this man is not calm

Chapter 348 Riding the Wind and Waves
Being puffy and fat is also fat and can weigh you down.

If the fat all over the body was eliminated and the tendon muscles were developed, it would not be the same momentum as it is now.

"I don't boast, our company is already very strong, and every move it makes attracts the attention of thousands of followers, especially now that the importance of economic development has been heightened..."

Qi Zhaoyun concluded,
"We can no longer think of ourselves as a small company, but should appropriately show the style and magnanimity of a large enterprise."

If the wood is beautiful in the forest, the wind will destroy it; when it is piled up on the shore, the current will be turbulent; if the walking is higher than the people, the crowd will not be against it.

Considering only its scale, Jinxi Culture is already one of the top five private enterprises in the western Beijing region, its total tax payment is second to none, and it provides more jobs than most state-owned units.

A ferocious beast will not be ignored by prey just because it is in a weak stage. After it has rested and sharpened its claws, it will be hunted for meat.

After glancing at the expressions of the employees attending the meeting, Jin Shang pondered for a while and asked Qi Zhaoyun:

"As far as I know, the company's current business has a large market capacity. Except for e-commerce, the proportion is not high. The market size of the dominant sector is relatively small, and there is no danger at all..."

Qi Zhaoyun explained with a wry smile:
"The key to the problem is not whether we have taken advantage of this 'dominance', but whether it is possible. I would rather have one or two idiots report directly or apply for verification, and only debate on the moral level and the commercial field. You will fall into the trap of constant self-evidence, but there is no final judge in this debate.”

"In other words, discussing matters as they stand and refuting them one by one is the next best thing."

"Yes, Mr. Jin, don't let public opinion lead you. If you do this, you will fall into a trap sooner or later."

"Avoid talking about it, what about cold treatment?"

"That's not right. Doing so will make you look weak and guilty, and afraid to face things head on. Being weak and irresponsible is worse than being reckless and ruthless. Today's culture has in fact passed the 'newbie period' where it can be tolerated. In the world of fame and fortune where the weak are the prey of the strong, you must show a certain 'not easy to mess with' quality, otherwise, everyone will come to mess with you in the future."

"Tough, neither humble nor arrogant, but can't you be confrontational? It's a bit troublesome..."

After thinking about it, Jin Shang directly ordered,
"Reorganize the public relations department. Temporarily, the secretarial office company will allocate personnel to serve part-time. Then we will select a few young people in the field of journalism and communication from the college students recruited in the autumn and train them more. Who is the person in charge..."

He glanced at Huang Yiyi, who had been listening to the record. This right-hand man was still in charge of the human resources department and could not concentrate on external relations and crisis public relations.

After weighing the pros and cons in his heart, Jin Shang turned his gaze to Zheng Liang and said:

"Uncle Zheng, during this time, could you please serve as the executive deputy director and teach young people how to behave? In terms of external relations, if you don't have experience... it's really uneasy."

"can!"

Zheng Liangzhi agreed simply. During this period, he was indeed relatively free. It was the end of the year and when everyone was busy, it was also a good thing to find something to do by himself.

"I am the person directly responsible. If you have related problems in the future, you can report to me, or you can ask Uncle Zheng for help."

After finalizing the matter, Jin Shang continued:
"As the company enters the stage of domestic mainstream business circles, there will be more and more such things in the future. There is no need to be afraid, nor can we escape, let alone turn a blind eye. As a public company that appears in front of consumers across the country, the corporate image and business Reputation is the key to widening the gap with ordinary companies, and I hope everyone will pay attention to it. ”

After a pause, Jin Shang continued to ask Qi Zhaoyun:
"Measured by professional standards, which aspects of the company are most likely to be criticized?"

"I won't mention the issues of e-commerce, warehousing and logistics, and channel integration. There is another one that is more serious, and that is video games."

Qi Zhaoyun replied,
"I don't know if you have any impressions. Anyway, I took my children to the amusement park. In the arcade, there was a long queue of young people playing "The King of Fighters", and they never rested from morning to night; in the field of console games, " "Dynasty Warriors" has no rivals at all. If it weren't for the fact that there are several strong competitors in the hardware field, I'm afraid the problem would be even more serious. In addition, the PC field is also exaggerated. On the Jinxi game battle platform, there are almost no large-scale competitors. Online Playing chess, playing cards, casual games, transplanted console games, etc., people's first impression is our products. If Fetion hadn't relied on the huge number of registrations and activity of mobile phone users to surpass Jinxi Chat, I wouldn't have imagined it. , what terrible power will be unleashed by instant messaging and online games.”

Even so, with the help of a number of ancillary applications, including the game battle platform, it can be evenly matched between Today Chat and Fetion.

The trick of taking advantage of the trap first and then raising the threshold to limit the entry of latecomers. Although it is done very covertly, it does not mean that no one can see it.

Jinxi Mall suppresses profit margins, benefits consumers, and wins the support of users. In turn, it suppresses the rebound of channel merchants and forces e-commerce merchants to participate in preferential activities. Isn't it just burning other people's money to buy customers?

Don't think that others are stupid and can't see anything.

Latecomers want to start e-commerce, but the supply chain is not as complete as Jinxi Mall, the supply of goods is unstable, and there is not even warehousing and logistics, and the delivery speed is far behind. Jinxi, which is already a giant, has established a preliminary brand effect. Cultural competition?

"Even if the rights and interests of consumers are not harmed, Jinxi Mall has actually achieved a dominant position. Although it has not used it to attack competitors, a series of measures have indeed caused the consequences of insufficient competition."

Qi Zhaoyun's words were very tactful, but everyone understood them.

Just because the law and regulations don't catch you, it doesn't mean that you are as innocent as a white lotus. If there are no bad consequences now, it doesn't mean that everything will be fine in the future.

The same is true for today's game battle platform!

A good horse goes with a good saddle, a good girl goes with a good hairpin!
Users who play online games all come to Jinxi Games, so they will naturally use Jinxi Chat. Correspondingly, browsers, anti-virus software, e-mails, downloaders, etc., must all be arranged?
The reverse is also true! No matter which field it occupies a dominant position, even if it is not profitable and has a very small market capacity, it does not mean that the surrounding businesses are useless!

Several major Internet tracks, instant messaging, search, e-commerce, social platforms, short videos, etc., are all free, but they can support an Internet business empire.

In the entire ecological closed-loop industrial chain laid out by Jinxi Culture, as long as a certain application with strong demand occupies a dominant position, it will naturally drive other links to successfully defeat competitors and occupy a favorable position.

In the past, some people ridiculed Kim Shangdong for being a hammer and a stick. He had no focus, wanted to do everything, wanted everything, and did nothing optimally. Now, the "aircraft carrier formation" cluster tactic is beginning to show its power.

Competitors can win countless times in a niche field and lose once and be done with it; Jinxi Culture can accept temporary failure, but as long as it wins once, it will be a complete victory.

Just like a sub-adult tiger, its body bones are not strong enough, its experience is not rich enough, its ability is not enough, its courage is not big enough, its temperament is not ferocious enough, it cannot defeat the jackals, tigers and leopards that have come out of countless life and death fights, but its claws and teeth are already sharp , the power is already very strong, and it can no longer be regarded as a Persian cat that can only act cute, show off its teeth and show off its teeth.

As time goes by, tigers will sooner or later hunt for meat.

Although the current situation is a bit anxious, there is one thing that Jin Shang feels very happy about.

In the long industrial chain under Jinxi Culture, except for Jinxi Mall and Jinxi Games, which have shown extraordinary dominance, others have not been taken seriously.

Especially for instant messaging, which is the most valued by Jin Shang, many people probably still think that Fetion has the advantage, and Chat Today is in danger.

Next, the participants expressed their opinions one after another, with similar opinions, and everyone barely reached a consensus on the status quo.

As Jinxi's culture becomes stronger, the competitors it encounters are no longer at the level that could be easily defeated before.

Just like this public opinion campaign, it is not necessarily the action of one company, but a tacit test by many channel dealers who feel threatened and have suffered huge losses. Look at the attitude of the official policy level, and Guide people’s opinions and tendencies towards the Internet.

"The strategy of spreading resources into several areas, hiding strengths, and preventing peers from feeling threatened can no longer be carried out. It is impossible to keep hiding everything. The unaudited annual report of Jinxi Mall will be published. , to see the market reaction; hold a press conference to officially announce the IPO plan of Jinxi Video, and launch a new round of equity incentives; local life will intensify the issuance of coupons at the end of the year, and must seize the peak season of New Year consumption, as well as color TVs , refrigerators, air conditioners, washing machines and other door-to-door service exemption periods have been extended. Instead of competing with others in public opinion, it is better to directly please consumers. Good quality and low price will always be the eternal magic weapon for corporate success. "

We must fight for it, and we cannot let others smear our corporate image, but we cannot expect to win anything by relying on this method.

"As for these reports, pay attention, but do not respond directly. First, select a few that are clearly over the line and suspected of spreading rumors and slander, and directly prosecute them to scare the monkeys, and then compete with these so-called 'reasonable offenders'."

Unlike ordinary private enterprises, Jinxi Culture has control over the channels to express its opinions. It not only has a local tabloid with a reasonable circulation, but also has the country's leading portal website, and is the actual controller of the popular forum Beijing Federation of Students.

Jin Shang is also very good at setting the pace. In the past, there were no opponents worthy of taking action. Now, it can allow company executives who have never experienced this kind of thing to have a good feel for how to stand firm in high-end business wars.
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Two days later, a report about the sale of refurbished electrical appliances in an electrical appliance hypermarket appeared in newspapers and magazines, and remained popular on portal websites and forums.

In the context of the year-end consumption promotion, the emergence of such a scandal has really triggered a crisis of trust among consumers. Some channel operators were involved in it and were distressed. Those who were not affected quickly distanced themselves from the relationship and watched from the other side.

Immediately afterwards, several game developers were sued by Jinxi Culture, claiming copyright infringement. After receiving stern letters from lawyers, several local newspapers reluctantly sent apology letters, which were screenshots of The collection was posted online.

As for the debate at the academic level, the discussion of economic routes, and the question of whether online e-commerce will harm the real economy, Jin Shang visited several mentors at his alma mater and asked influential scholars to say some fair words.

Finally, a large number of discount coupons were released, which made netizens who had been waiting for a long time very happy. They had no time to pay attention to "insufficient traffic in shopping malls", "backlog of inventory in small electrical appliance stores" and "delivery personnel walking around the streets causing safety concerns" "And other issues.

Serious traditional media reports still tend to be cautious in wording.

To put it bluntly, there are disputes, which means there is attention. Nowadays, it is far from the time to shout and kill on issues such as the hollowing out of the economy caused by the Internet.

The trend of development cannot be stopped. The high-tech nature of the Internet was still very strong at the end of 1996. Jinxi Culture did not suffer from the crisis of trust and proliferation of counterfeit goods in the early stages of the rise of e-commerce in the previous life.

From the very beginning, Jinxi Mall has not followed the C2C route, but has focused on B2C. For a long time, it has relied on self-operated sales to support its performance, and its credibility is far higher than that of individual merchants who do not know what their quality is.

As long as you don't mess up your position, a little impact will not damage the foundation of Jinxi culture.

Of course, although the waves that were caused have been forcibly calmed down, the undercurrents are still there. It will take a long time to settle down, and attention needs to be paid to prevent further waves.

Amid the chaos, Jin Shang took time to review Beichuan Mechanical and Electrical's annual report, hold board meetings, attend investor meetings, etc. After returning, he also had to make arrangements for Jinxi Culture's year-end work.

Especially Jinxi Video, which is preparing to go public, has a lot of things to do. Importing the VIP user accounts of rental and sales stores into the database and linking them to online video membership rights is a process that has many difficulties to overcome.

The plan is to be listed on the main board in one and a half years, and no more than two years later. According to the feedback from the coaching brokers, the chance of success is still high. If it is not for the rigid condition of "not changing the actual controller within three years", the company will not be able to meet the requirements. By then, you can try to issue prospectuses in half a year.

Fortunately, there were no troubles that were difficult to solve. After the accounts were settled smoothly, the intense work came to an end. Jin Shang was also preparing to go to the north to relax, ski and enjoy the scenery, visit the Ice and Snow Festival Lantern Festival and so on.

Before leaving, the local mobile phone business in several large and medium-sized cities was successfully launched. After the discounted phone calls were used up, the first monthly recharge cycle came, and more than 50 million in phone calls were credited. Jin Shang was overjoyed. After deducting marketing expenses, the gross profit was also It's more than 39 million. It's so easy and comfortable to make money.

(End of this chapter)