this man is not calm

Chapter 499: The trend is hard to change
As for the family affairs of the Jin family father and son and "Jiangxia Huang", Nan Dabiao and Nan Dalong uphold the "glorious tradition" of their ancestors for hundreds of years and do not interfere in what they should turn a blind eye to. They must do their best to complete the tasks assigned by the master.

The reason why Jin Shi didn't have a good time in his early years was not because he had problems with his abilities, but because the "burden" passed down from his ancestors was a bit heavy and he couldn't carry it lightly. In addition, the marriages of two or three generations in a row were not harmonious, which led to a series of major problems.

A harmonious family is the foundation of all success. If a family is quarrelsome and cannot reconcile, then there is naturally no way to revive the family business and bring honor to the family.

In the past few years, things have gotten much better, especially after Jin Shang grew up. The family's focus began to shift to the next generation. The family had fewer and fewer ties with the Huang family, and the legacy burden became lighter and lighter. The quantitative change turned into qualitative change. Jin Shang, who had broken free from the shackles, not only achieved great success in his career, but also "sucked blood" from the Huang family's industry. Many jealous distant relatives wanted to come and make a living, but were stopped by Lao Jin.

If one generation doesn’t have the surname Huang, and two generations don’t have the surname Huang, by the third generation, who will recognize those aunts and uncles who come to the door under various pretexts?
At this point, the Jin father and son still have requests to make to Huang Zhengkuo, but it is not much. On the contrary, Old Huang will ask more of the Jin father and son in the future.

Things change over time, and there is no family that will remain standing forever. Xian Guizhen and her children and grandchildren, who were forced to leave, were much more successful than their relatives who stayed under Huang Zhengkuo's protection and fought for power.

The current film industry is only a relatively important business under Jin Shang, but it does not affect one of the core "territories".

Movies are cultural commodities with strong artistic elements. The "moat" is not very wide, but it is deep enough. The threshold is a bit high, and it is difficult to cross it at present, but it may be much lower in the future.

What’s even more rare is that the film industry is related to many offline businesses and has a lot of overlap with online businesses.

In the Internet information age, there are not many industries that can connect online and offline at the same time and promote development together.

Cultural products naturally need communication channels to spread their influence, and the network, which transcends time and space, is the most suitable tool for promotion.

As the movie was coming to an end, Dai Yiqun, the director, and the producer invited the main creative team to come on stage and interact with the audience. Naturally, they were busy with promotions afterwards. The film's promotion of the products with embedded advertisements, especially the "Ghost Fire Motorcycle" with many cool close-up shots, was really exaggerated.

The next few months, until after the Spring Festival, will be a good time for this newly released motorcycle to sell well.

Putting this matter aside for the time being, Jin Shang hurried back to meet with his fiancée Li Xuan's family and arranged for relatives and friends to rest, play and travel. For three consecutive days, all their food, clothing, housing and transportation were arranged.

This was a close-up acquaintance between the close relatives of both sides. Most of Jin Shang's aunts, uncles, and several cousins ​​came. There were obviously more relatives on Li Xuan's side, and there were quite a few children of the next generation, and it was very noisy.

Mei Wenlong, who just entered junior high school, acted as the "host" and took a group of children of similar age to play games, play video games, buy snacks, and have a lot of fun.

The bigger one, with Zhang Yunluan and others hanging out together, doesn't seem boring either.

As for Jin Shi and Mei Xinghong, they need to discuss the specific wedding date and arrangements for next year with Cao Heng and Li Jinghua.

After the deal was reached, the two companies proceeded according to the specific procedures.

For a young man from an aristocratic family like Jin Shang, a wedding is a very troublesome matter. However, around the turn of the millennium, many of the red tape had disappeared, and what remained was not as entangled in various meaningless formalities as in ancient times.

Even so, there are still many things to do in advance. Among them, the old butler Bian Luming has the heaviest task. He has to step forward in many things. While taking care of the daily life of the whole family, he also has to deal with many external affairs. He is extremely busy.

Now that Lao Bian is old, he doesn't have as much energy as before. Fortunately, Que Sheng and Gui Feng share the tasks, and they have recruited a few reliable young people from their hometown to help, so they are finally able to manage it.

The top priority at the moment is the living decoration and layout of the 6,000-square-meter house as the new home. It will be the main residence of Jin Shang and Li Xuan in the future, so it cannot be neglected. The hot spring villa in the south will be their private residence.

There is also a super large flat of nearly 1,300 square meters that was purchased not long ago in the city center. The house was just delivered and the home decoration plan is still under design. It will serve as a temporary residence and a place for entertaining guests and external socializing.

The year before last, my second aunt bought a luxury house of more than 400 square meters. After my cousin Zhang Yunying's blind date was initially confirmed, she bought another large flat of more than 600 square meters, which is considered a very good house.

This super-large luxury housing project is the first large-scale project led from start to finish by my second uncle Mei Yingnian after he entered the Beijing real estate industry. The industry was not optimistic about it at first, believing that its customer positioning and needs were deviated. However, after it was launched, it was shocked by the sudden rush of buying.

Facts have proved that the high-end luxury housing market in Beijing, which concentrates the demand of the entire capital and even the whole country, is far larger than everyone imagined.

There are so many "new rich groups" with strong consumption demands, especially for high-quality properties in popular locations in the capital. No matter how expensive they are, there are people who want them and the supply is in short supply.

If you don't make reservations in advance, it's hard to say whether you can buy what you want. Of course, after Jin Shang bought a property there, his name was often used as a publicity gimmick, attracting many wealthy people to pay money to buy it.

My second uncle's real estate business is booming, and the money he invested in it can more or less make some profit. The corresponding properties, housekeeping, childcare, private primary and secondary schools, vocational education, and chain supermarkets are also developing on a fast track.

Since the beginning of this year, the asset management business of Jinxi Culture and Personal Investment Company has become increasingly large. Jin Shang has also spent a lot of energy to manage it. The secretary's office and advisory team have continued to expand to meet the demand.

The preparations for next year's wedding are also spending money like water. The funds in my personal account are constantly expanding, and there is not much use for them to be left there. I have not done any tax evasion and have paid the full amount. The rate of wealth growth has not only not slowed down, but is accelerating.

Sometimes Jin Shang couldn't help but sigh that "The Richest Tomato" was still too conservative. Although Wang Duoyu had many funny moments, compared with the real top rich people, it was really nothing.
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It is November now, and the year 1998 is almost coming to an end. The 1st is Halloween. For Oriental people, this holiday is actually not a big deal. At the end of the 20th century, China began to pay attention to foreign holidays, not because of any recognition of them, but because young people need to find an opportunity to get together and have some fun.

After being busy for almost a whole year, everyone is almost tired. In November and December, the weather starts to get cooler and the workers begin to look forward to the New Year. Unfortunately, there are no national holidays in these two months, which is really a bit boring.

After searching for a long time, we found that Western festivals concentrated at the end of the year, such as Halloween, Thanksgiving and Christmas, began to come into everyone's attention.

Most of the Chinese who join in the fun probably can't explain the origins of these festivals, nor do they know how the Europeans and Americans celebrate them, but that doesn't stop businesses from turning them into marketing gimmicks to attract consumers to shop. Jinxi Culture doesn't want to join in the fun. Online marketing is slightly different from offline business models. Throughout November, only the beginning of winter did it have a small promotion, mainly focusing on the brand flagship store and group buying business of Jinxi Mall, and then the Jinxi game that was heavily promoted to attract people.

Internet cafes, entertainment venues that have only been around for three years, have had a revolutionary impact on improving the domestic Internet business environment.

According to statistics, the number of Internet-connected computers in China is just over 1.1 million. Some data also say that the number exceeds 1.3 million. In any case, it is around this level.

However, the large-scale online game "Fengshen" under Jinxi Games has more than 2.6 million active accounts after deduplication, the total number of registrations has exceeded the 5 million mark, and the peak number of online users is close to 500,000.

From this set of data, we can see that the current networked computers are basically mainly in Internet cafes. One computer radiates to many netizens, and a large proportion of them are electronic game users. If it were not for the current high broadband fees and hourly Internet access charges, I am afraid this data would be even higher.

When he got the data prediction and analysis results, Jin Shang couldn't help but sigh that ordinary people of this era have too few ways to entertain themselves in their spare time, cultural and creative products are very scarce, and there is a serious shortage of "spiritual food", which leads to exaggerated popularity of slightly outstanding works after they go viral.

Especially young people who love new things and like to follow trends naturally become fans of online games.

Judging by the popular discourse among today’s teenage student population, you may not like playing “Fengshen”, but if you know nothing about it, you may not even have a chance to interrupt.

As of November 1, the total profit of the "Fengshen" game was 399 million. This earning ability in the first year of operation has far exceeded Jin Shang's expectations.

Although Jinxi Games' profitability is much lower than that of Xiaolingtong, MP3 and the magazine "Zhiyin Zatan", and its revenue is far behind Jinxi Mall, and it is even more incomparable with the financial investment led by Jinshang, the influence of cultural products is immeasurable, and the ability to monetize a large number of IPs derived from this has been greatly enhanced.

The movie related to Erlang Shen, a blockbuster movie led by the Nan brothers, has already started shooting. If it can be released by the end of next year, it will be a great boon to the entire "Fengshen" series of cultural and creative works.

So far, the direct profits from novels, comics, game peripherals, toy development and image licensing have exceeded 650 million yuan, which is more profitable than the platform operation of the "Fengshen" game. The theme park project jointly developed by Jin Shang and Mei Yingnian has repeatedly increased investment. The Empress Xiao River, not far to the southeast of the capital of Jinxi Mall, is the earliest artificial canal in the capital, with a history of more than a thousand years. The first Jinxi Park is located there.

The planning for surrounding tourist resorts, villa areas and large-scale film and television cities is getting bigger and bigger. The total investment has now exceeded 12.6 billion yuan. The first phase of the 2.3 billion yuan project has been in progress for more than half a year and has attracted countless stakeholders.

In Jin Shang's words, it would be a pity to develop real estate just to build a few office buildings, buy a batch of commercial housing, or play some financial leverage tricks to cash out. If you have the ability, you have to play bigger.

If you want to build, you have to build a city.

If they don't take advantage of the booming development of the capital in recent years and the good opportunity to make a big move, there will be no chance for Mei Yingnian and Jin Shang, the uncle and nephew.

The layout of the central urban area has long been determined, leaving little room for intervention. Only in the remote urban areas and suburbs are there still many "gaps" waiting to be filled.

The investment in wind power and photovoltaic projects, pumped storage power stations, super-large sewage treatment centers, urban domestic waste recycling and reuse plants, biomass-coupled "green alcohol" production bases, wetland park resorts, suburban vegetable farms and supporting factories, residential areas, and living facilities around the Huangling Reservoir are almost comparable. It is not an exaggeration to say that a small city in the suburbs has really been built.

Twenty years later, the investment amount might not be able to increase fifty times. But now, it is still within the affordability of Jin Shang and Mei Yingnian.

In addition, the foreign exchange earned from cross-border trade, in addition to a portion of it being used to maintain the operation of overseas branches, a large portion is turned into imported oil, natural gas and coal. While the international prices of fossil energy are ridiculously low, it is better to quickly buy a batch.

The large gas storage tanks, oil storage barges and bulk cargo warehouses in Dongying and Jiaoao were gradually filled up, and the price increase also made Jinxi Culture a lot of money.

With the advancement of various tasks, the preparations for the commodity trading market are gradually coming to an end.

Regardless of whether it is good or not, let's open the market first. It is expected that the market will officially open on the first trading day after New Year's Day next year, and will launch more than 50 bulk commodities such as gasoline, diesel, rapeseed oil, palm oil, natural gas, methanol, dimethyl ether, rice, wheat, apples, alcohol, soybeans, eggs, logs and peanuts, which can barely control the channels.

Compared with the dozens of large and small trading markets in the country, it may seem inconspicuous, but the major shareholders are very powerful. Jin Shang also hopes to further increase its domestic influence through it.

November 9th is another Monday. The Beginning of Winter promotion that started on Saturday has basically come to an end. According to the news from Jinxi Mall, a total of 1.7 billion yuan of goods were sold during the two and a half days of activities, plus group purchases and offline sales through various channels. Most of the leftover goods at the end of the year have been sold out, and the inventory pressure has been reduced a lot.

After three years of operation, the channels in North China, Jiaodong Peninsula, East China and Central China have been basically opened up, and the offline distribution channels are still relatively smooth. In particular, the commissioning of a large number of operating vehicles has greatly alleviated the shortcomings of insufficient transportation capacity.

In addition, the point card discount campaign launched by Jinxi Game Platform also sold nearly 110 million in one go, which really surprised and delighted Jin Shang.

Nowadays, online game players are really a group of fanatics. Many of them take advantage of the low prices to stock up on game cards for more than three months. In addition, the upgraded game props trading platform and token exchange for game card coupons are also on the right track, and Jinxi Payment has also taken root in the hearts of the first generation of netizens.

Putting aside the relevant reports submitted by various departments, Jin Shang looked at a notice in his hand regarding the "Promotion of green and low-carbon energy and the reduction and exemption of fuel transaction tax, vehicle and vessel tax, public parking fees, transit fees on some expressways and waters, and road maintenance fees for related vehicles and vessels", and was really a little shocked.

The preferential measures in new energy-related fields such as natural gas, green alcohol, green ammonia, electric vehicles, wind power and photovoltaics are really hard to believe.

The core keyword is "reducing dependence on fossil energy, especially crude oil", and the initiative to reduce imports and ease demand pressure is not concealed at all.

As the World Trade Organization becomes more mature, international trade becomes more frequent, and the global division of labor has matured, the domestic production end has begun to exert its strength, indirectly pushing up the prices of various raw materials, especially fossil energy.

Even though the price of crude oil has only increased by six dollars (purchasing power analogy), in mid-1995, it was just over nine dollars, and now it has exceeded fifteen dollars. The increase in three years is close to seventy percent, which is really unbearable.

(End of this chapter)