this man is not calm

Chapter 359 Pros and Cons
The high-tech halo of the Internet has faded, and the pure platform economy, although not worthless, is not much stronger.

After the period of rapid development, many fields including e-commerce, social networking, media, and games have begun to enter a period of consolidation. The pressure on major manufacturers has increased sharply. The more star manufacturers and the more outstanding listed companies, the more embarrassed they are. In the past, The heavy burden cannot be thrown away, and the instinct of capital to pursue profit is driven. The demand for performance is like a mountain, making it suffocating.

Bidding rankings, Tieba trading, counterfeiting, rumor-mongering, false marketing, etc. are all driven by this underlying logic.

The traffic that is finally obtained by burning money must be realized. Taking the path of orthodox Internet finance is already considered conscientious. P2P online loans, crowdfunding, virtual insurance, etc. are even more chaotic.

When all the dust settles, people will discover that this thing is actually just that. The core competitiveness is still inseparable from warehousing logistics, channel distribution, material distribution and other fields. Its ultimate form is similar to Wal-Mart or Amazon in the previous life. it's the same.

There are satellites in the sky, base stations on the ground, planes, trains, ships, and cars, all of which are indispensable. From top to bottom, all channels are open, and then you will be invincible.

Price wars, lower unit prices, and compressed takeout profits are just rough and low-level competitions. The real core technology is all invisible to the general public.

Just like the agriculture and animal husbandry that my second uncle Zhang Hua is engaged in, in every aspect, if he wants to catch up with the international leading level, the investment in research and development can easily reach billions or tens of billions. Etc., every one or two percentage points increase is a considerable advantage.

What's more, as far as Jin Shang knows, the average output of palm oil in Guangdong and Guangxi is less than half of the Nanyang Islands and South American plantations. This is due to differences in climate conditions, as well as factors such as late investment and less accumulation.

As for the average output of domestic staple grains, with a similar input, it is only enough to cover two-thirds of the North American Great Plains. This is very embarrassing. A nation known for its hard work, simplicity, and good at farming, in the field of farming, In terms of traditional arts, he lost so badly that he lost his temper.

If they really want to get into agriculture and animal husbandry, the second uncle and his family will have to work hard, which is as difficult as the foolish old man moving mountains.

Speaking of this matter, Jin Shang also talked about the Zhang family's plans.

"First build up the scale, and then slowly improve it. The first task is to acquire and store high-quality farmland, spend two to three years building it, gradually invest, and then produce successively, so as to keep the cash flow healthy and stable. At present, we plan to Build three gas-fired power stations from Northeast China to Beihai, make use of the rich local resources, and develop comprehensively..."

It's too cold in the north and enough energy is needed to keep all parts running smoothly.

Fortunately, the second uncle's family has figured out an effective model over the years. Even if it is relatively extensive, as long as it can be maintained and gain a firm foothold, there is hope for further development.

"Gas-fired power station? The investment is not small. If you finance it yourself, the pressure is not small."

"I'm going to get some together."

"?"

Not only Xian Guizhen, but also her father Jin Shi was a little surprised.

The old grandmother glanced at Jin Shang, whose expression remained unchanged, in confusion.

"What's the reason? It can't be out of impulse, right? This is not a trivial matter..."

"This is the result of careful consideration."

Xiaojin answered sincerely.

The reason is not complicated. With the development of the company's online business, the planned local medium-sized data center can only support the needs of the Gyeonggi region. In the long run, a very large data center will definitely be needed, and more than two disaster recovery centers will be needed. Prevent unexpected events from causing service interruptions.

In the process of processing data and cooling servers, each link requires a large amount of electricity. It is normal operation to have your own power plant in case of emergency.

Even though it sounds a bit exaggerated, it makes sense in terms of business logic.

In addition to stable and cheap power supply, investing in the north also takes into account the local cold climate, which is conducive to the cooling of the data center. It is similar to water cooling energy saving and layout on the snowy plateau.

In addition, Jinshang also took a fancy to the advantages of local energy being cheap and large in volume.

It is too difficult to build a big operation near Beijing. The data center consumes a lot of energy, the local electricity price is not low, and there is no suitable place to put it. Building a medium-sized data center that can last for three to five years is already the limit.

After listening to Jin Shang's explanation, Xian Guizhen finally understood the cause and effect of the matter.

"I won't tell you, but you should understand that only what can be passed down smoothly can be considered wealth. I originally had some words to warn you, but now it seems that you should know better."

"Ok!"

In a mature market, it is actually difficult for latecomers to gain a foothold. The interest structure has been fixed, and it is difficult for newcomers to break into it and gain trust.

The Internet is a new blue ocean field, but it does not exist in isolation. Only by integrating offline forces can it exert its power.

The foundation of Jinxi culture is culture and technology. The former is more complicated and cannot be explained for a while, but the latter has specific measurement standards and has different definitions as time goes by.

At the beginning of 1997, the Internet was undoubtedly one of the most fashionable things among young people. It was high-tech and mysterious enough to make people yearn for it. But in another twenty years, if there is no big data, cloud computing, artificial intelligence or physical connection The combined Internet + body has no technological content, and it has to bear the responsibility of turning reality into fiction, which makes it impossible to play.

To put it bluntly, the nature of the Internet is doomed. It cannot survive alone. The entire IT industry needs software and hardware to walk on two legs to be stable.

Seeing her grandson's sincere promise, Xian Guizhen sighed with satisfaction:

"In the past, scholars, farmers, industry and commerce all developed simultaneously, but there was actually a distinction between superiors and inferiors. Before the advent of the Age of Discovery, the richest people were salt merchants, the most powerful ones were grain merchants, and the safest ones were to monopolize mountains, rivers, and mines. Metallurgy, as for traveling merchants traveling north and south..."

Jin Shang smiled knowingly. The old grandmother's words were already subtle enough, but there was a saying in the previous life that was even harsher.

"The car and boat shop's legs and teeth should be killed even if they are not guilty!" 』

Times have changed, but some principles remain unchanged. There is a very obvious chain of contempt in the entire business society. The mature Internet industry is essentially a channel provider that serves entities, and there is a sense of deja vu that "one who is not guilty deserves to be killed."

Regardless of the commotion now, once the line is crossed, it will be a matter of time before the list is drawn.

At the top of the pyramid is agriculture, the ballast stone, followed by the real industry that provides tax revenue and employment. As for the tertiary industry, there is a saying that goes, "A solid warehouse will tell you etiquette, and having enough food and clothing will tell you honor and disgrace." The service industry is essentially It is an industry that was derived after people had enough food and clothing and higher demand for improvement.

From this logic, in any market, domestic demand is very important and plays a key regulatory role. However, a closed and self-defensive market that relies entirely on the circulation of domestic demand cannot exist.

The development of modern society is based on global collaboration. No matter who deviates from the mainstream, they will not be able to survive.

Grandma Xian Guizhen's intention was obviously not to teach basic cognition. These Jin Shang had long understood that the old lady's intention was to remind Jin Shang that his business layout had actually reached a very sensitive period of transformation and upgrading.

The previous crisis public relations was just a prelude, and there will be many troubles in the future.

"The strongest entrepreneurs invest in food, energy, industry and mining, metallurgy and heavy industry, the second best are engaged in logistics, shipping, light industry, media, etc., and the weakest are engaged in real estate, hotels, and finance. Think about where the Internet belongs. One way, which direction to go in the future.”

The barriers in the industry are there, the huge gap between the "old money" and the "new rich". Jin Shang, who is a second-generation man, can see clearly. In the previous life, the tide of the various large Internet companies has receded, and the land is full of chicken feathers, and the various "fathers" have also It has stopped; so-called public figures, princes, big Vs, etc. are no longer in glory; many real estate companies are on the verge of collapse, finance is in a state of turmoil, and all-powerful teachers, fund managers, and private equity tycoons have been investigated in batches...

It’s not that they have any fundamental problems, but that they are too far away from their origins in terms of business form and economic structure, and their ability to maintain self-sufficiency will be even worse when encountering trouble.

After pondering for a moment, Jin Shang shook his head gently:
"The front line is too long, and I have offended almost every colleague involved in the field. I am gradually becoming a little overwhelmed."

It’s not that Jin Shanghe’s “Golden Finger” is incompetent, but that the rules are there. The current Internet is too weak and does not have the ability to subvert everything from shipbuilding industry, paint chemical industry, machinery manufacturing, consumer electronics, information communications, chip design, Logistics and distribution, online browsers, anti-virus software, email, instant messaging, portals, etc., every popular field has strong enemies that will be impossible to defeat for a while, and even several subdivisions are still at a disadvantage. Weak, struggling to support.

Jinxi Mall, an e-commerce platform, not only has to withstand the pressure of online peers, but also the hostility of large offline merchants whose interests have been harmed. Chain bookstores, music distribution, and film and television theaters are making huge profits, but at the same time, they have also squeezed the practitioners. profit margin.

In the most fiercely competitive instant messaging battlefield, the head-on collision between Jinxi Chat and Fetion was almost one of the hottest news in the Internet field last year, and it was quite similar to Sima fighting Zhuge.

Fortunately, Jinshang did not use the big stick of patents, and adhered to the strategy of cooperative development and common progress. As for market share, it was limited to a gentleman's dispute in the market field, and the contradiction did not expand. For Telecom, which is facing market-oriented restructuring, , also happy to see it work.

An unimportant marginal business has established a golden brand. Having a model will also be beneficial to subsequent plans.

"In the past, your company was still very weak and no one cared much about it. But not anymore. Every time you get involved in a new field, it's like an elephant breaking into the room. It's hard not to notice. The period of keeping a low profile and pretending to be a pig and eating the tiger has passed. , if you focus entirely on your own development, ignore the external environment, and are insensitive to changes at the top, you will suffer big losses sooner or later. Many bosses who are honest about product management have obviously done nothing wrong, but when the time comes, they will die as if they have died. Collapse. You...have to learn a lesson!"

After a pause, the old woman thought about the past and said leisurely:

"Your grandpa is a very capable man. He is far more powerful than what is rumored to be. He stepped on the biggest pit of the century three times in a row and was able to stand up again and again. This shows that his ability and character are very good. He is truly What hit him was not external setbacks, but internal betrayal. I won’t go into details about the past, it’s past. In short, be careful about that old guy Huang Zhengkuo. He is not a bad person, but for the sake of the long-term prosperity of the family, , even not a human being.”

"I know."

From the very beginning, Xiao Jin knew that his great-grandfather was a man at the helm who was educated in an old-fashioned family background. He had a warm and gentle side, but when necessary, he was so cold that he would not recognize his relatives.

You can try to cooperate, but you can't rely on it. Otherwise, you will deserve to be sold out.

"Being favored by him is both luck and risk. Fortunately, the old guy only has a few more years to live. Otherwise, I wouldn't trust you to associate with him."

Precisely because he is getting older, it is urgent to arrange funeral arrangements, and there is not much room for maneuver. A rare talent like Xiao Jin is extremely precious.

Lao Huang has no time to train the next heir, nor can he wait for another talented young man to turn the tide.

"I'm a little tired after talking so much. I'm going to go for a walk..."

In fact, Xian Guizhen originally had a lot to say, but after seeing that there was nothing wrong with Jin Shang's handling, she didn't bother to waste any more words.

This is the way a family gets along with each other. They care in their hearts and support silently. In fact, there is no need to be too cumbersome to attract and send them off.

The words themselves convey only a small part of the information. Emotions, attitudes, expressions and actions are the key.

"Our family... more or less has a tacit understanding."

After Mrs. Xian went out, Lao Jin winked at his son and said narrowly,

"It's rare to see her talk at length. She hasn't scolded me a few times since I was so old. It seems that as she gets older, her heart is much softer than before."

"Kiss from another generation!"

Xiao Jin shrugged and responded casually,
"It also reminds me that it's okay to have big plans, but I can't be too proud and ignore feedback from the outside world. Also..."

Jin Shang hesitated for a while, then whispered:
"There are still some things, although I haven't said it out loud, but I feel it. She is a little worried about my mentality..."

"Oh? I didn't think so. Is it an illusion?"

"I'm a bit self-righteous and violate the 'laws of business'. It's okay for entrepreneurs to have ideals, and it's normal to create great companies. However, it's wrong to equate personal ethics and corporate purpose. Human nature is very complicated, but corporate... shares A limited company, to put it bluntly, is an interest group that gathers for profit. All actions are centered around making money. Whether it is short-term or long-term, there are always trade-offs.”

Companies that do not exist for profit will sooner or later be doomed by market competition.

Today’s Jinxi culture seems to be slightly deviated. Jinxi Culture is indeed a tool, but its purpose and Jin Shang's personal purpose cannot be confused.

(End of this chapter)