this man is not calm

Chapter 50
After most start-ups are successful, the growing companies will either become investment companies that only know how to "buy, buy, buy" or become financial companies that are retreats.

Mature Internet companies have natural advantages in this regard, with huge eyeball effects and traffic scale. As long as they can find a suitable monetization method, making money is too easy.

Referring to the experience of the previous life, one can easily come to the conclusion that making good use of massive amounts of data and accurately placing micro-loans is the fastest, easiest, and most troublesome way to get money.

Jinshang’s Jinxi culture is far from being able to ask for whatever it wants. If you see something good, you can buy it without hesitation. However, it does not prevent you from taking advantage of the first-mover advantage and having relatively abundant cash flow conditions to sell some promising projects. buy it.

Of course, this matter won't be done in a short while, and whether it can be done depends on whether others think highly of Jinxi Culture, a small temple.

After today's important tasks were over, Jin Shang and Li Xuan made a phone call and learned that she was shopping with her mother and grandfather, so she didn't bother her anymore, and only made an appointment to meet at the graduation ceremony the day after tomorrow.

Before leaving get off work, I checked the layout of the website again and asked "Goldfinger" to confirm it. After I didn't have any bad premonitions, I was a little relieved.

"Now is not the time to use all your trump cards, you have to hold your breath!" 』

After taking a few sips of tea, Jin Shang turned off the computer contentedly, and after tidying up the office, he was ready to leave work.

Before going home, Jin Shang came to the stadium again. The training of the Shaoxing Lanting football team has ended, and the stadium maintenance staff is cleaning.

After Jin Shang greeted a few familiar faces, he walked up to the stands that hadn't been fully repaired.

According to the plan, during the summer break period of more than a month, the cooperative chamber of commerce will try its best to repair the guardrails and isolation belts. The damaged stands are indeed too unsightly. After all, it is a historical building with more than 100 years. Once the maintenance is not timely, the aging speed will be extremely fast.

"Oh, it's all money!"

Jin Shang, who was slightly sighing, couldn't help showing a painful expression.

Several other blocks that are frequently used have been looked after, trying to maintain a minimum normal operation of the stadium.

It's okay in the low-level leagues, but it's obviously not enough if it's promoted to the first ugly group next year.

If the turf of the stadium is pitted and the stands are dilapidated, and the TV broadcast presents this shabby appearance to the national audience, it will also severely damage the image of the football club.

The superficial work is not done well, how to get friends who are interested in sponsoring to pay for advertising?

After nearly two months of intermittent renovations, the dilapidated stands are now looking a little better. The seats have been updated by half, facing the sun and areas that may dazzle the eyes, and a simple sunshade has been installed.

Looking at it now, it seems a bit messy and unremarkable. The stadium Jin Shang envisioned is an important publicity platform.

For example, the corner of the aisle, the back of the seat, the signage, and even the bulletin board display area to enhance the atmosphere, all have the promotion of Jinxi Culture.

The billboards around the stadium have also been replaced with electronic screens, with more advertising spaces and more income.

After a series of tricks, it still can't cover the big investment in a short time, but it can also "recover blood" a lot.

While sparing no effort to advertise Jinxi Culture, we cannot ignore the development of the high-quality platform of football clubs. This is an excellent amplifier of influence. The stronger you are, the more bonuses you get. Fishing in a dry marsh, let alone let it go to waste.

Last month, Jin Shang invited a professional designer to visit the site and inquired about the modernization of the stadium.

In general, the scale of this stadium is obviously beyond the standard given the current demand.If it is completely refurbished, adding a roof, adding functional areas, reorganizing the stands, rearranging seats, etc., the limit state should be able to accommodate 11 people.

Of course, 11 people is definitely too exaggerated. Jin Shang’s best idea should be a full house of 9 people. An average of [-] people on a match day would be pretty good.

When the budget was brought up, Jin Shang had to temporarily put the grand plan on hold.

According to a preliminary assessment, it will take two years to rebuild a professional football field with 9 people, and the budget will be close to [-] million yuan. This is simply not something the Jin family can afford.

At present, we can only make do with it. After the initial repairs, there should be 50.00 seats in the second half of the year, and the game day income will increase by [-]%. Fifteen thousand tickets should be enough within a few years.

There are not many domestic professional football stadiums that can accommodate [-] fans to enter the stadium to watch the game, and they are basically around [-].

The comprehensive stadium has a little more space and covers a larger area, and it is easier for 7 to [-] people to enter the stadium at the same time.

If everything goes well, an average of 5 to [-] people will see Jinxi Culture’s website advertisement on each home game day. If there is a TV broadcast, the audience will be multiplied several times, or even ten times.

Most of them are fans, and they naturally have an affinity for "Northern United", and the conversion rate should not be low.

Jin Shang is very fortunate that his father has such an excellent platform. As long as he maintains this basic base, takes root in the Kinki area, can advance and retreat, and catch a free ride of the times, he will be able to get twice the result with half the effort and grow stronger.

Even if the company is not as good as its peers in business competition, it will not decline to the point of decline. If the price is increased several times and then sold, it can also earn back the investment with profits and firmly grasp the opportunity for a comeback.

After a hasty inspection, and after confirming that the progress was smooth, Jin Shang drove home contentedly.

……

At 08:30 the next morning, Jin Shang came to the company on time, and the employees had already started a busy day of work.

The new version of the website has been successfully launched. Although there is no online comment interaction function, there is also a user message board where you can put forward suggestions for rectification.

The revision time is at 08:30 this morning, so netizens who stay up late can get used to it first. At [-]:[-], the employees go to work, and then update [-] new messages in one breath.

It really made the "poisoning" deeper, and netizens who were a little bit accustomed to "surfing" on the Internet were greatly surprised.

After logging into the backstage, Jin Shang couldn't help but smile when he saw the increasing number of hits. He looked through the message feedback area, and there were mostly positive comments.

Later, Jin Shang finished handling the daily official documents quickly, and was going to ask Uncle Zheng about the negotiation with the school. By the way, he went to the talent market together in the afternoon to see the recruitment situation on site.

At this moment, Wang Yan, the editor-in-chief of "Miscellaneous Talk" knocked on the door and walked in.

"Mr. Jin, I ordered yesterday. I have already screened the readers' letters and replies. Would you like to take a look?"

"It's pretty fast, not bad! I won't read it, just hand it over to the technical team to upload."

"That's good."

It seems that coming here is not just to report work, Wang Yan pondered for a while, sat down across the desk,

"Mr. Jin, I'm a little confused and want to talk to you..."

"Uh?"

This "Jingpiao" eldest sister has been working hard for more than three months. When she seldom slacks off, she has fulfilled her boss's orders to the letter. It is the first time that she has had an in-depth discussion with Jin Shang.
"Please say, you're welcome."

"Regarding "Miscellaneous Talk", it is almost on the right track now, and it can continue to operate normally by filling vacant positions step by step. However, regarding the production of online content, I feel a little bit wrong."

"What's the problem?"

"This reader's reply, in essence, is not an interaction, but a secondary creation of the content?"

Indeed, interaction is only when there is back and forth. Although the email is sent via cable, the initiative is completely in the hands of Jinxi Culture.Whether it is the essence of the magazine, or the online reply display, it is essentially the same thing.

Seeing that Jin Shang was thinking, Wang Yan continued to explain:
"In the past, a common practice in our industry was to screen some valuable letters from readers, and then reply to them separately and communicate in private. Because letters are relatively private, and it is not necessarily illegal to open them without permission, but it is moral. There are flaws. It's like two people whispering in private, and one of them publicizes the content..."

Even if Jin Shang ordered it to be published, it would not be appropriate to hide his real name and other information that might reveal his identity.

Some people are pleased that their letters are answered, and others are offended.

"Private issues."

Jin Shang hesitated.

Indeed, before the birth of the Internet, society was operating in a very mature state, with its own set of effective moral frameworks that everyone recognized.

But it is different in the Internet industry. At present, it only involves privacy. In the future, there will be a series of ethical risks such as data ownership, security issues, big data, and artificial intelligence.

To put it bluntly, if the letter-writer sued because his letter was made public, Jinxi Culture would have to apologize.

"It's true... I didn't think carefully."

At this point, Jin Shang instantly understood why Internet companies in his previous life had to register accounts and sign a series of authorization agreements and disclaimers before allowing netizens to post comments and reply and interact, so as to avoid the legal risks of the website.

In essence, the nature of this matter is as annoying as two people chatting privately, but the content is screenshotted and posted on Moments.

Do you think that if you type a code and hide your name, no one will recognize it?

That's not how it works!

The moral and legal risks online and offline are inconsistent, and cannot be "transported" casually.

In an instant, many thoughts surfaced in my mind, which were immediately suppressed one by one, and finally I made up my mind.

"It's come to this point, and it's impossible to give up. You still have to post it, but you have to make a note. If someone feels offended, you can contact the company directly to delete it. You should apologize, you should apologize, even if you resort to We don't shy away from the law."

If you make a mistake, you must admit it, and if you know your mistake, you must correct it.When you are beaten, you must stand at attention and dare to act!
Internet business, really can not be too honest.Do not do things that violate the law and discipline, but if you are bound by the rules and regulations of reality, you dare not do this, and you are afraid of that, and you can't do anything.

"Since Xiao Jin always insists, then I will do it."

"Well! Sister Wang has experience in this industry. If there is anything inappropriate in the company, you can feel free to mention it. Most of the management are young people, and they may not know much about the rules of the industry. Everyone needs to remind each other..."

Wang Yan smiled kindly, nodded in agreement, and then backed out.

Jin Shang immediately dialed the phone and asked Liu Yanqing to prepare for an update.

A few minutes later, Jin Shang, who put down the microphone, flipped through the homepage of Northern United Online with the mouse, secretly feeling emotional.

At first glance, it looks like a composite of the late Yahoo and an integrated portal.

Not to mention the page navigation and on-site information distribution developed on the basis of the four traditional portals. Similar to Yahoo’s on-site search and external link sharing, there is nothing substantial at present.

Although Yahoo was generally regarded as the starting point of the portal website in previous lives, in Jin Shang’s view, it is at best a big navigation industry, and the links on the homepage are all classified outsourced websites. Entering keywords to search will only display the closest ones. Links to webpages, not a bunch of snapshots that are sorted and siftable.

Technical content?
About zero!

Website links are entered manually, and the so-called search is just a decoration.

As for the revenue of the website, it is completely profitable by selling the location of the link on the homepage to other websites.

In a certain period of time, Yahoo's model of gaining popularity on the Internet and then making a living by selling advertisements can suppress traditional comprehensive portal websites.It also took advantage of its early appearance, relying on the fact that netizens are not mature enough and need portal navigation to "lead the way" to enjoy the advantages of surfing the Internet.

When search engines such as Google and Baidu are born, it is not surprising that they are instantly killed and turned into scum.

You can learn a lot about how Yahoo got rich, but relying on advertising to maintain it is tantamount to trying to get a fish out of a tree.

Jin Shang has already planned the specific steps.

The first step is to watch whatever the website posts, which is a completely unilateral content instilling model.

Currently, Jinxi Culture stays here and can go further, but it is held back by Jin Shang.

The second step is to publish the website, interact with netizens, and even discuss and exchange among netizens, which is equivalent to throwing out topics to attract the attention of interested people.

The third part is the most critical, allowing netizens to become protagonists, post their own opinions, and interact with other netizens. The website only provides a platform for discussion, and serves as a supervisory and normative function.

This is a typical social self-media model.

Jin Shang did not fully develop the potential of the current software and hardware for the comprehensive portal website that was revised and launched this time—Northern United Online, but had other plans.

Since it was previously affirmed that Jingcheng Technology Co., Ltd.'s practice of eating alone is not advisable, Jin Shang will naturally not let Jinxi Culture repeat the same mistakes.

"A flower blooming alone is not spring, but a hundred flowers blooming together makes the garden full of spring!"No matter how hard I try, it is impossible to promote the development of the Internet industry by myself, and more people must work together! 』

Without the backdrop of the spring scenery all over the garden, how can it show the uniqueness of Jinxi Culture, a wall of red apricots?
(End of this chapter)