. Although Beichuan Electromechanical has been in poor condition in recent years, the good thing is that it is a serious and well-known listed company. Even if it reaches a dead end for a while, it can still survive for a long time.

When similar companies couldn't bear it and closed down one after another, didn't Beichuan Electromechanical usher in the great savior Jin Shang to come back to life?
For large-scale enterprises, especially for traditional industries such as shipbuilding and shipbuilding, which are almost "transparent", living longer can usher in more opportunities, and being able to withstand them is more important than anything else.

What's more, Beichuan Electromechanical's horizontal expansion has also been very successful. Recently, Xingxing Intelligent Manufacturing, a subsidiary that has attracted much attention in the capital market, has entered the mobile communications industry, which is a real plus. It is also an important factor in Yongdong's decision to strengthen cooperation with Beichuan Electromechanical. one.

At present, it is only for shipbuilding and shipbuilding. With this introduction, we can attract other businesses, especially Jinxi Culture, the big financier behind it, to invest in the local area.

"To ask for directions and to offer advice, I guess the local people also have this idea. We actually have a lot of advantages. If we talk carefully, there may be surprises, by the way..."

After explaining for a while, Jin Shang said to Hong Renquan:
"The company's technical consultant has actually given suggestions. In relatively wealthy second-tier cities, the effect of promoting PHS might be better. I'm wondering whether Yongdong should be used as the second target. After winning, Expand further inland, step by step. The south is slightly more accepting of new things, while the north... is still a little more conservative. If I hadn't had some connections in the capital, I wouldn't have used Beijing West as a breakthrough. point."

"So, what Mr. Jin means is that we should continue to talk about the first-tier cities, but we should not force it, let alone rush it. Instead, we should target the second-tier and third-tier cities, occupy the market, and then go back to the core cities?"

"I heard that the war between system service providers and browsers is about to be decided."

Hong Renquan thought about it and felt that Jin Shang's idea seemed reasonable. He nodded seriously and said:

In fact, if you think about it, you will understand that in places like Dongdong, you insist that the signal quality of "PHS" is not good, and other mobile communication signals are not much stronger. It is only 1996, and the infrastructure of core cities is still poor. It's relatively good, but it's much worse in third- and fourth-tier cities.

The economy there is relatively developed. It has convenient coastal facilities and has benefited from the development of maritime transportation. It has rich fishery resources and is backed by Jiangsu and Zhejiang. It is a transportation hub for sea routes from south to north. Since ancient times, it has been the headquarters of the Navy Guard and has many islands. The waterways are complex, and pirates and bandits also like to set up bases there to hide stolen goods and so on. After entering the new era, the situation of harboring pollution has gone away forever, and development has become the mainstream. Since the opening of the cross-sea bridge connecting Yongcheng, economic development has entered the fast lane.

"Then... let Yin Feiyang pass!"

The Browser Service Provider Alliance, backed by Jinxi Culture, retreated to the business office and professional design computer market. If it were not for the strong support of the second-hand assembly machine market and the orders from the Internet Cafe Alliance, it would have collapsed long ago.

Isn’t this the birth of PHS?

The development of big cities is obviously much more sound. The basic operators with telecommunications as the core are relatively strong. Second- and third-tier cities and third- and fourth-tier small counties are much weaker. Mobile local calls just fill the gap.

The war in the Internet arena is in full swing, and even a layman like Hong Renquan knows about it.

The big fish of system service providers eat the small fish, and mergers and acquisitions make browser manufacturers have a hard time. Jinxi Culture is holding on to the relatively weak streamlined instruction set, and the pressure is really not small.

"Write it down and bring it up at the next meeting. This seems to be a direction, and it's much better than rushing in all at once."

The more he thought about it, the more he realized it made sense. Jin Shang turned back to his secretary Huang Yiyi and said:

The most rare thing is that the local population is densely populated and concentrated on several relatively livable islands. There are not many high-rise buildings and there is less signal obstruction, which is very suitable for the operation of mobile local calls.

The strategy is not to fight on the "hard bones", but to "enclose the territory" first, and build up the scale. Once you have market share, the road ahead will be easy.

"Next time I go to negotiate, I will send an inspection team to visit. However, our technical strength is a bit weak. We can do a little 'copycat' assembly work, but if it really involves some core technology, we are not very good at it. ”

"Okay! It's not that I won't let go of Yang Qi and Liu Yanqing. They have a heavy burden on them and they can't live without us. Brothers and enterprises should help each other, but don't delay important events."

"That young man? That's fine. One person is too few. At least bring a team to start the work."

The local situation in East Yong (Zhoushan Islands) seems to be very suitable for the development of mobile local calls.

Speaking of this, Jin Shang thought of another thing.

"After I decided to take the path of streamlining the instruction set and completely abandon the development plan in the PC mass field, I realized that this day would come, but... I have to hold on until the personal computer market is saturated and differentiated needs arise. , there will be a chance to breathe..."

What Jin Shang did not say is that when smartphones develop to a certain extent and mobile Internet becomes popular, it will be the time for Jinxi Culture to show its talents. Now we can only wait and see.

In the final analysis, it was too late for Jin Shang to travel through time. When he became an adult, it was already 1995. It was too late to start from scratch and intervene in the "War of the Immortals". He had to start over from scratch.

For now, we are still working hard to keep the fire, and gain a foothold in the end-service PC market, and play the role of a brand assembly plant to wait for the changes.

“Pseudo-intelligence of home game consoles and personal mobile phones?”

Hong Renquan asked with a smile, Jin Shang shrugged and replied calmly:
"It's been a long time coming for handhelds and tablets."

If it weren't for the failure in touch screen development, Jin Shang would have wanted to try it a long time ago. The technical reserves are not in place, and the integration of software and hardware is still far away. It is estimated that the first generation of engineering machines will not be released until the millennium. "To be honest, Mr. Jin, I have never seen you like this... setting strategic direction based on the development in a few years. The risk is not small, but if it is realized, the future will really develop like this, and the advantages will be great. "

Using current game consoles, mobile phones, and assembly machines as a streamlined instruction set system to try and make mistakes, cultivate user habits, and plan several years in advance is not what a technology company that has been established for one or two years should do, but rather the style of a century-old company. .

A development route that takes several years or even ten years as a cycle is simply beyond the reach of ordinary private enterprises.

"When I was young, when I saw Boss Mei working hard, I thought he was just a reckless hero in peacetime. I didn't expect that when I was about to retire, I met someone who was even more ruthless and crazy. Unfortunately, I'm old and can't last more than a few years. ”

"Unexpectedly, Uncle Hong is still so energetic. He must be getting stronger."

"Forget it."

Hong Renquan smiled and waved his hand,

"I'll give you two years to look at this mess and get it on the right track. You can let others take over. I'm low on energy and can't work as hard as I did when I was young. Retire early and you can live a few more years. Maybe you can see what President Kim predicted. what the future will look like.”

Jin Shang didn't know how to reply to these words.
-
On the way back, the driver was driving attentively. Jin Shang was sitting in the back seat, looking out the window in a trance. He didn't know what he was thinking, and he didn't know how long it had been. He couldn't help but sigh and said:
"To be honest, it's really hard to find a general manager like Hong Renquan who is of the right age, has little ambition, is very capable, and doesn't affect the control of the major shareholder."

Whenever this happens, Jin Shang can't help but be envious that Erjiumei Yingnian has so many unique talents under his command. The helmsman of a second-tier company who is retiring at the end of his life is so powerful.

Huang Yiyi closed her eyes and rested her mind, rubbing her sore temples. She was really exhausted from being busy with Jin Shang these past few days.

"I am over sixty. I have decades more experience than I was young. The wisdom of life and the philosophy of life are not on the same level. Even if I am a mediocre person who has worked hard for so many years, he has become mature with age. If our culture can survive thirty years In the year, there must be many such veteran employees.”

"So, the truly capable backbones are nothing but pitfalls, just like Qi Zhaoyun and Wei Shuangping. Under normal circumstances, they would not come to our company at all."

The current structure of Jinxi Culture was designed by Wei Shuangping. He is still the helmsman of Jinxi Mall, managing a unicorn company with a valuation of billions, and is also a well-known big shot in the Internet circle.

Qi Zhaoyun's credit is not obvious, but he usually works hard without complaint, has blocked many open and secret attacks for the company, and avoided many big pitfalls. Those who are good at fighting have no outstanding achievements. Others don't know it, but the boss Jin Shang must have noticed it.

Not to mention anything else, when it comes to identifying and employing people, Jin Shang considers himself to be somewhat discerning. Even if he accidentally makes a mistake, there is a "golden broom" to help check for omissions and fill in the gaps, so there will be no mistakes.

"Nowadays, several senior executives under Beichuan Mechanical and Electrical are very capable, but they all have their own shortcomings. It is really difficult for me to trust them with big tasks."

Some are too straightforward and do not know how to adapt, so they are fine with doing practical things. If you become the general manager, I am afraid that within three months, the company will be in chaos and falling into pieces; some have outstanding abilities but even more prominent weaknesses, which is good. Drinking is fun and ostentatious, and they are quite greedy. It is good to have a boss with strong skills to control them. Once they become the general manager, I am afraid it is not a mouse falling into a rice vat; some are sophisticated and tactful, but less decisive, although they have managed interpersonal relationships well. , everything is exquisite, but he asks for instructions from his superiors in everything, and Jin Shang is not afraid of dying from exhaustion.

Changes in senior management of listed companies have a great impact. If investors have bad expectations, the stock price plummets, financing becomes more difficult, and the parent company may need blood transfusions, it will be troublesome.

"In addition, there is another thing that I think it is necessary to weigh, that is... the shareholding ratio of myself and Jinxi Culture in Beichuan Electromechanical is too high, and we need to cash out part of it, or hide it as an unknown agreement Action man.”

Selling it directly has the greatest impact. The actual controller cashes out, which greatly affects the enthusiasm of investors.

High-level private placement is a better method, but Jinshang cannot find a suitable trading partner, or in other words, there is no reliable related-party transaction target.

"How about issuing convertible bonds? I heard that the review conditions for the issuance of convertible bonds on the exchange have been lowered..."

"This is a good idea. I'll ask you in two days..."

How to operate so that funds can be cashed out quickly without giving away too much profit requires careful calculation by an actuary.

"Try a two-pronged approach and don't give up. A high shareholding ratio is unsustainable and is a special situation in a special period. At least, it must be reduced to less than 40%. It is enough to maintain the status of the largest shareholder and the veto power. "

This matter must be discussed carefully with Qi Zhaoyun. He is an expert in this field. Even if he is banned, his skills are still there and his connections are not completely cut off.

It is an established strategy to quickly integrate non-core businesses, push them into the secondary market, raise funds and accelerate development.

More than 60% of Beichuan Mechanical and Electrical's stocks have a market value of over one billion. Although it is rich on paper, it cannot be taken seriously. It can be appropriate to cash out and reduce the pressure on capital flow. It is the general trend.

After talking about major business matters, Huang Yiyi suddenly remembered something and couldn't help but ask:
"In the music department, a project application has been submitted, and the variety show in cooperation with the TV station is about to begin. Director Zhang means to ask Dai Yiqin to come forward to suppress the battle, and the Xiaomaza band will be on camera to attract the attention of fans. Nowadays, Yuan Xiu and Mei Shuying are not well-known. Xiao, you two have several love songs duet between men and women, and the gossip spreads everywhere."

"I don't have time. Let the other three go. In a few days, I have to support Mr. Wei. The strategic investment of land at a discount involves a huge amount of asset transactions, so we must not be careless."

At the same time last year, I was still worrying about millions and tens of millions of funds. This year, there are often hundreds of millions of consideration transactions, and most of them are short-to-air, playing gimmicks, and speculating on concepts. It is naturally good, and the bubble has burst. But it's miserable.

If you make the wrong move, let alone a life-and-death crisis, you will not be able to recover for at least several years.

"On the music channel, let's start with indoor fun games like 'Toss the Order' and 'Remember the Lyrics', and a large-scale talent show. When PHS is rolled out across the country, the audience can vote and interact by sending text messages. It’s good to create momentum.”

Times have changed and the basic conditions have not been met. You have to make preparations before you can practice the successful experience of your previous life.

(End of this chapter)