this man is not calm

Chapter 498 A small test of one’s skills
Jin Shang usually does not attend the opening ceremony of a newly released movie. The company shoots so many movies every year, and the real big productions account for slightly more than one-third of the total number of films. It is considered good if there are more than three films with a box office of over 100 million yuan.

Xiao Jin is usually very busy and has no time to pay attention to it. He only checks when major projects are established.

The situation this time is a bit special. At the invitation of Planet Intelligence, the two large branches of the reorganized CSSC Power and CSSC Heavy Machinery jointly established a medium-sized vehicle design, manufacturing and research company - Jupiter Technology, to provide vehicle-machine systems and function upgrades and other services for my second uncle Zhang Hua's agricultural machinery. After completing the dispatch mission, the remaining R&D and production capabilities were used to establish a vehicle factory. After investing in and integrating a group of suppliers and assembly plants, it began to produce bicycles and motorcycles.

Relying on the existing sales channels, we can still sell some products, but the market share is very low.

Either don't do it, or if you do it, do it well.

Based on several existing models that sold well, a high-end heavy-duty light-hybrid motorcycle was developed. In order to promote it smoothly, a planned series of special effects blockbusters were strategically invested in advertising. The story prototype was a comic that combined mythology and science fiction features. A lot of manpower and material resources were spent on producing the visual effects blockbuster.

Generally speaking, it is still about justice and revenge, punishing evil and promoting good, which is similar to the Ghost Rider in Jin Shang's previous life, except that the ideological core and background are all oriental in nature.

When the poster of the protagonist riding a blazing alienated ghost-fire motorcycle appeared, it attracted the attention of many young people.

From the fourth quarter to the Lantern Festival next year, several blockbusters will be released one after another, bringing the ultimate enjoyment to the audience.

Jin Shang had already seen the finished film in advance and had no interest in watching it again. He said hello to a few familiar friends and left.

Several luxurious "Willow-fire" motorcycles were placed in prominent positions, attracting a lot of attention. Of course, the most important thing today was the promotion of the movie premiere.

As the protagonist, Dai Yiqun took photos with the advertising materials. After completing the first phase of work, she and the main creators answered everyone's questions at the press conference.

After the audience took their seats and the noise died down, Lao Dai and Da Biao prepared to give feedback after the screening, while Xiao Biao brought his new lover to the screening room to support the crowd, and the two of them whispered to each other from time to time.

"Why is that young handsome guy gone now?"

"Ashan? Don't you know him?"

"The founder of the band Xiao Ma Zha, the famous singer-songwriter Yuan Xiu, right? At first I thought I had made a mistake, but it turned out to be him. The little gift he sent was also very exquisite..."

It's not particularly valuable, but it's very thoughtful. It's obviously a good thing that can't be taken out in a short time, but it can be delivered in a short time, which is really not easy.

"It cannot be simply measured by the value of the thing. The act of him giving you a gift is more important..."

Nan Dalong explained in a complicated tone,
"To enter the real wealthy circle, you can't just be rich and famous. You need the approval of the core figures. Let's put it this way, without Ah Shang, Changdi Culture wouldn't be so smooth. With my and Da Biao's reputation, we can barely get in, but there may not be so many people who will buy into it..."

"So powerful? I saw that he didn't talk to many people. He just said hello and left..."

"Among the people here today, only our Nan brothers, Lao Dai, Zhang Wu and Mei Shuying are worthy of his further comments. An investment of tens of millions or a small project of one or two hundred million is not worth Ah Shang's special trip on the day of the Mid-Autumn Festival."

"Such an exaggeration is not what a musician should have, right? It seems that his original name, Jin Shang, represents a lot of power..."

"Don't listen to the self-boasting rumors of the four young masters and six young masters of the capital. The truly powerful ones will never let people outside the circle know about them. Knowing his existence and witnessing his true power means that you are barely qualified to take a ride with him."

Xiao Biao curled his lips in disdain. Although the Nan family was not a very important force, they had been the Huang family's follower for nearly six hundred years and had seen a lot of the world. They were not as good as the best, but more than enough than the worst. To this day, they were still very influential in certain fields.

Nan Xiaobiao, who is more active in thinking, is not like Nan Dabiao. He does not believe that the father and son of the Jin family are protected by some mysterious power and that they are destined to succeed. However, he also acknowledges that both of them are heroes of the time and have outstanding abilities, especially Jin Shang, who is so powerful that he is not like an ordinary person. Even novels dare not write about him in this way.

It was not until this time that the young girl with short hair, who had been a little absent-minded before, realized what she had overlooked.

"That means... I passed?"

"Don't spread nonsense about what you've seen and heard outside, and don't try to get close to them for benefits. It's already very difficult not to be kicked out of the core circle. There are many benefits, you'll know later..."

The channel of acquaintance itself represents many unclear and inexplicable interests.

At this moment, the movie played a wonderful clip. The handsome scene of the "Ghost Rider" played by Dai Yiqun riding a "Wilson's Fire" motorcycle won the audience's admiration.

"After the sequels of classic IPs such as "Drunken Master" and "Zhao Zilong", Lao Dai has opened up another 'track'. This is also a super 'fighting chicken' that can keep laying 'golden eggs'!"

Looking at the fans' reactions, Xiao Biao knew that this time it was successful again, and the careers of the Nan brothers had reached a new level.

After a few years, when the company has accumulated sufficient tangible and intangible assets, it can almost apply for listing.

On the other side, Dai Yiqun and Nan Dabiao, who were sitting among the main creators, were watching the big screen and observing the audience's reactions. When they saw that the situation in the theater was good, even better than they had hoped, they finally breathed a sigh of relief.

"Finally, I have lived up to your expectations."

Before the movie was released, most of the investment had been recovered through investment promotion and advertising placement, and the rest could be recovered through DVD and videotape channels, so the box office was almost pure profit.

The risks of this project itself are extremely small, and that is not what Nan Dabiao is worried about. Rather, this "customized" special effects blockbuster itself carries Jin Shang's strong personal will and is a "topic-based composition."

Box office and investment returns are secondary. Jin Shang values ​​the film's hot sales and exposure, publicity and promotion efficiency, and promotion capabilities more.

The additional attributes endowed by cultural products themselves depend on the scope of their dissemination. In Jin Shang's words, it is part of the traffic economy. The subsequent celebrity strategy is just a monetization outlet specially created for the rampant traffic.

Only "success" at a critical moment can prove the value of the Nan brothers. Otherwise, forcing the shares on Jin Shang may not necessarily win him over.

In an era when it is unknown whether the domestic annual box office can exceed 2 billion, it is unrealistic to expect a billionaire to attach great importance to the film and television industry. Only added value and extra gains are what the Jin father and son value.

If Changdi Culture cannot play the role of "the vanguard of cultural undertakings", its value in Jinshang's business landscape may not be as great as that of the Beijing North United Football Team or the Jingxi Metropolis Daily. "Mr. Nan is overthinking. With the strength of our peers in the industry, we are unique in the film and television industry. In terms of business capabilities, we can hardly find any rivals."

"You can't say that. It's a bit too much."

Nan Dabiao was reserved in words, but in his heart he actually agreed with Dai Yiqin's words.
"It was just a small test before, but this time we're going for a big one. If the result is outstanding, it will be easier to attract investment for similar films in the future."

Luxury cars, alcohol, jewelry, branded clothing and electronic products, etc., each one more lavish than the other, are the main sponsors of film and television dramas. It is not that there was no such cooperation in the past, but it was mainly concentrated on TV dramas, free signals, and anyone can watch;
It’s not the same with movies, you have to pay to enter and watch them.

However, the movie-watching group is a very high-quality customer. They have money, free time, energy and interest, and they all have strong spending power.

If we want to retain these high-quality customers, Changdi Culture plays a big role. But if the Nan brothers are not helpful, Jinxi Culture also has the ability to produce cultural products and its channel construction level is not bad.

In order to have more bargaining chips in his hand, Nan Dabiao tried his best and spent nearly three years to expand and strengthen the publicity and distribution and theater chains, becoming an important new force in the domestic film and television industry. It was not easy at all.

However, a business of this size can at best produce a listed company with a market value of less than 1 billion yuan, which is not even enough to generate the annual rental income from the used car trading market of Jin Shang's personal asset management company.

As for the speed of making money in the financial market, Nan Dabiao didn't even dare to imagine it.

After overcoming last year’s liquidity crisis, Jin Shang’s personal assets experienced explosive growth.

In private chats, Jin Shang revealed that it is almost impossible to find trading counterparties in the domestic stock market, futures market and bond market, and the only way is to passively diversify assets and gradually shift to the foreign exchange market and international bulk trading market.

Securitization transactions themselves do not generate any actual value. Every penny you earn is a loss for others.

If the counterparty is an insatiable retail investor, hot money, big investor, foreign capital or private equity, it doesn't matter if they are "cheated" by Jin Shang. It's just bad luck for them and they should accept the loss.

However, as the transaction amount continues to expand, the counterparties can only be large public funds, provident funds, social security and large capital strategic investors and traders. If you are really ruthless, you will probably be invited to have tea.

In the past, it was like a little mouse in the rainforest, whose coming and going had little impact. Now it has become an adult elephant, and its every move has a huge impact, so we must be careful.

There are some things that Jin Shang can no longer do in his current position.

It is more troublesome and risky to reap profits in the international market, but the market capacity is large and there is enough money for Jinshang to maneuver in it.

The speed of making money and the rate of return in the international market have declined significantly as risk control has become stricter.

In addition, the international business and import and export surpluses of Jinxi Culture and its subsidiaries have continued to increase, and many of them have not even been converted into RMB but have been used directly. A large part of them has been used to import high-quality coal, pulp, LNG (liquefied natural gas), soybeans, palm oil, feed and crude oil.

The import and export business of the commercial entities currently controlled by Jin Shang ranks among the best in the entire North China region, even surpassing many large state-owned enterprises. Among them, MP3s, refrigerators, color TVs, ships, machinery spare parts, Chinese medicinal materials and wine and beverages driven by cross-border trade and e-commerce have the strongest foreign exchange earning capabilities.

Then, cultural and creative products dominated by novels, comics, and film and television dramas began to go abroad frequently, and their capabilities in copyright operation, business development, and traffic monetization became increasingly stronger.

If you earn so much foreign currency but don't use it, it would be a waste to keep it in your account. Part of it can be invested in financial products to preserve and increase its value, and part of it can be directly turned into basic raw materials for import.

In short, Jin Shang’s business has grown so big, if the Nan brothers want to continue to maintain their top position in the “circle of friends”, it may not be enough to rely solely on past friendships.

Let’s not talk about other things for now as they are too far away. We should just do the things that have been asked of us at hand, okay?
Halfway through the film, Dai Yiqun had put her worries to rest.

"We just need to do our own thing, and as for the future... Shang is a very smart person, he will not ignore everyone's efforts. For this movie, we really tried our best. The time was too tight, but it's good to see it like this."

"I know!"

Nan Dabiao seemed to be talking to himself, and he tried to convince himself.
"Mild hybrid motorcycles... are just the first step. You have also seen the engineering prototypes in the park, right? The experiment has been going on for half a year, and the super hybrid is not yet mature in the field of family cars. The start optimization, acceleration assistance and kinetic energy recovery of heavy trucks are already good. The freight trucks with the Jinxi Mall logo painted on the body are all using them. In comparison, biodiesel, green energy and electrification are all superficial things. It is difficult to achieve economic benefits within ten years..."

Even Changdi Culture has purchased a batch of extended-range, dual-fuel, hybrid and flexible-fuel vehicles. Although they are a bit expensive, there is a special team responsible for tracking after-sales. The trial results are very good and most of them meet the requirements.

According to the planned schedule, the first generation of models will have small-scale trial production next year. It is very likely to be outsourced, but it is also very good.

By taking the path of green, environmentally friendly, high-end models, we have avoided the track of domestic cars and joint venture cars from the very beginning.

The heavy motorcycle product line is more like a platform for experimenting with new range extenders and lithium iron phosphate power batteries. Once proven to be reliable, it will be a foreseeable market with a value of hundreds of billions or even trillions of dollars.

Look at how Planet Intelligent Manufacturing is selling PHS and feature phones. They are making a lot of money from repairs, battery replacements and screen replacements. If they can open up the entire production line of power batteries from raw materials, production, processing, repair and after-sales to waste recycling and reuse, that would be amazing.

It is said that the new generation of game consoles, mobile phones and PHS, as well as electronic products such as radios, learning machines and MP3s, will try to be equipped with new lithium iron phosphate batteries.

“Science and technology and culture are the most insurmountable moats.”

After exchanging a glance with Dai Yiqin, Nan Dabiao sighed in admiration and said,
"Ashan is now very wealthy, and he can afford to pay for the occasional mistakes."

"When my car endorsement contract expires, let's see if Ashan has any needs?"

"How many years left? It will expire at the beginning of next year..."

"That's just right!"

Thinking about the industrial layout of the Huang family in Beijing and the news he had heard, it was said that they had already made arrangements in the automotive field, and they were a very close "prospective son-in-law". Were they going to work together to tap into the domestic market, or would they compete with each other and trip each other up?
"This is getting more and more interesting. It's a tradition in my family that after placing a bet, you have to stand firm. Anyway... there's no place for us over there..."

(End of this chapter)