this man is not calm

Chapter 321 Bifurcation
If a person is tired to a certain level and has survived the most exhausting stage, just like during long-distance running, the muscles will become numb after entering the anaerobic respiration stage from the aerobic respiration stage. The body obviously needs a strong rest, but the brain is mentally exhausted. It's not normal.

Li Xuan looked like this when she got home. She drank some juice, took a shower, and looked at the stars on the balcony for a while, but she couldn't sleep.

"It's a little windy outside and quite cold, so be careful of catching a cold."

"I know, I'm drunk and my face is a little numb. Not to mention the cold wind, I can't feel the pain even if I pinch it lightly."

"Didn't you say you didn't drink much?"

"Everyone gets drunk without being drunk!"

Hearing this, Jin Shang couldn't help but smile:
"I have been working for more than a year. If nothing else, I have become much sharper with my words. And...I taught you this sentence, right? You just stole it and used it to make excuses."

Girlfriend Li Xuan, who didn't feel anything was wrong at all, closed the balcony window, and the cool evening breeze was immediately blocked out.

Li Xuan rubbed her cheeks vigorously, and her fair skin turned a little crimson due to the rough movements. Li Xuan drank the boiled water brought by her boyfriend in one gulp, feeling a little more comfortable in her hot body and mind.

"You keep making gratuitous witticisms, and you'll make a jingle or two from time to time. You are truly a talented person who has passed the postgraduate entrance examination."

"Educated people...never curse others. A gentleman is known for his righteousness, and a villain is known for his profit. We only know how to be reasonable..."

It stands to reason that a literati who has read poetry and books should be more gentle and elegant, but Jin Shang's private image is still a bit far behind.

"For an Internet company, especially a platform company facing the general public, it is more dangerous to have no voice channels. People's hearts are complicated, just like the undercurrent of the sea, and there is a risk of causing waves at any time. Therefore, crisis public relations is crucial ! If one day, the company's products and services become part of people's daily life, it will actually become a symbol of the culture of the times..."

Not only that, my boyfriend is also very stubborn. Most of the time, he is easy to talk to. But when he really touches the bottom line, he is incredibly stubborn. He is even a little impulsive and occasionally does some ridiculous things.

"Come on, I'm not a gentleman, I'm a little girl. I don't understand your big principles."

"twice!"

After being together for such a long time, Li Xuan also knew that Jin Shang was a very smart person, and the irrepressible arrogance in his body, although it was well concealed, was still very obvious in front of him.

As if remembering something, Jin Shang added with emotion,
"There is endless money to be made. I am not bragging. In this era of great opportunities, it is not difficult for me to make money..."

One time, there was a big advertising campaign to promote Jinxi Chat. The company's cash flow was tight. Soon after, it encountered head-on competition from chat rooms and Fetion. It was facing internal and external difficulties and people's hearts were floating;

"Although it's not a hit, it's not far! I won't go into details about how to define it. To simply describe its importance, it is a weapon that strengthens cohesion and conquers people's hearts. For example, since I started my business, I have made several posts in the company. An internal open letter?”

"Excuse me. This is all accumulated in life."

I don’t know what brand of wine I drank today, but the stamina seems to be quite strong. Li Xuan, who had already calmed down, felt a little uneasy at this time. She stretched out her hand to tuck her forehead and tilted her head to look at him with hazy eyes. My boyfriend, who was nestled on the sofa and drinking juice leisurely, said,
"I don't understand. Our company has so many profitable businesses, why does it have to be deeply involved in cultural undertakings? It's enough for you to just have fun and be a talented person. Why are you so persistent and investing so much?"

This is not a secret. After thinking about it for a while, Li Xuan recalled it.

"Substances and spirits that influence people's hearts and change their consciousness?"

Jin Shang smiled reservedly, stretched out his finger, waved it in front of his eyes, and replied happily:
"To understand this problem, we must first understand, what is 'culture' and what is it used for?"

Regarding the fact that her boyfriend is a so-called "great talent", Li Xuan still doesn't know how to describe her feelings.

I don’t know if Shi Naian in this world was born. Anyway, "Water Margin" didn’t have time to be born, so the sentence “Everyone gets drunk without wine” naturally doesn’t exist at this time.

Just like his career layout, it is very messy, and most of it is done on a whim. Although it exists on the strategic map, the timing of cutting in is indeed difficult to say.

One time was when a large number of resources were allocated to forcefully promote the mobile local phone service that was launched in a hurry. Everyone in the company did not understand the boss's decision to enter this unfamiliar and risky field, and was very resistant to it.

Li Xuan, who was asked the rhetorical question, thought for a moment and said tentatively:

"The bragging of educated people is so fresh and refined. Even if they are swearing, without any cultural background, they will not be able to understand it."

"In less than two years, your net worth will be almost enough to be on the rich list. I believe this!"

"Right! When the time comes, and my reincarnation skills are good and I win at the starting line, I don't have to worry about supporting my family in this life. In this case, why do I do thankless things? Internet The industry is convenient and quick to make money, including textiles and clothing, chain restaurants, large supermarkets, fast fashion brands, sports and football, etc. They are all very promising industries. If you inherit the ancestral business honestly, you can become a great entrepreneur in the future. , Big businessmen are just moving a little slower.”

Textiles, clothing, chain restaurants are not profitable, and there is no technical threshold?
You can become the richest man by selling mineral water or functional drinks, and the Internet industry is not necessarily much better than the traditional industry.

Unless they reach the level of a "second horse", or have the influence of "ByteDance", the bosses of relatively virtual platform companies really may not be as influential as entrepreneurs who are engaged in simple business of food, clothing, housing and transportation.

"A higher level pursuit?"

Facing his girlfriend’s inquiry, Jin Shang rarely replied calmly:

"We are originally a dandy boy who should eat, drink, have fun, and have no taboos. We should be carefree and live a carefree life. Isn't it delicious?"

"Your sentence, 'I hope my child is foolish and careless, and he can come to the ministers without disaster' was written to you, right?"

"It has that meaning, but it's not too comprehensive!"

As a time traveler who finally awakened his "gold finger", Jin Shang had no doubts about whether he had to work hard to start a business and play big. After repeatedly confirming that there is indeed no more extraordinary power in this world, there is no spiritual revival, there is no hidden so-called ancient martial arts family, and there is no crisis of world annihilation, Jin Shang also extinguished the idea of ​​​​cultivation and improvement, self-centeredness, and immortality.

This extra time traveling, finally becoming a human being for the second time, is like an opportunity for enjoyment given by God.

In this world, there is no need for Jin Shang to mess around. The Internet information age will still come. People's lives will get better and better, and the motherland will become stronger and stronger. If you mess around, you may advance certain events a few years, but it will not change the general trend.

My parents have also gotten back together, their relationship is very good, the family is harmonious, and they have a little brother. Everything is wonderful. There are no thoughts of bitterness or hatred, and no regrets that are difficult to deal with.

Judging from the "protagonist" of the story, he is not qualified at all. The biggest problem is that there are no contradictions and conflicts in him. From childhood to adulthood, even when starting a business, he has rarely encountered life or death crises, and his relentless competitors are even more difficult. It hasn't come out yet.

In this case, for Jin Shang, who holds the "golden broom", how to do it has never been a problem. What to do, or what goal to achieve, is the key.

"Enterprises that reach a certain scale must have a foothold. Investors in Western commercial companies often favor large listed companies with dispersed ownership and no actual controllers. But Eastern commercial companies are different. If there are two evenly matched parties, They will definitely fight for control, try their best to kick the other party out, and monopolize the power. This difference has to do with relevant management regulations, and more importantly, social culture plays a leading role. I still remember the cross talk I hid in my notepad. Copywriting, that’s the truth!”

"Is it "Thieves, Inc."? The train runs fast because of the headband?"

"Yes! I don't want to discuss the differences between the East and the West with you, nor do I want to debate who is better and who is worse, but I want to prove to you that culture is the 'magic weapon' that requires the least investment, the fastest results, and is the most difficult to guard against. Why? Nowadays, various so-called "successful studies" and "thick black studies" are becoming popular. Isn't it the early reckless entrepreneurs like Mei Yingnian who are setting examples? No matter what the equity of Beihai Shipping and a large number of subsidiaries is. There is only one core of change, and that is the second uncle himself. The company's culture revolves around his decision-making. Once he makes a mistake, the company will have big problems. The company's current culture is actually at this stage. , Therefore, in times of crisis, when I, the boss, issue an internal open letter, it has such a great effect in stabilizing people's hearts."

The culture of Western companies is different. After Steve Jobs, investors have questioned Apple's future, and his successor Cook has been criticized. But in fact, the company's stock price has repeatedly hit new highs, and there is no so-called genius "Qiao Gang Leader" to run a huge company. I'm doing pretty well and even making more money.

This kind of thing is relatively rare in the East. After the wise and talented founder retires, the second-generation entrepreneurs who take over often have problems. The negative case of not being as rich as the third generation is really not an exception.

Back to the key topic, even if he has a "golden finger", what Jin Shang can do for the world is actually very limited.

Regardless of the so-called young talents, the names of genius entrepreneurs are very loud and highly praised. It is impossible for Jin Shang to deceive himself and recognize them all.

In the final analysis, I am just a "porter", and many of my works are "copied". Even if there are many traces of "localization" and secondary creation, they are not my truly original works. No matter how famous I am, no matter how successful I am, The sense is also very limited.

The same is true for so-called entrepreneurship. I have seen so many experiences and lessons in my previous life, and I have the "golden broom" to help me. If this all fails, how incompetent will it be?

Li Xuan listened quietly to Jin Shang's narration without interrupting. She was slightly drunk and just looked at her boyfriend talking with a smile.

"So, I often think that when I come to this world, I have to do something, or to complete some 'task', right? For example, to inject fresh vitality into this slightly conservative era, Make it more lively and exciting?”

"Ah? Isn't that just a troublemaker who doesn't want to be lonely? He thinks the ordinary life is too boring and wants to have some fun?"

"That's okay if you say so!"

Shrugging his shoulders nonchalantly, Jin Shang explained to himself,

"Although it is small in size, it has a huge influence. Moreover, if you don't make money now, it doesn't mean you won't make money in the future. When the total number of big screens in theaters across the country increases, a blockbuster movie will cost billions If we measure the box office by leveraging five times the size of the surrounding commercial market, it will not be a problem to directly and indirectly drive upstream and downstream industry chains worth 100 to 200 billion in 20 years.”

It would be extraordinary if in the future we learn from Disney's operating model and build several large amusement parks around the world to further expand the value and influence of IP.

In addition, online browsing of novels and comics is still just a small thing. When the era of long videos, short videos, and anchors comes in the future, the value of the cultural industry will be fully reflected.

After talking a lot, Li Xuan nodded with understanding:
"No one can escape the word 'fame and fortune' in life. Since you are not too obsessed with making money, does that mean that you are very concerned about becoming famous, or being famous in history?"

"Not that exaggerated?"

Jin Shang smiled, waved his hand, and joked to himself,
"I don't expect to write a book about anything. I don't have much hope of being remembered by the world for my noble virtues. It would be good to leave a few words for future generations to remember. If someone is interested in the future, look up the name 'Jin Shang' I am very pleased to learn about the life and deeds of my predecessors.”

"It's easy to say, but not easy to implement."

"Entrepreneurship, Internet gold mining, and establishing a foundation in science and technology and culture are, to me, the most realistic path. In ancient times, only a few emperors and generals were well-known to the common people, but they were only a few unsuccessful literati in the prosperous Tang Dynasty, because His poems are famous throughout the ages. Most people in the market do not know that Emperor Xuanzong of the Tang Dynasty was called Li Longji, but they must know that it was Li Bai who wrote "Silent Night Thoughts".

"Li Du's poems have been passed down by mouth thousands of times, but they are no longer new to me...well..."

Thinking of the "crooked poem" written by Jin Shang before, Li Xuan couldn't help laughing.
"There are talented people from generation to generation, and each has led the way for hundreds of years! You dare to brag so brazenly and send it out."

"What are you afraid of? You are young and energetic. If you are not energetic, you are called a young man."

Speaking of the past, Jin Shangke didn't feel that he had done something wrong. He was also a banished immortal, so Su Dongpo was not necessarily worse than Li Taibai. He represented the "Eight Great Masters of the Tang and Song Dynasties" and the literati of the Ming and Qing Dynasties in the previous life. He could not Belittle oneself.

"To put it bluntly, if you want to be a trendsetter in the new era, if you don't work hard on Internet culture, unless you really become the richest man, who will know who I am?"

What Jin Shang wants to do is to break this new world that has gone "astray" into the previous life, at least as similar as possible.

Of course, it would be great if we could develop and improve on the original basis.

After all, this can be regarded as a "second hometown", and making it better is what I want to do.

In addition, Jin Shang is also curious about what kind of brilliance the branches of the same branch will produce, and what kind of brilliance they will bloom after they merge with each other. It is also very exciting to look forward to it.

(End of this chapter)