this man is not calm

Chapter 41
Up to this point, Jin Shi, who had been devoting himself to enlivening the atmosphere without saying anything substantive, gave Jin Shang a wink, and the two left one after another. After going to the bathroom, the father and son talked in a secluded corner of the bar.

"This person looks simple and honest, but his heart is shrewd and transparent. You can't trust him completely. Be more cautious later, especially what you say in your heart..."

Jin Shi cautioned,
"It's enough to get by on the scene. When encountering embarrassing problems, just pretend to be young and ignorant..."

"I know! I'm still not familiar with it, and it's not time to confess my heart."

At this time, it is difficult to say whether the other party will appreciate it if you put your heart and soul out to help the other party.The status and standpoint are different, and the value of things is also different.

In short, you still have to be cautious. When you start a business, you can't stand too much trouble.

The old man's warning was also very timely, lest Xiao Jin say some inappropriate words because he drank a few more glasses and was not sober enough.

In terms of business entertainment, Jin Shang is still just a novice on the road, and he is not very experienced in how to handle various standards.

"Don't worry, even if I get confused for a moment, there will be a 'Golden Broom' reminder to check for omissions and make up for vacancies."

As he spoke, Jin Shang patted his chest, and pointed to the "golden broom" that was hung around his neck and worn next to his body, never neglecting it.

The father and son washed their faces with cold water to let the alcohol in their blood subside a little, and then returned to the private room without any abnormality.

After several people sat down again, Jin Shangcai said to Director Zhang Yingyong:

"Uncle Zhang, I have thought about your thoughts carefully. Given the current situation of your organization, the Internet may not be your help?"

After sorting out the wording, Jin Shang continued to explain,

"The number of netizens in the country is only a few hundred thousand, which is less than a fraction of the TV audience. Most of them are professional and technical personnel. It is estimated that there are only tens of thousands of people who rely entirely on the Internet to obtain sports information. As an industry insider, I agree that the Internet will have An incomparably brilliant future, but it’s really not worth mentioning right now.”

If someone else said this, Zhang Yingyong might not believe it all. The young man in front of him was the leader of the industry who had eaten the first crab, so his judgment was still of great reference value.

"Really... hopeless?"

Jin Shang shook his head and sighed:
"It can be done, but pinning our hopes on the field of online new media is tantamount to losing watermelons and picking up sesame seeds, and the gains outweigh the losses."

Don't mention the Internet cafe's revenue, the fans are enthusiastic about it, and even the thousand networked computers that Jingcheng Technology will launch soon cannot be taken seriously by the other party.

"I heard that Taili is also discussing whether to open a website recently. Isn't this the general trend?"

Jin Shang who heard the words smiled slightly, and responded:
"Recently, there is a very high-profile 'Jingcheng Technology Co., Ltd.' on the market. Does Uncle Zhang know?"

"With a bit of background, on the surface it looks very powerful, but the volume piled up by bank loans is actually very empty. I came to our stage to lobby, and the boss spoke very loudly, but when it comes to how to do it, there is no charter."

It seems that the capital of this company is not as rich as imagined. It depends on the connections and relationships to get loans from the bank, crazy investment and leverage to maintain the current scale.

It is really handy to hold a press conference and promote the image, but in terms of specific operations, Jingcheng Technology's operation is so childish that it doesn't look like an entrepreneur in the technology field, it is too amateurish.

"I guess, after the Internet is connected, your organization will open its own website as early as a year or as late as two years. After all, this is part of international publicity. However, within five years, I I think it's just an 'existence website', and it won't make any waves."

Jin Shang recalled some general contexts he remembered from his previous life, and slowly persuaded,

"The Internet itself is just a propaganda channel, a platform for carrying information. With all due respect, before the Internet really changes the world, will your organization care about any new media? Responding to the call of the policy, the chess pieces laid in advance, whether there is a date or not , become a better project, it doesn’t matter if it doesn’t work, it will take several years to really develop and grow.”

Judging from Zhang Yingyong's urgent attitude, he might not be willing to wait.

Where is the real key to breaking the game?
Jin Shang drank the wine in the glass, wiped the residual liquid from the corner of his mouth, and made a firm conclusion:

"Producing programs is the direction you should work hard. In the Internet field, you can do it, but this is just to give the tiger wings and icing on the cake. If it is just a sick cat instead of a tiger, all efforts will be in vain .”

The deafening words made Zhang Yingyong wake up like a dream.After being silent for nearly half a minute, he took a deep breath of air-conditioning with lingering fear.

"This kind of thing, I should know better than you. What is our responsibility? It is the key to provide the audience with well-produced sports programs that the masses love. The channel and method of distribution are important, but not the most important. Recently , I may have been too anxious and blinded, so that no layman like Xiao Jin could see it clearly."

"The authorities are obsessed!"

Listening to the conversation between the two of you coming and going, Nan Dabiao, who echoed from time to time, talked and laughed, to relieve the slightly dull atmosphere in the field,
"Director Zhang's idea is also good. I think the Internet will make a big difference sooner or later. However, young talents like Xiaojin should grasp the opportunity to cut in. After all, they are quick to accept new things."

Zhang Yingyong didn't feel dissatisfied because of Xiao Jin's words, nor did he show much gratitude after being persuaded. His many years of career in the workplace allowed him to control his emotions well. As long as he didn't confide in his feelings because of drunkenness, Jin Shang would not dare to overdo it. Make sure his words mean what he says.

Fortunately, judging from the golden broom's feedback, although there is no luck, the fortune brought by the nobleman does not seem to have any bad trends, so I feel relieved.

"Now that we've said all this, what good idea does Xiaojin have for the sports channel's programs?"

"It's simple, as long as the program of the world's number one sport - football is done well, half of the success is already achieved."

"After professionalization, the enthusiasm in the football field has indeed remained high. However, the record of the national football team has not been good in the past few years, and the domestic league has also experienced frequent disturbances. Is it a bit radical to rely entirely on it?"

Speaking of this, Jin Shang is too familiar with it.I waited for all the people present to complain about the dirty things in the football world in the past few years, and finally said a few convincing words from another angle:
"If everything goes well, the league is hot, fans buy it, private capital supports it enthusiastically, and the national football record shines, then it will naturally be a virtuous circle. What if it's the other way around?"

Jin Shang raised his index finger and shook it lightly to attract everyone's attention, then couldn't help but sneered:
"Modern football is not only a competitive sport, but also a national show. The road of praise is not easy, and the enthusiasm for criticism is not low. Looking around, you can find a game that attracts the attention of all walks of life, praises, and taunts. There are really not many fields where all kinds of people are able to look at the jokes coldly."

In his previous life, Jin Shang had seen to what extent the dirty things in the football circle could be exaggerated, and how people in the industry endured the anger and contempt of fans all over the country.

In a society ruled by law, everyone must obey the law and not slander others at will.Losing one's reputation is a very risky thing.

Ordinary people’s lives are not easy. When they get angry outside, they go home and complain to their wives. Scolding disobedient children is the limit. There is no harm in sports like football, just to vent your emotions.

The only one that can be compared with the football circle and become a topic of conversation after dinner is the entertainment circle with constant disputes.

That's why Jin Shang regards these two fields as traffic sources that he needs to focus on in the future.

How can there be enthusiasm if you start a scolding war without making a lot of noise and build up the momentum of public opinion?

"Xiaojin, you are talented! Do you want to think about it and come to the central media for development? You are born to do this..."

Zhang Yingyong patted Jin Shang's shoulder with joy, laughing until tears came out of the corners of his eyes,
"Young people, their brains are flexible."

The other party's so-called invitation was just a casual talk, Jin Shang naturally didn't take it seriously, declined and thanked him and said:
"The ability is limited, so I can only talk about it. If there is anything that can help, Uncle Zhang is welcome."

"Well! Some time ago, someone from the department presented a comprehensive football column, which lasted 220 minutes and was still a live broadcast. It mainly reported the news and comments of the domestic league for a week. The planning is not bad, but the risk is a bit high..."

"It's a big deal. The nearly four-hour live broadcast has become a classic."

Jin Shang admired it sincerely.

But if it is messed up, it is estimated that the future of the relevant personnel will also encounter a big hurdle.

"Mainly focus on domestic football, but you can also take into account the reports of top foreign leagues. Why not do it? Many domestic fans also like to watch high-level football games..."

"Without manpower, we can't take care of it."

Zhang Yingyong shook his head slightly,
"Reports from the domestic league and the national football team, our team members are already on the move, not to mention..."

Seemingly reminded of something bothering him, Director Zhang complained unhappily:

"The relationship between our sports channel and the Football Association is not very good. There are constant problems in the league, and the national football record is getting worse and worse. There will definitely be a lot of criticism."

One of the responsibilities of the sports channel is to broadcast true and accurate information to the outside world. As a party involved, scandals have been exposed to the eyes of the people of the whole country again and again, and they must not be happy.

Therefore, under the current situation, the relationship between the sports channel and the Football Association is somewhat delicate.

There have been two incidents this year when reporters from the sports channel went to visit the national football training camp and were turned away.It is said that in the relevant news columns, some invited guest commentators bombarded the person responsible for their incompetence and inaction, and also ushered in a lot of scolding during the interaction with the audience.

As a result, it seemed that some leaders of the Football Association were extremely dissatisfied, and from time to time refused to interview with extremely nonsensical reasons.

"Uncle Zhang, it's embarrassing to say these things, but if you think about it from another angle, as a sports channel, does the obligation also include the disclosure of the truth? From your standpoint, the media interview encountered improper Shouldn't it be more difficult to face up to the difficulties, follow up and report, and practice the social responsibility of public opinion supervision?"

After finishing the words, Director Zhang Yingyong nodded slightly, and after pondering for a while, he responded approvingly:
"Xiaojin's statement is a bit interesting. It seems to be a bit of a slant, but it actually points out a defect in the current sports channel in disguise. Although we are a sports channel, it is actually a complex of sports news channel and sports event video broadcasting channel. , the format of the program is too single, and there are still many areas that can be expanded.”

For example: national fitness, urban sports, hot spot tracking, expert comments, celebrity interviews, and what Jin Shang said about public opinion supervision and insider mining are all good themes.

Not long after the team was founded, the types of programs on the sports channel were relatively monotonous, and the need to enrich the types of columns was more urgent.

The football live broadcast column mentioned by Director Zhang earlier was an extremely bold attempt. The current plan has not yet been officially launched, because there is a bit of internal disagreement, and no one has made a decision and assumed responsibility.

Thinking of this, Zhang Yingyong's heart became hot.After pondering for a while, he asked a little uncertainly:

"Tai Li also feels that the audiences may not like to watch the columns produced by our insiders who have thought hard and worked behind closed doors, so I thought to go out more and have a look, chat with people from all walks of life, broaden their horizons, and maybe find some good ones. idea."

Taking advantage of the opportunity of music broadcast authorization cooperation, it is necessary to chat with young talents like Jin Shang and find out what young people think today.

After all, competitive sports is an exciting sport. Whether it is on or off the field, the main participants are young people, and the audience of sports channels must also be dominated by them.

"If you just suffer from lack of sources of inspiration and creativity, I have a few here, which can be referred to by Uncle Zhang..."

While talking, Jin Shang briefly introduced the models of several popular sports programs in his previous life memory.

Especially "Football Night" which mainly reports on domestic league matches, "World Football" which focuses on foreign dynamics, "Sports World" which is full of humanistic feelings, focuses on sports stars, taps bright spots, and promotes the spirit of competition, and "Sports World" which is both inspirational and interesting. Sexual confrontation challenge "Come on Champion" and so on.

When talking about the unique sports variety show "Come on Champion", Dai Yiqin unconsciously showed hope and joy on his face. Director Zhang and Nan Dabiao also looked at the middle-aged handsome guy who turned popular Eye.

The fame and image are suitable, the popularity of the audience, the choice of star artist and host, Dai Yiqin is indeed more suitable.

Of course, there are too many uncertainties in the future, and it is too early to talk about specific affairs.It's just the first time to deal with us, leave a good impression, and come back to seek further cooperation when necessary.

(End of this chapter)