this man is not calm

Chapter 314 Advancement
Dai Yiqin, who has high hopes, took a few days of rest after filming his first heavyweight movie after his comeback, and immediately plunged into the busy work in the second half of the year.

Huge costs have been invested in the agreed tour concert, so it is impossible to change it. The release time of the next album, as well as many cooperation with TV stations, advertising endorsements, fan meetings and other activities, can be slightly adjusted. .

After a small gathering with Nan Dabiao, who hurried back, everyone went about their own business. Jin Shang, the major shareholder and art consultant of Changdi Culture, has not been to the company headquarters for half a year. The last time he went there was about Zhang Yun. Take a look at the situation and go through some procedures.

Although the meeting was nice, whenever we were in the capital, we would always find an opportunity to have a cup of tea and chat about the recent situation and future plans.

The renovation of old-fashioned movie theaters requires huge investment. Once started, it is impossible to go back easily. In addition to the renovation of theater chains in the core areas of large commercial plazas, the construction of small and micro movie theaters in communities has also been fully launched. Several large residential areas in Beijing have already settled in, and Started to expand to North China, Northeast China, the Bohai Rim and the Central Plains.

The investment is not small and things are tedious, but fortunately the pace is steady and so far it has gone smoothly.

It will take time when the scale effect will take hold and the upstream and downstream industry chains will be forced to share profits, so that art films will take over the mainstream and the concept of commercial films will be reversed.

In late September, just a few days before the Mid-Autumn Festival, the movie "Drunken Master" starring Dai Yiqin will be released soon. In this crisp autumn season, all businesses are on the right track, and while they are moving forward quickly or slowly, there are also hidden worries. .

On September 23rd, it was the autumnal equinox. The lights in the office of the General Manager of Jinxi Culture were still on. The sky outside had dimmed and it was still raining lightly. The sound of pattering was mixed with the sound of raindrops hitting the glass, making the sound of raindrops hitting the glass come from time to time. The whispers that came were so vague.

As the boss, Jin Shang looked through several research reports sent by the Strategic Development Department this afternoon. From time to time, he drank a few sips of tea and meditated silently. After an unknown amount of time, he looked through the research reports that seemed normal but also had hidden meanings. Data for disturbing information.

Coincidentally, the work report submitted by the Strategic Development Department this week made Jin Shang discover something not quite right.

"Are you done?"

"Very difficult? It's past seven o'clock..."

So many research reports provide Jin Shang with the possibility to look at the problem from different perspectives. The root cause of why ancient emperors, generals and ministers always emphasized the need to open up the air to speak out is that the actual controllers at the top can easily fall into an "information cocoon" without realizing it, and then make wrong decisions.

The disturbed Jin Shang came to his senses and looked up to see his girlfriend Li Xuan standing not far away with a slight smile.

Normally at this time, Huang Yiyi should be responsible for uploading and distributing information. When the boss has questions, there are not many people who can talk to him.

"It directly and indirectly affects the livelihood of thousands of families, so we must not be careful. If I, the 'captain', cannot control the direction well, I will really get lost on the rocks."

Jin Shang nodded firmly and responded:
"The Strategic Development Department is probably just performing its duties as a routine matter. It has sent out several recent statistics and analyzes of some of the company's data. It seems that it has done some risk prediction. That is just the self-protection instinct of people in the workplace, but..."

Just when the young entrepreneur frowned, a pair of white hands took away the cold tea and replaced it with a cup of re-brewed hot tea.

Jin Shang did not place any hope that all the work results of the Strategic Development Department would be good advice, and if he followed them, he would achieve magnificent development.

"It's not that I'm in a bad mood. I'm just a little surprised and a little undecided."

Whether it is accurate or not, whether it is complicated or not, whether it is credible or not, is not the most important thing. If the company has problems in the future, if the strategic development department does not have any risk warning, doesn't it mean that they are just doing nothing?
This is the same as the so-called "experts", "masters" and many "teachers" in the stock market selecting leeks.

"You, sometimes if you fall into the atmosphere of self-thinking, it is easy to affect the perception of the outside world. Do you know that the air outside is always solid and the atmosphere is not good. The boss is in a bad mood, and the employees and subordinates are uneasy!"

"It's not a troublesome thing to begin with. Although I'm busy, it's not too nerve-wracking. But you, the boss, have to use a lot of your brains."

"What's in front of you...is this?"

"About what?"

Every once in a while, Jin Shang will look through the data analysis and research reports there, and his speculations about the future remain in the mentality of "casting a wide net and catching every one he can".

After a few sips of hot tea, his girlfriend comforted him softly, which relieved Jin Shang's depressed mood a little.
"Business is getting bigger and bigger, involving trade-offs in all aspects. It is really difficult to find problems in the operation process before actually doing it. A lot of troubles are that many roads are actually entangled with each other, and one move affects the whole body. I have to consider Which ones are the most important and which ones can be given up appropriately.”

To put it simply, most of the conclusions drawn in the strategic development department’s analysis report are not credible, but they are also very valuable. As for whether we can extract useful information from it, it depends on whether the boss Jin Shang is capable.

When I originally designed the establishment of this strategic development department, I mainly wanted to do auxiliary research for the company's decision-making, check for omissions and fill vacancies for the boss Jin Shang, provide information for future reference, and do some chores on the way.

"It's not that there's anything particularly bad, but..."

Li Xuan glanced at the messy documents at work and asked with a smile,

"There are some things that I can't make up my mind about. Let's discuss it with everyone more. Maybe we can find a solution."

"Right!"

Jin Shang tidied up hastily and then stood up.

"It's getting late, go back quickly! If I don't leave, some timid employees won't dare to leave either. I don't care about workplace rules and so on, and I don't have to cause trouble to everyone. If the weather is bad, it's better to go home early and rest. "

Shortly after Jin Shang drove Li Xuan out of the parking lot, the light rain suddenly became heavier and strong winds blew.

There were not many cars on the road, and it was a little slippery, so the speed was generally slow and the traffic flow was a little slow. After getting on the ring road, the view became slightly wider.

Looking at the blurry lights flickering outside the window, Li Xuan cleared her mind and followed Jin Shang's explanation not long ago:
“Although the popularity of the game console Venus 2 plus seems to have hidden dangers, it’s not something that needs to be seriously considered, right?”

"It's different. No matter how many additional functions I add to Venus 2 plus, it can't change the nature of it as a home game console. The game console is selling extremely well, but the sales of the accompanying cartridges have not kept pace. This may mean that video games, one of the three major business segments of Planet Intelligent Manufacturing, are facing huge challenges."

"What is the conclusion of the Ministry of Strategic Development?"

"Due to the development limitations of the electronic game industry, the popularity of home game consoles cannot be sustained, as evidenced by the cartridge sales data."

"Isn't that right?"

"The conclusion is so-so, but the analysis process is wrong."

More than 20 minutes later, they returned home and drove the car into the garage. After simply cleaning up, the two went into the kitchen to prepare dinner. Li Xuan peeled the cabbage and rinsed it with water, while Jin Shang was boiling the soup pot.

"It is not so much that the upper limit of electronic games has been reached, but that it is extremely difficult to break through the ceiling of traditional stand-alone games. With the development of the Internet and the improvement of software and hardware, online games will usher in huge development opportunities. If home game consoles are not sure, Good opportunity, very likely to encounter huge difficulties.”

"Now that you've figured it all out, what are you still worrying about?"

Jin Shang filled a spoonful of soup with a saucepan, tested the saltiness himself, and then handed it to his girlfriend to taste. After confirming that it was correct, he continued to use it without stopping in his mouth.

"Game consoles are selling like hotcakes, and cartridges...the growth rate is also very gratifying, but compared with the former, it is far inferior. This phenomenon makes me confused. If you don't want to know it clearly..." Jin Shang said calmly,
"This may prove that I made a mistake, or that there is a cognitive bias. If I don't understand it clearly, it may affect future strategies."

"Is it that serious?"

Li Xuan curled her lips nonchalantly,
"Other people are willing to spend money to buy game consoles, but are not willing to buy cheaper cartridges. Maybe the new games are not fun and not popular."

"This is impossible. Multiple data proves that many games we developed under our leadership, such as "The King of Fighters 1996", "Resident Evil", "Dynasty Warriors" and "Jiuding War" are very popular among Chinese and foreign players. Even the beautiful girl games, Casual games and off-beat text adventure games are selling well."

"That's weird. I bought a home game console but didn't buy any games. Is it a waste of money?"

Li Xuan, who was joking for a while, was about to continue when she saw Jin Shang's hand stopped while he was spooning soup.
"what happened?"

Hearing this, Jin Shang seemed to be in a trance and murmured to himself:
"Buying a game console but not playing games? It's really ridiculous, but... maybe this is the answer. It's not that piracy is rampant, source code is leaked, distributors are cheating, or someone is cheating, but..."

The birth of home game consoles is an inevitable choice in special times. A simple comparison will show that Venus 2 plus can play "Resident Evil" and "Dynasty Warriors" and display various special effects. PC computers of this era To achieve this step, the minimum configuration must meet the performance requirements. Assembling one may cost to yuan, while a game console can cost around yuan. Even during discount clearance, it can be purchased for less than yuan. Get started.

As for those knock-off phones whose quality cannot be guaranteed, you can probably buy them for around 1,000 yuan.

The reason for this huge gap is that in addition to the fact that game consoles adhere to the principle of "good steel is used on the blade" and fully consider the gaming experience of customers, there are also many reasons that are difficult to elaborate on.

For example, the basic version of "Super Mario" that runs on a game console is only a few tens of KB, no more than a hundred KB. If you transplant it to a PC, you will know how much space it will take up. You will know how much space it will take up by doing some research. You will at least flip through it several times. times.

For users, if they use a PC as an office or production tool, they naturally need to be as professional as possible. But if they just want to play games for entertainment, then a game console is the best choice.

These days, for the majority of gamers, buying a PC to play games is like using a server-level "fighter" to play Minesweeper, with overflowing functions and serious waste.

It is precisely because of the ubiquity of this reality that there is room for game consoles to develop and grow.

Now, the game console Venus 2 plus is probably encountering similar troubles.

"A genuine VCD player costs more than 2 yuan. If you add various auxiliary devices, buy suitable speakers, complete data cables, song plug-ins and microphones, etc., the price of the entire home theater is estimated to exceed yuan. However, one How much does a game console Venus plus with DVD playback and multiple peripheral interfaces cost?"

The most expensive one for people who are "stupid and have too much money"; the total price is RMB 3,200, but the actual ex-factory price is only around RMB 2,800; the cheaper version is priced at RMB 2,400, which is loaded with standard DVD playback and multiple formats. A regular model with reading function; the cheapest basic version is only 1,800 yuan, and you can expect to buy it for 1,500 yuan after a discount.

This price is really too "conscientious".

Even for adults who don't play video games very much, the motivation to buy a Venus 2 plus is there, even very strong.

The playback effect of the game console after it is connected to the TV is not as strong as that of a professional video player. However, for ordinary consumers who do not have high requirements and are not so sensitive to picture quality, they will buy the Venus 2 plus game console as a "beggar's version" There should be a lot of people using VCD players.

Therefore, without strong demand, these consumers will indeed not buy game cartridges.

"That's it!"

After hearing Jin Shang’s thoughts, his girlfriend Li Xuan agreed clearly,
"Your original design intention was to make a good game console while also taking into account other functions. As a result, some consumers chose its 'video player' attribute and did not use it as a game console?"

"Correct!"

"Isn't this a good thing? By opening up consumer groups, we can also make more money."

"No, no, no, you are wrong. Make money and make money, but you must not be coerced and deviate from the strategic direction. The hot sales of the game console Venus 2 plus conceals two very serious problems. If the cartridge sales data were not abnormal, , maybe I didn’t see it either.”

Jin Shang talked eloquently,
"After entering the 3D game era, independent game developers are undoubtedly under greater pressure, and costs have increased significantly. However, the market will not grow so fast, and it is even under pressure from competition from other entertainment methods. If you do not seek change and innovation, you will have to If the existing excellent results continue to be followed by sequels, and the market for original games shrinks, it will really be over."

After a pause, Jin Shang said seriously,

"Compared to the hot sales of game consoles, I value the hot sales of game cartridges more. Our main business is technology and culture, not selling game consoles."

Today's home game consoles are very close to being complete, but there are endless possibilities in the field of game production. Even if you are making a profit at a loss, you still have to sell the game console, keep this platform, smoothly enter the online networking mechanism, and make every effort to produce game content.

The internal beta of "Counter-Strike" has been pushed back again and again, and the development of online games has not been very smooth. Real-time strategy games like "StarCraft" and "Age of Empires" also require the Internet.

"Single-player games are no longer good. The old companies in the industry are clinging to their old laurels and not making progress. Sooner or later, they will be finished. They can only rely on resting on their laurels and operating IP to sell peripherals. So, we need to speed up the deployment of online games?"

"Yes! Traditional games cannot be thrown away, and they must be utilized to the maximum extent. Don't lose the sesame seeds before picking up the watermelon."

Selling game consoles is a one-time deal, but developing games can last for many years. It can also develop multiple platforms simultaneously to make IP bigger and stronger.

Venus, the self-operated gaming platform of Jinxi Cultural Interconnection, not only sells products developed by itself, but also provides channels for third-party video game manufacturers. The commission is 30%, and long-term partners have discounts.

This fee is slightly lower than the industry average. The entire platform has close to 8 million users and is reaching the tens of millions level. The customer conversion rate is also acceptable.

"Besides, you seem to have something unfinished!"

"Ok!"

Sitting at the dining table, the two of them chatted while eating dinner.

"The value development around animation and games has not yet been fully implemented. The development of e-sports is still in its infancy, and it will take a long time to cultivate and nurture back. But offline social networking can be done. In essence, this type of non- In the mainstream subculture circle, it is difficult to find like-minded people. It would be great if anyone could provide a channel for communication, both online and offline..."

"Animation and game expo, fan meeting, exchange meeting, etc.?"

"Hobby is the foundation, and social interaction is the strong need. Even if it is non-mainstream, there is still the hope of being recognized and accepted."

The service groups of Jinxi Culture are not concentrated on game and animation geeks. They are even a relatively niche and worthless part. In contrast, the urban female readers of "Zhiyin Zatan", users of portal websites, football club fan members, fans and movie fans, etc., all have stronger spending power.

But... the current situation does not mean that there will be no prospects in the future. More importantly, it can attract the attention of many young people and lead the cultural trend.

"The future belongs to young people after all. If you don't act fast now, you will probably have to spend more effort to please them in the future."

(End of this chapter)