this man is not calm

Chapter 351 Gold mines everywhere
The pressure of public opinion has been relieved, and the mass media's evaluation of the company is no longer biased towards negative, which makes everyone feel relieved.

Xiao Jin knows that this is only temporary and there are countless challenges waiting in the future.

After a business becomes big, it is no longer a matter of making money and expanding the scale before investing again.

The competition with peers is all-round and cannot be described as just competing for market share.

The goodwill involved in the company's image and popular support are the most important components of intangible assets.

"Fortunately, I started off by supplementing my skills offline and online, so I have a strong ability to withstand risks. Of course, I also provoked more opponents."

Jin Shang sighed helplessly,
"The first wave of impact is coming at this time, almost half a year later than I expected."

"The main reason is that everyone has underestimated the impact of the Internet...especially e-commerce on offline stores. We have been integrating offline channels from the beginning, and we are really ruthless and ruthless."

Fortunately, the strength of Jinxi Mall is not strong enough to affect bulk commodities such as rice, flour, grains and oils, which are related to the national economy and people's livelihood. However, in terms of daily chemical supplements such as dairy products, diapers, washing powder, toothpaste and mineral water instant noodles, It has already shown extremely terrifying power.

Anyway, it won’t go bad if you leave it alone. Taking advantage of the discounts and promotions, there are many housewives dragging carloads of them home. From time to time, news appears in newspapers that “the house is full of them and they can’t be used up for several years.”

Even if you don’t have the conditions, if you have the ability, you still have to make money as much as possible to maintain cash flow and protect network traffic that cannot be monetized.

Although each sub-category seems inconspicuous, the sum total is very exaggerated.

It's not that Jin Shang made a wrong decision and went the wrong way, it just had to be this way.

There will be a lot of things happening in the second half of this year, and the root cause is that the focus of Jinxi Culture is increasingly tilted towards the real industry.

If there was any thought before that I could help my fellow travelers across the river, it was gone now.

When he heard the news, Jin Shangren almost went numb.

"It's not like this all the time. To put it bluntly, we are still too weak and we need to compromise ourselves and adapt to the reality. It will be fine in the future."

Where did the "little penguin" in the previous life encounter the infinitely enhanced version of Fetion and a group of shrimp soldiers and crab generals?

That's all. The two have joined forces to integrate several large and small e-commerce platforms, including Jinghua Mall, and access the payment system.

If he didn't have the knowledge from his previous life to know everything, it's hard to say that Xiaojin didn't know what he was doing.

It’s different after all.

This is also due to the fact that Jinshang was engaged in B2C at the beginning. Under the premise that people did not have the habit of online shopping, it was difficult to maintain the sign of genuine products without being dragged down by the reputation of fakes.

Now that Jinxi Chat has a relatively sound ecological chain, Xiao Jin also feels frightened from time to time.

They are not afraid that their defeated generals will be unconvinced, but they are afraid that they will join forces to "beat the BOSS".

What makes Jin Shangru even more vulnerable is that Jingcheng Technology actually developed a remote payment system with its own intellectual property rights based on mobile phone bills.

The most dangerous time is when cash flow dries up and you operate blindly. As long as you don't mess up your position, you will be as stable as a mountain.

"Okay! It's the end of the year, and we have to prepare for the trip planned for New Year's Day."

He is the leader, and there is no one in front of him. Wherever he goes, it all depends on overcoming obstacles and clearing the way.

Seeing Xiao Jin let out a long sigh of relief, his girlfriend comforted her with some distress:
"It's been hard to socialize these days. If I didn't start a business, it would be much easier to be a dandy living a life of eating, drinking and having fun."

At the end of last month, in order to expand its offline influence, Fetion entered into a strategic cooperation with Jingcheng Technology. Based on the Spacetime Network and assisted by the "CloudNet Spacetime" that competes with the "Internet Cafe Alliance", Fetion conducted a user feedback activity. , which is generally quite successful.

"As promised, no problem!"

And it is obvious that Jinxi Culture has been crossed by others.

Don't think that your colleagues are all idiots who do nothing and wait to die even though they know they can't be defeated.

Can’t you copy ready-made templates?

If one company has no strength, several companies should join forces to see what comparable companies are on the market, attract them, and imitate them. This will always yield some results.

As a well-deserved leader in the Internet industry, we must not only guard against being overtaken by latecomers, but also withstand the overt and covert attacks of our offline counterparts, and we must also beware of cross-border dimensionality reduction attacks.

If you want to wear a crown, you must bear its weight.

In order to maintain autonomy and develop Jinxi Culture into what it is now, Jin Shang has made preparations.

When this day comes, I still feel helpless.

In the previous life, domestic Internet colleagues stared at Europe and the United States and copied everything. Internet entrepreneurs in this life are probably preparing to see that today's culture is following suit.

There is concern, but not too much.

The first-mover advantage is still there. In the Internet industry, currently only the success of Jinxi Mall has heated up the e-commerce industry. Others are not enough to attract big capital. As a result, the integration of resources and Jinxi Culture are facing attacks.

After chatting with his girlfriend Li Xuan for a few words, Jin Shang once again threw himself into his busy work.

Several companies have a lot of documents that need to be signed, especially the listed company Beichuan Electromechanical. The annual report after the financial merger is complicated, especially the communication with third-party accounting firms and regulators.

In the past year, Beichuan Electrical and Mechanical has made great moves, with fixed assets and cash flow soaring, proving that its main business has begun to improve. However, high accounts receivable and inventory pressure have also cast a shadow over the company's future.

As for the amount of profit and loss, insider investors know that this is not important to the current Beichuan Electromechanical. The key is whether the shipping and shipbuilding industry dominated by international trade will recover, and whether the transformation to increase consumer electronics will be successful.

From the financial data point of view, it is still gratifying.

The secondary market also responded quickly and positively. One week after the announcement of the performance forecast, the company's stock market value once again exceeded 2.5 billion after a brief downturn.

Since the change of ownership last year, Beichuan Electromechanical's performance has been really eye-catching.

Unfortunately, there is a high probability that we will not be able to win the "King of Stocks" this year. There are several more "monstrous" small-cap stocks with even more exaggerated gains.

In addition, the implementation of Jinxi Video’s equity incentive plan is also critical, laying the foundation for a smooth listing in the next year, so it should not be taken carelessly.

The expansion of channels is still being implemented step by step. Data migration of paid users is in progress. Online broadcasting, which has invested heavily, is currently only popular among a small number of dedicated line users and high-speed Internet cafes.

More than a year has passed, and the investment has been huge, and the number of active users has just exceeded 50,000. What outsiders don’t know and what is kept secret internally is that these 50,000 active users provide nearly 2 million in revenue a year, with an average contribution of 40 yuan per person.

This data may not seem high, but at the end of 1996, the conversion rate was simply ridiculously high.

No wonder in the previous life, Netflix had the confidence to spend huge sums of money to shoot exclusive online dramas. High-quality paying users are simply a big gold mine. Anyone who loves YouTube is a younger brother.

“There is no need to rush, we must be steady, don’t rush to cash out, go public as soon as possible, seize the market after raising funds, and then consider broadcasting a web series exclusively. 』

ADSL high-speed broadband has not yet become popular, and the pace is too big, which is not a good thing.

Before getting off work, Editor Zhao and Wang Yan came over to discuss media matters.

Zhiyin Zatan and Jingxi Metropolis Daily are already very mature, and the abilities of the two executives are trustworthy. Jin Shang just read the annual summary and did not study it carefully.

The success of "Zhiyin Zatan", which is the main revenue generator, has made Wang Yan's reputation rise a lot.

After getting married, Editor-in-Chief Wang still worked conscientiously for the development of the company, which made Jin Shang feel a little relieved.

However, she is old enough and will take maternity leave at any time, so the company needs to make some preparations.

In addition to trivial matters, the two also brought good news.

The TV series "Flower Bouquet" won an award. With this trend, the original novel became even more popular and became famous at home and abroad. It was also nominated for several literary awards, both big and small, which was an unexpected surprise.

"It is rare for popular novels to be recognized in the literary field. Try to help as much as possible, and it is best if you can win awards. It is a great encouragement to the online literature industry and many amateur writers who are generally considered difficult to achieve elegance."

Jin Shangru ordered,

"How to retain capable authors and maintain the popularity of Jinxi Library is the most important thing. If you want to become bigger and stronger, you must first let them make money, at least to maintain food and clothing, or be an important supplement to the main business. Only then can we attract people to keep writing.”

Creation is hard work, especially now. Those who still insist on submitting and uploading their works basically rely on their passion to work hard. Professional writers look down on online novels.

In the past year or so, five or six novels have been adapted into TV series and even won film and television awards, but this is the first time that the original work has received mainstream literary attention.

On the surface, the subject matter is soft science fiction, but it is actually a work with a strong humanistic flavor.

It is well deserved to have such an achievement. The quality is really good. Regardless of the bias of the publishing medium, it should have been famous long ago.

Editor Zhao nodded frequently and agreed with Jin Shang's opinion.

"The experience of mass media has proved that creating gods is a very effective method. The success of TV series such as "First Close Encounters" and "Foreign Girl" is the foundation, which proves that we have strong publicity and monetization capabilities. The original work of "Bouquet" has won The award fully proves that online novels are not just empty games. If you write them well, you can become famous."

Many online writers are amateurs, and the reason why they insist on writing is more or less a bit of a literary youth. The incentive of winning awards is better than making money.

These days, most of those who have access to the Internet and can find time to write are literary young people (literary girls) who have no worries about food and clothing and have some pursuits.

In 1996, when commercial writing and related studios were immature, it was difficult to make money and even harder to become famous. Which one was more popular?

Obviously the latter!
Of course, the company's vigorous promotion and publicity is also a top priority.

Don't talk nonsense about the smell of wine and the depth of the alley. A good work must have good publicity, otherwise it won't be surprising if it is buried.

The three of them chatted for a while about the specific measures. After finalizing them, they talked about the education industry, which was originally only a marginal business but was now becoming more and more important, as offline revenue growth topped the company's list.

"For the sake of their children, parents are really willing to spend money. Their generosity even scares me."

Editor Zhao, who has hosted small-scale offline and online businesses such as foreign language poetry recitation and speech contests, composition contests for primary and secondary school students, and mathematics contests for more than a year, is all feeling,

"It's time to consolidate. Mr. Jin, the scattered offline training schools must be reunited as soon as possible, and some small workshops that are not strong enough to work alone must be incorporated. In particular, there is no delay in recruiting capable instructors."

"I see."

Looking at the exaggerated growth curve of more than 60 degrees in his hand, Jin Shang responded calmly without raising his head,

"In terms of hardware, my request is to come up with a product that looks like a learning machine rather than a game machine as soon as possible. I estimate that we can see a prototype before the Spring Festival..."

Jin Shang doesn't know what's going on in other places. There are still some wealthy families in the land of western Beijing, but the consumption channels are not as many as they would be twenty years later.

Bars, dance halls, KTV skating rinks, there are not many places to go when traveling. The development of the cultural and tourism industry requires greater investment, and now is not the time.

You can't go to the club or play mahjong every day, right?
In contrast, it is obviously much more comfortable to use it in children's education.

Therefore, it is not surprising that parents are generous with their money.

It’s okay if you don’t have money. Families with some savings will not be stingy on their children’s education.

The cultural imprint of Gengdu is almost engraved in the bones, embedded in genes, and passed down from generation to generation.

Of course, in this almost barren field, it is almost certain that the first one to eat the crabs will be able to take advantage.

It’s not that no one has coveted this business, but in the past, interested people basically focused on vocational education, elite education, and business training.

To put it bluntly, the child has no money, is not financially independent, and has limited spending power. Buying some snacks, novels, comics and picture books is the limit.

Few people have considered how much the people's demand for extracurricular auxiliary teaching will be after the economy develops. Especially with the advent of the Internet era, information spreads faster, transcending the barriers of time and space, and what will happen after the barriers are broken. scene.

Over the past year or so, the three of them have witnessed the power of the chaotic training market in western Beijing that has exploded after initial guidance.

Many families earn less than 10,000 yuan a year. When they pay to enroll their children in classes, they don't blink an eye.

This is a family with a little money, and those with a little money will find ways to hire tutors or find famous teachers through connections.

Other people's children are studying, but your children are not studying. The gap will soon become apparent.

Fortunately, public schools are still very active these days. They have full self-study classes in the morning and evening, and make up classes from time to time on weekends. External training schools are mainly filling vacancies and making efforts during the winter and summer vacations.

Even so, cram schools, large and small, have become increasingly popular.

After a small trial, Editor Zhao could no longer sit still and suggested to Jin Shang more than once to increase investment.

(End of this chapter)