this man is not calm

Chapter 511 Everything happens for a reason
In the first year of holding this kind of annual meeting-like festive event, Jin Shang thought about formalizing it and then gradually making it a major signature feature of the group company.

In essence, it is a team-building activity organized by Jinxi Culture and its friendly companies. It was quite lively in previous years. It was held in advance, edited, and recorded and broadcast on the afternoon of New Year's Eve. It had a mediocre influence and was in the first batch among a large number of concurrent programs, but it was not particularly outstanding.

The main reason is that the backing is not strong enough. It is jointly organized by a large number of entrepreneurs and chambers of commerce, and there is no official endorsement, so its authority is naturally far behind.

Despite these disadvantages, the Spring Festival Gala is still held year after year and receives considerable attention.

For Jin Shang and Mei Yingnian, the past 1998 could only be considered a good year, but compared with many of their peers in the business world, it could indeed be called a "good harvest."

On the premise of having a good foundation, they invested heavily in "doing big things" and launched a massive publicity campaign, not only to promote Jinxi Mall, but also Minxing Bank, Xinghai Plaza, hybrid new energy vehicles, laptops, PHS, game consoles, mobile phones, MP3 players and Jinxi Video and other products all needed advertising. Even Lao Jin's chain businesses such as Uniqlo and Yuanqilou bought several good locations for publicity.

Since it will not be broadcast on New Year’s Eve but live broadcast, time is very important.

Instead of grabbing the huge traffic on New Year’s Eve and the Spring Festival, it is better to create one on your own. After all, Xiaolingtong Interactive will have a strong appearance on the Spring Festival Gala.

After a round of selection, I finally decided on the Northern Little New Year (the 23rd day of the 12th lunar month, one day earlier than the Southern Little New Year), which ends at 8pm that night and ends at 12:30am the next morning.

It certainly cannot compete with the Spring Festival Gala on New Year’s Eve, and it’s a bit useless at other times. It also has to compete with a large number of homogeneous programs, which is a bit uneconomical.

However, the "Little New Year" is a commonly accepted solar term. Although there are slight differences between the north and the south, and eating dumplings, drinking chicken soup or making rice cakes are not exactly the same, they are generally the same.

For urban workers, the Little New Year is like a signal, and those who have gone out to make a living are preparing to go home for the New Year. Companies of all sizes also enter holiday mode, some take holidays, some take time off, as their hearts are elsewhere.

Like in previous years, Jinxi Culture contacted Beijing Railway one month in advance to purchase train tickets for its employees in groups to eliminate their worries.

After the arrangements were almost completed, employees who lived far away from home began to return home one after another. By the time the Chinese New Year was approaching, one-third of Jinxi Culture's non-local employees had already taken vacation or were preparing to return home.

The last large-scale event before the Spring Festival is the Spring Festival Gala and the promotion of Jinxi Mall. Starting at 8 pm on February 7 (the day before the Chinese New Year), the most powerful promotional shopping event since the company was founded will be launched as scheduled and end at 8 pm on the 10th. A series of linkages such as ticket issuance, data center, server units, website maintenance, after-sales customer service, logistics distribution, installation and maintenance, and offline life are ready to go.

After the big promotion is over, warehousing and logistics will stop shipping and prepare for the New Year holiday, but orders will still continue to be accepted, but delivery will have to wait until after the New Year because regular promotions and sporadic small-scale marketing will continue until the Lantern Festival.

The overall extent of the discount is not yet known, but the actual amount of money invested may exceed 500 million.

Before the gross profit of a year has even warmed up, the principal and interest have been multiplied again. Subsidies are one aspect, and the reorganization of the warehousing and logistics system is another.

There is no need for e-commerce to make a profit before it becomes a big success. When you are not short of money, it is much more valuable to make less money and strive for more traffic and users than to make a dry profit. There is no need to rush to collect the "three melons and two dates" in front of you, you should take a long-term view.

It is more reliable to build a moat in advance.

Last Friday, Jin Shang attended several meetings, the most important of which was organized by the Ministry of Industry and Information Technology. The issues concerning energy security, coal and oil imports, local deep processing, coal chemical industry and rare earth smelting were what Jin Shang was most concerned about.

The above steps in the recognition of environmental protection and new energy are even more advanced than Jin Shang expected.

Before the closed-door meeting, Jin Shang was invited to a small meeting with Professors Deng Zhongliang and Zhang Shude from his alma mater. An unfamiliar director who came with two secretaries holding small notebooks asked him many questions.

I gave a brief introduction to fuel cells, green electricity and new energy, and the transformation from traditional fossil energy from a professional and academic perspective, especially the automotive electrification that Jinshang has begun to engage in. In terms of decision-making, I would like to hear how entrepreneurs view this issue from a market perspective.

Surprisingly, the only one that has been confirmed to have large-scale application scenarios at the industrial chain level is liquid ammonia.

To be more specific, the combustion of coal mixed with ammonia will be promoted first in boilers, power generation and steel smelting, while marine fuel substitution, liquid ammonia internal combustion engines and ammonia-hydrogen fuel cells will be planned at a later stage.

In the distributed data, Jin Shang actually saw that coal-fired power generation units must be modified or redesigned within three years to have the capacity to burn 10% green ammonia.

If the current domestic coal-fired power installed capacity is maintained, in five years, a demand of more than 70 million tons of green ammonia will be generated out of thin air, and this figure is expected to exceed 300 million tons in 20 years.

Regardless of whether this "liquid ammonia" is green or not for now, the current total domestic synthetic ammonia production is about 35 million tons, which is less than half of the ammonia blended combustion. Of these 35 million tons of synthetic ammonia, more than two-thirds are used to make fertilizers, and the rest is consumed as chemical raw materials.

According to the most ideal estimate, will the total methanol production in the country exceed 30 million tons in three years, or will the green ammonia production capacity exceed 20 million tons?
No one considers whether it is a low-carbon and environmentally friendly issue. It seems that even if the whole country works together, it cannot meet the demand.

As for whether it is “green” or not, is it low-carbon and environmentally friendly?
Don’t be silly, the production capacity is seriously insufficient!

Jin Shang considered himself to be a very radical person who was quite advanced, but he did not expect that the conservative managers who were considered to be tending towards stability and balance would formulate policies so radically.

The recognition of methanol as a substitute fuel has basically recognized its status in the passenger car field. At least in the field of urban taxis, it should be given certain support.

As for gas internal combustion engines (LNG, LPG and CNG), etc., commercial vehicles are open-minded.

Mixed alternative fuels such as dimethyl ether (coupled polymers, polydimethyl dimethyl ether, etc.) and liquid wax alcohol ether (non-standard fuel oil) are neither encouraged nor prohibited as long as they meet the relevant carbon emission standards.

As for the current regulations in relevant fields, if we apply the standards of the previous life, the official implementation of the National I standard will be in five years, so there is no need to consider it for the time being.

In other words, there are almost no restrictions on exhaust emissions from automobiles (passenger cars, commercial vehicles, gasoline vehicles, diesel vehicles, gas vehicles, etc.).

The special national conditions in a special era made Jin Shangdu call himself an expert.

As long as the diesel cars emitting black smoke are not too rampant in the city and the exhaust is not too smelly, no one will care if they cause any trouble. Of course, it is still in the semi-barbaric growth stage, and the "development" is the main thing. It is not yet time to use high standards to restrict its own development rights.

This is also one of the reasons why Jin Shang's subsidiary companies can successfully pass the release of diesel vehicles (reduced viscosity emulsified heavy oil vehicles) and dual-fuel vehicles with excessive exhaust nitrogen oxide emissions, natural gas (methanol) glow plug assisted compression ignition vehicles and mild hybrid electronic injection high-pressure common rail diesel mild hybrid vehicles, although their thermal efficiency still has some advantages.

Jin Shang felt that his standards were already low enough, but the rules these days were not that strict. The International Climate Conference had just concluded not long ago, and Western Europe's first-generation fuel vehicle emission standards only officially took effect in the third quarter of this year.

Therefore, the time window of the past few years is very precious. We must quickly transform from the traditional large and medium-sized marine diesel engine market to the commercial diesel vehicle and dual-fuel vehicle fields, and then enter the extended-range vehicle manufacturing market that has gaps in the market, and gradually move towards large SUVs, MPVs, light trucks, pickup trucks, passenger cars, gasoline vehicles, methanol vehicles and hybrid vehicles, etc., which are "new tracks" with less fierce competition.

As for large machinery with limited usage scenarios such as heavy trucks, large agricultural machinery and forklifts, loaders, mining trucks, small and medium-sized inland rivers, direct river-sea and offshore ships, they are the best choices for piloting fuel cells and pure electric commercial vehicles.

There are actually not many people who want to bet on this track. The promotion of bioethanol gasoline actually has special reasons.

One obvious fact is that the country’s grain reserves are quite large, which is a revelation to us from countless historical experiences and lessons.

People take food as their heaven!
However, large-scale storage will bring about a thorny problem, that is, food has a shelf life. No matter how advanced the storage technology is, after a few years, new food will still have to be replaced with old food.

What to do with the old grain that cannot be eaten or used up?

Brewing bioethanol and mixing the lees into green ecological feed, comprehensive utilization is the best way.

As a result, ethanol gasoline, a mixed fuel that seems to have a series of shortcomings in the low-temperature north, such as difficulty in cold starting, easy absorption of water and freezing, short cruising range, corrosion of cylinder oil circuits, short shelf life and easy stratification, has been most smoothly and successfully promoted in the Northeast.

why?
After all, it is here that the Black Soil Plain can promote large-scale mechanized grain production, has the highest output of staple grains, and has the largest storage capacity. Naturally, it also has the most aged grain that can be used to make bioethanol.

For commodities like these with large production capacity, low premium and weak ability to earn price difference, the best way out is naturally to consume them locally.

You see, in this case, it is not surprising at all that ethanol gasoline was first trialed in Northeast China.

Jinxi Culture got involved originally just to seize the initiative in energy in Internet applications such as data centers and artificial intelligence and not be controlled by others, but it ended up getting more and more involved and started to develop it as an important pillar industry.

The core foundation lies in new energy and high technology, which involves a series of achievements such as new business models, new materials and new governance models, or a large number of tempting "big pies".

For example, in the traditional energy field, in terms of homogeneous compression ignition, lean burn, thermal surface assisted ignition, stratified ignition, glow plug assisted compression ignition, rotary engine and hybrid technology, it is really innovative.

They are also willing to invest in the energy storage and hydrogen fuel cell fields, which are at the forefront of the trend. Technologies such as magnesium hydride solid-state hydrogen storage, liquid flow batteries, proton exchange membranes, direct methanol fuel cells, solid oxide fuel cells, green electricity hydrogen production and anion electrolyzers are really more like black technology than the other.

As for the lithium iron phosphate batteries that have been put into trial production, the ternary lithium batteries that have not yet been commercialized, the aluminum-air batteries and sodium-ion batteries, etc., they are all high-quality topics that major universities are scrambling to apply for funding cooperation.

This kind of "sucker" who spends money generously is just short of having the words "Come quickly if you are stupid and have a lot of money" engraved on his forehead.

Scientific research and innovation is, to a large extent, a process of spending money and trying to get lucky. Most of the money is burned in repeated trial and error. Who can guarantee that the research direction on which they are betting their life is correct?
I am Jin Shang, a time traveler and owner of the "golden finger", and I happen to be very confident.

Of course, the briefing was not all good news. The new fuel, liquid wax alcohol ether, does not seem to be recognized as automotive fuel. It is fine for home use, but if there are cylinder cracks, oil burning, carbon deposits or other accidents, you have to fend for yourself. However, it is not allowed to be sold at formal gas stations, and it cannot be sold in bulk in the form of mobile tank trucks. It can only be sold as a special industrial raw material. As for whether the buyer uses it as diesel to add to the car, that is not their business.

"The strategic reserve status of diesel is unshakable, and gasoline is also unshakable as the main vehicle fuel. Diversification is related to energy security, and alternative fuels reduce dependence, rather than replacing the status of diesel and gasoline."

The two mainstream fuels have been selected over the past hundred years, and almost all industrial systems are built around them. It is too presumptuous to say that any blended fuel oil will replace them.

Well, with the current production capacity, we can just use it for our own use. If there is more... we can’t sell it.

After coming out, Jin Shang discussed the electrification trend of commercial vehicles with two professors from his alma mater.

At a time when charging speeds are very slow, battery replacement is almost the only option, whether it is a pure electric vehicle or a large-battery hybrid (extended-range) vehicle, considering the time cost.

As for the cost of building a battery swap station!

Energy recharging stations that integrate charging and battery replacement seem to be more suitable for distributed power sources, high-temperature solid oxide fuel cells that can use multiple fuels, and large-capacity energy storage. It seems to be quite promising!

By taking advantage of the price difference between peak and valley electricity, you can earn profits, or absorb the electricity generated by wind power and photovoltaics to smooth the energy consumption curve, killing two birds with one stone.

This aspect involves the standardization of lithium batteries and the cost savings through automated battery replacement.

As for market acceptance, we will first demonstrate it ourselves, then cooperate with fleets in the Gyeonggi region to use it, and finally make it bigger and stronger to create greater glory.

After sending the last batch of car and parts OEM contracts to Panda Auto and asking the other party to make preparations for the OEM after the New Year, this year's major events are almost done.

Next, it’s the happy time of the New Year holidays. If Jin Shang, the boss, can’t enjoy the holiday, how can his employees feel at ease?

In this atmosphere, accompanied by the hot sales of Jinxi Mall, the Spring Festival Gala on the eve of the Chinese New Year is about to begin.

(End of this chapter)