this man is not calm

Chapter 320 Influence Overflow

Entering October, the autumn wind is bleak, and the heat in the north has basically subsided. It is very cool in the morning and evening, so people have to wear thicker clothes to keep out the cold.

This year's weather seems to be getting colder very quickly, and Beijing is expected to usher in a rare cold winter.

Climate experts all over the world are vigorously advocating climate warming, and this is indeed the case. However, the temperature in most areas has risen sharply, and the severe cold in some places has also become more severe. The northeast and northwest of China will experience severe warming every few years. Encountered extreme weather.

A few days ago, the first cold air of the year passed through, and there was a heavy snowfall on the Jiaodong Peninsula near the sea, which was really surprising.

The suburbs of Beijing are still exuding the fragrance of crisp autumn air, and further south it is actually raining and snowing, which vividly demonstrates the changeable climate in this huge land.

For the Nan brothers and Dai Yiqin, the coolness of late autumn cannot cool the fire in their hearts.

The popularity of the movie "Drunken Master" has taken Dai Yiqin, one of the country's leading stars, to a higher level of career. After a busy promotion period, he started to hold concert tours non-stop.

A year later, even if it is not a subordinate, the first stop in the north, the local tickets in the capital are still sold out.

This time it is not arranged at the Football Park Stadium. The home team is preparing intensively for the league. It is in the critical period of promotion and the sprint stage. There are only two home courts left and there is no way to make room.

Although the stage name "Yuanxiu" is not well-known, many fans do not have an intuitive understanding of his image. After all, he is still a slightly famous singer, and his several masterpieces are quite popular.

Not only this, but other trivial matters are also endless. Fortunately, Jinshang established an after-sales service system at the beginning of the promotion, which can eliminate users' doubts as soon as possible and protect the development of PHS.

To be honest, the game console industry is increasingly going down the road of "losing money and making money". As PCs become more powerful and more affordable, their living space will be greatly squeezed. pressure.

I don’t have the time or the energy to take care of both. I just play casually in private. Being a behind-the-scenes producer is not a big problem. Performing in front of tens of thousands of people is still a lot of pressure. Plus, I can’t find time to practice rehearsals together. If something happens, , the impact is not good.

Developing IP value through multiple channels is also an important means to tap derived value.

Therefore, Nan Dabiao found another large stadium that could accommodate more than 80,000 people, spent a lot of effort in organizing publicity, and successfully held it the night before yesterday.

This kind of popularity will continue to spread to other games on the same platform. The upstream and downstream industry chains will more or less get a share of the pie, which has restored the popularity of the game console Venus, which was almost hit hard.

The instant success of the movie "Drunken Master" made Jin Shang officially confirm that this path is feasible, at least there is still a market for game adaptation.

Of course, we cannot ignore the bonus brought by Dai Yiqin's huge appeal. If he were to change to an actor who is not very famous, he would probably be in trouble.

Jin Shang himself is not paying attention to these things at the moment, but is deeply touched by the consequences of Dai Yiqin's rising popularity and stronger ability to "bring goods". Not to mention that the sales of the Mercury 2 mobile phone directly endorsed by him have increased a lot. Since "Drunken Master" The movie continues to be released hotly, and the game console Venus 2 plus and the "King of Fighters" series of game cartridges and arcade boards are very popular, especially the latter, which has been launched in various large and medium-sized cities. Many young people queue up to watch Waiting for the challenge while waiting for the machine, many practitioners burst into laughter.

Because of this, Jin Shang's reaction was so great when he learned that game consoles were selling like hotcakes and cartridge sales were not keeping up.

Ten years ago, the situation of buying a game console and getting a cassette as a gift has gradually turned into a disguised embarrassing situation of buying a cassette and getting a game console.

From now on, Jin Shang will be positioned as a behind-the-scenes producer and "studio singer", and will no longer sing in public unless necessary.

In the fiercely competitive field of home game consoles, it is becoming increasingly difficult to make money by selling equipment. The only option is to collect funds from popular games one after another, and to operate cross-platforms as soon as possible, supporting third-party game manufacturers and living off commissions.

For example, the deployment of micro-cell base stations is not welcomed in all hotspot areas.

Burning money to support the platform and earning back the capital with profits through many high-quality games is the foundation for the future.

Inexplicable "pseudoscience" is not only present in the past life, but also in this life. For example, in order to convince the surrounding residents that the base station will not cause harm to the human body, the radiation energy density of PHS is lower than that of ordinary radio, and it is more powerful than ordinary mobile phones. It's many times smaller, but there are still people who can't understand it and just won't let them move in.

The audience packed the stands and the atmosphere was very lively. The Little Maza band was once again invited to perform on stage as supporting singers. However, Jin Shang himself did not have time to attend, so he asked Mei Shuying, Fang Hua and Zhang Yu to do it for him.

But even with this kind of "natural success", the procedures are very cumbersome, especially when dealing with the grassroots.

Doing business promotion services is not about anger. People don't understand, so they naturally have to calmly work hard to persuade, which will waste a lot of time.

Many businesses are on the right track. Jinshang is also trying to promote mobile local calls to the whole of Beijing and to surrounding satellite towns as soon as possible. The results are good or bad. There are successful pilots in three districts in western Beijing, so it is natural to expand the service area.

Although there were minor twists and turns, it was fortunate that no major problems occurred.

On October 8th, it was cold dew and after more than a day of rain, a bright sunny day came. Everyone who was busy with their own affairs could take the time to get together for a while.

Lu Yu Music Bar, which I haven't visited for a long time, is still tepid. There are so many customers who come here every day. There are not many popular days, and there are very few times when it suddenly becomes particularly deserted.

In this case, it can be basically judged that they are all loyal and repeat customers from a small group of fans!
Ever since Jin Shang's old acquaintance, the band Zhendian, became a little famous and could go to popular venues that made money, they didn't come to the bar to sing very often.

After such a long time, they have become somewhat famous in the Beijing underground music circle. Nan Dabiao means that when the time is right, they will release an album to test the waters. If the appeal is good, they can officially debut and go. The road to commercialization.

Precisely because there have been some famous bands here, many ambitious singers are willing to try their luck here.

Fame is such a mysterious thing, so many strange curses have been born, and there are not just one or two people in the circle who are superstitious.

For example, Luyu Music Bar, a legendary stage where several well-known musicians were born, is regarded as a "place of ascension". Many people feel that if they can become famous here, they will not be far away from becoming famous.

With such rumors, it is not surprising that a capable singer is willing to come to such a "clear soup and little water" venue.

It can be clearly felt that the standard of the resident singers here is a little higher than the same period last year.

A few people were drinking tea to relieve their fatigue while watching the band on the central stage perform seriously. From time to time, customers would come and present flowers.

Nan Dabiao's face turned a little red and he looked slightly drunk. He suddenly remembered something and said to Jin Shang:
"By the way, I have already found the 'assistant' candidate you asked me to pay attention to. My old comrades helped me find them. They are all reliable and good guys. There are three people in total, one is next to Xiao Dai. You want one, and the last one is arranged. At the company headquarters..."

"Okay, trouble."

"After delaying it for so long, there is nothing we can do. The requirements are too high and reliable ones are hard to find."

He is said to be an assistant, but he is actually a bodyguard.

Dai Yiqin, a well-known star, would have trouble traveling without an "assistant" to escort him.

Jin Shang is similar. He is a little famous, but that's not the main thing. Ever since his estimated net worth exceeded 100 million, he has been thinking about finding a reliable bodyguard so that he can have some protection when he goes out. In addition, as the actual controller of several well-known large companies, I also have to consider the issue of commercial espionage stealing company secrets. Without professional talents, I am really worried.

Three months ago, Jin Shang discovered that a mysterious person had tried to install a bug in Jin Shang's office. Fortunately, there was a "gold finger" early warning, and the accident was eliminated before it broke out.

Shopping malls are like battlefields. This is not just an empty talk. Jin Shang, who has a fortune of hundreds of millions, has really come to consider the issue of personal safety. The company's internal defense measures and monitoring system must also keep pace with it.

You can't do anything like opening a door to a thief.

When it was time to start preparations, I realized that there were no professional talents, so I had to ask the well-connected Nan Dabiao. For the sake of his old man, it shouldn't be difficult to recruit a few capable experts who had retired from the army and changed careers.

"When it was time to consider personal safety, I realized that our business has grown bigger."

Jin Shang couldn't help but sigh,
"Especially Brother Dai. If he goes out on the street casually without taking any protective measures, he will probably cause traffic congestion."

These days, actually meeting a big star face to face is still a rare thing.

The Internet era has not yet arrived, and the aura around celebrities is still very dazzling.

"Yes, I feel more and more that I am no longer the little artist I used to be. I am more and more separated from ordinary daily life, and I feel a sense of trepidation."

"This is a good mentality. If you really feel that you are superior to others, you will probably do the wrong things and say the wrong things unconsciously. It's terrible for a celebrity to collapse."

"hey-hey……"

Dai Yiqin smiled nonchalantly and said,

"After all, he is an old artist who has experienced many ups and downs. He can maintain his composure. It would be hard to tell if he has not seen many young people in the world."

"really."

Several people couldn't help but agree after hearing this.

It is not a rare case that young people become arrogant when they succeed.

Nan Dabiao glanced at his younger brother, who was sitting on the sofa without a proper appearance.
"Xiao Biao is the boss, and he often does ridiculous things, not to mention the young ones who don't have much experience. Those trainees under the company must be optimistic. Whether they can succeed in the future is not mentioned for the time being. Don't wait till the end. If we can’t even live a normal life, then we have committed a great sin.”

"It's not that exaggerated."

Jin Shang waved his hand naturally,
"Just don't do evil. In fact, everyone knows what the industry is like. One is willing to fight, and the other is willing to suffer. If you want to make a lot of money, naturally you can't do nothing. The company only needs to do its job well, and a few words can be said. Just don’t cross the line.”

We can't expect all public artists to be white lotus. Changdi Culture is a commercial company. It just needs to abide by the laws and operate honestly. It has no obligation to rectify the order in the industry, nor does it have the ability.

"Well, I won't say much more about this. It's weird."

Nan Dalong was obviously unwilling to go into depth on this topic. He felt that the more he talked about it, the more he was exposing himself.

"Talking about movies, I wonder if you know that the box office of "Drunken Master" abroad is almost the same as that in China. This is the result of not being promoted in European and American countries."

Of course, this movie with typical Eastern characteristics will probably not be popular in the West. Except for some large Chinese districts that may be interesting, don’t expect much else.

“Does the Western Pacific and Southeast Asia have this potential?”

Nan Dabiao hasn’t paid much attention to foreign affairs recently.

"There have been no reports of this before."

Nan Dalong explained proudly:

"In the past, we underestimated the influence of domestic culture outside. Forget about Europe and the United States, in the Asia-Pacific region, it is really exciting. Pop music is actually not too bad, but this form is still not intuitive. Let alone foreign countries , in China there are so many dialects that it is not popular in some areas. Movies are different. They are cultural products that are a combination of multiple arts, especially the visual impact and the expressiveness of the movements. Even if the language accent is not understood properly, the light You can also appreciate its charm visually.”

"That...makes sense."

Jin Shang rubbed his chin and said thoughtfully,

"My TV series "Foreign Girl" is also performing very well outside. The first two "Romance of the Three Kingdoms" TV series and novels that went abroad have also set off the 'Three Kingdoms Fever'. At least at home, our cultural influence is still It’s enough.”

In the past, Jinshang's strategy was to base itself domestically, but it would also be a good thing if we could make a little extra money and properly cooperate with relevant departments to do some cultural export.

"Then my goal is to raise it to the level of becoming an international superstar?"

Dai Yiqin, who was very relaxed, spoke narrowly. Nan Dalong patted him on the shoulder and responded naturally:

"At least, there is still hope for Asian superstars."

"This is true. In the Asia-Pacific market, there is no need to 'go out' on a large scale at the moment, but it is okay to do a little layout. Even if you don't make much money, once you become famous, the realization will be considerable."

Neither Jin Shang nor Nan Dabiao can see the benefits.

Making money from making movies is only a small part of it. For Dai Yiqin, the real money comes from commercial endorsements, labor remuneration, etc.

In this way, the risk of film and television drama production is actually smaller than imagined. The era of blockbusters in this world may come one step earlier. No wonder Nan Dalong is willing to make some big special effects movies.

"This is a good thing..."

Seeing that the three of them were chatting lively, Jin Shang thought for a moment and then said in agreement,
"If my Internet applications can go abroad, or game consoles, mobile phones and PHS can occupy peripheral markets, it may also be a good opportunity for leapfrog development."

Of course, that being said, the domestic market is far from saturated, and it is far from time to aim too high and invest in the international market.

"After some time, try the waters with video games. This is the least difficult thing to promote."

(End of this chapter)