this man is not calm

Chapter 40
The real reason why Jinshang hopes that Jingcheng Technology Co., Ltd. will last for a while is to let them deal more with the telecom bureau, learn from each other, promote reform and development in related fields, and make the business environment in the industry more relaxed and mature.

Today, the telecommunications bureau has an exclusive monopoly, which is too powerful, and the network fee is ridiculously high. No matter what network service is available, the basic operator cannot be bypassed.

If the status quo does not change, the so-called Internet companies will end up working for telecommunications, and there will be too few benefits in their hands.

Therefore, Jinshang's Internet cafes and websites did not lead in the direction of the international Internet, but formed an information island, and most of the Internet users who surfed the Internet for entertainment were in this local area network.

Playing games, listening to music, watching movies and TV shows, browsing news, etc., in addition to some professional forums, Northern United Online is in fact the largest content service provider in addition to Information Space-Time, providing various information for free to netizens across the country.

On the surface, Northern United Online and Information Space-Time.com do similar things. They also open their doors to attract customers. The former sells directly from manufacturers and sells them at a loss, while the latter is bullying the market and intends to monopolize all the benefits.

It's a pity that the Internet block is governed by urban management. Even if it wants to monopolize the fact, it is not up to Jingcheng Technology Co., Ltd. to do it.

"The leadership of this company is led by the researcher of the Academy of Sciences, 'Going to the Sea'. It is not without reason. They should have a lot of advantages in the field of technology, but in terms of commercialization of development results, they are really too good. Amateur."

The most successful project so far is estimated to be the acquisition of the Beijing Sports University youth football team and the opening of a large Internet cafe.

Of course, whether it can really be done depends on how the company operates.

Some people make a lot of money in traditional industries with full competition, and some people lose money and go bankrupt in monopoly businesses that guarantee income during droughts and floods.

Everything is possible!
Lao Jin, who originally came here emotionally, felt much better after discussing with his son for a while.

"After all, I am also a double bachelor's degree and a master's student, so I really don't have any knowledge at all."

After dispelling the doubts in his father's heart, Jin Shang said,
"This year we must upgrade the team. The first-class ugly level is almost enough. As long as it can be stabilized, we can find preferential policies from the district government or even the city government. My company, Jinxi Culture, needs a glamorous title right now. Increase influence."

The first task that Jin Shang presided over personally was to revise the Northern United Online website, officially developing from a hodgepodge to a portal website.

After discussing for a while, it was still early, and the father and son were about to go home together, when suddenly the phone rang.

"Hello? Brother Dai, long time no see..."

"CCTV Sports Channel? The trial broadcast last year and the official launch this year?"

"Uncle Da Biao's music bar? Okay, I'll go there right away..."

After exchanging pleasantries, Jin Shang hung up the phone and said to Lao Jin:

"Nan Dabiao invited guests. Dai Yiqin and a director of CCTV are also here. It seems that there is some cooperation to be discussed. Daddy, do you want to go and see?"

Free, of course I want to go?
The director of CCTV Sports Channel is a deputy director-level cadre, and the actual status of the capital is half a level higher. The power in the hands of the director of CCTV is not small.

Lao Jin didn't know many people of this level, so if he had the opportunity to meet, he would naturally not miss it.

After making a phone call with Li Xuan and telling him not to go back to school tonight, when Jin Shang and his father Jin Shi came to Luyu Music Bar, it was already completely dark.

Nan Dalong is not there, it is said that they are supervising and urging the crew to shoot night scenes on the set, the pioneering work led by Chang Di Culture, the Nan brothers really put a lot of effort into it.Nan Dabiao and Dai Yiqin were entertaining a director of the General Affairs Department named Zhang Yingyong.

The CCTV sports channel has not been established for a long time. It was approved at the beginning of last year to use the local channel in Beijing. After more than half a year of preparation, the trial broadcast was in December, and it will debut on January [-] this year as scheduled.

At this point in time, the CCTV Sports Channel can only broadcast programs for the Gyeonggi region. In addition to setting aside most of the time to broadcast domestic sports events, it also uses social production forces to outsource some programs that are not time-sensitive.

Although CCTV headquarters plans to encrypt the sports channel signal and transmit it to the whole country before the end of the year, it is not known whether it can complete the task.

To describe the current situation of CCTV Sports Channel in one word, the word "weak" is flattering.

After all the people arrived, Nan Dabiao introduced to the strangers and exchanged a few pleasantries. Jin Shang probably understood what was going to be discussed in this meeting.

Because of the weak content production capability, the broadcast content of the sports channel, in addition to rebroadcasting game videos over and over again, is some popular programs imported from abroad.

In order to break this embarrassing situation, the sports channel has implemented a producer responsibility system, allowing experienced, well-connected, and capable cadres to find strength in society, organize bureaus to produce excellent sports programs, and supplement scarce columns library.

Director Zhang, who was pouring bitter water, seemed to be a poor drinker, or he was under too much work pressure recently, so after drinking a few more glasses, he couldn't help complaining.

"The leader said that it will be broadcast to the whole country through satellite signals. We can't always play outdated game videos. The timeliness of sports news is not strong. The real-time TV programs are not as good as newspapers. It's too shameful. We also know that there are many problems. However, the establishment of the sports channel is too short, and nothing has been kept up, and the colleagues work overtime very hard, it is really hopeless..."

When new things come out, there are always many people watching with scrutiny. This is normal. The sports channel with the title of CCTV shoulders an important responsibility that cannot be shirked.

Not long after I started, it is not incomprehensible that it is not smooth.

Director Zhang Yingyong is in charge of the General Affairs Department, which does more and more complicated work than other departments such as the News Department, the Competition Department, and the Interactive TV Preparatory Department. Almost all the mistakes, when it comes to chasing the blame, the General Department cannot escape Lose.

This is very uncomfortable!

"Serving the people is glorious! Uncle Zhang has contributed a lot to maintaining the situation!"

Zhang Yingyong raised his head, looked carefully at Jin Shang's face, then laughed a few times and said:

"I'm not two years older than Brother Dai Yiqin. When people call me uncle, I still feel old. Xiao Jin, I really am an uncle! From now on, you young people will rule the world..."

After working for so many years, Zhang Yingyong really hasn't met someone who is so young to discuss business with him at the same table.

If it wasn't for Nan Dabiao and Dai Yiqin's introduction, Zhang Yingyong wouldn't even know Jin Shang is such a person.

On the contrary, Jin Shi, the local snake in the west of Beijing, still has a bit of a reputation, and Zhang Yingyong, the owner of the football club with long sleeves and good dancing, has also heard of it.

The slightly drunk Director Zhang and several elders exchanged glasses. Jin Shang only poured a glass of low-alcohol red wine.

The source of this discussion at the gathering was that during the production process of the sports channel, it was not only the shortage of talents in program creation, director, hosting, editing, and filming, but also the lack of all-round talent.

For example, in art, sound effects and other fields, no one understands it at all, and even rendering the atmosphere seems relatively amateurish.The manpower seconded from the main station was also a little uncertain about how to produce sports programs, so some people had the idea of ​​turning to external professionals for help.

The Nan family brothers still have some reliable contacts in the capital. The recent "Men Should Be Self-Reliant", which has become popular all over the country, has given them a lot of limelight in the industry.No, CCTV Sports Channel felt that this was a good opportunity. They wanted to get to know a music and film team with production capabilities, and won the right to use "A Man Should Be Self-Reliant".

Since he is the writer and arranger of "A Man Should Be Self-Reliant", as well as the copyright owner, it is normal for Jin Shang to be invited.Although the operation agency has been handed over to the Nan family brothers, it is better to clarify some things in person.

Dai Yiqin, a handsome idol who has become popular again, as a singer, many collaborations require him to be present on the platform.

The licensing fee given by the sports channel is quite small, but this is not a question of money or not, but a rare publicity channel.

When the popularity of "A Man Should Be Self-Reliant" rises to a higher level, the Beijing Northern United Club can also take a ride.As for Chang Di Culture and Dai Yiqin, they don't even care about this "little money".

Ordinary singers, film and television actors want to be on CCTV, even if they spend money.The CCTV sports channel is also CCTV after all. Now that satellite TV channels are not popular, the influence is not comparable to that of local stations.

Therefore, the authorization of the song as an introduction went very smoothly.

As for the others, before coming here, Jin Shang was still a little suspicious. The capital and ability of the Jin family and his son were almost all in the open, and there was really nothing to cooperate with the CCTV sports channel.

The one who can get involved is probably the Beijing Northern United Club.However, can a team that is still playing around in the third level of the professional football league fall into the eyes of the opponent?

If you really want to find resources in the football circle, the sports channel can directly contact the Football Association, or even cooperate with the General Administration of Sports at a higher level. It is not easy for a top-level football team to show their faces on CCTV and advertise, let alone a sports team. The "miscellaneous fish" team is gone.

"Internet, the above mentioned this new thing, and it was also mentioned in a relatively high-level internal meeting. In August, the general trend of domestic and international network interworking will not change. Other industries may still respond to this change. It’s not very sensitive. As the official mouthpiece, CCTV speaks out on behalf of the country, and even to international audiences, so we have to pay attention to cutting-edge technologies that may have an impact on our industry..."

Next, Director Zhang told some anecdotes that Jin Shang didn't know, and it was the first time the Nan family brothers had heard of them.

After the finalization of the cooperation project between Jinxi Culture and the School of Computer Science of Beijing Normal University, it is affirmative to go through the official process and to be approved layer by layer. As the first and only private enterprise participating in this kind of national scientific research project, a high-tech cloak The name of the company's start-up culture frequently appears on the desks of leaders at all levels.

The following Jingcheng Technology Co., Ltd. may be larger and more powerful, but the official opening of their Internet cafes and information space-time science and education centers will have to wait until the end of August, after the opening of the Internet.

Therefore, Jinxi Culture can still enjoy the honor of being the first in China for a period of time, and also the honor of being the only high-tech Internet company with commercial operations.

The above may not care whether the monthly revenue of the Internet cafe is 100 million or 200 million, but they are very interested in the operation mode of the Northern United Online website, especially the timeliness of its information release, which is beyond the reach of traditional media such as print media, radio and television.

Hearing that it was his field of expertise, Jin Shang immediately became interested.

"So that's what happened! I don't know if this cooperation is a plan of the sports channel, or Uncle Zhang's idea?"

"Is there anything else worth mentioning here?"

After smiling, Jin Shanghao leisurely explained:

"The timeliness of the Internet is a match made in heaven for the sports field. It's not incomprehensible that CCTV Sports Channel is interested in this, but it just doesn't know how to get involved in the Internet. If it's what Uncle Zhang means, there are no outsiders here, so we can say Get some real stuff."

The former belongs to business affairs, and the appearance is more important than the substance, and it is impossible for Jinxi Culture to take advantage of it.

The latter is hard to say, performance and political achievements are still very important to Zhang Yingyong.

"Although Xiao Jin is young, he really has something in his stomach!"

"It depends on whether anyone knows the goods."

Zhang Yingyong drank the wine in the glass with pride, and then said to Jin Shang with a smile:
"Originally, this matter was mentioned by the higher-ups, and it was not mandatory. Therefore, not many people are willing to spend this effort, what are the new Internet media..."

"It's understandable that the number of netizens is too small now, and it's not a climate. It's normal for CCTV to look down on it."

Not to mention enterprises and institutions at the level of the CCTV Sports Channel, if Jin Shang hadn't stood up to everyone's opinions, I'm afraid the Northern United Club in Beijing would not have agreed to open an Internet cafe in the fan's home.

It is now [-], and society's acceptance of the illusory Internet is too low.

"but……"

Zhang Yingyong raised his tone a few degrees and said loudly,

"Others won't do it and think it's useless. I just want to try. A place like CCTV is said to be a public institution, and the atmosphere of ranking seniority is stronger than that of government agencies. If I go about my life step by step, my life will be over. .”

Looking at the age of 35, Zhang Yingyong still has no hope of crossing this hurdle, so it is understandable that he is anxious.

Since the Internet is a fad, if you get on it and take advantage of it, maybe there will be a turning point.

"I understand what Uncle Zhang means."

Jin Shang nodded knowingly.

This is a middle-level cadre of the central media who urgently needs credit to increase his career. He has taken a fancy to the brand of Internet new media and wants to try it with Jinshang. Can he find a satisfactory answer?

If he hadn't been eager to a certain extent, I'm afraid Director Zhang wouldn't have pinned his hopes on a young man who just graduated.

(End of this chapter)