this man is not calm

Chapter 370 Not Satisfactory
In the remaining time, Zhang Yunying went to the Agricultural University to check out the results of the cooperation, which mainly consisted of cold-resistant and drought-resistant high-yield crops and forage. At present, the situation seems to be okay. Many very valuable thermophilic plants introduced from abroad have adapted to the domestic climate and soil, and can be planted in most parts of the country. In the northeast, northwest, prairie and other southern places, the overwintering green rate is more than 90%.

This is already very good and has initial promotion value. Crops such as king grass, giant fungus grass, and alfalfa have gradually become popular silage crops and are deeply welcomed by farmers.

Unfortunately, if it is planted in Kulunbo or colder places, it cannot be grown as a perennial. It needs to be plowed and replanted every spring, and even greenhouses need to be prepared to grow seedlings in advance.

"I looked around and found that the most suitable places for these good things are not the Northeast, but the Northwest Central Asian dry steppes, the Hetao Plain of the Mongolian Plateau, and the Guanzhong Plain. When my family's breeding ranch expands there, it should be of great use. At present, we can only use ryegrass and other things to make up for it. Imported forage grass from overseas is also quite cheap..."

On the private plane returning to Beijing, Zhang Yunying enthusiastically explained to Jin Shang and others what he had seen and heard.

Since the 1970s and 1980s, in order to improve the domestic water and soil environment, the country has introduced many animals and plants with excellent reputation and economic value, and most of them have performed well. As major universities and research institutes increase their investment in agricultural research, the greening rate has increased rapidly, and there are more and more examples of deserts turning into oases and Gobi turning into grasslands. The turbid Yellow River water has become clear in more and more years.

Not to mention things that are too far away, the bare mountains to the northwest of the capital have begun to grow lush and green, and the sandstorms have begun to occur less frequently.

Facing his cousin's excited face, Jin Shang chuckled and responded:
"Whether it's a farm or a ranch, special attention needs to be paid to environmental control, sanitary conditions, disease prevention, and personnel safety, especially at Mama Ranch in the suburbs of Beijing. It's not far from the reservoir, and to the south is the film and television city and the holiday center, and further away is the villa area. If there's a problem, it's very difficult to deal with."

"Don't worry, I'm ready. We have almost zero-emission recycling. Even if it means lowering profits, we will make it a benchmark for similar service-oriented ranches."

If the biogas digesters, ecological composting, water circulation, etc. are not fully closed, they will stink for miles.

Even if a certain distance has been created, a green belt has been built, and even multiple levels of approval have been passed, we must not be careless.

Being able to gain a foothold, the district probably also has the intention of establishing a model enterprise. These days, there are not many entrepreneurs who have the strength to invest in agriculture and animal husbandry and are willing to strictly abide by many regulations. The capital has relatively large restrictions, and there are always places to stay in the suburbs of Gyeonggi-do. If that doesn't work, go further away. There are many undeveloped lands in the North China and Northeast Plains, and the conditions offered locally are not bad. Why not do it?
"So do you plan to buy shares in the mountain, or sign a contract?"

"This……"

Zhang Yunying was a little hesitant.
"Ashan, what do you mean?"

"It's up to you. I have it in my hands, and I can only rent it out to others to plant fruit trees or buy shares. The annualized rate of return is only 5% to 6%, which is average."

"Let's just rent it for now and see what happens later."

After thinking for a while, Zhang Yunying made a decision.

"You don't have to worry about me. That piece of land belonged to our family decades ago. Now it's just returned to the old owner. The terrain there is not good, so we can only grow apples and peaches and make some special fruit wine to make some profit. I'm so busy here that I can't do such a hard business."

Nowadays, the deposit interest rates of mainstream banks are around 9%, and the loan interest rates are close to 11%. In the era of hyperinflation, an annualized return of five or six percentage points is not worth mentioning, and is definitely a negative asset.

If the downward trend in interest rates was not inevitable, the prices of fixed assets would have seen a dramatic rise. Jin Shang would have sold these lands, which had no hope of being converted into cash for more than a decade.

Among the assets passed down by my great-grandfather Huang Zhengkuo, there were some such as second-hand car trading markets, farmers' markets and old real estate, as well as many useless things that were neither worth eating nor worth throwing away.

"Let's do this for now. The boat is small and easy to turn around. If it doesn't work, we can move to another place. If it works, it won't be too late to merge after we make some money."

"Alright."

There is room for buffering for both parties, so that there will be no conflict where one party takes advantage of the other.

Even brothers have to settle accounts clearly, let alone cousins.

Seeing that the two had finished their discussion, Mei Wenhui came over and asked:

"Have you finished talking? There will be a cocktail party on New Year's Day after we go back. Do you want to go and have fun?"

"Organized by my uncle?"

"Yes, Minxing Bank's investors, partners, friendly companies, investment banks, and high-net-worth private banking clients. Your studio for managing personal assets is going to develop into a family office, investment company, charitable trust, etc., right?"

"almost!"

“There are some interesting and useful people you can meet!”

"Row!"

Without much hesitation, Jin Shang agreed. When one reaches a certain position, some things must be prepared, such as reasonable tax avoidance, hiding wealth, having three burrows, preparing a few more baskets to hold eggs, etc. No one can say for sure whether an accident will come back or tomorrow.

Not to mention anything else, if a friend or relative is unlucky and has some malignant disease that needs treatment, although the medical conditions in China are good, some private services that are difficult to provide to outsiders still have to be done abroad.

If you have money and time, you can invest tens of millions every year to back up your body. Even if you have cancer that is incurable, you can ask a pharmaceutical company to do genetic sequencing and develop drugs for your special case.

Isn’t this how Steve Jobs battled cancer for more than a decade?
How could an ordinary person have such conditions?
In addition, there are overseas security services, emergency public relations, etc. You can try them out, you never know when they may be useful.

Others include leisure clubs, yacht parties, and sports car clubs. Even if you don’t like them very much, you can still take some time to go there to change your mood. Maybe you can meet some interesting people.

Isn’t this how business alliances and second-generation groups are established?
As for the stories in the street literature about grassroots rising up, venturing into the entertainment industry, dating female stars, pretending to be cool and then getting slapped in the face, being arrogant and domineering, etc., it is actually not the case.

There are indeed fights with swords flashing and bloodless killings, such as the conflicts between the new Internet technology and cultural forces led by Jin Shang and the old suppliers, but that is definitely not a bloody plot of this young master and that young lady fighting head-on.

When the market is not saturated and the overall trend is still upward, even if there are some conflicts, most of the time, the parties will not completely break up, but will join forces to control the market and make money from those who come later.

Only when it becomes a red ocean market and the stage of stock game will the fighting become life-and-death.

Now, Jinxi Chat and Fetion are competing so fiercely with each other, with annual user growth exceeding 60% or even higher. It is the limit for them to spit at each other and pull each other down and test each other. Even in e-commerce, peers have tacitly agreed to work together to expand the market and jointly resist the pressure from offline channel dealers and hypermarkets.

Those who can grow their business are not fools. Even if everyone is not familiar with each other and has not signed an offensive and defensive alliance, it is important to maximize profits and take into account long-term benefits while pursuing short-term interests.

"By the way, Ah Shang, do you have a yacht?"

"without!"

"Let Uncle Hong make one for you!"

"You still have this capability? How is the quality of the luxury yachts you make..."

"It's OK! It was quite famous a few years ago. I also bought one, but I played with it for a short time and gave it away."

Building a good boat costs tens of millions to hundreds of millions, and most of it is just a tax on your intelligence. Anyway, it's a matter of willingness. Building it yourself will cost much less. Anyway, Jin Shang has no intention of having a serious yacht party, but just to be prepared. In the future, when we go out to play together, everyone has one, but you don't, which will be inconvenient.

"Now that we have a yacht, do we also need to prepare a private jet?"

Jin Shang immediately shook his head as he said this.

"Maybe in another two years. I am actually in a negative asset status now, and I can't let anyone make fun of me."

"It's up to you! In the middle of the year, do you want to go on vacation to Southeast Asia? Go sailing, surfing, diving, paragliding, etc...."

"Ok!"

After getting engaged, I had planned to go out for some fun. I was indeed interested in the blue sea and sky of Nanyang.
-
In the new week, on the first day of work at the headquarters, Jin Shang was busy visiting people, distributing money and small gifts. The first phase of Jinxi Mall's headquarters was completed, and people from the district came to inspect. Jin Shang and Wei Shuangping received them together. He directly and indirectly controlled the jobs of two to three thousand people, so it was inevitable that he would be valued.

After the large-scale sorting machines were installed, the stubborn problem of express delivery congestion was slightly alleviated. Especially during the Spring Festival when work was suspended for nearly twenty days, the backlog was so large that the warehouse was about to burst. Coupled with the peak consumption season at the beginning of the year, it was really busy.

As for the second phase of the project that is about to be launched, once completed, the mall headquarters will become the largest private enterprise in the Jingdong area. Even now, it is among the top 15.

If it had not invested heavily in warehousing and logistics, Jinxi Mall would have been able to make money, and a lot of it. It would definitely not be at the level of breaking even, but just making a small profit.

In Jin Shang's memory, Amazon in its previous life was established seven or eight years ago, and it was not until three years after the millennium that it barely made a profit, so he always thought that this thing was not profitable.

This illusion caused Jin Shang to make some misjudgments.

To be honest, most of the emerging Internet segments that are closely integrated with offline can be profitable. The reason why they are losing money and have been losing money for many years is not because they are really not making money, but because they want to seize the market and give up profits in advance.

It is easy to burn money and become a giant, making back the money with profit.

If JD.com had not invested heavily in warehousing logistics, channel distribution and after-sales services, it would not have taken until 2019 to break even.

The big players have a big vision and have planned ahead to play a big game.

After going public, if the financial statements are well prepared, the benefits brought by the rising stock price will far exceed the dividends brought by the company's profits.

In this life, Jinxi Mall has also revealed such potential. Perhaps others could not see Jin Shang’s purpose of deliberately lowering its own profit margin before, but now they have more or less understood it.

Online consumers have no loyalty. They will go to whichever store is cheaper. If Jinxi Mall does not intend to make money, no other store will make money either. It is just a matter of following more or less.

Planning warehousing and logistics is a big undertaking and carries huge risks, but it can lower costs and pass on benefits to consumers.

The advantage of being a pioneer has been fully utilized by Jin Shang. Unless there is super powerful capital to integrate resources, make heavy bets and burn money to confront it head-on.

It's an open and aboveboard conspiracy, without any disguise. Those who are capable come, and the small fry get out. This is the arena set up by Jin Shang.

After being busy all over the place and seeing off all the heroes, Jin Shang finally had time to officially start dealing with this year's work.

Jin Shang put aside the documents piled on his desk and looked at the newspapers in his hands. On the business page, there were several review articles on Internet technology.

The storm caused by the news of the acquisition of Fetion for hundreds of millions of dollars that was leaked a few years ago has finally reached ordinary people.

An Internet company that was established only one or two years ago and has no fixed assets is actually worth two or three hundred million yuan, and there are actually people willing to pay real money to buy it. Many laymen find it ridiculous and shocking at the same time.

At the beginning of 1997, the Internet storm showed its amazing money-making effect in this way.

In an era when a family with an annual income of 10,000 yuan is an enviable one in most parts of the country, offers of several hundred million yuan are truly jaw-dropping.

Hao Qilian has called several times to inquire about the specific situation, and Jin Shang has patiently explained many issues.

Of course, Jin didn't expect to really buy it. It would be enough as long as he could stir up this pool of spring water and attract the attention of more interested people.

Putting down the newspaper in his hand, Jin Shang went straight to the technical center and asked about the improvements made to the first MP3 player that Yang Qi was currently preparing.

"Mr. Jin, the price of DSP chips remains high, and flash memory is also extremely expensive. If you follow your idea and build flash memory into the hard drive, the price will go up even more. The 1.8-inch high-end model will inevitably become a luxury item for a niche market. The balance of one inch is not good either..."

"So, the first version can only be the flash memory version?"

"Yes! According to the optimization plan submitted by the engineering design department, the mass production cost will be slightly over 1,000 yuan. This is achieved under the premise that we have mastered USB technology and a number of related patents. Otherwise, the patent licensing fee will be a huge sum of money."

Jin Shang nodded in understanding.

"That is to say, the actual retail price may be as high as 1,300 to 1,400 yuan. This price..."

Still a little high, but... barely acceptable.

A new-age portable music player has already reached its limit without using the best decoding chip and reducing some of its configurations.

Three years later, Jin was still confident that he could lower the price to between six hundred and eight hundred, and even offer a higher configuration than the one he had. But at the beginning of 1997, it still seemed very expensive.

Realizing that there was no better way to force the technical staff to optimize the solution, Jin Shang could only wait for the software and hardware to be upgraded to further reduce costs. He sighed helplessly:

"Well... you guys try to think of ways to improve it. If it doesn't work, then we'll have to leave it this way. Also, regarding loading the multi-function mode and linking it with Jin Xi Music, can you do it?"

"Well, this puts a lot of pressure on the CPU..."

"So, you want to pay more?"

"Indeed!"

These days, the conditions are like this. Every new idea means that a lot of costs will be added to realize it. Yang Qi said with some embarrassment,
"If it's just data networking and genuine authentication, we can barely do it, but for the rest, we're still a little far off."

"It seems that the imusic project will have to wait another two years! Let's discuss compatibility support with the system service provider first, and take it step by step."

(End of this chapter)