this man is not calm

Chapter 347: Becoming big without realizing it
A few minutes later, Mei Xinghong hung up the phone and looked through the newspaper again. She didn't find anything special, so she focused on other things.

On the other side, Jin Shang, whose face was as heavy as water, took a few deep breaths, drank some tea to refresh himself, and then opened the door of the conference room. The whispers inside immediately stopped, and many pairs of eyes looked over.

"Thank you for your waiting. The meeting continues."

This regular meeting was originally held to discuss various arrangements for the end of the year and to wrap up the year's work. Unexpectedly, it would be completely sidetracked due to some sudden changes.

He strolled to the main seat, sat down, and glanced at the people who were waiting for the boss to speak.

At this small meeting, not only the founding veterans Zhao Rongzhen and Wang Yan, but also Liu Yanqing and Yin Feiyang were present. Wei Shuangping, who presided over Jinxi Mall, and his right-hand men Jiang Long and Li Xuan were also present.

The technical leader Yang Qi looked relaxed. The issues discussed this time had little to do with technology.

The current focus is still on Qi Zhaoyun, the person in charge of legal affairs.

Huang Yiyi from the secretariat is responsible for meeting minutes, and even Zheng Liangzhi, who goes out to keep in touch from time to time, rarely returns.

Only the music directors Zhang Qian and Luo Yang were busy with external affairs, and this incident had nothing to do with the music sector, so they were not forced to recruit them back.

Right now, there are several newspapers placed on the table in front of everyone sitting around the conference room, and everyone must have read them.

On the home page of the economic section of the newspaper placed in front of Jin Shang, there are several very conspicuous bold characters printed on it.

"The "Internet Empire" is rising with its sword drawn. Will it subvert the times or crush everything? 』

The words used are very conspicuous, and the picture used is the LOGO of Jinxi Culture. In addition, the half-length picture of Jin Shang with his arms crossed and looking at everything is not too arrogant.

To be honest, Jin Shang felt a little proud of being looked up to so highly, but at this critical moment of connecting the past and the future, not only one or two of these news broke, but it felt like he was being shot in the face.

There are not many such articles appearing in second- and third-tier newspapers these days, but it is not something that one or two people can handle.

The most troublesome thing is that those exaggerated words that are full of truth and falsehood, mixed with very intriguing compliments, are obviously setting the pace.

At first, Jin Shang didn't take it to heart, but after receiving several concerned calls, he realized something was wrong.

Judging from the performance of "Gold Finger", there is no particularly bad omen, but the fluctuation of breath is becoming more and more obvious.

"The problem is not big, but we must pay attention to it. I asked some people, and the competent authorities did not say anything special. According to common sense, we have not touched the red line of monopoly and unfair competition, but how to deal with it is also a headache. "

After tapping the title of the newspaper with his finger, Jin Shang turned his attention to Qi Zhaoyun.

"Judging from a professional perspective, please ask Manager Qi to explain to you the interpretation of formal laws and regulations in this regard."

Qi Zhaoyun, who was well prepared, cleared his throat and replied:
“Our domestic regulations in this area are actually not particularly mature, and some aspects are still relatively vague. However, to sum up, there are only a few key points.

Everyone knows the meaning of the word monopoly. If you reach a certain market share, you will naturally have the conditions for monopoly. However, it does not mean that you have a monopoly if you have a high market share.

The real keywords are actually 'exploiting market dominance', 'excluding horizontal competition', and 'infringing on consumers' legitimate rights and interests'. It is not easy to define the scope accurately, but at the practical level, it is probably similar to 'Preventing people from enjoying more affordable goods and services' above.

What is different from what most people understand is that even if the previous conditions are not sufficient and meet the clause of 'preventing people from enjoying more high-quality and low-priced goods and services', they will be classified as 'unfair competition' and banned! "

"That is to say..."

Jin Shang, who thinks faster, concluded,
"Having the conditions and implementing the actions resulted in bad results. Measure these three aspects, especially the last one, which is the most critical."

"Correct!"

Qi Zhaoyun added,

"In emerging industries, the identification of 'unfair competition' is very strict, but ordinary people may not understand the twists and turns involved. Judging from the current situation, our company has not 'implemented action', nor has it "Causing negative consequences", but practicing it personally and opening up new territories in unfamiliar areas where no one has ever been involved. No matter what aspect, it does not reach the level of being "named."

"No names! They are only conducting supervision at the level of public opinion and discussions in the academic field, but..."

Part of it is conjecture without facts, but in terms of conclusion, it seems that I got it right by mistake.

The development history of the Internet can be basically divided into several stages: barbaric growth, steady development, the rise of princes, chaos, and separatist rule.

Especially with the arrival of the mobile Internet stage, aren't each of the super APPs just "virtual fiefdoms" or even "network empires" that are isolated from each other and established after competing for territory?

This is true for several major domestic manufacturers, as well as foreign companies such as Google, Amazon, and Apple.

They spread from online to offline and integrate into everyone's daily life, controlling everything subtly.

Jin Shang believes that people in this world certainly don’t have that far-sighted vision and cannot see the world twenty or thirty years from now, but they cannot be treated as idiots who don’t know anything.

For example, there are several analytical articles in the newspapers at hand, which analyze the culture of Jinxi very well.

Just when Qi Zhaoyun was about to continue explaining, Zheng Liangzhi, who had been listening quietly, suddenly asked:

"You just mentioned two points, but you didn't mention the first one, 'conditions are met'. Do you mean that our company already has the conditions for monopoly and the basis for unfair competition?"

"Yes, that's what I'm going to say next."

Qi Zhaoyun took a deep breath, and then replied calmly,

"I have just said that in emerging industries, the order of determining 'unfair competition' is whether it has harmed the rights and interests of consumers, whether it has done bad things, and whether it meets the conditions. The first line and the second line , we didn’t touch it, but the third line was indeed enough.”

"It's too exaggerated. It's full of calculations. The company has only been established for less than two years."

Not only Zheng Liangzhi didn't believe it, but most of the people present actually didn't agree with it.

Is this a monopoly?
Where did you get to?

Most of the businesses of Jinxi Culture are still struggling on the profit and loss line. How can it be that exaggerated?

Qi Zhaoyun smiled but did not answer, and asked Jin Shang:
"I would like to ask, the company's revenue forecast for this year is 5.5 billion. It is the end of December now. How much is it?"

Jin Shang thought for a while and answered calmly:

"The subsidiaries and Sun Companies directly controlled by Jinxi Culture have revenue of 6.3 billion, gross profit of 280 million, and net profit of approximately 110 million to 130 million." This rate of return, in fact, It is relatively low. The root cause of this phenomenon is that although cultural and creative products and copyright development are profitable, and game cartridges and peripheral licensing are also profitable, Jinxi Mall has suffered a slight loss and has invested heavily in building warehousing and logistics, establishing channels, and connecting upstream and downstream. , spent a lot of money. In addition, subsidizing online promotions such as Jinxi Chat is also a bottomless pit.

What supports revenue is basically a small profit or even a slight loss. If the profit margin is high, the total revenue has not yet risen and it will take time to develop.

After a pause, Jin Shang continued to introduce:
"Beichuan Electrical and Mechanical's total revenue was 9.1 billion, with a net profit of about 80 million. Planet Intelligent Manufacturing had a revenue of 7.9 billion, with a loss of 23 million."

Beichuan Electromechanical's revenue mainly comes from coating chemicals, electromechanical equipment and new ship orders, with the final payment being delivered. Planet Intelligent Manufacturing makes money from game consoles, assembling branded computers, white goods and after-sales distribution. In the future, we can hope that the PHS business will make a fortune, but it is not yet time to make a fortune.

"In other words, although it is not very profitable, the three entities controlled by the company have a total revenue of more than 23 billion. The profit margin is low because it has not yet reached the harvest period and the R&D and promotion expenses are too high. It is not that it cannot make money. , is the direction selection and route suppression at the strategic level.”

Although Qi Zhaoyun said it bluntly, Jin Shang had to admit that he was right.

If you really want to make money, you can do it by playing some tricks and not considering the consequences.

But doing that would mean nothing to Jin Shang.

Making money and realizing it in a short time is not Jin Shang’s purpose.

But long-term vision is not unique to Jin Shang. Even Qi Zhaoyun can see it. Naturally, other smart people will realize the problem.

It is true that the Internet industry is not making money now, but it does not mean that it will never be able to make money.

More than 20 billion?

When hearing this data, some employees were confused.

I realized that the company had become bigger, but I didn’t expect it to be so exaggerated.

There was a buzzing sound of whispering, but Jin Shang did not suppress it.

Today, what is the highest market value of stocks in the secondary market?

There are oil giants with a market value of 260 billion, two "Universe Banks" with a market value ranging from 120 billion to 160 billion, and then there are coal state-owned enterprises with a market value of 60 billion, and major home appliance manufacturers with a similar market value.

During non-bull market surges, there are less than ten domestic stocks with a market capitalization of more than 100 billion.

In other words, 23 billion is more than the valuation of 8.50% of domestic listed stocks.

The valuation is false, but Jinxi Culture has really driven more than 20 billion in revenue. No wonder the city has sent several groups of visitors and condolences in the past two months to see the construction of the northern central hub of Jinxi Mall.

By the way, Jinxi Culture’s total revenue is 6.3 billion, and Jinxi Mall’s total revenue is over 5 billion.

Revenue is not profit, but it is real cash flow!
When the statistics were reported, the Regional Economic and Commercial Supervision Office probably wondered whether the decimal point was wrong.

With this size, I don’t blame others for studying it carefully.

But the more you pay attention to it, the more you put every bit of Jinxi culture under a magnifying glass.

Then, the current problem was discovered.

After listening for a while, everyone felt a little dizzy, but they still remembered that this was a major event related to the company's important strategy and they had to concentrate.

Technical Director Yang Qi looked at Jin Shang, scanned the crowd, and then asked:
"Manager Qi, I understand a little bit about your views. However, we have a lot of technical backgrounds here. Can you explain in detail in a layman's way what aspects of the company's current conditions make it possible to carry out 'unsuccessful work'?" "Fair competition' basis?"

Jin Shang also echoed:

"Actually, this is far from being put on the line. However, ordinary people like this kind of self-testimony. This is not a commercial investigation and inquiry, but a moral label and a 'groundless' trial. If we do not prepare for the crisis, Public relations, as the company grows bigger and bigger, becomes more and more heavy.”

"Let's do this! I'll take raising cattle as an example."

The boss had spoken, so Qi Zhaoyun naturally had to use his brain.
"The butcher bought a cow from a herdsman. After slaughtering it, the cowhide, beefsteak, beefbone, tendons, offal, etc. have their own uses. The beef brisket is sold to hot pot restaurants, the beefbones and cowwhips are sold to Chinese herbal medicine merchants, and the cowhide and beeftendon are sold to Tanning craftsmen make utensils, etc. In this industry chain, there are several links, including general agents, dealers, distributors, wholesale markets, terminal sales, and finally consumers. But now, there is a large-scale ranch that directly handles everything. , opening up all channels, directly facing consumers, or terminal operators, then, aren’t all the rentiers in the industry chain unemployed? However, this channel is, to a certain extent, irreplaceable.”

After the words came to an end, everyone looked at Wei Shuangping.

This capable female executive did not lie at all, but responded calmly:

"It's true. Jinxi Mall does occupy more than 80% of the country's e-commerce market share. In addition, I want to say that the example given by Manager Qi is not a lie, but what we are doing through our self-built channels."

Not only cows, but also pigs, chickens, ducks, geese, etc., everything is indispensable.

"Wait a minute, I'm confused. The so-called warehousing logistics means building a warehouse and distributing goods. Why do you still do this kind of thing?"

Zhao Rongzhen, who is not directly involved in online foreign trade, asked in confusion,
"Why is it so troublesome?"

Wei Shuangping smiled bitterly and shook her head:
"It's not that I'm meddlesome, but... our company has local life business, which is essentially channel integration and distribution. In fact, with the help of Mr. Xiao Jin's father's fresh food supermarket and the supply of goods from Glacier Trading, we have mastered more than 100% of the supply chain in the western Beijing area. Distribution of food and consumables to 30% of catering stores.”

"Isn't this... just a platform for sharing store visits, group buying discounts, and issuing coupons for activities, but it still does this kind of thing?"

Not only Zhao Rongzhen and Wang Yan, who didn't understand, but also Yang Qi, Qi Zhaoyun and even Zheng Liangzhi were shocked.

Jin Shang didn't answer. Li Xuan, who had been silent all this time, finally spoke up. As the person directly responsible, she couldn't escape.

"Yes, it does happen."

Online life and offline channels are complementary to each other, but they can indeed develop independently.

Just like a popular shop specializing in fish head and tofu soup, if you go directly to the market to buy a fish, what should you do with the fish offal, fish body, and fish roe?
And small restaurants that sell braised fish cubes also use fish heads at a very low rate.

Now, there is a warehousing and distribution processing center that buys a large amount of chickens, ducks, fish, pigs, cattle and sheep, buys them in bulk, processes them intensively, and then delivers them to precise locations. The cost is reduced, the merchants take advantage, and customers can enjoy high-quality and low-priced food. Jinxi Mall's offline life business, which has mastered the channels of services and channels, has made a profit from the price difference.

Only a world of hurting middlemen was achieved.

This routine can be used not only in the catering field, but also in almost any industry that relies on channels.

The same thing also happens with door-to-door installation and after-sales service of home appliances. It is foreseeable that small electrical appliance shops that used to make a little profit will almost have no way to survive. Hypermarkets are also trembling. It is not known how many years they can remain stable.

(End of this chapter)