this man is not calm

Chapter 313 A good start
On August 31, the hastily launched "Little Smart" went online as scheduled, marking the official launch of Jinshang's envisioned mobile local call strategy.

This is a road with an uncertain future. The "Little Smart" in the previous life stumbled and sadly exited the market. Although there were bright moments, with peak users of nearly 100 million, it failed to break free from its own shackles and was overturned in the wave of competition in mobile communications. And there is basically no power to fight back.

From the beginning, Jin Shang understood that this was a wrong path. He had no experience in his previous life to draw from, and could only rely on himself as the helmsman to control it. In the turbulent competition, he could ride the wind and waves and reach the other side smoothly.

The so-called copying of technology from previous lives, leaving aside whether Jin Shang can understand overly professional academic issues, communication technology and related standards, is no longer a pure competition in research and development capabilities.

To put it bluntly, Jin Shang and Planet Intelligent Manufacturing will not be strong in the future. Not only will they not be able to protect their own achievements, but even if they fight to the death, others will most likely bypass them and formulate other standards.

The future of mobile communications is a blue ocean. It occupies a small island and reef. It is useless to draw a map as a prison. There is no "transportation hub" that is absolutely unavoidable in this field. To say the least, if we are not strong enough, we have discovered a mountain of gold and silver. It's a disaster, not a blessing.

The virtue is weak but the position is high, the wisdom is small but the plan is big, the strength is small but the responsibility is heavy, it is rare to be inferior to it.

The ancestors all understood the truth, and Jin Shang must also understand it.

Accumulating strength is the first priority, otherwise, nothing will be accomplished.

The sales department opened at 8:30 in the morning and worked overtime until 9:00 in the evening. When the data of the day's entrusted account opening application was delivered to Jin Shang, it was really surprising.

The shortcomings of PHS are obvious. Since you decide to use it, you must be mentally prepared to bear the shortcomings.

These are only the results of the three districts in western Beijing.

Simple superposition conversion is definitely wrong, but no matter how serious the consideration is, as long as we are willing to work hard to promote it, PHS users may overtake mobile communication users before the Spring Festival next year.

Jin Shang, the youngest star chairman in the secondary market, has unconsciously been given the aura of "turning stone into gold".

At present, R&D and expansion are secondary, marketing and after-sales are the key. Stabilize the market first, and then consider the next step after the company is on the right track.

A new company formed in a hurry will take a long time to mature.

If ordinary passers-by just had the mentality of watching the excitement, the capital market, which is most sensitive to the smell of money, immediately gave feedback. After the rise temporarily came to an end, it immediately embarked on a magnificent upward path.

Starting from September 1st, major universities, primary and secondary schools have started to reopen one after another, and the work in the second half of the year is about to enter the "sprint period" of the last quarter. The craze for opening PHS accounts has not dissipated.

There is no doubt that the land beneath our feet is the base area where Jin Shang is deeply cultivated. It is not surprising that there are such exaggerated data.

Even so, the "good start" scene is very gratifying to basic operators who want to make a quick profit.

There are only a few million mobile communication users in the country, and PHS users are close to 100,000 a month. This is only a part of the capital. If it is promoted nationwide, what a vast market will it be?

To be honest, Jinshang doesn't think this after-sales service center can really solve any problems. In fact, the role of most telephone after-sales services is to provide a channel for consumers who are dissatisfied with the service to vent their emotions.

After going to several nearby business halls with the longest queues to check on the sales of contract machines, Jin Shang went to the remote after-sales service point of Xingxing Intelligent Manufacturing to inspect the preparations.

However, when you encounter inconvenience, you should be angry when you should. The customer service complaint channel, even if it does not solve the actual problem, is enough to retain most users.

It is foreseeable that the average daily number of new users in the first month will not be less than 3,000.

There is no doubt that planetary intelligent manufacturing can only take the route of "trade, industry and technology", and cannot go the other way around.

A good beginning is half the battle.

This is very scary.

After being crowned the "King of Stocks" last year and becoming the stock with the largest gain that year, it is expected to continue this trend this year, which really makes investors overjoyed.

In the three districts in western Beijing, many sales offices were full, and the number of people waiting in line for reservations remained high. After breaking 5,000 on the first day, it still exceeded 4,500 on the second day.

A certain "domestic product conscience" has not taken this road. It is not that this road has no future, but that it has lost its way and original intention in the capital market.

The few that do require offline service, repair or replacement should be done as much as possible if possible.

If the quality is poor, if you are beaten, you should stand upright, lower your posture, and stand firm as a service provider. That is enough.

Whether it is good or not depends on comparison. A PHS phone worth 3,000 yuan is just a brick. A PHS phone worth 1,000 yuan is a magic machine. If you add cheap rates and supplement it with various small discounts, it will be so good. Why does it occasionally disconnect? , poor signal, need to go outside to talk, etc., are all trivial problems.

To put it bluntly, in 1996, when smart phones were not born, ordinary people could not figure out the difference between mobile phones and PHS. As long as they could make calls and send text messages, they could contact the people they wanted to communicate with when needed. , that’s enough, some minor problems are minor.

Even the very inconvenient pager has been popular for more than ten years. The more user-friendly PHS has no reason to be unpopular now that mobile phone prices and mobile tariffs remain high.

"In fact, everyone can see that mobile local calls have a future, and PHS technology is not without its merits. However, no one expected that it would be so popular. When weighing the pros and cons, all forward-looking predictions have The flaws, the ones that will be harped on endlessly when the dust settles, are an afterthought.”

Hao Qilian said this, half admiringly, half helplessly,
"You won the bet again."

How could the well-informed Hao Qilian not understand the magnitude of what Jin Shang had done? Regardless of the huge investment, he seemed to be all-or-nothing and would be doomed if he didn't succeed. In fact, the young man in front of him had already done it. He has made preparations for the next step, which means that he has determined that he will definitely make money, and make a lot of money.

In the stock market, there are always some so-called "experts" who will predict all the promising stocks. After the results come out, they will pick out the few that got it right and brag in front of the "leeks", and so on again and again. , you can screen out a large number of followers who are convinced, and then you can dig a hole and "bury" them all, or you can directly sell courses, publish books and recruit disciples, etc. In short, you can make a sure profit without losing money.

Jin Shang and the companies under his command did not cast a wide net at all. Instead, they identified the path of mobile local calls and simply invested in China Telecom. They also saw the significance of PHS as an important supplement to fixed lines.

Not only that, although Mobile Local Phone seems to be very profitable, it is not so "fat" that Hao Qilian goes back on his word and forcefully withdraws technical support and agency rights.

"Director Hao, without your support, this wouldn't be so smooth."

"Can you pull me down? I don't know you? Even without my intervention, with your connections in the capital, you can actually do it. It just takes a few more detours."

"Time is also precious! We can pilot it in early September, but without the cooperation of many parties, it won't be possible at all."

It’s not that Jin Shang is underestimating himself. With the capabilities of the start-up Planet Intelligent Manufacturing, it has not yet reached the level of engaging in mobile communication-related businesses.

The backend technology and support are basically maintained by the team arranged by Hao Qilian.

The technicians at Beichuan Electromechanical are very good at copycat assembly of consumer electronics and household appliances. When it comes to mobile communications, which requires real skills, especially in the hardware field, they are simply not good enough.

"I wonder if there are any retired experts here who can accept re-employment and preferential treatment. As you know, I have always been very generous to capable employees. Those who are willing to change jobs are also welcome. I am too short of people who can do things. The bones are dry." "You little naughty boy, just turn your head and come to poach me."

Hao Qilian glared at Jin Shang angrily,
"Let me help you keep an eye on it. Don't put too much hope into whether it will work or not."

"Thank you very much! If you have an old man in your family, it's like having a treasure. It will be of great use to those young and careless young people who can learn a few more tricks from him."

"Don't flatter me too early. The old master has solid skills and a good temper. Don't cause trouble. I won't be able to save my face."

"Do not worry!"

"Let's not talk about this anymore. Don't hide it at the International Communications and Internet Achievements Exhibition next month and lose face in front of your foreign colleagues."

"That's not possible. It must be all dry stuff."

"That's good! I still have a meeting, so I'll leave first..."

"Okay, come back for tea when you have time."

After sending Hao Qilian away, Jin Shang sat comfortably on the soft chair, took a sip of fragrant tea, and felt satisfied.

"The investment cost will be recovered soon, and the rest... is a matter of making more or less." 』

After enjoying some leisure time alone, Jin Shang returned to the company and was greeted by his girlfriend Li Xuansheng, complaining helplessly.

"What's wrong, you have a sad face?"

"Did you expect that the volume of online phone bill recharge business would be so huge?"

"Isn't this how you prepare to distribute coupons?"

"That's too much, too trivial, right?"

Li Xuan said aggrievedly,
"Almost all of my free men have been allocated. This is not the way to go..."

"What's the current data?"

"There are 40,000 potential users, with an average recharge of 200 yuan per person, indirectly driving an additional 80 yuan in consumption."

"Sales of nearly 10 million, it's a bit much, but it's still normal..."

"Your discount is too big. Recharge 200, get 120 free, and also give you a limited-time discount coupon for online shopping. Even if we get a super discounted cost price from the basic operator, we are not selling it like this."

That’s not how charity works.

"Alright, alright."

Jin Shang smiled and patted the somewhat reluctant Li Xuan on the shoulder.

"When fishing, you need to feed and build a nest first. If you want the hens to lay eggs, you also need to throw in a few more handfuls of rice, right? This is a process of releasing water to raise fish. It's not time to harvest yet. As long as everyone develops the habit of using PHS It’s your habit, you’ve used the two hundred yuan discount and you’re comfortable, so you won’t top it up in the future?”

It’s not a one-time deal, but a big business that is prepared to be cultivated for at least five years, and maybe even more than ten years. One hundred million users don’t dare to think about it, but one with ten million can provide stable sales of two to three billion every month. Collecting running water is simply not a good idea.

"Business is a steady stream of business. You cannot give in easily to the short-term situation. The long-term future is the key to the fight."

Seeing that Li Xuan was a little confused, Jin Shang said leisurely,
"Think about it, if in three years there are 50 million PHS users, and each person consumes an average of 30 yuan per month, it will be 18 billion a year. If there are 100 million users, then there will be 3.6 billion One billion, this...is such a terrible amount of money!"

"But, don't these all belong to us? The basic operators take some of it, the channel dealers share the profits, and the partners lend their hands. Plus various discounts and gifts, not so much can fall into our hands."

"It's scary to get a discount! What's more, I am not only qualified to operate as an agent, but also a terminal service provider. The Internet is one of the directions of capital flow, and it accounts for a huge proportion."

"Pay via mobile phone?"

Jin Shang nodded implicitly and said:

"Even though such a large amount of money is not all mine, the secondary agents that directly serve the majority of users are actually the assigned referees and one of the athletes who play football on the field. You think, can we not make money? ?"

"What should I do if the basic operator is stuck?"

"I don't want to leave you here, I have my own place to stay. It's not like we can't talk about China Mobile, Netcom or other things."

Jin Shang's attitude as he spoke leisurely surprised Li Xuan.

"You and Hao Qilian have such a good conversation, but you actually want to find another place? How treacherous!"

"How can this be called treachery? Business decisions cannot be made out of anger, let alone emotion. Telecommunications channels are most suitable for us, but it does not mean that we really have to hang ourselves on a tree! What's more..."

For the following words, Jin Shang chuckled and shook his head, not going into details.

Although Hao Qilian's attitude is very friendly, he cannot represent the entire basic operator. Although he has a strong voice, he does not always keep his word.

"Nowadays, the cooperation is still in the 'honeymoon period', so there is no need to think too much. Next, in addition to promoting marketing and expanding the market, we must also find time to make up for the shortcomings in research and development. At least... we must evacuate the team arranged by Hao Qilian Finally, it will be good if we can run the PHS business smoothly. By the way..."

After a pause, Jin Shang remembered something.

"As for the online recharge you mentioned, the manual operation is too cumbersome. I have asked the technology center to develop a self-service recharge platform that will directly connect to the basic operator's backend data. The entire process will be processed remotely and only a few people will be required to maintain it."

"That's good... I hope it will be faster. This kind of tedious, repetitive and low-tech task should really use the power of technology to liberate manpower from it."

Next, Jin Shang asked Li Xuan to arrange the online publicity and distribution work for the release of the annual blockbuster movie "Drunken Master". Online ordering and ticket reimbursement are definitely available, and various promotion methods are also indispensable.

(End of this chapter)