this man is not calm

Chapter 39 Tactical Victories and Strategic Mistakes

From Jin Shang's point of view, this business operation is actually quite amazing.

From the standpoint of Beijing Sports University, it is a real surprise that a second-tier team in the professional football league can sell for 800 million.

Even if the new team is not built entirely on the basis of the school's sports students in the future, the school can completely start from scratch, starting from the lowest league, slowly upgrading, and starting over.

For the relevant telecommunications departments, this is quite a big piece of cake, and it is also an achievement worthy of special mention.

The Jingcheng Technology Co., Ltd., which is leading behind the scenes, has successfully acquired a promising football club. The Internet cafe giant with thousands of computers is about to set sail, and it will not lose money no matter what.

Only with an investment of 300 million and a high-leverage operation of 800 million, Jin Shang was so shocked that he was speechless.

"Which bank would approve such an exaggerated loan, and Jingcheng Technology Co., Ltd. has such a strong background?"

Kim replied:

"Investing in professional football clubs is a pure money-burning behavior with no benefits in sight. If there are no additional benefits, who would spend real money in it? Our football team used to be at a low level. The benefits of being unclear are not too obvious. How much do you think I can borrow if I mortgage the club?"

In his previous life, Jin Shang had seen the power of the crazy Jin Yuan football.Do you really think that those big bosses who are successful and famous are fools, investing hundreds of millions and hundreds of millions without blinking their eyes?

Not everyone is qualified to be in debt of trillions and drag the bank down.

Xiao Jin opened his mouth but couldn't speak, finally swallowed all his emotions, and spoke harshly:

"If the head coach and technical director can't lead the team to upgrade, get the hell out of me immediately. Upgrade a year later, how many opportunities are missed!"

Seeing Xiao Jin gritted his teeth and complained, Lao Jin's mood eased a lot, probably because he hasn't seen his son so gaffe for a long time.

"Do you think it's over? Even if there is a football club to back it up and Beijing Sports University to help say good things, it's impossible for the bank to agree to such an exaggerated loan plan. Later, the other party took out the tax list of our Internet cafe and combined the revenue data and The tax returns are on the review manager's desk, and it goes through."

"The relevant department just leaked the details of our family? Do you have any professionalism to keep secrets for the company? If you know the law and break the law, I will sue them..."

After working for a long time, the performance of my own Internet cafe was so good that it became a powerful assist for the other party to successfully get the loan!

So bullying!
"Okay, okay, say a few angry words in private, don't take it seriously."

Jin Shi waved his hand, signaling Xiao Jin to stop acting, and sighed slightly,
"If you want to send out the silk banner of 'Demonstration Unit of Paying Taxes with Integrity and Integrity in accordance with the Law', you have to issue a certificate from the regional taxation bureau and submit it to the higher-level competent authority for review. Only if there is no objection after a small-scale publicity."

There is no need to disclose, the basic situation has long been known by interested people.

"I knew all along that dealing too much with the tax department was not going to do any good."

It is precisely because Jin Shang has already found out the way to open an Internet cafe that latecomers can avoid many detours.

"It's useless to talk about it now. If there are no accidents, this matter will definitely be successful. An Internet cafe composed of thousands of computers, divided into seven or eight points, can almost radiate more than half of the university town. Do you think we should increase the number of Internet cafes?" Invest in follow-up? It’s good to make a wave of quick money..."

It would be a lie to say that you are not moved.

but……

Even if Jin Shang was able to borrow more than 2000 million two months ago, he would not dare to buy a thousand computers to open an Internet cafe.

To be honest, Jin Shang felt that Jingcheng Technology Co., Ltd. invested a lot of money in opening an Internet cafe this time, and it would not lose money, but it would take time to answer how much it could make.

"Steady, don't be led by the nose by the other party. Today's market capacity is limited, and there is no room for too many Internet cafes."

Jin Shang suppressed the greed in his heart, turned around, and persuaded Lao Jin to calm down,
"This is a long-distance race that lasts for several years, or even decades. Don't worry too much about the temporary gains and losses. If the other party messes up, it doesn't mean everything will be fine. There will definitely be other competitors. Even if it succeeds, follow the We don't have much to do with each other. For us, the key to survival is to keep our base and survive. Today's shallow water puddles can't raise big fish, and I don't think others will be arrogant for long."

If the other party is only cultivating in the field of Internet cafes, Jin Shang is not worried at all, he is afraid that the other party will lose face, rely on the advantage of size, follow them all, and copy every step of his own in the future.

Following the path of the Jin family and his son, hurting others with their roots, leaving others with nowhere to go.

The boss copied the second child, precisely positioned himself, and completely denied his competitors the chance to come from behind, which would be very detrimental to Jin Shang.

"Are you so sure?"

Jin Shi was still a little bit reconciled, it was obviously his son's idea, but it was repeatedly used by his competitors, and he didn't even have a way to retaliate.

Jin Shang nodded slightly, and responded in a low voice:

"At this time, I still hope that the other party will underestimate me, don't focus all my attention here, and focus on running the business of Internet cafes. As for the long-term development strategy, I think the other party is too greedy. From this big investment, one-time It can be seen from the purchase of thousands of computers. Regarding the future development trend and judgment, I think the other party has made a big mistake.”

"Eh? What's the basis? Don't feel that your level is not good just because the other party copied your idea..."

"No! I will only say some things once. Even if you are drunk, don't talk nonsense outside."

After tidying up his wording, Xiaojin said slowly,
"Judging from the impatient follow-up of the opposite party to open a large-scale Internet cafe this time, it is aimed at eating alone. Although they intend to become domestic Internet enlighteners and pioneers, they don't know what to do. Instead, they see Whatever is good, I hurriedly took it for myself..."

As he spoke, Jin Shang shrugged helplessly.

This time "copying" Jin Shang's model of opening an Internet cafe is enough to prove the correctness of this judgment.

It's only been a few months, and he hastily invested a lot of money, even taking on huge loans to squeeze other people's living space. It's really ugly to eat.

"I analyzed the other party's thinking mode and came to a very interesting conclusion. That is, the other party discovered the new world of the Internet, thinking that he could plant a flag to swear sovereignty and take it as his own. That's why there is rejection. All acts of "invaders" who broke into their own sphere of influence. However, they seriously underestimated the scale and volume of this field, so that they made a fatal misjudgment, thinking that they could become equal to telecom operators and completely monopolize The Internet industry's 'one-word side-by-side king'..."

Only this kind of explanation is in line with the logic of the series of actions of Jingcheng Technology Co., Ltd.

When Columbus arrived in the Gulf of Mexico, he thought he had discovered India, but he didn't expect that behind him was an unimaginably large and fertile land, a new continent containing countless wealth and dreams.

The value of the Internet is a new continent in the field of electronic information. Now it is only the initial stage of the "virtual voyage". For a relatively robust "little shrimp" like Jingcheng Technology Co., Ltd., it is wishful thinking to rule this field.

As soon as the company was established, it developed a website called "Information Time and Space", and planned to build several offline space-time science and education museums across the country to show the characteristics of the Internet to interested citizens and partners.

This website has almost integrated everything that can be moved from offline to online, so there is now information space-time.com, which is almost a hodgepodge.

News, books, life encyclopedias, science and education, popularization of the law, and even stock market quotes, etc. are all available.

This development concept of Jingcheng Technology Co., Ltd. has been implemented in almost every aspect.

When the management thinks what to do, or if there are any new ideas in the market, they will learn them immediately and put them on their own website.

The domestic Internet, equal to Information Space-Time Network, is the ultimate development goal of this competitor.

Perhaps the boss and cadres of Jingcheng Technology Co., Ltd. did not have such a clear idea of ​​their own ideas, or even know how to do it specifically, but this is how the underlying thinking logic drives their company's business strategy.

All in all, this pioneering company in the Internet industry made a serious misjudgment of the industry it was in, had a fatal flaw in the design of the enterprise value chain, estimated the maturity of the network development too optimistically, and completely underestimated the potential of competition in this industry. level of brutality.

By the time they stumble, try and make mistakes, and find the right direction, there is probably no room for them in this industry.

"However, if your Internet cafe strategy is learned by them, it is likely that they will last for a while..."

"It is also possible to become more stubborn on the wrong path."

Jin Shang also understands his father's worries, but the man at the helm made a strategic mistake, and a tactical victory cannot change the overall situation.

"Leaving aside the rest, let me just talk about a fatal mistake they made. They want to learn from China Telecom to be a network channel provider that sets up card charges, but do they have any core competitiveness? There is nothing on the Internet now, and it is really only Go to their information space-time network. When there are more and more websites in the future, why do netizens still stay on their websites, as if the online world is their own? If you don’t think about making progress, you will be complacent, and eventually netizens will naturally abandon it. They choose a website that better suits their preferences..."

"Yes, they don't actually produce anything. The products they provide are all purchased from outside. They can buy them, and other website operators can also buy them..."

Lao Jin's eyes lit up, and finally he heard the real "dry goods" from Xiao Jin's mouth.

For example: stock market quotes are dynamic data purchased in cooperation with relevant securities companies; current affairs news is reprinted offline newspapers and magazines; book reading is a project in cooperation with the Beijing Library; relatively valuable articles are manually obtained from major forums It was "transported".

Jingcheng Technology Co., Ltd. has no ability to produce content at all. They only provide a platform to buy a bunch of "junk" outside and put them on the shelves for netizens to consume.

Only this one, no other branches, even if it is feeding shit to netizens, there is no problem.

What's next?
With a better Internet service provider, who cares about you?
After thinking this through, Lao Jin immediately understood that his son was extremely optimistic about the Internet industry, and he still insisted on running "Jingxi Metropolis Daily" and "Zhiyin Miscellaneous Talk" with great fanfare. The reason why Quan also intervened.

There is also the Beijing Northern United football team, which is a natural news maker that attracts attention. As long as it is sent to the top league stage, it can shed the down of the ugly duckling and become a beautiful swan that soars into the sky.

"I understand. Opening a website is just to open the door to do business. As for what to sell, it depends on each company's ideas. Jingcheng Technology is to open a large and complete, but disorganized grocery store. When there are no other competitors, there is nothing to go shopping. It's okay. But if there are other specialty stores with precise customer positioning in the neighborhood, the business of the grocery store will be severely impacted. What's worse, this grocery store doesn't know the channels and can't find cheap sources. Production capacity..."

Lao Jin seemed to be talking to himself, and when he said this, he suddenly realized,

"Is this a complete set of unfavorable factors for a store that is about to close down!"

After the slightly anxious state of mind calmed down, Jin Shi seemed to suddenly think of something, and then said to Jin Shang,

"When I chatted with the cadres of the telecommunications bureau that I have not known for a long time, I heard that after the Internet was connected in August, the agreement between Jingcheng Science and Technology and Telecom came into effect. Internet access, and most of the phone bills are taken away by telecom, Jingcheng Technology is the God of Wealth passing by, and the commission that falls into its own hands is not even enough for the monthly rent. Do you know what this means?"

Even a fool can figure it out!
The gimmick of Information Space Time is to be able to log on to the Internet and go to a foreign country to see if the local moon is as round as it is boasted.

After 20 years, Jingcheng Technology’s way of attracting customers will not be a problem at all. It is normal to spend money to buy Internet traffic.

However, it is only [-], how many years will it take to be a "good fortune boy" before you can see the money back?Moreover, does Jingcheng Technology Co., Ltd. really know how to monetize traffic and master the real "password to get rich"?

Guess that's enough!

"This is not a pioneer, this is the road to the martyrs."

"That's not true! I'm doing them a favor, maybe the Internet cafe's revenue can make them live for another year."

"Is it beneficial to let them last for a while?"

Xiao Jin has also considered Lao Jin's problem.

"They...have a good relationship with the telecommunications department, and know many elites in the industry. They have even recruited several Ph. For the king's vanguard. In this line of work, we need a young man who is not afraid of death to open the way."

(End of this chapter)